Author: John Henry III Harrington
Publisher: Nelson Education
Release Date: 2010
Genre: Commercial photography
This book is a comprehensive guide to achieving financial success and personal satisfaction in your business as a photographer. Included are sections on licensing your work, making the career change from a staff photographer to a freelancer, surviving an IRS audit, best practices in interacting with clients, negotiating contracts and licenses, and business operations.
Author: John Harrington
Publisher: Nelson Education
Release Date: 2014-01-01
Expands on the success of John Harrington's popular Best Business Practices for Photographers. This second volume features even more tips and techniques for professional and aspiring photographers looking to operate a successful photography business. Photography is more technologically sophisticated than ever today, but it takes more than a good eye and technical know-how to build a thriving business. In easy-to-understand language, the author covers the essential points of the business of professional photography and guides you toward best practices in client interaction, negotiating contracts and licenses, business operations, and much more (including expanded information on pricing and contract models). --
Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: Harness the power of digital photography Target your audience through online marketing Find your niche (or shift to a new one) Craft a solid business plan Network professionally with other photographers Showcase and price your work Get support from accountants and lawyers Create a strategic path for your business at every stage And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.
If you have finally taken the leap with your photography and gone into business–or if you are considering it–The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.
One of the main concerns for digital photographers today is asset management: how to file, find, protect, and re-use their photos. The best solutions can be found in The DAM Book, our bestselling guide to managing digital images efficiently and effectively. Anyone who shoots, scans, or stores digital photographs is practicing digital asset management (DAM), but few people do it in a way that makes sense. In this second edition, photographer Peter Krogh -- the leading expert on DAM -- provides new tools and techniques to help professionals, amateurs, and students: Understand the image file lifecycle: from shooting to editing, output, and permanent storage Learn new ways to use metadata and key words to track photo files Create a digital archive and name files clearly Determine a strategy for backing up and validating image data Learn a catalog workflow strategy, using Adobe Bridge, Camera Raw, Adobe Lightroom, Microsoft Expression Media, and Photoshop CS4 together Migrate images from one file format to another, from one storage medium to another, and from film to digital Learn how to copyright images To identify and protect your images in the marketplace, having a solid asset management system is essential. The DAM Book offers the best approach.
Author: Dane Sanders
Publisher: Random House LLC
Release Date: 2010
Explains how to create a plan for a photography business and how to maintain the business once it is up and running, in a book that includes personal stories from the author. By the author of Fast Track Photographer. Original.
Author: Tad Crawford
Publisher: Skyhorse Publishing Inc.
Release Date: 2010
Business and Legal Forms for Photographers, 4th Edition contains 34 forms for photographers, each accompanied by step-by-step instructions, advice on standard contractual provisions, and unique negotiation checklists to guide professionals to the best deal. Included are contracts for wedding, portrait, and assignment photography; publishing, collaboration, and licensing contracts; property and model releases; assignment estimate/confirmation/invoice; delivery memo; stock photography invoice; stock agency agreement; permission form; copyright registration and transfer forms; nondisclosure agreement; license of rights; license of electronic rights; trademark application; employment application and agreement; and more. Included is a CD-ROM containing electronic versions of each form. New to this edition are forms for leases, subleases, and lease assignments, plus an update to cover changes in copyright registration.
Author: American Society of Media Photographers
Publisher: Skyhorse Publishing, Inc.
Release Date: 2010-02-16
At last! The eagerly anticipated revised edition of the photographerÕs "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographerÕs bookshelf.
Author: Stephan Strobel
Publisher: CRC Press
Release Date: 2016-03-23
The product of a world center of excellence in teaching and medical and surgical practice, second edition of a bestseller combines the advantages of a colour atlas with those of a short textbook covering clinical features, epidemiology, investigations, and differential diagnosis. Illustrations include clinical photos, imaging, charts, graphs, and histology where appropriate. The author/editor team, supported by specialist contributions from clinicians at Institute of Child Health/Great Ormond Street, offers an unmatched range of expertise in a compact volume. The book is of lasting reference value to pediatricians in training and practice, and to professionals in many other disciplines.
Author: Marc J. Epstein
Publisher: Berrett-Koehler Publishers
Release Date: 2014-03-10
Genre: Business & Economics
NEW EDITION, REVISED AND UPDATED Most companies today have some commitment to corporate social responsibility, but implementing these initiatives can be particularly challenging. While a lot has been written on ethical and strategic factors, there is still a dearth of information on the practical nuts and bolts. And whereas with most other organizational initiatives the sole objective is improved financial performance, sustainability broadens the focus to include social and environmental performance, which is much more difficult to measure. Now updated throughout with new examples and new research, this is a complete guide to implementing and measuring the effectiveness of sustainability initiatives. It draws on Marc Epstein’s and new coauthor Adriana Rejc Buhovac’s solid academic foundation and extensive consulting work and includes best practices from dozens of companies in Europe, Asia, North America, South America, Australia, and Africa. This is the ultimate how-to guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually putting sustainability ideas into practice and making sure they accomplish their goals.
Author: Edward C. Greenberg
Publisher: CRC Press
Release Date: 2015-02-11
If you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual property, copyright, and business concerns in an easy-to-read, accessible manner. The Copyright Zone, Second Edition covers: what is and isn’t copyrightable, copyright registration, fair use, model releases, contracts and invoices, pricing and negotiation, and much more. Presented in a fun and easy to digest style, Jack Reznicki and Ed Greenberg, LLC help explain the need-to-know facts of the confusing world of legal jargon and technicalities through real world case studies, personal asides, and the clear writing style that has made their blog Thecopyrightzone.com and monthly column by the same name in Photoshop User magazine two industry favorites. The second edition of this well-reviewed text has almost doubled in size to ensure that every legal issue you need to know about as a photographer or artist is covered and enjoyable to learn!
Author: Susan Carr
Publisher: Skyhorse Publishing, Inc.
Release Date: 2013-12-13
As a result of changes in technology and the economy, every successful photography career today is unique, and each image-maker needs to build a career that matches his or her talents to one or more markets. This indispensable manual from the American Society of Media Photographers sets the stage for understanding where the industry is now and where it is headed while offering step-by-step instructions for building a career tailored to one’s own talents, interests, and business style in today’s market. An overview of developments in the industry covers the new visual needs created by the economy, the changing definition of what it means to be a photographer, the shifting distribution of clients, the role of technology, and the role of copyright, licensing, compensation, and contracts. Photographers learn how to navigate this changing landscape in a second section that guides them through a strategic analysis of their strengths and weaknesses and provides expert advice on building a business plan, marketing, and selling. Also included are concise business biographies of fifty visual artists who have successfully taken on the new markets in photography, to give readers an idea of the many directions a career today can take.