Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics
Author: Hrishikesh D. Vinod
Publisher: Springer Science & Business Media
Release Date: 2009-12-24
Genre: Business & Economics
Quantitative social science research has been expanding due to the ava- ability of computers and data over the past few decades. Yet the textbooks and supplements for researchers do not adequately highlight the revolution created by the R software  and graphics system. R is fast becoming the l- gua franca of quantitative research with some 2000 free specialized packages, where the latest versions can be downloaded in seconds. Many packages such as “car”  developed by social scientists are popular among all scientists. An early 2009 article  in the New York Times notes that statisticians, engineers and scientists without computer programming skills ?nd R “easy to use.” A common language R can readily promote deeper mutual respect and understanding of unique problems facing quantitative work in various social sciences. Often the solutions developed in one ?eld can be extended and used in many ?elds. This book promotes just such exchange of ideas across many social sciences. Since Springer has played a leadership role in promoting R, we are fortunate to have Springer publish this book. A Conference on Quantitative Social Science Research Using R was held in New York City at the Lincoln Center campus of Fordham University, June 18–19, 2009. This book contains selected papers presented at the conference, representing the “Proceedings” of the conference.
This book is a collection of selected papers presented at the SIGEF conference, held at the Faculty of Economics and Business of the University of Girona (Spain), 06-08 July, 2015. This edition of the conference has been presented with the slogan “Scientific methods for the treatment of uncertainty in social sciences”. There are different ways for dealing with uncertainty in management. The book focuses on soft computing theories and their role in assessing uncertainty in a complex world. It gives a comprehensive overview of quantitative management topics and discusses some of the most recent developments in all the areas of business and management in soft computing including Decision Making, Expert Systems and Forgotten Effects Theory, Forecasting Models, Fuzzy Logic and Fuzzy Sets, Modelling and Simulation Techniques, Neural Networks and Genetic Algorithms and Optimization and Control. The book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Author: Nancy Hornberger
Publisher: Springer Science & Business Media
Release Date: 2012-12-06
This volume seeks to enable language and education practitioners and researchers to get a sense of the range of issues being pursued in language and education research and the array of methods employed to do so. It focuses on language and education in relation to society, variation, culture, and interaction. Its unity of purpose and outlook with regard to the central role of language as both vehicle and mediator of educational processes and to the need for continued and deepening research into the limits and possibilities that implies is most impressive.
This Encyclopedia is the first attempt in a generation to map the social and behavioral sciences on a grand scale. Not since the publication in 1968 of the International Encyclopedia of the Social Sciences, edited by David L. Sills, has there been such an ambitious project to describe the state of the art in all the fields encompassed within the social and behavioral sciences. Available in both print (26 volumes) and online editions, it comprises 4,000 articles, commissioned by 52 Section Editors, and includes 90,000 bibliographic references as well as comprehensive name and subject indexes.
Now more than ever, the design of systems and devices for effective and safe healthcare delivery has taken center stage. And the importance of human factors and ergonomics in achieving this goal can’t be ignored. Underlining the utility of research in achieving effective design, Advances in Human Aspects of Healthcare discusses how human factors and ergonomics principles can be applied to improve quality, safety, efficiency, and effectiveness in patient care. Topics include the design of work environments to improve satisfaction and well-being of patients, healthcare providers, and professionals. The book explores new approaches for improving healthcare devices such as portable ultrasound systems, better work design, and effective communications and systems support. It also examines healthcare informatics for the public and usability for patient users, building on results from usability studies for medical personnel. Several chapters explore quality and safety while others examine medical error for risk factors and information transfer in error reduction. The book provides an integrated review of physical, cognitive, and organizational aspects that facilitates a systems approach to implementation. These features and more allow practitioners to gain a deeper understanding of the issues in healthcare delivery and the role ergonomics and human factors can play in solving them.
Author: Eve Tuck
Release Date: 2014-08-07
Genre: Social Science
Bridging environmental and Indigenous studies and drawing on critical geography, spatial theory, new materialist theory, and decolonizing theory, this dynamic volume examines the sometimes overlooked significance of place in social science research. There are often important divergences and even competing logics at work in these areas of research, some which may indeed be incommensurable. This volume explores how researchers around the globe are coming to terms - both theoretically and practically - with place in the context of settler colonialism, globalization, and environmental degradation. Tuck and McKenzie outline a trajectory of critical place inquiry that not only furthers empirical knowledge, but ethically imagines new possibilities for collaboration and action. Critical place inquiry can involve a range of research methodologies; this volume argues that what matters is how the chosen methodology engages conceptually with place in order to mobilize methods that enable data collection and analyses that address place explicitly and politically. Unlike other approaches that attempt to superficially tag on Indigenous concerns, decolonizing conceptualizations of land and place and Indigenous methods are central, not peripheral, to practices of critical place inquiry.
Publisher: Emerald Group Publishing
Release Date: 2015-08-24
Genre: Social Science
This volume reflects on how the study of gender has changed and how studying gender has affected our research methods and our knowledge of the world around us. The interdisciplinary nature of gender studies and the cross-pollination of theoretical perspectives are illustrated as is the globalization of gender theory, research and policies.
Author: Liva Jacoby
Release Date: 2008-01
The Advances in Bioethics series is devoted to publishing collections of original papers and multi-authored volumes that advance the field of bioethics either by exploring new areas, or by taking new approaches to traditional areas. Although the series is published in English, its scope is international, and manuscripts are welcome from authors throughout the world. Advances in Bioethics is now available online at ScienceDirect full-text online of volumes 6 onwards. Elsevier book series on ScienceDirect gives multiple users throughout an institution simultaneous online access to an important compliment to primary research. Digital delivery ensures users reliable, 24-hour access to the latest peer-reviewed content. The Elsevier book series are compiled and written by the most highly regarded authors in their fields and are selected from across the globe using Elseviers extensive researcher network. For more information about the Elsevier Book Series on ScienceDirect Program, please visit: http://www.info.sciencedirect.com/bookseries/ *The volume adopts a more personal view of bioethics by examining the physician *Discusses character formation, ethics, professional character, and other concepts *Addresses the interpersonal aspects of physicians and the importance of character
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents comprehensive coverage of new and emerging techniques in consumer science Provides examples of successful application of the methodologies presented throughout Identifies how to design research for special populations, including children, the elderly and low-income consumers Discusses sensitivity to cross-cultural populations and emerging markets Includes research design for food, cosmetic and household products Highlights both psychological and physiological consumer measurements
Author: Michel Hersen
Publisher: John Wiley & Sons
Release Date: 2004
In one volume, the leading researchers in industrial/organizational assessment interpret the range of issues related to industrial/organizational tests, including test development and psychometrics, clinical applications, ethical and legal concerns, use with diverse populations, computerization, and the latest research. Clinicians and researchers who use these instruments will find this volume invaluable, as it contains the most comprehensive and up-to-date information available on this important aspect of practice.