Book Power

Author: Kytka Hilmar-Jezek
Publisher:
ISBN: 0615771777
Release Date: 2013-02
Genre:

Do you wish you had more business? Are you getting blocked out by all of the social media noise? Do you need to get in front of more clients? Do you want to rise above the competition in your niche? Here Are The Benefits From Reading This Book: Write and publish your book quickly and easily (in as little as a week!) Understand why a book has become the new business card and marketing tool. Have doors open to speaking opportunities, interviews, joint venture partnerships. Become the authority, expert, go to person or celebrity in your niche. Use your book as a launching pad to create new products. Understand what a brand is and why it's so important in today's business landscape. Win the trust and loyalty of customers, clients and followers. Build a powerful platform as a central hub to simplify all of your marketing efforts. Maximize your online presence and social media platform. Monetize what you already know and do in a way that grows your business even when you sleep. Who Needs To Read This Book? You want more clients, customers and business. You want the credibility and trust factor you know you deserve. You have a powerful message or system that you know is needed today. You realize you need a new strategy in marketing your business. You need to deepen your relationship with your client base. The Time Is Now In today's social world, if you are not seen across numerous channels in a consistent and regular way, you may as well be invisible. In Book Power: A Platform for Writing, Branding, Positioning and Publishing, author Kytka Hilmar-Jezek takes you by the hand and walks you through from start to finish. Not only will your book be written in a matter of days, you will know how to maximize the power of your book to attract clients, grow your business, create residual income streams, open doors and much more.

Contemporary Research in E Branding

Author: Bandyopadhyay, Subir
Publisher: IGI Global
ISBN: 9781599048154
Release Date: 2008-11-30
Genre: Games

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.

Realty Blogging

Author: Richard Nacht
Publisher: McGraw Hill Professional
ISBN: 9780071543743
Release Date: 2007-06-14
Genre: Business & Economics

Unleash the power of blogging in your real estate business Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to: Develop an effective Internet marketing strategy Generate leads consistently at almost no cost Define yourself as an expert in a particular area Serve your market niche Establish long-term relationships with your customers Create content that attracts major search engines Create buzz about your blog in the media Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

LinkedIn for the Savvy Executive

Author: Carol Kaemmerer
Publisher:
ISBN: 0998177903
Release Date: 2016-11-01
Genre:

This book provides strategies for executives to use LinkedIn with authenticity, tact and power. It helps you understand the importance of this essential social media platform for your career, both now and in the future. It shows you how to control the way you present yourself on LinkedIn through your profile and online interactions.When your LinkedIn profile highlights your business story with passion and authenticity, you attract your ideal customers, clients, employers and employees - those who resonate with your message.Beyond just housing your profile, LinkedIn is a relationship-building tool - an efficient way to engage with those you care about in your business. LinkedIn is also a vehicle for expressing your thought leadership, building your own brand as a leader and contributing to your company's brand equity.This book guides the savvy executive to use LinkedIn in a way that powers your career.

New Venture Creation

Author: Marc H. Meyer
Publisher: SAGE Publications
ISBN: 9781483323121
Release Date: 2013-01-04
Genre: Business & Economics

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

Mechanics of Online Reputation Management

Author: Tyler Collins
Publisher: Createspace Independent Publishing Platform
ISBN: 1519762259
Release Date: 2016-01-06
Genre: Corporate image

Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts. Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly impossible landscape of digital search. This book gives back power and control to anyone seeking to influence their online reputation in the search engines. Now you can permanently suppress and eliminate negative items appearing on the first or second page of Google, Bing, or Yahoo. Most online reputation management services today do not effectively eliminate negative search results. The reputation management industry is cluttered with a lack of knowledge, experience, and integrity when it comes to making promises. Heavily grounded in Google algorithm patent research, over a decade of scientific testing, and measuring of results, the methodologies provided have been proven to work in over 3,000 campaigns. This book may be considered "disruptive", or "industry shaking", with guerrilla tactics for market domination, brand hacking, and social manipulation. With this book, you can: Remove any negative online content from search results, regardless of type or industry. Position any web property at the top of any search engine. Access 100% success rate strategies, campaign templates, tools, resources, and processes. Steal the leading industry experts' most effective tactics for delivering results to clients. Manipulate websites, social platforms, audiences, and search engine algorithms. Master the playing field where reputations are derived and repeatedly forged. Cleanse, repair, polish, and permanently dictate what appears for any search phrase. Fortify a digital firewall preventing any old or new negative content from appearing again. In-depth topics range from: Content removal campaigns, positive review strategies, negative property suppression, branding, rebranding, social media optimization, press releases & public relations. Combating bad news coverage, negative review sites, lawsuit documents, arrest records, mug shots, scam and ripoff reports, competitor attacks, rogue bloggers, fake profiles, and over 30 typical scenarios. Search engine positioning strategies with action steps for leveraging dozens of websites, platforms, media types, marketing mechanisms, and automation tools for making the process easy. Publishing resources for mass distribution of content, press releases, blog posts, articles, videos, images, presentations, audio files, podcasts, pdf documents, and any type of Internet media. Enjoy an advanced approach to search engine optimization explained in simple terms, the precise mechanics of SEO (search engine optimization) ranking factors for all types of web properties and online media, including everything how to create, optimize, publish, promote, and monitor progress. Includes a thorough overview of SERP's (search engine results pages), how SEO works, on-page vs off-page SEO, tactics for reputation asset development, website optimization, profile creation, content marketing, linking strategies, press release distribution, content and link building automation, sourcing links from other websites, proven lists of sites to quickly acquire links from, social media marketing, brand visibility, social authority, reputation marketing, and so much more.

Dein Ego ist dein Feind

Author: Ryan Holiday
Publisher: FinanzBuch Verlag
ISBN: 9783960920458
Release Date: 2017-06-10
Genre: Self-Help

Viele Menschen glauben, dass die Gründe, die sie daran hindern, erfolgreich zu sein, in ihrer Umwelt zu finden sind. Aber in Wirklichkeit steckt der größte Feind in jedem von uns selbst: unser Ego. Es macht uns blind für unsere Fehler, verhindert, dass wir aus ihnen lernen, und hemmt unsere Entwicklung. Denn gerade in Zeiten, in denen die schamlose Selbstdarstellung in sozialen Netzwerken oder im Reality-TV eine Selbstverständlichkeit ist, liegt die wahre Herausforderung in der Idee, weniger Zeit in das Erzählen der eigenen Größe zu stecken und stattdessen die wirklich wichtigen Missionen des Lebens zu meistern. Mit einer Fülle an Beispielen aus Literatur, Philosophie und Geschichte zeigt Ryan Holiday eindrucksvoll und praxisnah, wie die Überwindung des eigenen Egos zum unnachahmlichen Erfolg verhilft. Bewaffnet mit den Erkenntnissen aus diesem Buch kann sich jeder seinem größten Feind stellen – dem eigenen Ego.

Slide ology oder die Kunst brillante Pr sentationen zu entwickeln

Author: Nancy Duarte
Publisher: "O'Reilly Media, Inc."
ISBN: 9783897219397
Release Date: 2009
Genre: Business presentations

