Book Power

Author: Kytka Hilmar-Jezek
Publisher:
ISBN: 0615771777
Release Date: 2013-02
Genre:

Do you wish you had more business? Are you getting blocked out by all of the social media noise? Do you need to get in front of more clients? Do you want to rise above the competition in your niche? Here Are The Benefits From Reading This Book: Write and publish your book quickly and easily (in as little as a week!) Understand why a book has become the new business card and marketing tool. Have doors open to speaking opportunities, interviews, joint venture partnerships. Become the authority, expert, go to person or celebrity in your niche. Use your book as a launching pad to create new products. Understand what a brand is and why it's so important in today's business landscape. Win the trust and loyalty of customers, clients and followers. Build a powerful platform as a central hub to simplify all of your marketing efforts. Maximize your online presence and social media platform. Monetize what you already know and do in a way that grows your business even when you sleep. Who Needs To Read This Book? You want more clients, customers and business. You want the credibility and trust factor you know you deserve. You have a powerful message or system that you know is needed today. You realize you need a new strategy in marketing your business. You need to deepen your relationship with your client base. The Time Is Now In today's social world, if you are not seen across numerous channels in a consistent and regular way, you may as well be invisible. In Book Power: A Platform for Writing, Branding, Positioning and Publishing, author Kytka Hilmar-Jezek takes you by the hand and walks you through from start to finish. Not only will your book be written in a matter of days, you will know how to maximize the power of your book to attract clients, grow your business, create residual income streams, open doors and much more.

Introduction to Intelligence Studies

Author: Carl J. Jensen, III
Publisher: Routledge
ISBN: 9781498738378
Release Date: 2017-11-22
Genre: Political Science

Introduction to Intelligence Studies provides a comprehensive overview of intelligence and security issues confronting the United States today. Since the attacks of 9/11, the United States Intelligence Community has undergone an extensive overhaul. This textbook provides a comprehensive overview of intelligence and security issues, defining critical terms and reviewing the history of intelligence as practiced in the United States. Designed in a practical sequence, the book begins with the basics of intelligence, progresses through its history, describes best practices, and explores the way the intelligence community looks and operates today. The authors examine the ‘pillars’ of the American intelligence system—collection, analysis, counterintelligence, and covert operations—and demonstrate how these work together to provide ‘decision advantage’. The book offers equal treatment to the functions of the intelligence world—balancing coverage on intelligence collection, counterintelligence, information management, critical thinking, and decision-making. It also covers such vital issues as laws and ethics, writing and briefing for the intelligence community, and the emerging threats and challenges that intelligence professionals will face in the future. This revised and updated second edition addresses issues such as the growing influence of Russia and China, the emergence of the Islamic State, and the effects the Snowden and Manning leaks have had on the intelligence community. This book will be essential reading for students of intelligence studies, US national security, and IR in general.

The Social Brand

Author: The Author
Publisher:
ISBN: 0957657609
Release Date: 2014-03
Genre:

