Book Power

Author: Kytka Hilmar-Jezek
Publisher:
ISBN: 0615771777
Release Date: 2013-02
Genre:

Do you wish you had more business? Are you getting blocked out by all of the social media noise? Do you need to get in front of more clients? Do you want to rise above the competition in your niche? Here Are The Benefits From Reading This Book: Write and publish your book quickly and easily (in as little as a week!) Understand why a book has become the new business card and marketing tool. Have doors open to speaking opportunities, interviews, joint venture partnerships. Become the authority, expert, go to person or celebrity in your niche. Use your book as a launching pad to create new products. Understand what a brand is and why it's so important in today's business landscape. Win the trust and loyalty of customers, clients and followers. Build a powerful platform as a central hub to simplify all of your marketing efforts. Maximize your online presence and social media platform. Monetize what you already know and do in a way that grows your business even when you sleep. Who Needs To Read This Book? You want more clients, customers and business. You want the credibility and trust factor you know you deserve. You have a powerful message or system that you know is needed today. You realize you need a new strategy in marketing your business. You need to deepen your relationship with your client base. The Time Is Now In today's social world, if you are not seen across numerous channels in a consistent and regular way, you may as well be invisible. In Book Power: A Platform for Writing, Branding, Positioning and Publishing, author Kytka Hilmar-Jezek takes you by the hand and walks you through from start to finish. Not only will your book be written in a matter of days, you will know how to maximize the power of your book to attract clients, grow your business, create residual income streams, open doors and much more.

Introduction to Intelligence Studies

Author: Carl J. Jensen, III
Publisher: Routledge
ISBN: 9781498738378
Release Date: 2017-11-22
Genre: Political Science

Introduction to Intelligence Studies provides a comprehensive overview of intelligence and security issues confronting the United States today. Since the attacks of 9/11, the United States Intelligence Community has undergone an extensive overhaul. This textbook provides a comprehensive overview of intelligence and security issues, defining critical terms and reviewing the history of intelligence as practiced in the United States. Designed in a practical sequence, the book begins with the basics of intelligence, progresses through its history, describes best practices, and explores the way the intelligence community looks and operates today. The authors examine the ‘pillars’ of the American intelligence system—collection, analysis, counterintelligence, and covert operations—and demonstrate how these work together to provide ‘decision advantage’. The book offers equal treatment to the functions of the intelligence world—balancing coverage on intelligence collection, counterintelligence, information management, critical thinking, and decision-making. It also covers such vital issues as laws and ethics, writing and briefing for the intelligence community, and the emerging threats and challenges that intelligence professionals will face in the future. This revised and updated second edition addresses issues such as the growing influence of Russia and China, the emergence of the Islamic State, and the effects the Snowden and Manning leaks have had on the intelligence community. This book will be essential reading for students of intelligence studies, US national security, and IR in general.

Writing for Animation Comics and Games

Author: Christy Marx
Publisher: Taylor & Francis
ISBN: 9781136144455
Release Date: 2012-11-12
Genre: Art

Writing for Animation, Comics, and Games explains the practical aspects of creating scripts for animation, comics, graphic novels, and computer games. It details how you can create scripts that are in the right industry format, and follow the expected rules for you to put your best foot forward to help you break-in to the trade. This book explains approaches to writing for exterior storytelling (animation, games); interior/exterior storytelling (comics and graphic novels), as well as considerations for non-linear computer games in the shortest, pithiest, and most economical way. The author offers insider's advice on how you can present work as professional, how to meet deadlines, how visual writing differs from prose, and the art of collaboration.

The Book You Were Born to Write

Author: Kelly Notaras
Publisher: Hay House, Inc
ISBN: 9781401955618
Release Date: 2018-11-13
Genre: Reference

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life. "I know I have a book in me." "I've always wanted to be an author." "People always ask me when I'm going to write my book." "I have a story to tell, but I never seem to make time to write." These are just a sampling of the messages Kelly Notaras hears every day from would-be authors around the globe. Life coaches with new methodologies for living on purpose . . . energy workers who've discovered new ways to prevent disease and teach self-healing . . . everyday heroes and heroines who have made it through difficult circumstances and want to inspire others to do the same. In today's tumultuous world, we need these voices in the marketplace. Moreover, publishing a book has never been so simple, accessible, or affordable as it is today. So why are so many thought leaders, healers, and change-agents stuck at the starting line? This book will light the way--offering a simple, step-by-step path that takes authors from concept to finished book. In it, publishing veteran Kelly Notaras demystifies the publishing process and gives writers the tools, insider information, and inspiration to start strong, keep going, and get across the finish line as quickly as possible.