Wie viele Prasentationen haben Sie in Ihrem Berufsleben bereits verfolgt? Und Hand aufs Herz: Wie viele davon haben einen bleibenden Eindruck bei Ihnen hinterlassen? Wirklich gute Prasentationen sind noch immer die Ausnahme, denn nur selten werden die Moglichkeiten dieses Mediums optimal genutzt. Wer sein Publikum nachhaltig uberzeugen mochte, muss seine Ideen verdichten und in stimmige Bilder umsetzen. slide: ology setzt hier an und fuhrt Sie in die Kunst des visuellen Erzahlens ein. Die Autorin Nancy Duarte wei, wovon sie spricht: Sie leitet Duarte Design, das Unternehmen, das unter anderem die Slide-Show in Al Gores Oscar-pramiertem Film Eine unbequeme Wahrheit entwickelt hat. In slide: ology gewahrt sie tiefe Einblicke in ihr umfangreiches Wissen als Designerin. Anhand von Fallstudien bringt sie Ihnen daruber hinaus die Visualisierungsstrategien einiger der erfolgreichsten Unternehmen der Welt nahe. slide: ology zeigt Ihnen unter anderem, wie Sie: - Ihr Publikum gezielt ansprechen - Ihre Ideen auf den Punkt bringen und ein stimmiges Design entwickeln - Ihre Aussagen mit Farben, Bildern und pragnantem Text unterstutzen - Grafiken erstellen, die Ihren Zuhorern das Verstandnis erleichtern - Prasentationstechnologien optimal nutzen

Operation Shitstorm

Author: Ryan Holiday
Publisher: Plassen Verlag
ISBN: 9783864701467
Release Date: 2013-11-04
Genre: Computers

Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen

Get Companies Chasing You

Author: Susan Burke
Publisher: Createspace Independent Publishing Platform
ISBN: 1537200135
Release Date: 2016-08-20
Genre:

Get Companies Chasing YOU! As a Global Career Coach I can tell you... You get hired for ONE reason. The company has a problem(s) and they want you to solve it! I work by helping you show a company just how you do that! This book is for you if: You are a job seeker You have got that great job and still want companies chasing you! All of the services I offer are built by living and breathing this concept, so if you don't see this as the right strategy for you, basically stop reading now! This is what I stand for and what makes me different from other career coaches! I actively believe every job seeker, freelancer, and employee needs to harness their own power by: 1 BREAKING DOWN THE FOUR WALLS & GETTING COMPANIES CHASING YOU! Unless your reputation transcends the four walls where you work; you're always going to be stuck back at square one when you next want to get hired! Break the cycle and build the 'like, know, trust factor' before you even get to that stage! 2 TREATING YOURSELF AS A BUSINESS Recognise that you only get hired for one reason > You solve an employer's problem. Treat yourself as a business and create your Resume/CV and LinkedIn profile with this in mind! 3 THE MONEY IS IN YOUR MESSAGE! End the vanilla status and stop the carbon copy. It's time to become real and stop that nonsensical paraphrasing on your longwinded CV/Resume. Say goodbye to boring buzz words, writing that you are "a forward-thinking, hands-on, think out of the box employee" won't get you anywhere. Let's stop sending the Hiring Manager to sleep! 4 CREATING A JOB SEARCH STRATEGY & BINNING THE AD HOC APPROACH Wouldn't it be nice if you knew exactly what you needed to do every single day in order to get hired and build a 2-way funnel where interested companies are seeking you out? Well, you can. Learning via trial and error won't help - you need to do this properly. No job is for life these days, so how are you protecting yourself from redundancy? Branding and positioning yourself is key! Ready to dive deeper, grab yourself a coffee and let's go from here... "

Der t gliche Stoiker

Author: Ryan Holiday
Publisher: FinanzBuch Verlag
ISBN: 9783960920717
Release Date: 2017-03-20
Genre: Self-Help

Wie findet man das wahre Glück? Wie lässt sich Erfolg wirklich bemessen? Und wie geht man mit den Herausforderungen des Alltags wie Wut, Trauer und der Frage nach dem Sinn des Ganzen um? Was große Geister wie George Washington, Friedrich der Große, Weltklassesportler oder Top-Performer längst für sich entdeckt haben, liegt mit »Der tägliche Stoiker" erstmals gesammelt vor. New York Times-Bestsellerautor Ryan Holiday und Stephen Hanselman haben das Wissen der Stoiker in 366 zeitlose Lektionen verpackt und zeigen, dass die Philosophie des Stoizismus nicht nur zeitlos, sondern gerade für unsere hektische und unsichere Zeit ein Segen ist. Weisheit, Mut, Gerechtigkeitssinn und Selbstbeherrschung sowie Gelassenheit lassen sich erlernen und helfen uns, in der zunehmenden Komplexität unserer Welt zu bestehen. Die uralten Weisheiten der Stoiker, gesammelt und kommentiert, unterstützen bei diesen alltäglichen Herausforderungen.