""The definitive guide to building powerful brands in today's social era-written by a true industry expert." " Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside "The "new marketing manifesto of today's social era. A book that doesn't paper over the cracks of your marketing strategy (by rushing to social media platforms), but tackles the root issue and challenges and guides you to become what you need to "be" to succeed in this era: social. Within a single decade, the media landscape has fundamentally changed, and with it the way people interact with each other and with brands. Social media has emerged from its infancy-but businesses are still struggling to adapt. The Social Brand will unlock your brand to be successful in the social era. It shows how large or small companies, nonprofits, and other organizations should stop asking themselves the wrong questions, like: "Should I be on Twitter, Vine, or Snapchat?" "How do I need to talk to people on Facebook and Instagram?" It demonstrates that it's not (just) about shifting budget to these new platforms or creating a "social media strategy"-it's about creating a Social Brand. ""In order to be social, you have to give people something they truly value. If you do, they will want to seek it out and share it with others."" This way social media isn't just another media channel to drive your message home in; it's an environment in which you can engage in a social relationship. To demonstrate how this works, the book introduces the concept of the Brand Bank Account. This new marketing framework identifies a simple four-step plan that will enable brands to become social at the very core of their business. It identifies what are brand deposits and what are withdrawals, and shows that the more deposits you make-the more you give to your customer-the more loyal he or she will be. The book challenges old "taking" forms of marketing and beliefs; it demonstrates why we should no longer use "positioning statements" and words like "consumer" or "target audience." The book explains why most traditional advertising ends up being a withdrawal from your brand's bank balance, and it's chockablock with inspiring giving forms of marketing. The book inspires and guides you to resolve the two areas business struggle with most: social media and corporate social responsibility. Through extensive research of more than 250,000 people on products and brands, the book reveals a way to increase your brand's likeability by 20% when you define a clear and credible brand mission and keep it close to your product. ""If you work in marketing and still use words like "consumer, target, " and "audience, "then you need to hurry up and buy this book. It might just save your job." "Paul Kemp-Robertson, Co-founder, Contagious

Techniques of the Selling Writer

Author: Dwight V. Swain
Publisher: University of Oklahoma Press
ISBN: 9780806186672
Release Date: 2012-09-06
Genre: Reference

Techniques of the Selling Writer provides solid instruction for people who want to write and sell fiction, not just to talk and study about it. It gives the background, insights, and specific procedures needed by all beginning writers. Here one can learn how to group words into copy that moves, movement into scenes, and scenes into stories; how to develop characters, how to revise and polish, and finally, how to sell the product. No one can teach talent, but the practical skills of the professional writer's craft can certainly be taught. The correct and imaginative use of these kills can shorten any beginner's apprenticeship by years. This is the book for writers who want to turn rejection slips into cashable checks.

The Brand Map

Author: Jason Arcemont
Publisher: CreateSpace
ISBN: 1518653561
Release Date: 2015-10-01
Genre:

Does your brand stand out? Does it captivate? Does it stay in the minds of consumers?The Brand Map(tm)--a proven method for building brands--teaches professionals and entrepreneurs how to find and captivate customers. Hundreds of companies, organizations and individuals have used The Brand Map(tm) to stand out among a wide variety of audiences. Starting with basic internal and external info-gathering, the Brand Mapping(tm) process takes the reader from the building blocks of branding through a complete discovery of a brand's image, reputation and spirit. From there, the book touches on how to transform these discoveries into images, words and digital properties (such as websites and social media) that bring your brand to life. The Brand Map(tm) will give readers:· Insight into how to build, manage and evolve an iconic brand· A blueprint for how any company can improve its ROI· A fresh perspective on markets and unique market segments· A simple way to effectively analyze your competitors· A framework to discover Who You Are, What You Do and Who You Do It ForIt's never too early, or too late, to build your brand. This step-by-step guide shows you how to own a position in the mind of your market.

Value Creation

Author: William Douglas Neal
Publisher: South-Western Pub
ISBN: 1587992043
Release Date: 2008
Genre: Business & Economics

A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been imprecise. Management often treats brand building as an expense not an investment while many investors lack the tools to accurately assess the value of brand assets. Providing a vivid roadmap on how brands are built (and destroyed), this resourceful book delivers rigorous metrics that allow brand-building investments to be effectively evaluated and managed financially. It illustrates why brands are financial assets and need to be managed as such, as well as offers thorough coverage of tangible vs. intangible attributes, including implications of FAS 142. It also addresses brand metrics for different audiences investors, senior managers, brand managers, sales forces, and employees. Encompassing manufacturers and service providers, the book offers a thorough guide for implementing a successful metrics-based brand management program.

