Ad Law

Author: Richard Lindsay
Publisher: Kogan Page Publishers
ISBN: 9780749472900
Release Date: 2016-09-03
Genre: Law

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.

Law Advertising

Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
ISBN: 9781442244894
Release Date: 2017-03-01
Genre: Business & Economics

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Advertising Law and Regulation

Author: Giles Crown
Publisher:
ISBN: 0406897700
Release Date: 1998
Genre: Advertising laws

This invaluable guide is the only book to focus specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema. Presented in three parts, Part I deals with general legal issues affecting advertising, for instance malicious falsehood and passing off; Part II deals with rules applicable to advertisements for particular products and services, for instance advertisements for alcoholic drinks, or to particular types or methods of advertising, such as advertising to children or on the Internet; and Part III covers the main regulatory bodies and their codes.Advertising Law and Regulation is an essential reference work that can save practitioners hours of research time by providing all the information in one handy source and offers expert legal guidance in a complex area of law.

Essential Guide to Federal Employment Laws

Author: Lisa Guerin
Publisher: Nolo
ISBN: 9781413322811
Release Date: 2016-04-18
Genre: Business & Economics

This book is an invaluable resource for managers, supervisors, HR professionals, and anyone else who needs to know about federal employment laws. It takes the 20 most important federal workplace laws and breaks them down into plain English, chapter by chapter. Managers and HR professionals can pick up this easy-to-use reference guide any time they have questions about their obligations under federal employment laws.

Social Media Law for Business A Practical Guide for Using Facebook Twitter Google and Blogs Without Stepping on Legal Land Mines

Author: Glen Gilmore
Publisher: McGraw Hill Professional
ISBN: 9780071799614
Release Date: 2014-10-03
Genre: Law

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear

Employment Law The Essential HR Desk Reference

Author: Lisa Guerin
Publisher: Nolo
ISBN: 9781413313338
Release Date: 2011-05-02
Genre: Business & Economics

Employment law A to Z in one easy-to-use desk reference If you're a human resources professional, it's important that you have quick access to the information you need to do your job. Enter Nolo's latest quick reference guide, Employment Law: The Essential HR Desk Reference, the all-in-one, easy-to-read guide every HR pro should have handy. From Absenteeism to Zero-Tolerance Policy, read entries on topics such as: Bereavement Leave Class Action Ergonomics Hostile Work Environment Minimum Wage Privacy Stock Options Trade Secret Whistleblower ...and much more In usual Nolo fashion, Employment Law combines legal and practical information that can be used in real-world HR situations. Real-life case references, statistics, trends, and even pop culture references help to illustrate each entry's summary of the law. Let this guide, the latest in Nolo's Quick Reference series, give you easy and affordable access to the information you need.

The Lawyer s Essential Guide to Writing

Author: Marie P. Buckley
Publisher: Amer Bar Assn
ISBN: 1616329653
Release Date: 2011
Genre: Law

The Lawyer's Essential Guide to Writing is a readable, concrete guide to contemporary legal writing. Based on Marie Buckley's years of experience coaching lawyers, this book provides a systematic approach to all forms of written communication, from memoranda and briefs to e-mail and blogs. The book sets forth three principles for powerful writing and shows how to apply those principles to develop a clean and confident style.

The Essential Guide to Family Medical Leave

Author: Lisa Guerin
Publisher: Nolo
ISBN: 9781413321661
Release Date: 2015-07-01
Genre: Business & Economics

HR professionals and managers agree: The FMLA is a difficult law to apply in the real world. This book, written by two employment lawyers, explains how the law works step by step, from figuring out whether employees are eligible for leave to giving legally required notices, managing intermittent leave, rules for reinstatement, and much more. Filled with checklists, examples, forms, and problem-solving strategies, this book demystifies a complicated law, in Nolo’s trademark plain-English style.

Advertising and Marketing Law Cases and Materials 3d Ed

Author: Eric Goldman
Publisher:
ISBN: 1540616088
Release Date: 2016-11-30
Genre:

This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 1. You can find the order page for Volume 2 at https://www.createspace.com/6744683. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

The essential guide to planning law

Author: Sheppard, Adam
Publisher: Policy Press
ISBN: 9781447324485
Release Date: 2017-02-15
Genre: Political Science

This comprehensive yet concise textbook is the first to provide a focused, subject specific guide to planning practice and law. Giving students essential background and contextual information to planning’s statutory basis, the information is supported by practical and applied discussion to help students understand planning in the real world. The book is written in an accessible style, enabling students with little or no planning law knowledge to engage in the subject and develop the necessary level of understanding required for both professionally accredited and non-accredited courses in built environment subjects. The book will be of value to students on a range of built environment courses, particularly urban planning, architecture, environmental management and property-related programmes, as well as law and practice-orientated modules.

Special Education and the Law

Author: Allan G. Osborne, Jr.
Publisher: Corwin Press
ISBN: 9781483303154
Release Date: 2014-03-17
Genre: Education

The ultimate resource for success in special education—newly updated! Authored by two past presidents of the Educational Law Association, this essential guide translates legalese into your language and allows you to focus on your core competency: providing excellent education for students with special needs. Updated to reflect significant court decisions and new developments, the book features: Extensive coverage of IDEA’s reauthorization, Section 504 and the ADA, and FAPE and LRE New analysis of parent and student rights Guidance on discipline A preventative approach to special education litigation Focus on federal and state interpretations of the law

Museum Law

Author: Marilyn E. Phelan
Publisher: Rowman & Littlefield
ISBN: 9780759124356
Release Date: 2014-04-17
Genre: Business & Economics

From one of America’s foremost experts in museum and cultural heritage law, Museum Law: A Guide for Officers, Directors, and Counsel is a comprehensive guide to both U.S. and international laws and conventions affecting museums, art galleries, natural and historic heritage, and other cultural organizations. The fourth edition details laws protecting art and artists, cultural and natural heritage, U.S. and international law, regulations for tax-exempt status, and much more. This book also includes an unprecedented look at museums’ unrelated business taxable income from such increasingly common activities as gifts shops, snack bars, travel tours, and sponsorships. No museum, cultural heritage site, or historical site can afford to be without it.

Practical Guide to Comparative Advertising

Author: Rebecca N. Bleibaum
Publisher: Academic Press
ISBN: 0128054719
Release Date: 2018-06-06
Genre:

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

The Employer s Legal Handbook

Author: Fred S. Steingold
Publisher: Nolo
ISBN: 9781413323993
Release Date: 2017-05-29
Genre: Business & Economics

A comprehensive guide to the major legal issues facing employers, from hiring to firing (and everything in between). In Nolo’s plain-English style, this bestseller cuts through the legalese to provide all the information business owners and managers need to know to avoid legal problems and treat employees fairly.

Essential Law for Marketers

Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 9780749464516
Release Date: 2013-01-03
Genre: Business & Economics

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.