Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
Author: Edward Willett
Publisher: The Rosen Publishing Group, Inc
Release Date: 2013-12-15
Genre: Juvenile Nonfiction
The field of digital design offers immense opportunities for creative young people. Digital designers are in high demand to help design and create images for Web sites and digital media. Business is becoming more dependent on Web marketing, which often relies on visual design to succeed. This title raises teens' awareness of the many opportunities available in this burgeoning field. It explains how they can develop skills in digital design through both informal experience and formal education, and create an impressive portfolio that will open doors for them in the future.
A digital entrepreneur not only needs to create a product of value to users, but also needs to learn to promote, sell, and stand behind the product. This book explores the role of digital marketing and getting one's product noticed in a competitive market. Digital marketing is the process of using search engines, social media, and mobile devices as part of a strategy to attract and retain customers. This book presents a variety of digital marketing techniques that can help make a name for one's app, game, blog, or website. Ideas include starting a company page on Facebook, using search engines to target customers, or microblogging on Twitter. With some creativity and know-how, teens will be on their way to marketing their digital products successfully.
Author: Roger C. Parker
Publisher: Prentice Hall
Release Date: 1993-11
Over 200 quick and easy ways to improve the appearance and communicating power of everything you produce with your desktop publishing or word processing software. Each of the techniques presented in this book can be read and implemented in less than a minute.
Author: Jim McCarter
Publisher: For Dummies
Release Date: 1999-05-21
Create Newsletters, Brochures, Web Pages, and More! Creating high-quality publications right on your own PC iseasier than you think-with a little help from MicrosoftPublisher 2000 For Dummies. Straightforward explanations,illustrations, and tips guide you through the ins and outs ofdesktop publishing. You'll discover how scanned images, clip-artgraphics, and distinctive typefaces can make your print documentsand Web pages come alive in no time-without spending a lot ofmoney. Inside, find helpful advice on how to: Choose the perfect fonts and design elements for anyproject Design custom layouts for newsletters, brochures, stationary,and much more Drop in images from Publisher's clip-art gallery-or use yourown pictures Turn any document into a Web page in a few simple steps Use hyperlinks, textures, and colors to build better Websites Create and maintain a consistent image for your smallbusiness Unleash the time-saving capabilities of Publisher's powerfulPageWizards Get money-saving tips on service bureaus, paper options, andprinting Integrate Publisher with other Microsoft Office 2000applications for even greater productivity
Created especially for non-designers, DESIGN PRINCIPLES FOR DESKTOP PUBLISHING provides easy-to-understand explanations of design principles as well as real examples of those principles in use. Through its unique combination of the didactic and the practical, this text helps desktop publishers make smart design choices and implement them using the tools available in popular software packages. Packed with illustrative examples, the book includes numerous classroom exercises for hands-on experimentation.
Gain in-depth knowledge of Premiere Pro, and learn how the software “thinks.” You'll acquire new skills that will help you choose the best workflow for your project, and simplify and accelerate your video editing process. Learn how you can edit a lot faster with smarter workflows that automate several steps in the editing process. You'll also see how custom settings, presets, keyboard shortcuts and templates saves hours of work. By tailoring the software to your needs you save clicks on just about every task. With many traditional jobs now being done by one person, its important to understand audio smoothing, color grading, motion graphics, and advanced editing techniques. You’ll learn these skills and disciplines and see how they'll enhance your project's workflow. All the authors are professional editors and want to know exactly how to cut your film as fast as possible with top quality output. There is invaluable information in The Cool Stuff in Premiere Pro that’s not available anywhere else – not even in Adobe’s own manuals. What You'll Learn Edit faster, no matter what the project Understand the technical stuff, like timeline settings, render codecs, color subsampling, export settings, effect controls and monitor settings Know when to send your clips to other Adobe software, and how to treat them there. Master the Premiere Pro timeline, even stacks of timelines, and edit, trim and adjust with ease Who This Book Is For Video journalists (and everyone else) will learn how to edit faster and get home in time for dinner. Bloggers will learn how to make their online video and audio “pop”. Film cutters will learn how to organize, rough cut and fine tune huge amounts of material effectively and how to output for digital cinema. Experienced video editors will learn how to deal with multi-track audio and to work faster in every step of the edit. Marketing people who edit video for social media and web pages will learn simpler ways to make a faster cut. Teachers in media studies will understand the logic in Premiere Pro, and be better prepared for teaching video editing.
Creative design tips and samples enhance an extensively illustrated guide that demonstrates the graphics capabilities of Word for Windows and shares advice on working with the software's new features. Original. (Intermediate).