Big Shifts Ahead

Author: John Burns
Publisher: Advantage Media Group
ISBN: 1599327228
Release Date: 2016-09-14
Genre: Business & Economics

Data Doesn't Lie: Figure Your Success From The Facts Fact: Demographics determine the direction of our country and they certainly determine the direction of your business. The numbers aren t going anywhere; our population will continue to grow and change. You can either choose to ignore the numbers, a detriment to your business, or you can learn to understand to the numbers. As a leader, it is key to collect the necessary data to spot prevailing trends, not only to make the best possible decisions but also to know what to anticipate with customers for years to come. In Big Shifts Ahead, John Burns and Chris Porter are sharing their expertise in research analysis and consulting so that you may learn strategies to: Plan your business better. Support your decisions with facts. Clarify the confusion with the groupings used in this book."

Upside

Author: Kenneth W. GRONBACH
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814434703
Release Date: 2017-04-13
Genre: Business & Economics

Demographics not only define who we are, where we live, and how our numbers change, but—for those who can read beyond the raw figures—they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia’s population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains: What each age cohort is likely to buy now and in coming decades How profits dovetail with consumer numbers What sectors are likely to grow or lag How to make sense of the numbers to chart your own path And more As waves of people are born and age, fortunes and futures are determined. Whether you’re an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

The Age Curve

Author: Kenneth W. GRONBACH
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814410170
Release Date: 2008-06-25
Genre: Business & Economics

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor—the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them—and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda Motorcycle), this book will show readers: • how to determine their best customers • how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come • why Generation X is a much less valuable market than any of us have been led to believe • and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

It s Not Just Who You Know

Author: Tommy Spaulding
Publisher: Crown Business
ISBN: 9780307589156
Release Date: 2010-08-10
Genre: Business & Economics

In It’s Not Just Who You Know, Tommy Spaulding—the former CEO of Up With People—has written the new How to Win Friends and Influence People for the twenty-fist century. Success—in business and in life—is all about relationships. In this powerful guide to reaching out to others, Spaulding takes Dale Carnegie’s classic philosophy to the next level—how to create lasting relationships that go well beyond mere superficial contacts and “second floor” relationships. Tommy Spaulding learned at a very young age that he was not destined to be an academic star. He may have gotten a 4.0, but only if he added his high school and college GPAs together. The reason he found academics so challenging, he discovered later, is that Tommy is dyslexic. But his dyslexia didn’t hold him back—in fact, it helped him to develop the talents he did have. For Tommy is a natural leader; he realized early on that he had a unique ability to connect with others, whatever their age or background. As a teenager, he was given a copy of How to Win Friends and Influence People by his father, and it quickly became his bible. He became a national finalist for the DECA Entrepreneurial Business competition in high school, and ran successfully for senior class president. He went on to become the CEO of Up With People, one of the largest nonprofit international leadership organizations in the world. At every step, Tommy learned that the secret to getting ahead was reaching out for the support and insight and influence of others. None of us achieve great success alone. We need the help of other people. In this candid, revealing book, Tommy expands upon the principles that Dale Carnegie outlined 75 years ago, and shows us how to take them one step further to accomplish the impossible in our lives and careers. To invite others to be genuine partners in our lives and success, Tommy explains, you have to first be interested in other people. It’s not just who you know, or what they can do for you, but what you can do for them. Motives matter. Establishing a deeper connection is about authenticity, not manipulation. Reciprocity, not selfishness. Every relationship is a two-way street; we never know when a chance encounter can change the direction of our life. In the bestselling tradition of Dale Carnegie’s classic, It’s Not Just Who You Know shows how each and every one of us can use the power of netgiving—of helping others—to expand our world and achieve our goals, and make a difference in our job, our career, and our community. From the Hardcover edition.

Last Harvest

Author: Witold Rybczynski
Publisher: Simon and Schuster
ISBN: 9780743235976
Release Date: 2008-05-13
Genre: Architecture

Traces the creation of a rural Pennsylvania residential subdivision from its planning and building stages to the residencies of its first owners, in an account that offers insight into the years-long process of housing development and how it is related to sprawl and ex-urban growth. By the author of The Perfect House. Reprint. 50,000 first printing.

Endgame

Author: John Mauldin
Publisher: John Wiley & Sons
ISBN: 1118058089
Release Date: 2011-02-09
Genre: Business & Economics

Greece isn't the only country drowning in debt. The Debt Supercycle—when the easily managed, decades-long growth of debt results in a massive sovereign debt and credit crisis—is affecting developed countries around the world, including the United States. For these countries, there are only two options, and neither is good—restructure the debt or reduce it through austerity measures. Endgame details the Debt Supercycle and the sovereign debt crisis, and shows that, while there are no good choices, the worst choice would be to ignore the deleveraging resulting from the credit crisis. The book: Reveals why the world economy is in for an extended period of sluggish growth, high unemployment, and volatile markets punctuated by persistent recessions Reviews global markets, trends in population, government policies, and currencies Around the world, countries are faced with difficult choices. Endgame provides a framework for making those choices.

The Retail Revival

Author: Doug Stephens
Publisher: John Wiley & Sons
ISBN: 9781118489673
Release Date: 2013-03-11
Genre: Business & Economics

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” — Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail “Doug Stephens doesn’t just tell you why retail is in the doldrums, he tells you why retail is a major signpost for the larger troubles of our culture and provides a compelling, inspiring vision for a future of retail—and business, and society.” —Eric Garland, author of Future Inc.: How Businesses Can Anticipate and Profit from What’s Next

Clarity

Author: Steven Cesari
Publisher: Advantage Media Group
ISBN: 9781599322148
Release Date: 2010-11-01
Genre: Self-Help

"People in all stages of life can be adrift, overcommitted, distracted, or just plain stuck which can keep them from reaching their full potential. Steve Cesari understands that developing CLARITY, then making proper adjustments is the first step towards leading a happier and healthier life. In his new book Cesari draws on his own personal and professional experiences to help others realize their full potential by empowering, encouraging, and developing a clear vision to achieve desired results. Each chapter is like illuminating a light bulb within the reader allowing them to see and think clearly, in turn igniting their motivation, to take action. Take control and improve your life. In this inspiring and motivating page-turner, Steve Cesari will encourage you to evaluate your life through action items and exercises, enabling you to gain a better understanding of things in your life that might not be working, and develop the CLARITY you need to make appropriate personal and professional changes."--

The Demographic Cliff

Author: Harry S. Dent Jr.
Publisher: Penguin
ISBN: 9780698156869
Release Date: 2014-01-07
Genre: Business & Economics

Bestselling author and financial guru Harry Dent shows why we’re facing a “great deflation” after five years of desperate stimulus — and what to do about it now Throughout his long career as an economic forecaster, Harry Dent has relied on a not-so-secret weapon: demographics. Studying the predictable things people do as they age is the ultimate tool for understanding trends. For instance, Dent can tell a client exactly when people will spend the most on potato chips. And he can explain why our economy has risen and fallen with the peak spending of generations, and why we now face a growing demographic cliff with the accelerating retirement of the Baby Boomers around the world. Dent predicted the impact of the Boomers hitting their highest growth in spending in the 1990s, when most economists saw the United States declining. And he anticipated the decline of Japan in the 1990s, when economists were proclaiming it would overtake the U.S. economy. But now, Dent argues, the fundamental demographics have turned against the United States and will hit more countries ahead. Inflation rises when a larger than usual block of younger people enter the workforce, and it wanes when large numbers of older people retire, downsize their homes, and cut their spending. The mass retirement of the Boomers won’t just hold back inflation; it and massive debt deleveraging will actually cause deflation—weakening the economy the most from 2014 into 2019. Dent explores the implications of his controversial predictions. He offers advice on retirement planning, health care, real estate, education, investing, and business strategies. For instance . . . BUSINESSES should get lean and mean now. Identify segments that you can clearly dominate and sell off or shut down others. If you don’t, the economy will do it for you, more painfully and less profitably. INVESTORS should sell stocks by mid-January 2014 and look to buy them back in 2015 or later at a Dow as low as 5,800. FAMILIES should wait to buy real estate in areas where home prices have gone back to where the bubble started in early 2000. GOVERNMENTS need to stop the endless stimulus that creates more bubbles and kills the middle class, and should assist in restructuring the unprecedented debt bubble of 1983–2008. Dent shows that if you take the time to understand demographic data, using it to your advantage isn’t all that difficult. By following his suggestions, readers will be able to find the upside to the downturn and learn how to survive and prosper during the most challenging years ahead.

