Adobe Analytics with SiteCatalyst Classroom in a Book

Author: Adobe Creative Team
Publisher: Adobe Press
ISBN: 9780133416183
Release Date: 2013-06-14
Genre: Computers

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

The Adobe SiteCatalyst Handbook

Author: Adam Greco
Publisher: Pearson Education
ISBN: 9780133089318
Release Date: 2012-10-14
Genre: Business & Economics

As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst

The Adobe SiteCatalyst Handbook

Author: Adam Greco
Publisher:
ISBN: 032185991X
Release Date: 2013
Genre: Business & Economics

Longtime Adobe SiteCatalyst expert and former Omniture staffer shows you how to get the most out of this powerful Web analytics tool • •The only guide to SiteCatalyst on the market. •Distilled from the author's ten years as a SiteCatalyst user, evangelist, and consultant. •A source of concrete advice for anyone trying to hone their web analytics skills. The Adobe SiteCatalyst Handbook: An Insider's Guide is devoted to teaching people how to use Adobe's industry-leading web analytics tool: SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture). While there are many general web analytics books available in the marketplace, there are none on Adobe SiteCatalyst and specifically on how to use SiteCatalyst to improve your website. The Adobe SiteCatalyst Handbook is designed to walk readers through the building blocks of SiteCatalyst, while at the same time providing real world examples of how the concepts being taught can be applied. The first half of the book focuses on program fundamentals, starting with the basics of defining variables, collecting traffic data, and setting up pathing, dashboards and other basic features, then going on to more advanced features. The second half of the book shares advanced implementation techniques, including tracking external and internal campaigns, pathing analysis and bounce rates, and quality assurance. After completing the entire book, readers will be armed with the knowledge they need to take their Adobe SiteCatalyst implementation to the next level. The author estimates that SiteCatalyst has about 7000 customers, but around 15 people use the program at each site, meaning the total user base is around 100,000. About 10,000 people attend industry conferences each year.

Web Analytics Action Hero

Author: Brent Dykes
Publisher: Adobe Press
ISBN: 9780132837941
Release Date: 2011-11-12
Genre: Business & Economics

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." -Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." -Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Adobe Photoshop Elements 4 0 Classroom in a Book

Author: Adobe Creative Team
Publisher: Peachpit Press
ISBN: 0132798050
Release Date: 2005-12-20
Genre: Computers

The fastest, easiest way to learn Adobe Photoshop Elements 4 for Windows! Classroom in a Book, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Adobe Photoshop Elements 4 Classroom in a Book contains eight lessons and a bonus CD with lesson files. The book covers the basics of learning Adobe Photoshop Elements, and countless tips and techniques to help you become more productive with its new features, including the Magic Selection Brush; Magic Extractor; Auto Red Eye and Auto Skin tone tools; cool slideshow effects; using an online sharing service to make your photos available for friends and family; and more. You’ll learn how to correct photos like a darkroom pro, then share them in slide shows, calendars, on the Web, and more. You can follow the book from start to finish or choose only those lessons that interest you. This book is for Windows users only.

McGraw Hill s PMP Certification Mathematics

Author: Vidya Subramanian
Publisher: McGraw Hill Professional
ISBN: 9780071633031
Release Date: 2010-01-25
Genre: Business & Economics

Master the mathematics of project management! With McGraw-Hill’s PMP® Certification Mathematics, you have what you need to ace the toughest area of the Project Management Professional (PMP) certification test—math and statistics. The book provides in-depth descriptions of every math concept covered on the exam, along with all relevant calculations and practical problem-solving strategies. Complete with sample questions and step-by-step solutions, McGraw-Hill’s PMP® Certification Mathematics helps you build a solid foundation in the subject—whether you’re planning to take the test or a practicing professional looking to refresh your skills. Target Your Studying —Focuses strictly on the critical math concepts and questions “Experience” the Test —CD-ROM provides on-screen practice in the actual test format Assess Your Performance —Explains what you got right and wrong . . . and why Avoid Mistakes —Describes the most common errors—and how to avoid them Stay Up to Date —Aligns with the latest PMBOK (Project Management Body of Knowledge) throughout

Classroom Management that Works

Author: Robert J. Marzano
Publisher: ASCD
ISBN: 9780871207937
Release Date: 2003
Genre: Education

Provides strategies for successful classroom management.

