501 Killer Marketing Tactics to Increase Sales Maximize Profits and Stomp Your Competition Revised and Expanded Second Edition

Author: Tom Feltenstein
Publisher: McGraw Hill Professional
ISBN: 9780071744096
Release Date: 2010-08-20
Genre: Business & Economics

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.

Management

Author: Fredmund Malik
Publisher: Campus Verlag
ISBN: 9783593419510
Release Date: 2010-05-10
Genre: Business & Economics

Management is a craft - a universal discipline, the most important one of the 21st century. In this book, the leading author in the field of general management gives an overview of the principles and foundations that general management is based on. Looking far ahead into the information age, Malik explains the factors for success which can be verified both scientifically and practically. Fredmund Malik's general management theory is system-oriented and therefore valid all over the world at any given time. It works in all areas and industries of any society, irrespective of changing trends, of national or of cultural differences. With his consistent and well-grounded alignment along the natural phenomena of complex systems - phenomena that both executives and managers have to cope with every day - Malik sets the standard for sound management in the era of knowledge. "One of the best management books. It contains wise and exceptional ideas." WirtschaftsWoche