Advanced Google AdWords

Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 9781118929551
Release Date: 2014-05-02
Genre: Business & Economics

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns. The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality score Explore the intricacies of the Display Network and learn how to interpret reports Learn how to use the AdWords Editor to create thousands of keywords and ad copy configurations Understand advanced bidding strategies, and how to best organize and manage an AdWords account Learn how to best test everything from landing pages to ad copy The book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. Advanced Google AdWords is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

Sams Teach Yourself Google AdWords in 10 Minutes

Author: Bud E. Smith
Publisher: Pearson Education
ISBN: 0132640171
Release Date: 2011-01-13
Genre: Business & Economics

Sams Teach Yourself Google AdWords in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google AdWords to find more customers, sell more of your products and services, and earn higher profits at lower cost! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to… Identify goals, target markets, and demographics Create your AdWords account and publish your first test ads Write great ads and continually improve your copy Schedule ads for the right times of day, days of the week, holidays, and seasons Master AdWords’ tools for managing accounts, bids, keywords, and ads Choose, fine-tune, and optimize keywords Use AdWords to complement organic search engine optimization (SEO) campaigns Use geotargeting and other advanced techniques Profit from AdWords’ suggestions–and know when to ignore them Utilize AdWords reporting to improve your ads’ profitability Control spending, manage cash flow, and reduce costs without impacting results Troubleshoot your AdWords campaigns

Google AdWords For Dummies

Author: Howie Jacobson
Publisher: John Wiley & Sons
ISBN: 9781118115619
Release Date: 2011-12-06
Genre: Business & Economics

Presents strategies for writing a successful Internet marketing campaign using Google AdWords.

Google Advertising Advanced Search Exam Prep Guide for Adwords Certification

Author: Keith Penn
Publisher: CreateSpace
ISBN: 149529854X
Release Date: 2014-01-24
Genre: Business & Economics

Last revised in October, 2014, this guide prepares you to pass Google's Advanced Search Exam on the first try. It's the second step to become AdWords Certified in Search. If it's on the test, then it's in this guide. Every question the author has seen on real tests can be answered with the material. It presents just what you need to know. Praise for the Exam Prep Series: “Explains all angles of the certification, from benefits to the way Google handles its partners.” - Andrew Kobylarz, Account Executive “Reminds me of the strong test preps I did for my GMAT.” - Jordan Bell, Marketing Manager “Bottom line: Get this book if you have some basic hands-on knowledge of AdWords and you are looking to pass the AdWords test and join the Google Partner Program.” - Elie Orgel, SEO Director Includes orientation to the Google Partners Program and exams: CH 1 • Why is There a Test? CH 2 • Individual Certification CH 3 • Company Certification CH 4 • The Exams CH 5 • Exam Management CH 6 • The Testing Interface Includes all Advanced Search Exam objectives, including: CH 7 • Experiments CH 8 • Overdelivery CH 9 • Conversion Tracking CH 10 • Search Funnels CH 11 • Mechanics of the Conversion Optimizer CH 12 • Conversion Optimizer CH 13 • Conversion Value CH 14 • More Keyword Management CH 15 • Keyword Insertion CH 16 • Dynamic Search Ads CH 17 • Product Listing Ads CH 18 • Location Extensions CH 19 • More Extensions & Annotations CH 20 • Reporting Basics CH 21 • Selected Reports CH 22 • Invalid Traffic CH 23 • External Tools This digital marketing credential is held by those with job titles like PPC Analyst, Account Executive, Online Media Buyer, Search Supervisor, Search Engine Specialist, Demand Generation Analyst, Search Engine Marketing Manager, Online Advertising Manager, PPC Manager, Client Manager, and maybe most commonly: Account Manager. Jobs, sales, and career promotions are awarded to those with the AdWords qualification who can be trusted to optimize search engine marketing campaigns. This guide shortens the time and experience it takes to get certified.

Advanced Web Metrics with Google Analytics

Author: Brian Clifton
Publisher: John Wiley & Sons
ISBN: 9781118239582
Release Date: 2012-03-30
Genre: Computers

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Google Adwords That Work

Author: Jon Smith
Publisher: Infinite Ideas
ISBN: 9781907755880
Release Date: 2008-11-30
Genre: Business & Economics

"Google AdWords That Work" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budget at Google and seeing what happens, with your fingers crossed that something will stick - quite simply, through a systematic and prepared campaign you can quite easily grow from obscurity to perceived market leader in a couple of months. "Google Adwords That Work" shows you how.

