Author: Baseball America (Firm)
Publisher: Baseball America
Release Date: 2002-01-01
Genre: Sports & Recreation
A companion volume to Baseball America's Directory, this annual reference reviews the previous year's major and minor league baseball season and includes complete statistics and a summary of college and amateur baseball. Original.
"Much has been written about Ruth, but as someone who teaches sports marketing, I really appreciate the angle taken by Barthel, who reveals how the most marketable athlete of his day parlayed great celebrity into business opportunities. This book has much to offer baseball fans and marketing scholars alike."—John Fortunato, author of Sports Sponsorship: Principles and Practices and Commissioner: The Legacy of Pete Rozelle. From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.
Author: John F. Borland
Publisher: Jones & Bartlett Publishers
Release Date: 2014-04-03
Genre: Business & Economics
Sports Leadership in the 21st Century provides students with the most current and comprehensive understanding of leadership in sport management. Authored and contributed by leading sport management researchers and practitioners, this text immerses students in the learning process through case studies, interviews with leaders in the sport industry, critical thinking questions, and rich content. Chapters have been developed to provide the latest research to help young professionals and sport management students become leaders in different areas of sport. This text is appropriate for courses in Sport Leadership and Management within the departments of Sport Management, Health, Recreation, Business, Physical Education, and Kinesiology. In addition, the Commission on Sport Management Accreditation (COSMA), the accreditation agency for sport management academic programs, includes leadership as one of the competencies that sport management programs need for accreditation approval. This text helps to fulfill the leadership knowledge competency required for sport management education. Key Features of Sports Leadership in the 21st Century include: Written and contributed by well-known leaders in the field. Case studies addressing key leadership topics covered in each chapter, and include related discussion questions Interviews with current practitioners included in each chapter Discussion questions included in end-of-chapter material Instructor resouces include Test Banks and PowerPoint Lecture Slides
America's favorite sports almanac since its introduction 21 years ago, the Sports Illustrated Almanac now has 2011 covered, from football to fencing, hockey to handball, and everything in between. The Sports Illustrated Almanac features essays by top Sports Illustrated writers; all-time stats and records; and ticketing and venue information for pro baseball, basketball, football and hockey. It's the ultimate argument-ender.
Author: Sarah Janssen
Publisher: World Almanac Education
Release Date: 2011
Presents a reference with comprehensive facts and statistics on current events, people, and the countries of the world, along with a preview of the 2012 presidential election and original articles on recent issues and topics.
Author: Robert Bryce
Publisher: Hachette UK
Release Date: 2014-05-13
Genre: Business & Economics
In the face of today's environmental and economic challenges, doomsayers preach that the only way to stave off disaster is for humans to reverse course: to de-industrialize, re-localize, ban the use of modern energy sources, and forswear prosperity. But in this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection. Utilizing on-the-ground reporting from Ottawa to Panama City and Pittsburgh to Bakersfield, Bryce shows how we have, for centuries, been pushing for Smaller Faster solutions to our problems. From the vacuum tube, mass-produced fertilizer, and the printing press to mobile phones, nanotech, and advanced drill rigs, Bryce demonstrates how cutting-edge companies and breakthrough technologies have created a world in which people are living longer, freer, healthier, lives than at any time in human history. The push toward Smaller Faster Lighter Denser Cheaper is happening across multiple sectors. Bryce profiles innovative individuals and companies, from long-established ones like Ford and Intel to upstarts like Aquion Energy and Khan Academy. And he zeroes in on the energy industry, proving that the future belongs to the high power density sources that can provide the enormous quantities of energy the world demands. The tools we need to save the planet aren't to be found in the technologies or lifestyles of the past. Nor must we sacrifice prosperity and human progress to ensure our survival. The catastrophists have been wrong since the days of Thomas Malthus. This is the time to embrace the innovators and businesses all over the world who are making things Smaller Faster Lighter Denser Cheaper.
Author: Betty R. Ferrell
Publisher: Oxford University Press
Release Date: 2014-12-01
This landmark text is the key resource for nurses working in the field of palliative care. Edited by renowned nursing experts, and written by a dynamic team of internationally known authorities in nursing and palliative medicine, the Oxford Textbook of Palliative Nursing covers the gamut of principles of care from the time of initial diagnosis of a terminal disease to the end of a patient's life and beyond. The text is distinctively developed to highlight the nurse's vital role as part of an integrated palliative care team. Various care settings are discussed including the hospital, ICU, home care, and hospice. Chapters focus on the practical aspects of nursing care, including symptom assessment, patient teaching, family support, psychosocial aspects of palliation, and spiritual care. New to the fourth edition are chapters on the National Consensus Project for Quality Palliative Care Guidelines, palliative care of veterans, palliative care in rural settings, disaster situations, palliative care in Eastern Europe, and palliative care in the Philippines.