Campaigns that Shook the World

Author: Danny Rogers
Publisher: Kogan Page Publishers
ISBN: 9780749475109
Release Date: 2015-10-03
Genre: Business & Economics

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty. Featuring campaigns by Saatchi & Saatchi, Bell Pottinger, Ogilvy, Freuds, Pitch and other well-known agencies, Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.

Campaigns That Shook the World

Author: Danny Rogers
ISBN: 0749475099
Release Date: 2015-03-10
Genre: Business & Economics

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Twenty Ads That Shook the World

Author: James B. Twitchell
Publisher: Broadway Books
ISBN: 9780609807231
Release Date: 2000
Genre: Business & Economics

The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."

Share This

Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 9781118404874
Release Date: 2012-07-10
Genre: Business & Economics

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Strategic Public Relations

Author: Jennifer Gehrt
Publisher: Xlibris Corporation
ISBN: 1436387256
Release Date: 2009
Genre: Business & Economics

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr

Marx s Das Kapital

Author: Francis Wheen
Publisher: Grove Press
ISBN: 0802143946
Release Date: 2008
Genre: Political Science

A critical study of Karl Marx's landmark work, Das Kapital, details the author's two-decade struggle to complete his work and its seminal influence on philosophers, writers, revolutionaries, and others, as well as its impact on the course of twentieth-century history. Reprint.


Author: Katherine Halligan
Publisher: Simon and Schuster
ISBN: 9781534436657
Release Date: 2018-09-11
Genre: Juvenile Nonfiction

Move aside history—it’s time for herstory. Celebrate fifty inspiring and powerful women who changed the world and left their mark in this lavishly illustrated biography compilation that’s perfect for fans of Good Night Stories for Rebel Girls and She Persisted. Throughout history, girls have often been discussed in terms of what they couldn’t or shouldn’t do. Not anymore. It’s time for herstory—a celebration of not only what girls can do, but the remarkable things women have already accomplished, even when others tried to stop them. In this uplifting and inspiring book, follow the stories of fifty powerhouse women from around the world and across time who each managed to change the world as they knew it forever. Telling the stories of their childhood, the challenges they faced, and the impact of their achievements, each lavishly illustrated spread is a celebration of girl power in its many forms. From astronauts to activists, musicians to mathematicians, these women are sure to motivate young readers of all backgrounds to focus not on the can’ts and shouldn’ts, but on what they can do: anything!

Peking 1900

Author: Peter Harrington
Publisher: Bloomsbury Publishing
ISBN: 9781472803047
Release Date: 2013-03-20
Genre: History

In 1900 a violent rebellion swept northern China – the Boxer Rebellion. The Boxers were a secret society who sought to rid their country of the pernicious influence of the foreign powers who had gradually acquired a stranglehold on China. With the connivance of the Imperial Court they laid siege to the legation quarter of Peking. Trapped inside were an assortment of diplomats, civilians and a small number of troops. They were all Sir Claude Macdonald, the British Minister in Peking, had to defend against thousands of hostile Boxers and Imperial troops. It would now be a race against time. Could the rag-tag defenders hold out long enough for the gathering relief force to reach them? This book describes the desperate series of events as the multinational force rushed to their rescue.

Two Hours that Shook the World

Author: Fred Halliday
Publisher: Saqi
ISBN: 9780863567292
Release Date: 2013-09-01
Genre: Political Science

As the dust settled around the devastation of the World Trade Centre and the Pentagon on 11 September 2001, a host of questions emerged surrounding the attacks, the motives behind them and their future implications. In Two Hours that Shook the World Fred Halliday expands on the many socio-cultural, religious and political problems that have plagued the Middle East and Central Asia in the last half-century. Much has been written about 'global terrorism' and the need to eliminate it but also about the divide between East and West, the 'clash of civilisations'. Halliday dispels the idea that the Muslim and non-Muslim worlds are poised for conflict. He explains the causes and rise of Islamic fundamentalism, how terror became an instrument of political and military conflict, and why seemingly well-educated and sane individuals are taking drastic actions to voice their desperation. The burden of history is also invoked, as with the Palestinian-Israeli situation, the festering malaise at the heart of Middle Eastern consciousness and identity. While Halliday's book examines the causes of what has happened, it also provides a reasoned approach as to what the future may hold. 'By far the best book on the catastrophe of 11 September.' The Observer 'Cuts the proverbial ice.' The Daily Star 'Sober and balanced.' John Gray, New Statesman 'To understand 11 September we need a broader context and Halliday is up to the task ... He reveals his true calibre.' Ziauddin Sardar, Independent

The Russian Civil Wars 1916 1926

Author: Jonathan Smele
Publisher: Oxford University Press
ISBN: 9780190613211
Release Date: 2016-01-15
Genre: History

This volume offers a comprehensive and original analysis and reconceptualisation of the compendium of struggles that wracked the collapsing Tsarist empire and the emergent USSR, profoundly affecting the history of the twentieth century. Indeed, the reverberations of those decade-long wars echo to the present day - not despite, but because of the collapse of the Soviet Union, which re-opened many old wounds, from the Baltic to the Caucasus. Contemporary memorialising and 'de-memorialising' of these wars, therefore form part of the book's focus, but at its heart lie the struggles between various Russian political and military forces which sought to inherit and preserve, or even expand, the territory of the tsars, overlain with examinations of the attempts of many non-Russian national and religious groups to divide the former empire. The reasons why some of the latter were successful (Poland and Finland, for example), while others (Ukraine, Georgia and the Muslim Basmachi) were not, are as much the author's concern as are explanations as to why the chief victors of the 'Russian' Civil Wars were the Bolsheviks. Tellingly, the work begins and ends with battles in Central Asia - a theatre of the 'Russian' Civil Wars that was closer to Mumbai than it was to Moscow.