Adobe Premiere Pro CS6 Classroom in a Book

Author: Adobe Creative Team
Publisher: Adobe Press
ISBN: 9780133005622
Release Date: 2012-07-06
Genre: Computers

Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CS6 choose Adobe Premiere Pro CS6 Classroom in a Book from the Adobe Creative Team at Adobe Press. The 19 project-based lessons in this book show readers step-by-step the key techniques for working in Premiere Pro CS6. Readers learn to take a project from beginning to end where they’ll get the basics on things like organizing media, using audio, creating transitions, producing titles, and adding effects. Once they have the basics down, they'll learn how to take their projects further by sweetening and mixing sound, compositing the footage, adjusting color, using multicamera editing techniques, authoring DVDs, and much more. This completely revised CS6 edition covers new features, including the Warp Stabilizer effect for stabilizing uneven, shaky footage. Powerful new trimming techniques are explored in detail and an entire chapter covers the new expanded multicamera editing features. The new interface in Adobe Premiere Pro 6 offers many new capabilities to the editor who needs quick results and this book covers the workflows required to get the job done. Best of all, the companion DVD includes lesson files so readers can work step-by-step along with the book. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Note from the publisher: If you experience any issues accessing the files on the DVD please contact [email protected] to receive a link to the online file downloads

Organized Teacher Happy Classroom

Author: Melanie S. Unger
Publisher: Betterway Home
ISBN: 1440309159
Release Date: 2011-06-19
Genre: Education

Organized Teacher, Happy Classroom will give readers a fresh perspective on organizing that will promote productivity and efficiency, allowing them to focus more on student achievement and worry less about keeping their classroom materials in order. Readers will find specific help with purging their unused materials and papers, creating filing systems and managing daily routines. Summative checklists at the end of each chapter will help readers apply key principles as they organize.

Development with the Force com Platform

Author: Jason Ouellette
Publisher: Addison-Wesley Professional
ISBN: 9780133511581
Release Date: 2013-11-12
Genre: Computers

Master Force.com, Today’s Fastest, Most Flexible Cloud Development Platform With Salesforce.com’s Force.com platform, you can build and deploy powerful cloud-based enterprise applications faster than ever before. Now, Jason Ouellette gives you all the practical, technical guidance you need to make the most of the newest Force.com releases in your own custom cloud applications. Throughout, he adds new code and updated best practices for rapidly prototyping, building, and testing production-quality Force.com solutions. This edition’s extensive new coverage includes Developer Console, JSON, Streaming and Tooling APIs, Bulk API, Force.com Canvas, REST integration, support for Web MVC frameworks, Dynamic Apex and Visualforce, and an all-new chapter on mobile user interfaces. Ouellette covers the entire platform: UIs, database design, analytics, security, and many other topics. His code examples emphasize maintainability, flexibility, and seamless integration—and you can run and adapt all of them with a free Force.com Developer Edition account. Coverage includes: Leveraging Force.com’s customizable infrastructure to deliver advanced Platform-as-a-Service (PaaS) solutions Understanding Force.com’s unique processes, tools, and architecture Developing a complete application, from requirements and use cases through deployment Using the Force.com database as a framework for highly flexible, maintainable applications Applying Force.com’s baked-in security, including user identity, data ownership, and fine-grained access control Constructing powerful business logic with Apex, SOQL, and SOSL Adopting asynchronous actions, Single Page Applications, and other advanced features in Web user interfaces Building intuitive user interfaces with Visualforce, and extending them to public-facing websites and mobile devices Creating smartphone/tablet-friendly apps with HTML5 and Visualforce Performing massive data-intensive tasks offline with Batch Apex Using Force.com integration options, including REST, SOAP, Canvas, and the Streaming, Bulk, Tooling, and Metadata APIs Developing internal social applications with Force.com’s Chatter collaboration tools If you’re already building Web or mobile applications, take your next giant step into enterprise cloud development—with Development with the Force.com Platform, Third Edition. All code examples in this book are available on Github at http://goo.gl/fjRqMX, and as a Force.com IDE project on Github at https://github.com/jmouel/dev-with-force-3e.

Classroom Management

Author: Martin Henley
Publisher: Prentice Hall
ISBN: 0135010632
Release Date: 2009-07-01
Genre: Education

Classroom Management: A Proactive Approach, Second Edition is written on the basis of three principles: community, prevention of discipline problems, and positive support for students with behavior difficulties. Filled with practical strategies in managing classroom behavior based on theories of human behavior, the author merges the best practices of both general and special education in order to provide a practical and research-based guide to managing all students in the classroom–including those who are culturally diverse and those with special needs. Designed to meet the needs of both pre-service and veteran educators, both in general and special education, and pre-service and graduate students studying early childhood, elementary and special education, this practical and research-based guide to managing all students in the classroom is infused with the belief that successful classroom management is based on a love for children and a will to succeed, and guides its readers to a deeper understanding that good teaching trumps problems with learning every time.

Teacher tested Classroom Management Strategies

Author: Blossom S. Nissman
Publisher: Prentice Hall
ISBN: 0137149158
Release Date: 2009
Genre: Education

This guide presents over 100 teacher-tested classroom management strategies for K-12 classrooms, including addressing management problems such as: absenteeism, disruptive behavior, tardiness, lack of motivation, and short attention spans. Readers are presented with a classroom management problem, the teacher's concern, and workable options for solving each discipline problem. Additionally, classroom management problems are organized alphabetically for easy reference. This guide was designed to present management methods that will give the classroom teacher the freedom to provide each child with maximum opportunities to learn, as well as facilitate productive relationships with administration, colleagues, parents, and communities.

The Dumbest Generation

Author: Mark Bauerlein
Publisher: Penguin
ISBN: 9781440636899
Release Date: 2008-05-15
Genre: Social Science

This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it.