Traces the careers of the authors, describing their co-founding of a members-only, sample sales Internet site, in an account that shares strategies for building a start-up and navigating the challenges faced by women business owners.
On a warm September night in 2002, former acquaintances Alexis Maybank and Alexandra Wilkis reconnected at a mixer for new students at Harvard Business School. Alexis had just ended a four-year run at eBay during the dotcom boom and bust. Alexandra had just spent three years as an investment banker at Merrill Lynch. Now they were entering the country’s top training ground for future titans of Wall Street and the Fortune 500. Little did either suspect that five years later, they’d become famous not in finance or consulting or corporate management, but at the bleeding-edge intersection of fashion and technology. Gilt Groupe – launched by Alexis, Alexandra, and three colleagues in 2007 – is one of the most fascinating startups of recent years, with a valuation of more than $1 billion. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As Alexis and Alexandra write about the day Gilt.com went live: “We had created a website that could potentially change the rules of retail, for both shoppers and brands. If shopping was traditionally a slow, leisurely activity that might consume an entire day, it would now be competitive, addictive, urgent, thrilling—a rush delivered at the same time each day. Shopping would become not just easier, but so much fun.” But turning that vision into reality wasn’t easy. Designers had long controlled their own sample sales by staging them in anonymous, makeshift locations and strictly limiting invitations. Those lucky enough to hear about a Marc Jacobs or Hermès sample sale would drop everything and run for dramatic, fleeting bargains. Why should elite brands support a new startup trying to replicate the experience online? And even if brands like Valentino, Christian Louboutin, and Zac Posen got on board, would shoppers embrace such a website? Would the kind of people who love high-end fashion really visit a new online sale each day? Was “accessible luxury” a breakthrough idea or an absurd oxymoron? Alexis and Alexandra share their perspective in this dramatic story of Gilt’s birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. They cover the growing pains of expanding into new categories like housewares, travel, and menswear. And they take us through the darkest moments of the recession when Gilt might easily have died. As you’ll learn from the true story of Gilt, anything is possible for those with the creativity to recognize a new opportunity and the perseverance to make it real.
Author: Anthony Flynn
Publisher: BenBella Books, Inc.
Release Date: 2012-11-15
Genre: Business & Economics
Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits. In Custom Nation, learn: • Why customization is key to today’s businesses and what does and doesn’t work • How to incorporate customization in new and established businesses to make your products stand out and sell • What strategies work for the most successful and profitable custom brands Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.
Author: Meg Mateo Ilasco
Publisher: Chronicle Books
Release Date: 2012-03-23
Genre: Business & Economics
So many women dream of having it all—being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Serial entrepreneurs (and moms) Meg Mateo Ilasco and Cat Seto draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, stay focused at home, and more. Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It's not easy. But this practical and inspiring guide helps make it possible.
A candid business narrative and memoir by the founder of the billion-dollar Jimmy Choo fashion brand shares previously undisclosed details about her high-profile marriage and divorce, the ongoing battles between her business's corporate and creative interests and her triumph against a brutal hostile takeover attempt.
Part memoir, part business manual, and 100 percent juicy - the inside story of juicy couture, one of the most iconic brands of our time. Juicy Couture is one of the best-known clothing brands in the world, the epitome of California cool. But when Pamela Skaist-Levy and Gela Nash-Taylor first set up shop in Gela's one-bedroom Hollywood apartment, neither anticipated that they would turn $200 into a global fashion empire. They didn't go to Harvard Business School - or any business school - and rather than develop a complex business model, they created a unique, bold, and unconventional plan for success: the Glitter Plan. Following their gut instincts to develop clothing they knew women would want to wear, they did everything from driving delivery trucks and sewing their clothes themselves to using guerrilla marketing tactics to get into the right stores. The end result of their hands-on labor was Juicy Couture, which they sold for $250 million to Liz Claiborne in 2003, so that they could begin their next entrepreneurial endeavour, a clothing line called Pam & Gela. In The Glitter Plan, they open up about the lessons they learned along their journey in business. Life, and fashion. Sharing advice and anecdotes that are at once funny, irreverent, and glamorous, the duo reveals how readers can transform passion and ideas into tremendous business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the spirit and savvy behind Pam and Gela's multimillion-dollar enterprise. Connect onlinewww.pamandgela.com
Author: Arthur Gordon
Release Date: 1976-06-01
Genre: Family & Relationships
A book to help people stay in love with life by Arthur Gordon. This collection of Gordon's short stories will bring back the gift of joy, wonder, and hope to all who read it. From life's littlest, often over-looked moments to the important days we all hope to enjoy, Gordon finds a way to express such warmth and comfort that zeros in on the heart. This book has been around for 40 years but now is available on line for a new generation of readers.
Author: M. GOVINDARAJAN
Publisher: PHI Learning Pvt. Ltd.
Release Date: 2013-07-09
Genre: Business & Economics
Today, more and more organizations are realizing the importance of practising ethics in their business dealings. And the engineering profession is no exception to this. For, any policy or practice that gives a go-by to professional ethics—which essentially entails fair and transparent dealings based on sound moral principles—cannot enjoy the confidence of the customer for long. It is in this context that a book on Professional Ethics is very significant. This systematically organized text opens with an introduction to Human Values and discusses, with great skill and expertise, the various approaches to the study of ethical behaviour, ethical theories, value-based ethics and the engineers’ responsibility for safety and risk, collegiality and loyalty. Besides, the responsibilities of engineers in organizational setting, and global issues such as environmental ethics, computer ethics, and Intellectual Property Rights (IPRs) are also covered in this text. The Case Studies lend a practical orientation to the book, and the Review Questions sharpen the analytical skills of the students. This is a must have book for the students of engineering and management.
Although the dot-com bubble has burst, that doesn't mean e-commerce is dead. This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.
Author: Barbara Corcoran
Release Date: 2011-02-09
Genre: Business & Economics
The inspiring true story of Shark Tank star Barbara Corcoran--and her best advice for anyone starting a business. After failing at twenty-two jobs, Barbara Corcoran borrowed $1,000 from a boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using the unconventional lessons she learned from her homemaker mom, she gradually built it into a $6 billion dollar business. Now Barbara's even more famous for the no-nonsense wisdom she offers to entrepreneurs on Shark Tank, ABC's hit reality TV show. Shark Tales is down-to-earth, frank, and as heartwarming as it is smart. After reading it don't be surprised if you find yourself thinking, "If she can do it, so can I." Nothing would make Barbara happier.
The Young Readers' edition of the bestselling adult non-fiction title Many critics believe Adam Gilchrist is the greatest wicketkeeper/batsman to have played the game, but Adam's huge popularity does not rest solely on his incredible track record. To his millions of fans around the world, it is the way he plays the game – rather than simply the sum of his achievements – that marks him out as one of the best-loved cricketers of his generation. He is both a swashbuckling batsman and record-breaking wicketkeeper, yet perhaps his true impact has come from the manner in which he plays his cricket – with an integrity and sense of values that many thought had departed the game forever. True Colours is his autobiography, and like the man himself it's incomparable. With unflinching honesty, intelligence, compassion and humour, Adam takes you into the world of cricket that few outside of the Australian team have ever seen. From his early struggles to establish himself, through to the giant achievements of the Australian test and one-day sides, True Colours offers an extraordinary window on Adam, on cricket's major stars and on the game itself.