Advertising Promotion and Other Aspects of Integrated Marketing Communications

Author: Terence Shimp
Publisher: Cengage Learning
ISBN: 9781111580216
Release Date: 2013-01-16
Genre: Business & Economics

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Author: Terence Shimp
Publisher: Cengage Learning
ISBN: 9780324321432
Release Date: 2006-01-20
Genre: Business & Economics

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Advertising Promotion Supplemental Aspects of Integrated Marketing Communications

Author: Terence A. Shimp
Publisher:
ISBN: 0030211131
Release Date: 2000
Genre: Advertising

The fifth edition of Terence ShimpAEs market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever."

Advertising Promotion and Other Aspects of Integrated Marketing Communications

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 9781490298238
Release Date: 2016-10-16
Genre: Education

Facts101 is your complete guide to Advertising Promotion and Other Aspects of Integrated Marketing Communications. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Integrated Marketing Communications in Advertising and Promotion

Author: Terence A. Shimp
Publisher: Thomson South-Western
ISBN: 0324665318
Release Date: 2010
Genre: Advertising

The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).

Integrated Marketing Communications

Author: Philip J. Kitchen
Publisher: Psychology Press
ISBN: 0415314208
Release Date: 2004
Genre: Business & Economics

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Integrated Marketing Communication

Author: Jerome M. Juska
Publisher: Routledge
ISBN: 9781315526799
Release Date: 2017-10-02
Genre: Business & Economics

This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.

Applied Marketing

Author: Uwe Kamenz
Publisher: Springer-Verlag
ISBN: 9783642189814
Release Date: 2013-03-07
Genre: Business & Economics


A Primer for Integrated Marketing Communications

Author: Philip Kitchen
Publisher: Routledge
ISBN: 9781134380831
Release Date: 2004-08-02
Genre: Business & Economics

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Integrierte Unternehmenskommunikation

Author: Karin Kirchner
Publisher: Springer-Verlag
ISBN: 9783322905116
Release Date: 2013-03-08
Genre: Language Arts & Disciplines

Die Anforderungen an die Unternehmenskommunikation in modernen Medien- und Informationsgesellschaften haben sich dramatisch verändert: Unternehmen müssen zu jeder Zeit, auf allen Kanälen und gegenüber allen Bezugsgruppen Kommunikationsbereitschaft herstellen und erfüllen. Und dies unter Beachtung von Effektivität und Wirtschaftlichkeit. Die Antwort auf diese Herausforderung liegt in der Integration der gesamten Kommunikation. Der aktuelle Status der Integrierten Kommunikation wird im vorliegenden Buch dokumentiert. Dafür werden die interdisziplinären Wurzeln sowie die theoretischen Grundlagen der Integrierten Unternehmenskommunikation analysiert, die bisher durchgeführten empirischen Studien übersichtlich zusammengefasst und um eine aktuelle Analyse Integrierter Unternehmenskommunikation in US-amerikanischen Großunternehmen ergänzt.

Strategic Integrated Marketing Communication

Author: Larry Percy
Publisher: Routledge
ISBN: 9780750679800
Release Date: 2008
Genre: Business & Economics

Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.

Campaign Planner for Promotion and IMC

Author: Shay Sayre
Publisher: South-Western Pub
ISBN: 0324151977
Release Date: 2001-08-01
Genre: Business & Economics

This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications clearly explains the process of planning and executing a successful campaign. Students have the option of working alone or in agency teams to complete the workbook activities. Students working in teams will learn about specific agency roles as they create their campaign. Acting as a simulated agency, students provide solutions for a chosen client's promotional problem. Problem solutions involve advertising, public relations and promotional aspects to deliver a truly integrated marketing communications plan. To aid students in the development of campaign objectives, strategies and tactics, a case synopsis featuring Starbucks Coffee is included as an example brand. Finally, students are asked to develop a Plans Book containing their recommendations for a successful campaign.

Integrated Marketing Communications

Author: William Chitty
Publisher: Cengage Learning
ISBN: 9780170191548
Release Date: 2011-11-14
Genre: Communication in marketing

This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment