Ad Law

Author: Richard Lindsay
Publisher: Kogan Page Publishers
ISBN: 9780749472900
Release Date: 2016-09-03
Genre: Law

The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.

Law Advertising

Author: Dean K. Fueroghne
Publisher: Rowman & Littlefield
ISBN: 9781442244894
Release Date: 2017-03-01
Genre: Business & Economics

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Essential Guide to Federal Employment Laws

Author: Lisa Guerin
Publisher: Nolo
ISBN: 9781413322811
Release Date: 2016-04-18
Genre: Business & Economics

This book is an invaluable resource for managers, supervisors, HR professionals, and anyone else who needs to know about federal employment laws. It takes the 20 most important federal workplace laws and breaks them down into plain English, chapter by chapter. Managers and HR professionals can pick up this easy-to-use reference guide any time they have questions about their obligations under federal employment laws.

The essential guide to planning law

Author: Adam Sheppard
Publisher: Policy Press
ISBN: 9781447324485
Release Date: 2017-02-15
Genre: Political Science

Written in an accessible style, this comprehensive yet concise text book gives students essential background and contextual information supported by practical and applied discussion to help even those with no planning law knowledge engage in the subject and understand planning in the real world.

Guide to EU Pharmaceutical Regulatory Law

Author: Sally Shorthose
Publisher: Kluwer Law International
ISBN: 9789041136589
Release Date: 2011
Genre: Law

This online version of this title will be shortly available at . It is written by and for lawyers, both in-house and in private practice, who find themselves having to advise a client or clients on this ever-changing area of law, perhaps on the steps needed to bring a product to market including any supplementary obligations (such as the need to conduct a clinical trial of the product for paediatric use), or perhaps when advising on clinical trial agreements, what “normal” rights and obligations of parties should be included in the agreement. We hope the book will also be of interest and assistance to regulatory advisers. Each chapter presents a particular process or subject from a Europe-wide perspective. The chapters take the reader through the life of a medicinal product or medical device, from development to clinical trials to product launch and afterwards, and we provide guidance in matters where regulatory law is used as an instrument of life-cycle management. With the exception of the advertising chapter, this book deals primarily with the European level of legislation. Where there are significant national deviations or differences in interpretation, we have been able to take advantage of the breadth of Bird & Bird experience in a number of major jurisdictions: ;UK, ;France, ;Germany, ;Spain, ;Belgium, ;The Netherlands, ;Italy and ;Sweden to create national variations charts that appear at the end of certain chapters. These charts provide information on how the subject matter of the chapter is implemented in those eight major Member States, and they also serve to illustrate how implementation of the EU regulations varies between Member States. We have only included relevant or significant information so the length of these appendices varies, and for some subjects, such as paediatrics, the legislation is so new and pan-European that we decided that no local variation needed to be included. In addition, at the end of each chapter we have included a list of guidelines/publications which will direct the readers to sources of additional information. European legislation is peppered with acronyms. For help keeping them all straight, we included a list of the most commonly used ones in the pharmaceutical area, in addition to those that appear in each chapter. This online version of this title will be shortly available at

Employment Law

Author: Lisa Guerin J.D.
Publisher: Nolo
ISBN: 9781413315936
Release Date: 2011-03-21
Genre: Business & Economics

If you're a human resources professional, it's important that you have quick access to the information you need to do your job. Enter Nolo's latest quick reference guide, Employment Law: The Essential HR Desk Reference, the all-in-one, easy-to-read guide every HR pro should have handy. From Absenteeism to Zero-Tolerance Policy, read entries on topics such as: Bereavement Leave Class Action Ergonomics Hostile Work Environment Minimum Wage Privacy Stock Options Trade Secret Whistleblower ...and much more In usual Nolo fashion, Employment Law combines legal and practical information that can be used in real-world HR situations. Real-life case references, statistics, trends, and even pop culture references help to illustrate each entry's summary of the law. Let this guide, the latest in Nolo's Quick Reference series, give you easy and affordable access to the information you need.


Author: Mara Einstein
Publisher: Oxford University Press
ISBN: 9780190625894
Release Date: 2017
Genre: Business & Economics

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

The Essential Guide to Handling Workplace Harassment Discrimination

Author: Deborah C. England
Publisher: Nolo
ISBN: 9781413321876
Release Date: 2015-09-15
Genre: Business & Economics

The Essential Guide to Handling Workplace Harassment & Discrimination is a resource that every Human Resource manager, small business owner, or other general manager or supervisor should have. This book explains what workplace harassment and discrimination is, how it can be prevented, and how employers can comply with their legal obligations when responding to employee complaints. By using examples and answering frequently asked questions, The Essential Guide to Handling Workplace Harassment & Discrimination will help businesses of all sizes deal with the sensitive and difficult issues that arise with workplace harassment and discrimination.