The Showbiz Master Plan

Author: J. C. Sum
Publisher: Createspace Independent Publishing Platform
ISBN: 1523811226
Release Date: 2016-01-25
Genre:

Book More Shows that Pay More! "The Showbiz Master Plan" is a live entertainer's blueprint to creating a money-generating brand, making a consistent 6-figure income and setting up for retirement.The goal of any entertainer is to bring joy to people but most will agree that making money is also important. While the notion of a struggling artist is a common perception of the realities of show business, it does not have to be the case.The truth is; while there many entertainers who barely make ends meet each month, there are also many entertainers around the world who make a decent living from their art or craft. In fact, there are also many entertainers around the world who are very successful and financially comfortable. These are highly successful entertainers who may not be A-list international celebrities, movie stars or recording artists, but are giants in their respective specialized fields or cities/ countries.One thing many of these entertainers have in common is the strategy and approach to their business and careers. They all understand that show business is not just about the show but also about the business.This book is filled with incredible stories, practical advice, time-tested tips and market-proven action-steps on how to build a successful career as a performing artist and live entertainer.Learn how to:* Be a Successful Creative Entrepreneur* Build Your Brand* Dominate Your Niche Market* Harness the Power of Positioning* Price & Negotiate Big Money Shows* Find Your Big Break* Grow Your Business* Get Paid Without Performing* Invest for Your Future* Handle Career Challenges and FailureAs a bonus, learn three instant money tips to increase your income immediately without performing more shows.This book was written to benefit all types of entertainers such as:* Aerialists* Balloon Artistes* Bands* Circus Acts* Comedians* Contortionists* Dancers* Escape Artists* Face Painters* Hypnotists* Illusionists* Impersonators* Instrumentalists* Jugglers* Magicians* Mime Artists* Musicians* Singers* Variety Artists* Ventriloquists* Vocalists

Don t make me think

Author: Steve Krug
Publisher: MITP-Verlags GmbH & Co. KG
ISBN: 9783826687150
Release Date: 2014-11-19
Genre: COMPUTERS

Usability ist eine der wichtigsten Herausforderungen bei der Webseitenerstellung – und wird häufig nur allzu leichtfertig vernachlässigt. Lernen Sie mit dieser überarbeiteten Neuauflage des Klassikers, wie Websites wirklich benutzt werden – mit aktualisierten Beispielen und einem neuen Kapitel über Mobile Usability. Steve Krug verdankt seine Erkenntnisse einer eigentlich nahe liegenden Methode: Er beobachtet, wie User mit einer Website umgehen und welche Hindernisse sich ihnen bei der Informationssuche in den Weg stellen. Anhand aussagekräftiger Beispiele, vieler Grafiken und einer Prise Humor erhalten Sie eine ganz neue Perspektive auf Ihr Websitekonzept. Krugs Usability-Prinzipien dienen als Leitfaden für die eigene Arbeit. Mit einfachen Tests kann jeder seine Website ohne viel Aufwand so optimieren, dass sie den Usability-Kriterien entspricht und sich intuitiv anwenden lässt. Wenn Sie diesen Klassiker schon einmal gelesen haben, werden Sie wieder entdecken, was DON’T MAKE ME THINK! so unverzichtbar für Webdesigner und -entwickler auf der ganzen Welt gemacht hat. Wenn Sie es noch nicht gelesen haben, werden Sie sehen, warum so viele Leute es als Pflichtlektüre empfehlen.