Author: Richard Lindsay
Publisher: Kogan Page Publishers
Release Date: 2016-09-03
The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.
Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
Release Date: 2017-03-01
Genre: Business & Economics
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.
Author: Lisa Guerin
Release Date: 2016-04-18
Genre: Business & Economics
This book is an invaluable resource for managers, supervisors, HR professionals, and anyone else who needs to know about federal employment laws. It takes the 20 most important federal workplace laws and breaks them down into plain English, chapter by chapter. Managers and HR professionals can pick up this easy-to-use reference guide any time they have questions about their obligations under federal employment laws.
Author: Glen Gilmore
Publisher: McGraw Hill Professional
Release Date: 2014-10-03
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
Author: Sheppard, Adam
Publisher: Policy Press
Release Date: 2017-02-15
Genre: Political Science
This comprehensive yet concise textbook is the first to provide a focused, subject specific guide to planning practice and law. Giving students essential background and contextual information to planning’s statutory basis, the information is supported by practical and applied discussion to help students understand planning in the real world. The book is written in an accessible style, enabling students with little or no planning law knowledge to engage in the subject and develop the necessary level of understanding required for both professionally accredited and non-accredited courses in built environment subjects. The book will be of value to students on a range of built environment courses, particularly urban planning, architecture, environmental management and property-related programmes, as well as law and practice-orientated modules.
Author: Eric Goldman
Release Date: 2016-11-30
This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the order page for Volume 1. You can find the order page for Volume 2 at https://www.createspace.com/6744683. The book's table of contents: Volume 1 Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview Chapter 4: Deception Chapter 5: Omissions and Disclosures Chapter 6: Special Topics in Competitor Lawsuits Chapter 7: Consumer Class Actions Chapter 8: False Advertising Practice and Remedies Chapter 9: Other Business Torts Volume 2 Chapter 10: Copyrights Chapter 11: Brand Protection and Usage Chapter 12: Competitive Restrictions Chapter 13: Featuring People in Ads Chapter 14: Privacy Chapter 15: Promotions Chapter 16: The Advertising Industry Ecosystem-Intermediaries and Their Regulation Chapter 17: Case Studies While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Author: Marilyn E. Phelan
Publisher: Rowman & Littlefield
Release Date: 2014-04-17
Genre: Business & Economics
From one of America’s foremost experts in museum and cultural heritage law, Museum Law: A Guide for Officers, Directors, and Counsel is a comprehensive guide to both U.S. and international laws and conventions affecting museums, art galleries, natural and historic heritage, and other cultural organizations. The fourth edition details laws protecting art and artists, cultural and natural heritage, U.S. and international law, regulations for tax-exempt status, and much more. This book also includes an unprecedented look at museums’ unrelated business taxable income from such increasingly common activities as gifts shops, snack bars, travel tours, and sponsorships. No museum, cultural heritage site, or historical site can afford to be without it.
Author: Deborah C. England
Release Date: 2015-09-28
Genre: Business & Economics
Over 93,000 discrimination and harassment claims were filed with the EEOC in 2013, with several thousands of similar claims filed with state agencies. In these tough economic times, it's evident that more employees are considering taking their grievances to court. The Essential Guide to Handling Workplace Harassment & Discrimination,is the essential reference for human resources professionals, managers, and supervisors who are responsible for addressing and preventing harassment and discrimination problems in the workplace. Taking into consideration the practical realities of applying the law in everyday situations, this guide answers common questions that you're likely to encounter regularly. Though you'll read thorough explanations, in plain English, of the important legal principles that professionals must understand in order to deal with discrimination in the workplace, you'll also get samples, quizzes and audio scenarios that will help you to apply these principles in real-world situations. Find guidance on: what harassment is and how to stop it when and how discrimination occurs how to draft and communicate effective policies how to conduct training how to handle employee complaints and investigate claims thoroughly how to protect the company with proper documentation what to expect if an employee files a charge or lawsuit The Essential Guide to Handling Workplace Harassment & Discrimination is packed with legal strategies and information for busy managers, giving you the tools to protect your employees -- and the company -- from workplace harassment and discrimination. Interactive forms are downloadable.
