Author: Kristen Fischer
Publisher: Red Wheel/Weiser
Release Date: 2013-01-22
Genre: Business & Economics
Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive while self-employed. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner. When Talent Isn't Enough offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to: Select a viable business model Market themselves alongside seasoned pros, in-house talent, and established agencies Understand the legalities of doing business Overcome challenging situations with clients Embrace self-promotion as a solo professional Cultivate lasting client partnerships Improve their innate abilities and expand on their skill sets Run a profitable, fulfilling business When Talent Isn't Enough provides the foundation that any writer, designer, illustrator, or Web developer needs to create lasting success as an entrepreneur.
Author: Richard Barrington
Publisher: The Rosen Publishing Group, Inc
Release Date: 2016-12-15
Genre: Juvenile Nonfiction
Young people’s voices make the most advantageous bloggers and vloggers on the internet. But to make blogging into a career, readers must learn everything about content creation and advertising and how to optimize profits without isolating their audience. There are advantages and disadvantages to each way of maintaining a blog and many roles and skills that a professional blog or vlog team must have. Much more than a wall of text, there are insightful profiles of blog stars like Tavi Gevinson and Ken Pomeroy, as well as particularly nuanced topics central to the operations of blogging.
Author: Michael A. Banks
Publisher: John Wiley & Sons
Release Date: 2008
"One of the true beauties and powers of blogs is that they can give voice to people who are not heard." --Frank Warren, PostSecret postsecret.blogspot.com "Don't write anything in a blog that you wouldn't say to someone face to face." --Scott McNulty, The Unofficial Apple Weblog www.tuaw.com "For me, the future of journalism is blogging." --Mary Jo Foley, All About Microsoft blogs.zdnet.com/microsoft/ "I do my best thinking via my blogs." --Chris Anderson, "The Long Tail" www.thelongtail.com "When I look out at the blogosphere, I don't see lots of inconsequential blogs. I see lots of possibility." --Gina Trapani, Lifehacker www.lifehacker.com why do they blog? It's addictive. It consumes an incredible amount of time, energy, and effort. It is their passion. And these bloggers wouldn't have it any other way. Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers have been featured in "Wired" magazine, "Popular Science," and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.
Do you really need to post every day to make your blog a success? Is it true you should never steal stuff? Can anyone make money from a blog? Blogging hasnt been around for ever, and yet any blogger will tell you there are rules what to do, what not to do, the facts. But where did they come from? And should we be breaking them? Designed for bloggers of all levels of experience, this book takes a hard look at twenty-eight of the blogospheres golden rules and shows you when, why and how to break them. Illustrated with real-life Blogger Stories and examples plus Expert Comments from those whove learned the hard way, The Golden Rules of Blogging (and When to Break Them) will give you a fresh perspective on blogging. Out with the rules? You decide!
Author: Joy Deangdeelert Cho
Publisher: Chronicle Books
Release Date: 2012-09-19
Genre: Business & Economics
With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world. Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
The writers world has undergone a revolution in the last decade. With 30 million bloggers (in the US alone), many of whom consider themselves to be writers, blogging has brought the fiercest competition to the writing profession, but it is also something that a good writer, with a little guidance, can turn fully to their advantage. Blogging for Writers shows you how. Opening the door on this exciting world, it profiles the best and most imaginative writer-driven blogs and details how you can start your own blog and see it flourish. From which platform to use (Blogger, WordPress, etc) to setting up the perfect blog; from layout and design to getting the tone right; from social networking and getting noticed to finding a readership and liaising with publishers, Blogging for Writers lays out the fundamentals and then digs deeper, advising how to make your blog and your skills stand out from the pack and, essentially, bring the customers your way.
Author: Susan Gunelius
Publisher: John Wiley & Sons
Release Date: 2012-07-02
A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
Author: Alannah Moore
Publisher: Taylor & Francis
Release Date: 2013-09-11
Having a website built can be a complicated and expensive undertaking. For large businesses this is a necessary expense, but for the ever-increasing number of independents and small businesses, this can easily be handled by the intrepid amateur. In Create Your Own Website Using WordPress in a Weekend, author Alannah Moore draws on her extensive experience to show how, in just a weekend, almost anyone can create a website in WordPress that looks professional and is entirely tailored to their needs and preferences. Through carefully structured step-by-step tutorials, the book takes the reader through every stage of the web design process. It is illustrated with fabulous examples, and features checklists and tips throughout, covering domain registration, planning, plugins, and choosing the right theme. This will cover the upcoming WP 2012 version.
Clear Blogging, an Apress Technology in Action book, answers in non-technical terms what blogging has to offer and why and how you should blog. If you’ve never read a blog, but keep hearing that term on the news, Clear Blogging shows why blogging has shaken up mainstream media, and how you could end up on CNN. If you’ve just begun reading blogs, it’s your travel guide to the Blogosphere. Includes 50 interviews with successful bloggers who influence products, policy makers, potential employers and millions of readers and gain an online reputation - and real profits - from blogging.
With Writing for the Web, you'll learn everything you need to know to create effective Web content using words, pictures, and sound. Follow along as instructor and writer Lynda Felder combines easy-to-follow guidelines with photographs, lists, and tables to illustrate the key concepts behind writing nonlinear, interactive stories; creating succinct and clear copy; and working compelling images, motion graphics, and sound into your content. Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But only Writing for the Web explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast. This clearly written guide provides a fun and practical approach to Web writing that busy students and writers will be eager to learn and explore. Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice Take your learning even further with Lynda's companion book: The Web Writer's Toolkit: 365 prompts, collaborative exercises, games, and challenges for effective online content. For more tips, exercises, and suggestions for teachers, check out the book's Web site at www.write4web.com.