Ad Law

Author: Richard Lindsay
Publisher: Kogan Page Publishers
ISBN: 9780749472900
Release Date: 2016-09-03
Genre: Law

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.

Advertising Law and Regulation

Author: Giles Crown
Publisher: A&C Black
ISBN: 9781845924515
Release Date: 2010-11-30
Genre: Law

Many areas of the law, numerous statutes, self-regulatory codes, European legislation and human rights conventions now govern advertising. This title sets out to explain concisely and comprehensively the myriad rules which control advertising.

Essential Guide to Federal Employment Laws

Author: Lisa Guerin
Publisher: Nolo
ISBN: 9781413322811
Release Date: 2016-04-18
Genre: Business & Economics

This book is an invaluable resource for managers, supervisors, HR professionals, and anyone else who needs to know about federal employment laws. It takes the 20 most important federal workplace laws and breaks them down into plain English, chapter by chapter. Managers and HR professionals can pick up this easy-to-use reference guide any time they have questions about their obligations under federal employment laws.

The essential guide to planning law

Author: Adam Sheppard
Publisher: Policy Press
ISBN: 9781447324485
Release Date: 2017-02-15
Genre: Political Science

Written in an accessible style, this comprehensive yet concise text book gives students essential background and contextual information supported by practical and applied discussion to help even those with no planning law knowledge engage in the subject and understand planning in the real world.

Employer s Rights

Author: Charles H. Fleischer
Publisher: SphinxLegal
ISBN: 9781572483651
Release Date: 2004-01
Genre: Business & Economics

The days of when managing employer-employee relations was relatively simple are gone. What was common practice yesterday now exposes employers to substantial risk and expense. This is a must have for every manager, human resource professional, or small business owner who wants to protect themselves, treat their employees fairly and comply with the law. Fortunately, Employer's Rights is here. It is aimed at employers who are proving themselves successful at what they do, but who find themselves a bit bewildered by the employment problems that seem to arise with increasing frequency.

The Essential Guide to Handling Workplace Harassment Discrimination

Author: Deborah C. England
Publisher: Nolo
ISBN: 9781413321876
Release Date: 2015-09-15
Genre: Business & Economics

The Essential Guide to Handling Workplace Harassment & Discrimination is a resource that every Human Resource manager, small business owner, or other general manager or supervisor should have. This book explains what workplace harassment and discrimination is, how it can be prevented, and how employers can comply with their legal obligations when responding to employee complaints. By using examples and answering frequently asked questions, The Essential Guide to Handling Workplace Harassment & Discrimination will help businesses of all sizes deal with the sensitive and difficult issues that arise with workplace harassment and discrimination.

Advertising

Author: Mara Einstein
Publisher: Oxford University Press
ISBN: 9780190625900
Release Date: 2017-07-03
Genre: Social Science

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know? helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

The Lawyer s Essential Guide to Writing

Author: Marie P. Buckley
Publisher: Amer Bar Assn
ISBN: 1616329653
Release Date: 2011
Genre: Law

The Lawyer's Essential Guide to Writing is a readable, concrete guide to contemporary legal writing. Based on Marie Buckley's years of experience coaching lawyers, this book provides a systematic approach to all forms of written communication, from memoranda and briefs to e-mail and blogs. The book sets forth three principles for powerful writing and shows how to apply those principles to develop a clean and confident style.

Making Partner

Author: Adam Gropper
Publisher: Amer Bar Assn
ISBN: 1627222596
Release Date: 2014-09-07
Genre: Law

This book is for anyone who is serious about making partner. Whether you want to better understand what law firm partners look for in associates or just want to stand out from the competition Making Partner provides you with a clear pathway past the obstacles to your success, even in the most difficult firm cultures. The rest is up to you. This book is also for any law student concerned about getting their first legal job. Making Partner provides practical information and specific advice about how to obtain a position at a top law firm of any size, including AmLaw 100 firms, and how to excel once you are there. The advice is given in the form of a step-by-step explanation of a highly effective and proven method used to secure a top law firm job, and detailed best practices to follow to be a star associate on the fast track to partnership and a successful junior partner.