Author: Allan G. Osborne, Jr.
Publisher: Corwin Press
Release Date: 2014-03-17
The ultimate resource for success in special education—newly updated! Authored by two past presidents of the Educational Law Association, this essential guide translates legalese into your language and allows you to focus on your core competency: providing excellent education for students with special needs. Updated to reflect significant court decisions and new developments, the book features: Extensive coverage of IDEA’s reauthorization, Section 504 and the ADA, and FAPE and LRE New analysis of parent and student rights Guidance on discipline A preventative approach to special education litigation Focus on federal and state interpretations of the law
Author: Lothar Determann
Publisher: Edward Elgar Publishing
Release Date: 2017-10-27
Companies, lawyers, privacy officers and marketing and IT professionals are increasingly facing privacy issues. While information is freely available, it can be difficult to grasp a problem quickly, without getting lost in details and advocacy. This is where Determann’s Field Guide to Data Privacy Law comes into its own – identifying key issues and providing concise practical guidance for an increasingly complex field shaped by rapid change in international laws, technology and society.
Author: Marc R. Generazio
Publisher: Amer Bar Assn
Release Date: 2011
A comprehensive guide to the complex United States immigration system, ABA Fundamentals' Immigration Law: A Guide to Laws and Regulations is the essential book for lawyers working in the immigration field, people applying for immigration benefits, students studying U.S. immigration laws, corporate counselors, police officers, and community groups.
Author: Mark Steven Summers
Release Date: 2018-09-07
Employment in Texas: A Guide to Employment Law, Regulations, and Practices is a concise reference for business owners, personnel directors, general managers, and human resources staff who manage Texas employees daily. It will assist in decision-making and offer solid guidance on key issues and potential areas of liability such as: • Paying overtime • Drug and Alcohol Testing • Family/Medical Leave • ADA Regulations • Benefits • Unions • OSHA Inspections
Author: Sally Shorthose
Publisher: Kluwer Law International
Release Date: 2011
This online version of this title will be shortly available at www.kluwerlawonline.com . It is written by and for lawyers, both in-house and in private practice, who find themselves having to advise a client or clients on this ever-changing area of law, perhaps on the steps needed to bring a product to market including any supplementary obligations (such as the need to conduct a clinical trial of the product for paediatric use), or perhaps when advising on clinical trial agreements, what “normal” rights and obligations of parties should be included in the agreement. We hope the book will also be of interest and assistance to regulatory advisers. Each chapter presents a particular process or subject from a Europe-wide perspective. The chapters take the reader through the life of a medicinal product or medical device, from development to clinical trials to product launch and afterwards, and we provide guidance in matters where regulatory law is used as an instrument of life-cycle management. With the exception of the advertising chapter, this book deals primarily with the European level of legislation. Where there are significant national deviations or differences in interpretation, we have been able to take advantage of the breadth of Bird & Bird experience in a number of major jurisdictions: ;UK, ;France, ;Germany, ;Spain, ;Belgium, ;The Netherlands, ;Italy and ;Sweden to create national variations charts that appear at the end of certain chapters. These charts provide information on how the subject matter of the chapter is implemented in those eight major Member States, and they also serve to illustrate how implementation of the EU regulations varies between Member States. We have only included relevant or significant information so the length of these appendices varies, and for some subjects, such as paediatrics, the legislation is so new and pan-European that we decided that no local variation needed to be included. In addition, at the end of each chapter we have included a list of guidelines/publications which will direct the readers to sources of additional information. European legislation is peppered with acronyms. For help keeping them all straight, we included a list of the most commonly used ones in the pharmaceutical area, in addition to those that appear in each chapter. This online version of this title will be shortly available at www.kluwerlawonline.com.