Author: Sylvan Barnet
Publisher: Pearson Higher Ed
Release Date: 2015-04-14
The best-selling guide to writing about art Sylvan Barnet’s A Short Guide to Writing About Art guides students through every aspect of writing about art. Students are shown how to analyze pictures (drawings, paintings, photographs), sculptures and architecture, and are prepared with the tools they need to present their ideas through effective writing. Coverage of essential writing assignments includes formal analysis, comparison, research paper, review of an exhibition, and essay examination. New to the 11th edition is a chapter on “Virtual Exhibitions: Writing Text Panels and Other Materials.”
Author: Sylvan Barnet
Publisher: Prentice Hall
Release Date: 2008
Key Benefit:A Short Guide to Writing About Art, Eighth Edition,the best-selling book of its kind, equips students to analyze pictures (drawings, paintings, photographs), sculptures and architecture, and prepares them with the tools they need to present their ideas in effective writing.Key Topics:This concise yet thorough guide to “seeing and saying” addresses a wealth of fundamental matters, such as distinguishing between description and analysis, writing a comparison, using peer review, documenting sources, and editing the final essay.Market:This book is a perfect complement to any art course where writing is involved
Author: Sylvan Barnet
Publisher: Prentice Hall
Release Date: 2005
Key Benefit:A Short Guide to Writing About Art, Eighth Edition,the best-selling book of its kind, equips students to analyze pictures (drawings, paintings, photographs), sculptures and architecture, and prepares them with the tools they need to present their ideas in effective writing.Key Topics:This concise yet thorough guide to "seeing and saying" addresses a wealth of fundamental matters, such as distinguishing between description and analysis, writing a comparison, using peer review, documenting sources, and editing the final essay.Market:This book is a perfect complement to any art course where writing is involved
Author: Thomas A. Tweed
Publisher: Oxford University Press
Release Date: 2011-06-28
The National Shrine in Washington, DC has been deeply loved, blithely ignored, and passionately criticized. It has been praised as a "dazzling jewel" and dismissed as a "towering Byzantine beach ball." In this intriguing and inventive book, Thomas Tweed shows that the Shrine is also an illuminating site from which to tell the story of twentieth-century Catholicism. He organizes his narrative around six themes that characterize U.S. Catholicism, and he ties these themes to the Shrine's material culture--to images, artifacts, or devotional spaces. Thus he begins with the Basilica's foundation stone, weaving it into a discussion of "brick and mortar" Catholicism, the drive to build institutions. To highlight the Church's inclination to appeal to women, he looks at fund-raising for the Mary Memorial Altar, and he focuses on the Filipino oratory to Our Lady of Antipolo to illustrate the Church's outreach to immigrants. Throughout, he employs painstaking detective work to shine a light on the many facets of American Catholicism reflected in the shrine.
Author: Jonathan E. Schroeder
Publisher: Psychology Press
Release Date: 2005
Genre: Business & Economics
A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.
The second edition of author Marques Vickers’ The Ultimate Guide To Selling Art Online is a concise reference source for artists enabling creative entrepreneurs to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Over 500 useful reference websites are provided referencing art marketing, website design, sales and promotion outlets. This Ultimate Art Guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an artist website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and an artist’s articulation of their creative vision. Practical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, direct mail and the cultivation of a potential and existing client base to establish long-term sustainability. Concrete and instructive sales advice is provided on the most direct online sources available today for artists including online art galleries, eBay, Amazon and Etsy marketplace stores, auction houses, design industry outlets and barter exchanges. A chapter stresses alternative income sources including giclée reproductions and licensed art images. CONTENTS: What Art Selling Outlets Are Profiting By Online Sales The New Gallery Business Model For Selling Online Breaking Into The Art World’s Closed Circle Global Selling Opportunities Chapter #1 A Fresh Dependency and Integration of Social Media How to Personalize Social Media Follow-Up The Three Categories of Social Media Best Suited For Artists Chapter #2 An Artist’s Website Attractive Packaging Your Role in Creating The Design Concept Designing and Personalizing Your Own Website Evaluating Your Website Host Memorable Domain Name Clarity of Vision Make Your Site Simple to Navigate How The Cellular Phone and Tablets Affects Website Layouts Chapter #3 Drawing Traffic To Your Social Media Pages and Website Qualifying Your Website Viewers Search Engines and Indexes Where and How Often Should You Submit Your Website Pages Buying Traffic and Ad Words Programs Chapter #4 Cultivating Media Exposure and Email Marketing Strategies For Sending Out Press Releases Bulk Email Press Release Specific Media Submission Guidelines Direct Mail and Permission Based Email Selling Lists Chapter #5 Alternative Income Sources Giclée Print Technology Self-Publishing Licensing Opportunities Chapter #6 Who Buys Art? Online Art Gallery Sales Outlets Identifying Primary Buyer Groups Repeat Art Buyers Chapter #7 Selling Via eBay, Etsy and Amazon Marketplaces Chapter #8 Consigning and Selling Through Auction Houses The Process of Consigning Growing Role of Auction Houses Chapter #9 Barter Exchanges and Cashless Transactions Trading Fine Art Internet-based Barter Joining A Barter Exchange Reference Category Listings Art Industry Mailing Lists. Art Weblogs, Artist Website and Portfolio Services, Automated Social Media Marketing, Barter Trade Exchanges, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, Digital Encryption Technology, Domain Name Brokers, Domain Registration Services, E-Commerce Shopping Carts, Social Networking Websites, Fine Art Marketplace Websites (Painting, Drawings, Sculpture, Photography, Handcrafts, Fashion and Jewelry), Large Format Printing Research, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Weblog Websites, Website Design Software, Hit Counters, Host Comparisons, Website Hosting, Translators and Troubleshooting.