Find the Lost Dollars

Author: June R. Jewell
Publisher:
ISBN: 0988382407
Release Date: 2013-04-01
Genre: Business consultants

Where is money hiding in your A&E firm? June Jewell has written the ultimate guide to finding extra profits in your A&E firm. She describes the challenges faced by most firms, shares her wealth of knowledge about best practices for firm business management, and then delivers the goods with a 6-step process that is guaranteed to find lost dollars in any firm. In Find the Lost Dollars: 6 Steps to Increase Profits in Architecture, Engineering and Environmental Firms, you will learn to get the most from people, processes and technology to gain a competitive edge and increase your firm's profitability. This book is a resource that will provide even the most savvy business owner valuable advice that will change their firm's performance and prepare the firm's future leaders to successfully take the reins. Understand the ten cultural "traps" that encourage bad behavior and reduce profits on your projects Calculate the ROI from improving your business, and identify where to focus your attention to get the biggest financial impact. Gain practical advice for improving nine areas of your business that can have a huge impact on your Win Rate, Utilization, and Project Profit Margin. Implement a 6-step process to "Find the Lost Dollars" in your A&E firm For more information and free online tools to help find the lost dollars in your business, go to www.FindTheLostDollars.com"

MoneyShift

Author: Jerry Webman
Publisher: John Wiley & Sons
ISBN: 9781118237342
Release Date: 2012-04-04
Genre: Business & Economics

The financial world is changing; this book shows you how to update your ideas about investing and keep pace Investing successfully means figuring out where economic value is being created, and then identifying the investment opportunities that result. MoneyShift: How to Prosper From What You Can't Control helps readers do just that. In addition to explaining the epic shifts in global economic momentum that have created a new financial reality for investors in recent years, the book offers readers a guide through new investment opportunities available in both emerging and developed markets. This book also points out the potential risks and then puts opportunities and risks together in outlining a sensible approach all readers can follow to develop their own investment strategy. Describing the transformation in global economic momentum and explaining why and where the centers of growth have moved, the book explores the new opportunity this change represents and sets realistic expectations for creating wealth through investment. Presents a new kind of investment strategy, including investing in your own human capital, while not neglecting advice on how to identify, assess, and manage risk Provides navigational tools for financial planning and for making money in a new environment we cannot simply wish or vote away Explains how domestic economic problems, the damage done to the financial system, government debt crises around the world, and even changing birth rates and aging populations have wrought a fundamental transformation in how wealth is and is not now created, and that these changes, while challenging, present great investment opportunities for those prepared to seize them By demonstrating the seismic changes in the economic topography, MoneyShift teaches you how these changes can be turned into an exceptional opportunity for increasing wealth through investing. To put it simply, there is money to be made in what you can't change about the world's economy. This book shows you how.

Master planned Communities

Author: Kalvin Platt
Publisher: Urban Land Inst
ISBN: 0874201616
Release Date: 2011
Genre: Business & Economics

Describing a wide range of communities, this record offers practical information for sustainability-oriented developers and urban-design professionals. Packed with outstanding photography, this overview of projects developed over the past 50 years discusses the importance of open space, mixed housing types, connectivity, and other smart-growth features in master-planned communities. This book is a must read for those in the real estate industry, including developers, planners, architects, and consultants.