The Lawyer s Essential Guide to Writing

Author: Marie P. Buckley
Publisher: Amer Bar Assn
ISBN: 1616329653
Release Date: 2011
Genre: Law

The Lawyer's Essential Guide to Writing is a readable, concrete guide to contemporary legal writing. Based on Marie Buckley's years of experience coaching lawyers, this book provides a systematic approach to all forms of written communication, from memoranda and briefs to e-mail and blogs. The book sets forth three principles for powerful writing and shows how to apply those principles to develop a clean and confident style.

Food Regulation

Author: Neal D. Fortin
Publisher: John Wiley & Sons
ISBN: 9781118964491
Release Date: 2016-10-25
Genre: Technology & Engineering

Featuring case studies and discussion questions, this textbook – with revisions addressing significant changes to US food law – offers accessible coverage appropriate to a wide audience of students and professionals. Overviews the federal statutes, regulations, and regulatory agencies concerned with food regulation and introduces students to the case law and statutory scheme of food regulation Focuses updated content on the 2011 FDA Food Safety Modernization Act (FSMA), the biggest change to US food law since the 1930s Contains over 20% new material, particularly a rewritten import law chapter and revisions related to food safety regulation, health claims, and food defense Features case studies and discussion questions about application of law, policy questions, and emerging issues

Essential Law for Marketers

Author: Ardi Kolah
Publisher: Kogan Page Publishers
ISBN: 9780749464516
Release Date: 2013-01-03
Genre: Business & Economics

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

Nonprofit Law Made Easy

Author: Bruce R. Hopkins
Publisher: John Wiley & Sons
ISBN: 9780471727149
Release Date: 2005-07-19
Genre: Business & Economics

The ins and outs of law in the nonprofit sector--made easy! Written by renowned author Bruce R. Hopkins, Nonprofit Law Made Easy is a must-read guide for executives, board members, officers, accountants, fundraisers, and others who handle legal issues that affect the way nonprofit organizations are formed and operated. Nonprofit Law Made Easy presents in-depth discussions on such hot topics as acquiring and maintaining tax-exempt status, reporting requirements, charitable giving, disclosure requirements, unrelated business activities, fundraising, corporate governance principles, and board member liability. It also includes crucial information on avoiding nonprofit law traps and navigating governance and liability issues. Packed with practical tips and hard-to-find, authoritative advice, Nonprofit Law Made Easy demystifies complex legal issues with plain-language explanations of laws and regulations for non-legal professionals.

Global Financial Regulation

Author: Howard Davies
Publisher: John Wiley & Sons
ISBN: 9780745655888
Release Date: 2013-05-08
Genre: Business & Economics

As international financial markets have become more complex, so has the regulatory system which oversees them. The Basel Committee is just one of a plethora of international bodies and groupings which now set standards for financial activity around the world, in the interests of protecting savers and investors and maintaining financial stability. These groupings, and their decisions, have a major impact on markets in developed and developing countries, and on competition between financial firms. Yet their workings are shrouded in mystery, and their legitimacy is uncertain. Here, for the first time, two men who have worked within the system describe its origins and development in clear and accessible terms. Howard Davies was the first Chairman of the UK's Financial Services Authority, the single regulator for the whole of Britain's financial sector. David Green was Head of International Policy at the FSA, after spending thirty years in the Bank of England, and has been closely associated with the development of the current European regulatory arrangements. Now with a revised and updated introduction, which catalogues the changes made since the credit crisis erupted, this guide to the international system will be invaluable for regulators, financial market practitioners and for students of the global financial system, wherever they are located. The book shows how the system has been challenged by new financial instruments and by new types of institutions such as hedge funds and private equity. Furthermore, the growth in importance of major developing countries, who were excluded for far too long from the key decision-making for a has led to a major overhaul. The guide is essential reading for all those interested in the development of financial markets and the way they are regulated. The revised version is only available in paperback.

Telecommunications Law and Regulation

Author: Ian Walden
Publisher: OUP Oxford
ISBN: 9780191664519
Release Date: 2012-09-13
Genre: Law

Since the last edition of the book was published, there have been a number of important developments in the telecommunications industry. Telecommunications Law and Regulation takes these changes into account, including an examination of the EU New Regulatory Framework, as well as the establishment of the Body of European Regulators for Electronic Communications (BEREC). There are also new chapters on spectrum management (radio frequencies), and consumer protection rules. The access and interconnection chapter addresses the issues surrounding the high capacity broadband widely provided by Next Generation Networks.The chapter on licensing and authorisation has been refocused to reflect the increasing regulatory focus on the mobile sector. The chapter on regulating content has also been significantly restructured and revised to reflect the changes in how we consume content. Written by leading experts, it is essential reading for legal practitioners and academics involved in the telecommunications industry.