Advanced Web Metrics mit Google Analytics

Author: Brian Clifton
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826655661
Release Date: 2010

Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.

Using Google AdWords and AdSense

Author: Michael Miller
Publisher: Pearson Education
ISBN: 0131388649
Release Date: 2010-06-03
Genre: Computers

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.

Top 37 Killer Adwords Pay Per Click Secrets Exposed

Author: Roger C. Hall
Publisher: Roger Hall
ISBN: 9780979437205
Release Date: 2007-02-01

37 Google AdWords Pay-Per-Click (PPC) advertising secrets are exposed in this 110 page book. Co-written by a former Google insider, it contains proven methods of creating killer Google AdWords ads in 2007's challenging online advertising market.All methods are tested and proven effective by leading e-commerce firm MindValley Labs.Chapter listing follows;Secret #1 - Never Let Google Choose Your Winning AdSecret #2 - How to Select Keywords the Smart WaySecret #3 - Do 'Sure-Fire' Headlines Work?Secret #4 - Use Ad Variations - At All TimesSecret #5 - Always Use Keywords in Your HeadlineSecret #6 - Only Have a Small Number of Keywords for Each Ad GroupSecret #7 - Bid High Now, Save Money LaterSecret #8 - How to Use Imagination in Your Ad Text to Beat Your CompetitionSecret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%Secret #10 - Use Descriptive vs. Salesy AdjectivesSecret #11 - Use Keywords in your Display URL to Boost Your Quality ScoreSecret #12 - When Capital Letters in Your Ad's Display URL Can Kill YouSecret #13 - Don't Yell and Boost Your CTR by 234%!Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?Secret #15 - Isn't it Amazing what You Can Get Away With on Friday Nights?Secret #16 - When Less is MoreSecret #17 - One of the Most Powerful Ads to Take Business From Your CompetitorsSecret #18 - Speak Plain English to Boost Your Click-Through-RateSecret #19 - Put Benefits and Features in their Proper PlaceSecret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%Secret #21 - How Emotional Words Play a Dead-Serious Role in Google AdsSecret #22 - A 'Guaranteed' Way to Boost Your ROISecret #23 - It's Rhythm and Rhyme Time !Secret #24 - Little Things Make a Big DifferenceSecret #25 - Put Prices in Your Ad Text and Save With Every ClickSecret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%Secret #27 - Send Your Prospect to the Right PageSecret #28 - It Sucks to be #1 - So Avoid It !Secret #29 - Don't Advertise 7 days a WeekSecret #30 - Do (and Don't) Monitor Your Ads Closely!Secret #31 - Why SEO Copywriting Doesn't Work for Pay-Per-Click Direct MarketersSecret #32 - Learn How to Boost CTR 75% - by Being More DescriptiveSecret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%Secret #34 - Tell Prospects What to Do Next and Boost Your CTRSecret #35 - How to Double Your Click-Through-Rate in 15 MinutesSecret #36 - Go for Quality - Not QuantitySecret #37 - Optimize for Leads - Not CTR and Not ROI

Winning Results with Google AdWords Second Edition

Author: Andrew Goodman
Publisher: McGraw Hill Professional
ISBN: 9780071595742
Release Date: 2007-10-22
Genre: Computers

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates

Adwords Toolbook

Author: Jason McDonald
Publisher: Createspace Independent Publishing Platform
ISBN: 1544224281
Release Date: 2017-03-05

AdWords TOOLS: PPC Advertising Tools 2017 Edition - New, New, New - Free Tools for 2017 AdWords Success! Tools for every aspect of AdWords, starting at Keywords proceeding through official and unofficial Google resources on AdWords, Tutorials, and Books. Web links to each and every free tool. A description of the tool plus a relevancy score. Access to the online edition, including Jason's dashboard of clickable tool links. Why buy PAID TOOLS when you can use the many FREE TOOLS available on the Internet? You just have to know where to look. IMPORTANT ALERTS The AdWords Toolbook is available FREE in PDF format (not hard copy!) to folks who take any of Jason's classes (both online and in San Francisco), as well as subscribers to the JM INTERNET GROUP email lists. Buy this book ONLY if you want a hard copy, printed version of this important AdWords and PPC tools directory. The AdWords Toolbook is a wonderful companion to all books on AdWords such as AdWords For Dummies, Perry Marshall and Mike Rhodes' Ultimate Guide to AdWords, Brad Geddes' Advanced Google AdWords, etc. Used by Jason McDonald in his online AdWords classes as well as classes at Stanford Continuing Studies and classes at San Francisco's Bay Area Video Coalition and AcademyX, the AdWords Toolbook is a MUST HAVE for anyone who wants to dominate Google, Bing, or Yahoo as an advertiser. Here's what you get: Understand How the AdWords Toolbook Works First and foremost, the AdWords Toolbook assumes a working knowledge of pay-per-click (PPC) advertising. This toolbook has many wonderful free tools, but the tools alone are useless without a knowledge of how the game is played! (If you need that knowledge, we recommend you check out my online courses a, or call 800-298-4065 to learn more about my AdWords one-on-one training and consulting services). Second, this book emphasizes only free tools. Despite the fact that there are quite a few paid AdWords / PPC tools out there, none are any better than the free tools identified in this Toolbook. Indeed, in today's tight economy, why pay when you can get them for free? Not to mention, why pay when the most important element, i.e. a knowledge of how AdWords is played to win, can't be obtained from any tool? Third, we have reviewed each tool in the Toolbook for relevance and ease of use. Almost without exception, the tools in the Toolbook require nothing more than a Web browser and active connection to the Internet. Easy is just as important as free. Generally speaking, if a tool requires registration or has only a "trial" period, it has been excluded.