Brand Portfolio Strategy

Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1439188831
Release Date: 2009-12-01
Genre: Business & Economics

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Operation Shitstorm

Author: Ryan Holiday
Publisher: Plassen Verlag
ISBN: 9783864701467
Release Date: 2013-11-04
Genre: Computers

Nebenkriegsschauplatz wird auf einmal in den Medien gehypt und ein aussichtsreicher Kandidat zerstört. Irgendein Produkt oder eine Person wird auf einmal aus der Anonymität zur viralen Sensation katapultiert. Was Sie nicht wissen: Es gibt jemanden, der für all das verantwortlich ist. Im Regelfall jemand wie ich. Wer bin ich? Ich bin ein Medien-Manipulator. In einer Welt, in der Blogs die Nachrichten beherrschen und auch verfälschen, ist es mein Job, die Blogs zu kontrollieren - so gut, wie das einem Menschen überhaupt möglich ist. Warum teile ich diese Geheimnisse? Ich habe eine Welt satt, in der Blogs indirekte Bestechungsgelder annehmen, in der die Werber beim Schreiben der Nachrichten helfen, Journalisten Lügen verbreiten und keiner am Ende dafür verantwortlich gemacht wird. Ich ziehe den Vorhang über all diesen Vorgängen weg, weil ich nicht möchte, dass die Öffentlichkeit weiterhin für dumm verkauft wird. Ich werde Ihnen genau erklären, wie die Medien heute WIRKLICH funktionieren. Was Sie dann mit diesem Wissen anfangen, das überlasse ich ganz Ihnen

Das Leben und das Schreiben

Author: Stephen King
Publisher: Heyne Verlag
ISBN: 9783641054007
Release Date: 2011-02-18
Genre: Biography & Autobiography

„Ich schreibe so lange, wie der Leser davon überzeugt ist, in den Händen eines erstklassigen Wahnsinnigen zu sein.“ Stephen King Während der Genesung nach einem schweren Unfall schreibt Stephen King seine Memoiren – Leben und Schreiben sind eins. Ein unverzichtbarer Ratgeber für alle angehenden Schriftsteller und eine Fundgrube für alle, die mehr über den König des Horror-Genres erfahren wollen. Ein kluges und gleichzeitig packendes Buch über gelebte Literatur. »Eine Konfession.« Frankfurter Allgemeine Zeitung

Der Blaue Ozean als Strategie

Author: W. Chan Kim
Publisher: Carl Hanser Verlag GmbH Co KG
ISBN: 9783446448476
Release Date: 2016-04-11
Genre: Business & Economics

Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.

How to Launch a Brand Ed 2

Author: Fabian Geyrhalter
Publisher:
ISBN: 0989646130
Release Date: 2015-12-01
Genre: Business & Economics

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.

How to Write Design a Professional R sum to Get the Job

Author: Dale Mayer
Publisher: Atlantic Publishing Company
ISBN: 9781601381347
Release Date: 2008
Genre: Business & Economics

In these tough economic times companies are downsizing, outsourcing, and merging, and job seekers are facing more competition than ever. You need a great resume to stand out from the crowd. Your resume is a platform to detail your achievements and experience. A resume is a document, designed to an employer on why they should contact and ultimately hire you. You will learn the basic components that must be in your resume, resume formats, key action words, common resume myths, what fonts to use, how to stress accomplishments, what information you should never put on resume, how to write your resume from the employer's perspective, how to write the resume to fit the job, what words to use and what words never to use, techniques to get the interview, the secrets of a great cover letter, how to best describe your experience, how to detail employment gaps, and how to develop a professional resume. You also will learn about paper selection, electronic resumes, white space, margins, graphics, and computer software to help layout your resume. If you use all this information, you will give yourself that edge over the competition that you deserve. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Power Down Zielscheibe USA

Author: Ben Coes
Publisher: Festa
ISBN: 9783865522375
Release Date: 2013
Genre: Fiction

Eine teuflische Verschwörung. Das Ziel: die Vernichtung der USA. Eine Bohrinsel im Pazifik wird in die Luft gesprengt, einige Tage später der weltgrößte hydroelektrische Staudamm vor der kanadischen Küste. Durch ihre Zerstörung wird der Strom in den USA knapp. In Politik und Wirtschaft bricht Chaos aus. Doch dies ist erst der Anfang einer beispiellosen Terrorserie ...Der frühere Elitesoldat Dewey Andreas überlebt einen der Anschläge. Er macht sich auf, die Verantwortlichen zur Rechenschaft zu ziehen. Bei seiner Hetzjagd rund um den Globus kommt er einer ungeheuerlichen Verschwörung auf die Spur.Doch Andreas läuft die Zeit davon. Denn es droht POWER DOWN - der totale Stromausfall. Ben Coes ist ein literarisches Megatalent in der Tradition von David Baldacci. Sein charismatischer Held Dewey Andreas kann berühmten Kollegen wie Jack Reacher oder Jack Ryan locker das Wasser reichen! Library Journal: »Ein Buch, das ans Eingemachte geht. Bitter, blutig und brutal. Der Leser schnappt bis zur letzten Seite nach Luft!« David Morrell: »Power Down ist ein frischer, mitreißender Thriller voller kraftvoller und überzeugender Action. Ein eindrucksvolles Debüt von Ben Coes. Hat mich umgehauen.« Paperback mit der Festa-Lederoptik.

Job Searching with Social Media For Dummies

Author: Joshua Waldman
Publisher: John Wiley & Sons
ISBN: 9781118678572
Release Date: 2013-09-12
Genre: Business & Economics

Harness social media to land your dream job For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position. Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more. Takes the mystery out of Facebook, Twitter, and LinkedIn Offers advice on how to brand yourself online Includes coverage of the latest changes to social platforms and websites If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.