Branding Interior Design

Author: Kim Kuhteubl
Publisher:
ISBN: 076435129X
Release Date: 2016-09-28
Genre: Business & Economics

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others."

Basics Interior Design 01 Retail Design

Author: Lynne Mesher
Publisher: Bloomsbury Publishing
ISBN: 9781350034495
Release Date: 2017-10-05
Genre: Architecture

Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing.This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting. It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment. This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.

Professional Practice for Interior Designers

Author: Christine M. Piotrowski
Publisher: John Wiley & Sons
ISBN: 9781118415955
Release Date: 2013-07-31
Genre: Architecture

This updated edition of the most comprehensive business guide for designers covers the interior design profession in a clear and well-organized style. From establishing a practice to managing a project, the reader progresses through all aspects of the business, whether in a small or large firm. The new edition includes additional information on ethics, as well as a companion website containing sample forms and other resources. This book is recommended by the NCIDQ as preparation for their professional registration examination.

Marketing and Client Relations for Interior Designers

Author: Mary V. Knackstedt
Publisher: John Wiley & Sons
ISBN: 9780470260487
Release Date: 2008-04-18
Genre: Architecture

"This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines."--BOOK JACKET.

Facebook YouTube Xing Co

Author: Charlene Li
Publisher:
ISBN: 3446417826
Release Date: 2009
Genre:

Immer mehr Menschen nutzen "Social Technologies": Internet-Plattformen wie Facebook, YouTube und Twitter sowie Tools wie Podcasts, Wikis und Blogs, wo sie sich online austauschen. Dort finden sie, was sie suchen - Informationen, Produkte, Geschäftspartner oder einfach jemanden zum Chatten. Viele Unternehmen tun sich schwer mit den Social Technologies: Sie sind es nicht gewohnt, dass sich Kunden ganz unverblümt zu ihren Produkten äußern, statt die "offizielle" Produktwerbung zu schlucken. Aber ob es den Unternehmen gefällt oder nicht: Die Bedeutung der Social Technologies nimmt ständig weiter zu. Unternehmen, die diesen Trend ignorieren, sind jetzt schon erheblich im Nachteil gegenüber ihren Wettbewerbern - wer die Herausforderung annimmt, kann davon stark profitieren. Charlene Li und Josh Bernoff zeigen, wie Social Technologies funktionieren - und wie Unternehmen sie strategisch für sich nutzen können. Mehr als zwanzig konkrete Fallbeispiele zeigen, wie führende Unternehmen aus aller Welt und in ganz verschiedenen Branchen mit Social Technologies ihren Umsatz und ihren Gewinn steigern - und was Führungskräfte in allen Unternehmen davon lernen können. Charlene Li, vormals bei Forrester Research, ist nun als unabhängige Vordenkerin und Beraterin tätig. Josh Bernoff ist Vice President und Principal Analyst bei Forrester Research. Er rief kontinuierlich erhobene Umfragen zu Technologiethemen bei Forrester Research ins Leben. Durch seine Forschungen versucht er eine Antwort auf die Frage zu geben, wie Menschen Technologien nutzen.

Marketing Interior Design

Author: Lloyd Princeton
Publisher: Skyhorse Publishing, Inc.
ISBN: 9781581157284
Release Date: 2010-02-16
Genre: Architecture

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: • figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Starting Your Career as an Interior Designer

Author: Robert K. Hale
Publisher: Skyhorse Publishing, Inc.
ISBN: 9781621535164
Release Date: 2016-08-02
Genre: Design

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: • Choose a design field • Obtain and keep clients • Garner referrals • Market and position your business • Bid competitively on projects • Manage sales • Organize a budget • Manage start-up costs and cash flow • Promote your business • Branch out into product and architectural design • Design within a retail environment • Set pricing guidelines • Sell to your target demographic • Set up your office Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. This updated second edition also examines the current state of the interior design industry, and what's in store for the future of firms. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Store Presentation Design No 2

Author: Martin M. Pegler
Publisher: Visual Reference Publications
ISBN: 1584711094
Release Date: 2007
Genre: Design

"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.

Basics Interior Design 02

Author: Pam Locker
Publisher: AVA Publishing
ISBN: 9782940411382
Release Date: 2010-12-01
Genre: Architecture

An engagingly visual text that explores the full scope of exhibition design, a complex and multi-faceted discipline.

Logo Design Love

Author: David Airey
Publisher: Pearson Deutschland GmbH
ISBN: 3827329884
Release Date: 2010
Genre: Electronic books


The Power of Place

Author: Lori Jill Farruggia
Publisher:
ISBN: OCLC:855907339
Release Date: 2013
Genre: Interior architecture


Green Interior Design

Author: Lori Dennis
Publisher: Skyhorse Publishing, Inc.
ISBN: 9781581157741
Release Date: 2010-11-23
Genre: Architecture

Award-winning designer and author Lori Dennis proves interior design can be both stylish and environmentally sustainable in this easy-to-use, entertaining guide. Dennis discusses every aspect of interior design—furniture and accessories, window treatments, fabrics, surface materials, appliances, plants, and more—from a green perspective in terms of reducing waste and pollution and turning a home into a healthy, comfortable environment. Readers will learn how to: - use sustainable materials like bamboo, cork, and recycled glass to enhance interiors - search thrift shops and antique stores for vintage hidden treasures - find the best vendors for purchasing green products - use plants and locally cut flowers to improve indoor air quality and brighten up rooms - replace lawns with indigenous plants and edible gardens - keep rooms clean with effective and nontoxic products - use energy efficient lighting and maximize natural light - apply for different types of green certification. Packed with over 100 color photographs, lists of the best green vendors, and profiles of leading green designers, this book is a thorough guide for anyone who wants to create beautiful interiors while lessening the waste and pollution generated by the building industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Appetite for Design Eat Me

Author: Viction:workshop
Publisher: Victionary
ISBN: 988194385X
Release Date: 2011
Genre: Art

EAT ME is a mouth-watering slice of a modern world where food has become integral to cultural and visual experiences. A stunning waffle cover design sets up what is a visual feast of art creations, restaurant interiors and food packaging designs. From the team behind the sell-out success Design Taste (2009), EAT ME presents a tasty selection of case studies by experts, entrepreneurs and practitioners that will whet the appetite for all things food-related in design.

Branding for Nonprofits

Author: DK Holland
Publisher: Skyhorse Publishing, Inc.
ISBN: 9781581158427
Release Date: 2010-09-21
Genre: Business & Economics

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. • Addresses the connection between branding and fund-raising • There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.