Author: Kim Kuhteubl
Release Date: 2016-09-28
Genre: Business & Economics
The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others."
Basics Interior Design 01: Retail Design approaches the subject of interior design in a retail context. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing This book examines brand and identity as a starting point for the design concept, and the relationship between the interior and its context, site and setting. It introduces ways of manipulating space and volume, exploring the spatial elements of ceilings, floors and walls, and investigating the notions of layout, circulation and pace. It also pays close attention to the effects of a building on the environment. This is a complete guide to creating retail spaces that entice, excite and enthral the consumer by creating an experience with which they can relate.
Author: Mary V. Knackstedt
Publisher: John Wiley & Sons
Release Date: 2008-04-18
"This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines."--BOOK JACKET.
Author: Christine M. Piotrowski
Publisher: John Wiley & Sons
Release Date: 2013-07-31
This updated edition of the most comprehensive business guide for designers covers the interior design profession in a clear and well-organized style. From establishing a practice to managing a project, the reader progresses through all aspects of the business, whether in a small or large firm. The new edition includes additional information on ethics, as well as a companion website containing sample forms and other resources. This book is recommended by the NCIDQ as preparation for their professional registration examination.
Author: Robert K. Hale
Publisher: Simon and Schuster
Release Date: 2016-08-02
Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: • Choose a design field • Obtain and keep clients • Garner referrals • Market and position your business • Bid competitively on projects • Manage sales • Organize a budget • Manage start-up costs and cash flow • Promote your business • Branch out into product and architectural design • Design within a retail environment • Set pricing guidelines • Sell to your target demographic • Set up your office Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. This updated second edition also examines the current state of the interior design industry, and what's in store for the future of firms. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Martin M. Pegler
Publisher: Visual Reference Publications
Release Date: 2007
"This book presents some of the finest examples of how flagship stores, satellite stores and vendor shops are designed with "visual clues" that build a strong brand image and how they carry their "look" from one store to another. Included are over 40 examples of how store designers/architects create store designs that are adapted to different spaces, locations and countries while maintaining a recognizable brand image. Also shown are scores of examples of branding as it appears in store windows"--Publisher.
Author: Cindy Coleman
Publisher: McGraw Hill Professional
Release Date: 2001-10-11
Everything you need to know about the practice and business of interior design -- from McGraw-Hill and Interior Design magazine Let today's most admired design professionals share with you their priceless insights, step-by-step guidelines, and real-life examples drawn from their own highly successful practices. Interior Design Handbook of Professional Practice packs fresh new ways of thinking and profitable ways of working -- quality information you expect when experts join forces! Comprehensive, hands-on details show you how to problem-solve the design needs of clients¿streamline every stage of your practice, from finding and winning clients to project build-out¿and master the most efficient negotiation, bidding, contract, and documentation techniques. Achieve professional excellence and profitability with this authoritative resource as you learn how to act on the implications of the profound changes occurring in the design industry today with tips from designers who are at the top of their game. An outstanding preparation tool for the NCIDQ national licensing exam
Offering a thorough grounding in the principles of interior design, this book describes the qualities and skills needed to become an interior designer, examines the varied career opportunities available and gives a balanced inside view of the business today. Its broad, up-to-date approach unites history, theory and practice. Subjects covered include: how to develop a brief with a client; presentations and sample boards; choosing materials and designs; project planning and management. The book aims to inform and inspire as well as to equip new designers with a valuable route-guide to the profession. Principally written for interior design students, it will also serve as a reliable manual for aspiring amateurs.
Author: Robert Klanten
Publisher: Die Gestalten Verlag
Release Date: 2013
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
EAT ME is a mouth-watering slice of a modern world where food has become integral to cultural and visual experiences. A stunning waffle cover design sets up what is a visual feast of art creations, restaurant interiors and food packaging designs. From the team behind the sell-out success Design Taste (2009), EAT ME presents a tasty selection of case studies by experts, entrepreneurs and practitioners that will whet the appetite for all things food-related in design.
The Handbook of Interior Architecture and Design offers a compelling collection of original essays that seek to examine the shifting role of interior architecture and interior design, and their importance and meaning within the contemporary world. Interior architecture and interior design are disciplines that span a complexity of ideas, ranging from human behaviour and anthropology to history and the technology of the future. Approaches to designing the interior are in a constant state of flux, reflecting and adapting to the changing systems of history, culture and politics. It is this process that allows interior design to be used as evidence for identifying patterns of consumption, gender, identity and social issues. The Handbook of Interior Architecture and Design provides a pioneering overview of the ideas and arrangements within the two disciplines that make them such important platforms from which to study the way humans interact with the space around them. Covering a wide range of thought and research, the book enables the reader to investigate fully the changing face of interior architecture and interior design, while offering questions about their future trajectory.
Author: Terri Maurer
Publisher: John Wiley & Sons
Release Date: 2010-02-08
Through real-world case studies, master the business of interior design practice Whether you hope to own your own company, grow your company, or rise high in the managerial ranks of a larger practice, you must have a tight grasp of business basics in order to succeed as an interior designer. Interior Design in Practice provides the vital business education an interior designer needs. It describes in detail how to plan and launch an interior design business, and how to grow that business towards success. Through real-world case studies, you'll learn the essentials of building a design practice, including: Deciding how and when to use business planning, strategic planning, and financial planning to your benefit Techniques to build teams and motivate team members Ways to avoid costly mistakes Advice on branding and marketing your firm and yourself Methods to integrate new technology into your day-to-day practice, marketing, and networking Coauthored by a former ASID national president and an experienced design writer and editor, Interior Design in Practice assists interior designers with practical, from-the-field advice, along with enlightening case studies throughout the book. Both budding entrepreneurs and seasoned design practitioners will find this comprehensive, real-world guide a welcome stepping-stone to success.
Author: Martin M. Pegler
Publisher: Bloomsbury Publishing
Release Date: 2015-01-29
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.