Google Analytics

Author: Jerri L. Ledford
Publisher: John Wiley and Sons
ISBN: 1118081595
Release Date: 2011-02-02
Genre: Computers

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Google AdWords Insider

Author: Simon Leung
Publisher: Morgan James Publishing
ISBN: 9781600379154
Release Date: 2010-06-15
Genre: Business & Economics

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.

Google AdWords Better Results In 30 Days

Author: Steve Pitt
Publisher: BookBaby
ISBN: 9781483513386
Release Date: 2013-11-25
Genre: Business & Economics

Need More Customers? Want to increase sales and profits? Want to promote your business, products or services on Google? Then this book is for you. I’ll teach you in easy to understand terms how to quickly and effectively market your business on Google, get your ads on the first page and have qualified prospects go directly to your web site. I’ll teach you how to make money advertising with Google AdWords and how to avoid wasting a lot of money. This book is not for the advanced or expert user. It is written specifically for the beginner to intermediate Google AdWords advertiser. It’s written for the “do it yourselfer”. If you own a business, this book can help you understand how to correctly set up and use Google AdWords. Maybe you’ve never used Google AdWords (Pay Per Click) advertising before, or maybe you’re tried it, and not had success. Or maybe you’re advertising on Google and think you can get better results, but are not sure how. Finally, you might be paying an agency to manage your AdWords and aren’t convinced that they’re doing a good job, or just want to take it over yourself. I’ll teach you step by step everything you need to know, and we’ll do it in a concise, easy to understand format. If you follow this book, in less than thirty days, you’ll be getting better results with Google AdWords, getting leads and making money. The simple fact is that the Internet is predominately where people go when they need to find products and services. They search on their smartphones, their tablets, their laptops, and their desktops whether they are on the go, at home or at work. Look around you; it’s everywhere, all the time. And if you’re business isn’t intelligently marketing your products and services on the web, you’re missing out and loosing business and money. 80% of people use Google when searching the Internet, so that’s where the real opportunity is, and where we will focus our time and attention. I’ll help you learn how to get your message in front of potential buyers at the exact time they are directionally searching for your business. We’ll focus specifically on how to get your message in front of them, how to get them to go to your web site, and how to convert them to a buy your product or service. If you’re a small to medium size business owner, you might not have the time or the knowledge to intelligently and effectively market your business on the web. Perhaps, like many business owners, you’ve entrusted sales and marketing reps to help you, only to find that they didn’t have your best interest at heart, had you locked into a long term contract, or that you were paying for ineffective, expensive advertising. We’re going focus on being smart and doing what’s in your best interest. I’m going to provide you with the knowledge you’ll need to empower you and your business. A little education and knowledge all you need, so stay with me, because I’m going to help you put your Internet marketing results on steroids. This book will focus on how to make money with Google AdWords, or what some people would refer to as “Pay Per Click” advertising. My goal is to teach you how to quickly start advertising your products or services on Google, and to intelligently and effectively get results and make money. In as little as one day, you can have your Google account set up, your campaign structured properly and your ads running on Google. You can get qualified prospects to your site and get new customers, just like that. And, I’ll teach you how to make adjustments (optimize) your campaign to improve results and reduce cost. This book is written specifically for beginners and intermediate users that either has little or no experience with Google AdWords or have used AdWords, but would like to improve their results and their return on investment. My goal is to share some of what I’ve learned and to help you avoid making some of the common mistakes I’ve seen others make.