SPEAK EASY: A Short Guide to a Great Speech makes it simple to craft a winning presentation that captures your key points, creates a compelling argument and boosts your confidence as a public speaker. Aimed at the average person, SPEAK EASY offers a practical solution to the daunting challenge of writing a successful speech. It doesn't matter if you're a student or a best man, speaking about global climate change or just reminiscing about a childhood friend, you'll benefit from the no-nonsense advice offered by this guidebook. Included are easy-to-follow examples showing the six steps in action. The guidebook also recommends in-depth manuals on speechwriting that you can use to hone your skills as you gain experience and confidence. Invest one hour in reading SPEAK EASY and see how you, too, can write a speech that impresses any audience.
Author: Jordi Tejel
Publisher: World Scientific
Release Date: 2012
The modern history of Iraq is punctuated by a series of successive and radical ruptures (coups d''etat, changes of regime, military adventures and foreign invasions) whose chronological markers are relatively easy to identify. Although researchers cannot ignore these ruptures, they should also be encouraged to establish links between the moments when the breaks occur and the longue dur(r)e, in order to gain a better understanding of the period.Combining a variety of different disciplinary and methodological perspectives, this collection of essays seeks to establish some new markers which will open fresh perspectives on the history of Iraq in the twentieth and twenty-first centuries, and suggest a narrative that fits into new paradigms. The book covers the various different periods of the modern state (the British occupation and mandate, the monarchy, the first revolutions and the decades of Ba''thist rule) through the lens of significant groups in Iraq society, including artists, film-makers, political and opposition groups, members of ethnic and religious groups, and tribes."
Twenty-five years ago, how many people were thinking about the internet on a daily basis? Now you can find everything, including technical and instruction manuals, online. But some things never change. Users still need instructions and warnings to guide them in the safe and proper use of products. Good design, clear instructions and warnings, placement of graphics, all the traditional elements hold true whether designing for print or online materials. And technical writers still need those two most valuable commodities—time and information—to do their jobs well. Another constant, Writing and Designing Manuals and Warnings, now in its fourth edition, offers real-world guidance based on real-world know-how for the development of product documentation. See What’s New in the Fourth Edition: New organization to clarify the principles of manual and warning development Coverage of the digital revolution and the global marketplace Expanded section on product safety and warnings Information on international standards for warnings Backed by Research and Collective Experience Drawn from the collective experience of hundreds of technical writers, graphic artists, and product safety engineers, along with the author’s nearly 30 years of experience helping companies improve instructions and warnings, this how-to book covers every aspect of developing state-of-the-art product manuals and safety warnings. Filled with examples that show how good manuals and effective warnings can add value to your company’s products and build repeat business, while at the same time reducing liability exposure, the text demonstrates how to create manuals that give products a competitive edge and improve customer satisfaction. Solidly grounded in research, but not a stuffy academic treatise, this down-to-earth, practical book is a survival guide for writers in the real world of short deadlines and tight budgets.
Author: Peter Steven
Release Date: 2003
Genre: Language Arts & Disciplines
The power and influence of the mass media grows daily, crucially affecting the way all of us see and understand each other. The No-Nonsense Guide to Global Media introduces readers to the political economy of the major mediafilm, television, radio, recording, publishing and the Internet. Peter Steven looks at the ever greater concentration of ownership and at the convergence of technologies and media functions. At the same time, he emphasizes the diversity of local media production and media around the world. The media is more than the economics of ownership and the technology of production, he stresses; it is also audiences, in all their annoying and wonderful diversity.