Build Better Products

Author: Laura Klein
Publisher: Rosenfeld Media
ISBN: 9781933820453
Release Date: 2016-11-01
Genre: Business & Economics

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Build Better Products

Author: Laura Klein
Publisher:
ISBN: 1492018341
Release Date: 2016
Genre: Consumer satisfaction

From foreword: No one makes bad products on purpose, and yet we have so many of them in our lives. There are certainly plenty of fancy books with copious advice on "how to do it right," but somehow they have little impact on the world. Much of the problem is the faith that authors have that there is a magic way to do things, and all we need to do is describe the magic. But product teams and software projects are magic resistant. They require something more to improve how they function. The good news is ... the book you have in your hands right now! It sheds the pretense so common in books on design and product management, instead favoring clear advice, straightforward lessons, and exercises you can do easily with your team. Laura Klein has wisely put the focus on you and your world, and she sets up her lessons in a fashion that makes them simple to apply. The star of every chapter is an exercise, and this is no accident. These techniques spark conversation, insights, and improved understanding- three powerful forces to have on your side. The sooner you start to apply her wisdom to your situation, the faster your ability to build better products will rise.

UX for Lean Startups

Author: Laura Klein
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449335045
Release Date: 2013-05-02
Genre: Business & Economics

Offers a series of standalone chapters that let you concentrate on those areas most important to your startup. The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.

Designing for the Digital Age

Author: Kim Goodwin
Publisher: John Wiley & Sons
ISBN: 9781118079881
Release Date: 2011-03-25
Genre: Computers

Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Validating Product Ideas

Author: Tomer Sharon
Publisher: Rosenfeld Media
ISBN: 9781933820927
Release Date: 2016-01-19
Genre: Business & Economics

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

Customer centered Products

Author: Ivy F. Hooks
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814405681
Release Date: 2001
Genre: Business & Economics

This is a guide to eliminating the waste of time, money and effort resulting from poor product development. It provides product definition requirements needed at the start of any product development process.

The User s Journey

Author: Donna Lichaw
Publisher: Rosenfeld Media
ISBN: 9781933820361
Release Date: 2016-03-22
Genre: Design

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

User Experience Innovation

Author: Christian Kraft
Publisher: Apress
ISBN: 9781430241492
Release Date: 2012-01-24
Genre: Business & Economics

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace. The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right. Provides 17 proven methods for innovating around user experience Helps you think beyond the product to the sum total of a customer's experience Written by an experienced practitioner holding more than 100 user-experience patents What you’ll learn Identify target users, their needs, and core tasks Relieve pain points and innovate around conflicting user needs Provide positive surprises and a good first impression Create compelling ecosystems surrounding your products Develop context-awareness in your products Win the battle against organizational challenges Who this book is for User Experience Innovation is for product designers, product managers, application and web designers, and developers responsible for creating products and influencing their design and operation. User Experience Innovation encourages you to look at the big picture surrounding your product and service and how it is used, helping you create a successful user experience that leads to a larger, more satisfied, intensely loyal customer base. Table of Contents Successful User Experience Innovation Identifying Target Users Identifying User Needs Identifying Core Tasks Core Task Innovation User Experience Innovation for Technologies User Experience Innovation for Applications Relieving the Pain First Impressions Innovation Positive Surprises and Wows Ecosystem Innovation Lead User Innovation Copying with Pride Innovating Around Paradoxes Innovating around Context Awareness Innovating around New Products and Users Prototyping and Verifying Solutions Meeting Organizational Challenges

Seductive Interaction Design

Author: Stephen P. Anderson
Publisher: Pearson Education
ISBN: 9780132118637
Release Date: 2011-06-13
Genre: Computers

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

The Right Way to Select Technology

Author: Tony Byrne
Publisher: Rosenfeld Media
ISBN: 9781933820934
Release Date: 2017-09-12
Genre: Computers

Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You’ll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.

INSPIRED

Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 9781119387541
Release Date: 2017-11-17
Genre: Business & Economics

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Designing Interface Animation

Author: Val Head
Publisher: Rosenfeld Media
ISBN: 9781933820163
Release Date: 2016-07-26
Genre: Computers

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

Project Management for Humans

Author: Brett Harned
Publisher: Rosenfeld Media
ISBN: 9781933820354
Release Date: 2017-07-01
Genre: Business & Economics

Project management—it’s not just about following a template or using a tool, but rather developing personal skills and intuition to find a method that works for everyone. Whether you’re a designer or a manager, Project Management for Humans will help you estimate and plan tasks, scout and address issues before they become problems, and communicate with and hold people accountable.

The User Experience Team of One

Author: Leah Buley
Publisher: Rosenfeld Media
ISBN: 9781933820897
Release Date: 2013-07-09
Genre: Business & Economics

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.