Trump University Branding 101

Author: Donald Sexton
Publisher: John Wiley and Sons
ISBN: 0470524154
Release Date: 2009-03-23
Genre: Business & Economics

Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business

Nation Branding

Author: Keith Dinnie
Publisher: Routledge
ISBN: 9781317681946
Release Date: 2015-08-27
Genre: Business & Economics

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Platform

Author: Michael S. Hyatt
Publisher: Thomas Nelson Inc
ISBN: 9781595555038
Release Date: 2012
Genre: Business & Economics

Discusses how to create a platform and build an audience using social media technologies.

Transmedia Marketing

Author: Anne Zeiser
Publisher: CRC Press
ISBN: 9781134746293
Release Date: 2015-06-19
Genre: Art

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Cultural Strategy

Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 9780199587407
Release Date: 2010-10-28
Genre: Business & Economics

Market innovation has long been dominated by the worldview of engineers and economists--build a better mousetrap and the world will take notice. The most influential strategy books--such as Competing for the Future, The Innovator's Dilemma, and Blue Ocean Strategy--argue that innovation should focus on breakthrough functionality. Holt and Cameron challenge this conventional wisdom. They develop a cultural approach to innovation: champion a better ideology and the world will take notice. The authors use detailed historical analyses of the take-offs of Nike, vitaminwater, Marlboro, Starbucks, Jack Daniel's, Levi's, ESPN, and Ben & Jerry's to build a powerful new theory. They show how brands in mature categories come to rely upon similar conventional brand expressions, leading to what the authors call a cultural orthodoxy. Historical changes in society threaten this orthodoxy by creating demand for new culture. Cultural innovations draw upon source material--novel cultural content lurking in subcultures, social movements, and the media--to develop brands that respond to this emerging demand, leapfrogging entrenched incumbents. The authors demonstrate how they have adapted this theory into a step-by-step cultural strategy model, which they successfully applied to start-ups (Fat Tire beer), consumer technologies (Clearblue pregnancy tests), under-funded challengers (Fuse music television), and social enterprises (Freelancer's Union). Holt and Cameron conclude by explaining why top marketing companies fail at cultural innovation. Using careful organizational research, the authors demonstrate that companies are trapped in the brand bureaucracy, which systematically derails innovation. Cultural innovation requires a new organizational logic. In all of their cases, the authors find that the cultural innovators have rejected the brand bureaucracy. Written by one of the leading authorities on brands and marketing in the world today, Cultural Strategy transforms what has always been treated as the "intuitive" side of branding into a systematic strategic discipline.

LinkedIn for the Savvy Executive

Author: Carol Kaemmerer
Publisher:
ISBN: 0998177903
Release Date: 2016-11-01
Genre:

This book provides strategies for executives to use LinkedIn with authenticity, tact and power. It helps you understand the importance of this essential social media platform for your career, both now and in the future. It shows you how to control the way you present yourself on LinkedIn through your profile and online interactions.When your LinkedIn profile highlights your business story with passion and authenticity, you attract your ideal customers, clients, employers and employees - those who resonate with your message.Beyond just housing your profile, LinkedIn is a relationship-building tool - an efficient way to engage with those you care about in your business. LinkedIn is also a vehicle for expressing your thought leadership, building your own brand as a leader and contributing to your company's brand equity.This book guides the savvy executive to use LinkedIn in a way that powers your career.

Renegades Write the Rules

Author: Amy Jo Martin
Publisher: John Wiley & Sons
ISBN: 9781118442289
Release Date: 2012-08-29
Genre: Business & Economics

Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

Competitive Positioning

Author: Richard D. Czerniawski
Publisher: Hudson House Publishing
ISBN: 158776914X
Release Date: 2010
Genre: Business & Economics

It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an “age of sameness,” where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is not enough to win customers and create loyalty. It's high time to move beyond product marketing to embrace brand marketing. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand—a brand that will connect emotionally with the heart, and remain uppermost in your customers' minds. Step by step, you'll learn best practices that will enable you to develop a competitive positioning.