No Try Only Do

Author: Andy Bailey
Publisher:
ISBN: 1599326833
Release Date: 2017-06-02
Genre: Business & Economics

Business is hard--but it doesn't have to be. You have realized that your business needs change--that's the first step. Andy Bailey knows entrepreneurs. Now the Founder of Petra Coach, Andy started his career as an entrepreneur himself, founding NationLink Wireless while still in college and growing it into an Inc. 500 corporation. After burning the candle at both ends for years, however, Andy realized that he was working "for" his job, not "on" his business. He began searching for ways to achieve his ultimate entrepreneurial dream and began implementing a specific methodology, based on the Rockefeller Habits. After years of strategic plans, systematized procedures and goal-setting, Andy successfully sold and exited NationLink in 2011. With the next chapter on the horizon, he realized that all of the lessons he learned and the business habits he had adopted to further his own career could be taught to organizations, entrepreneurs and business leaders to improve accountability, camaraderie, culture and results. Fast forward to the present day, and Andy now has logged more than 10,000 hours coaching CEOs, executives and leaders across the globe on these principles. No Try, Only Do is about how to avoid "the weak option," why entrepreneurs often fall back on it, and the lessons Andy learned via his own bloody experiences over the years. If you're a business owner or entrepreneur, there's no room for "try" in your vocabulary.

The Growth Gears

Author: Art Saxby
Publisher:
ISBN: 1599325896
Release Date: 2016-02-18
Genre:

WHY DO THE BEST RUN COMPANIESOFTEN HAVE THE HARDEST TIME GROWING?Are you running a highly successful company that just doesn't seem to be growing?You may be so operationally focused that you've ignored one of the most importantaspects of an expanding business--working from a market-based perspective. In TheGrowth Gears, Art Saxby and Pete Hayes share their linear method of transforminginto a market-focused organization.This book provides a simple framework as well as tools and action steps for identifyingand adding these "gears" to give your company a set of repeatable behaviors andprocesses to fully capitalize on your market potential. Pete and Art bring their years ofexecutive marketing experience, and their years of building a national managementconsulting firm, to lead you from insight to strategy to execution. In these pages, youwill learn how to:* Determine if your business is operationally oriented or market oriented* Identify opportunities for business growth* Understand why marketing execution is sometimes not effective* Assure ongoing market relevance* Increase the returns on your marketing programsAlign your organization and your employees behind your market-focused initiatives tolead your organization to new levels of growth!

Environmental Communication and the Public Sphere

Author: Robert Cox
Publisher: SAGE Publications
ISBN: 9781483379296
Release Date: 2015-04-17
Genre: Language Arts & Disciplines

The Fourth Edition of Environmental Communication and the Public Sphere remains the only comprehensive introduction to the growing field of environmental communication, ranging from an historical overview of key terms to important legal and technological developments. This innovative book focuses on how human communication influences the way we perceive and act in the environment. It also examines how we interpret environmental “problems” and decide what actions to take with regard to the natural world. Three-time president of the Sierra Club, the largest environmental group in the United States, lead author Robert Cox leverages his vast experience to offer insights into the news media, Congress, environmental conflict, advocacy campaigns, and other real-world applications of environmental communication. New coauthor Phaedra Pezzullo brings two decades of applied experience working with grassroots environmental justice and health organizations, citizen advisory boards, and student-led campaigns, as well as her internationally recognized research on toxic pollution, social injustices, public advocacy, and more. The authors introduce the reader to the major areas, terms, and debates of this evolving field. The Fourth Edition incorporates major revisions that include four new chapters on visual and popular culture, digital media and activism, the sustainability of college and corporation campuses, and the legal “standing” of citizens and nature. Updates throughout the text draw on timely topics including visual communication used in climate science campaigns, fracking and challenges to the right to know, plastic bag bans, consumer apps, digital activism for environmental justice, green marketing, and arguments on giving legal rights to nonhuman entities from dolphins to rivers.