Private Foundation Law Made Easy

Author: Bruce R. Hopkins
Publisher: John Wiley & Sons
ISBN: 9780470454329
Release Date: 2008-11-03
Genre: Business & Economics

Now your foundation can be fully informed about the basic legal requirements affecting private foundations and avoid the perils lurking in nonprofit tax law traps. Private Foundation Law Made Easy clearly shows you how, with information on reaping the charitable and tax advantages of your private foundation. Filled with straightforward guidance, author Bruce Hopkins?a leading authority on the laws regulating private foundations?demystifies this topic for you and your board members with practical legal information in easy-to-understand English.

Essential Law for Marketers

Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 9780749464516
Release Date: 2013-01-03
Genre: Business & Economics

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

Guide to EU Pharmaceutical Regulatory Law

Author: Sally Shorthose
Publisher: Kluwer Law International
ISBN: 9789041136589
Release Date: 2011
Genre: Law

This online version of this title will be shortly available at www.kluwerlawonline.com . It is written by and for lawyers, both in-house and in private practice, who find themselves having to advise a client or clients on this ever-changing area of law, perhaps on the steps needed to bring a product to market including any supplementary obligations (such as the need to conduct a clinical trial of the product for paediatric use), or perhaps when advising on clinical trial agreements, what “normal” rights and obligations of parties should be included in the agreement. We hope the book will also be of interest and assistance to regulatory advisers. Each chapter presents a particular process or subject from a Europe-wide perspective. The chapters take the reader through the life of a medicinal product or medical device, from development to clinical trials to product launch and afterwards, and we provide guidance in matters where regulatory law is used as an instrument of life-cycle management. With the exception of the advertising chapter, this book deals primarily with the European level of legislation. Where there are significant national deviations or differences in interpretation, we have been able to take advantage of the breadth of Bird & Bird experience in a number of major jurisdictions: ;UK, ;France, ;Germany, ;Spain, ;Belgium, ;The Netherlands, ;Italy and ;Sweden to create national variations charts that appear at the end of certain chapters. These charts provide information on how the subject matter of the chapter is implemented in those eight major Member States, and they also serve to illustrate how implementation of the EU regulations varies between Member States. We have only included relevant or significant information so the length of these appendices varies, and for some subjects, such as paediatrics, the legislation is so new and pan-European that we decided that no local variation needed to be included. In addition, at the end of each chapter we have included a list of guidelines/publications which will direct the readers to sources of additional information. European legislation is peppered with acronyms. For help keeping them all straight, we included a list of the most commonly used ones in the pharmaceutical area, in addition to those that appear in each chapter. This online version of this title will be shortly available at www.kluwerlawonline.com.

Determann s Field Guide to Data Privacy Law

Author: Lothar Determann
Publisher: Edward Elgar Publishing
ISBN: 9781786438690
Release Date: 2017-10-27
Genre: LAW

Companies, lawyers, privacy officers and marketing and IT professionals are increasingly facing privacy issues. While information is freely available, it can be difficult to grasp a problem quickly, without getting lost in details and advocacy. This is where Determann’s Field Guide to Data Privacy Law comes into its own – identifying key issues and providing concise practical guidance for an increasingly complex field shaped by rapid change in international laws, technology and society.

The Employer s Legal Handbook

Author: Fred S. Steingold
Publisher: Nolo
ISBN: 9781413323993
Release Date: 2017-05-29
Genre: Business & Economics

A comprehensive guide to the major legal issues facing employers, from hiring to firing (and everything in between). In Nolo’s plain-English style, this bestseller cuts through the legalese to provide all the information business owners and managers need to know to avoid legal problems and treat employees fairly.