Great Battles of the Hellenistic World

Author: Joseph Pietrykowski
Publisher: Pen and Sword
ISBN: 9781848847101
Release Date: 2012-02-27
Genre: History

For almost two centuries the Macedonian phalanx, created by Philip II and refined by his son, Alexander the Great, dominated the battlefields of the ancient world from the sweltering riverbanks of India to the wooded hills of Italy. As the preferred weapon of some of antiquity’s greatest commanders, this powerful military system took centre stage in many of the largest and most decisive conflicts of ancient times. In Great Battles of the Hellenistic World, Joseph Pietrykowski explores the struggles that shook the ancient world and shaped history. From the structure and composition of the opposing armies, to the strategy of their campaigns, to the leadership decisions and tactics that decided the engagements, Great Battles of the Hellenistic World examines seventeen landmark conflicts from Chaironeia to Pydna over the course of 170 years of bloody warfare

Battle for Justice

Author: Ethan Bronner
Publisher: Sterling Publishing Company
ISBN: 140275227X
Release Date: 2007
Genre: History

An affecting testimonial to the bond between American soldiers in Vietnam and their canine helpers, A Soldier's Best Friend is veteran John C. Burnam's account of his tenure as a scout dog handler patrolling the jungles of Vietnam with his German shepherd, Clipper, at his side. There were 10,000 soldiers in Vietnam like Burnam, accompanied by these intelligent, adaptable scout dogs. Between hazardous missions, the dogs were loving, playful friends who shared the lives of their human squadmates, while in the combat zone they were all business. Routinely braving danger, the canines searched for injured GIs, probed for potentially lethal booby traps, located underground weapons caches and warned of approaching enemy attacks and ambushes. So valuable was the dogs' service that the Viet Cong offered a hefty bounty for their lives. Despite their heroism, many of these dogs were abandoned at the conflict's end, left to fend for themselves. Since the 1990s, this book has had two runs as a self-published book, and one as a trade title, with all three of these print runs selling out.

The PR Masterclass

Author: Alex Singleton
Publisher: John Wiley & Sons
ISBN: 9781118756201
Release Date: 2013-12-06
Genre: Business & Economics

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Admiral Satan

Author: Roderick Cavaliero
Publisher: I B Tauris & Company Limited
ISBN: UOM:39015032492111
Release Date: 1994-06-15
Genre: History

Nelson admired him. Marie-Antoinette counted him among France's national heroes. The exiled Napoleon sighed for what might have been had his own navy been commanded by someone of like calibre. His lascar sailors feared him as much as they admired him, and nicknamed him 'Admiral Satan'. In an age of remarkable characters, Pierre-Andre de Suffren Saint Tropez, the Bailli de Suffren, was one of the most remarkable: eccentric, irascible, slovenly, gluttonous, possessed of furious energy and lust for battle. He was also the most daring, innovative tactician in France's pre-revolutionary navy." "Suffren began his naval career in the service of the Knights of Malta, protecting the Order's shipping against the corsairs of the Barbary coast. Then began the long, slow climb through the ranks of the pre-revolutionary French navy, during which he saw action in the West Indies, ran the blockade during the American war of independence, and was twice taken prisoner by the British, whom he hated ever after." "When at last he achieved independent command, this hatred fuelled his determination to beat the British in the Indian Ocean. At stake was France's alliance with Haidar Ali, the shrewd and battle-scarred Nawab of Mysore, and hence control of southern India. Suffren brought all his tactical brilliance and radical innovation to bear: his opponent, the indomitable Admiral Sir Edward Hughes, was no less determined, and the resulting campaign was as fierce as it was evenly balanced, ending only with the declaration of peace in 1783. Suffren returned to France, to be feted and feasted by nobility and populace alike. He ended his life there, having acquired honours and avoirdupois in more or less equal measure." "Roderick Cavaliero's is the first English-language biography of this extraordinary man. It is a vivid portrait of an individual and his world, with sharply drawn descriptions of people, places and events - and, of course, the sea battles, with their mingled excitement and danger. Above all, Suffren himself comes to life, with his immense vitality, his volcanic rages, his eccentricities and his matchless understanding of war in his chosen element, the sea.

Pacific Thunder

Author: Thomas McKelvey Cleaver
Publisher: Bloomsbury Publishing
ISBN: 9781472821850
Release Date: 2017-10-19
Genre: History

On 27 October 1942, four "Long Lance†? torpedoes fired by the Japanese destroyers Makigumo and Akigumo exploded in the hull of the aircraft carrier USS Hornet (CV-8). Minutes later, the ship that had launched the Doolitte Raid six months earlier slipped beneath the waves of the Coral Sea. Of the pre-war carrier fleet the Navy had struggled to build over 15 years, only three were left: Enterprise, that had been badly damaged in the battle of Santa Cruz; USS Saratoga (CV-3) which lay in dry dock, victim of a Japanese submarine torpedo; and the USS Ranger (CV-4), which was in mid-Atlantic on her way to support Operation Torch. For the American naval aviators licking their wounds in the aftermath of this defeat, it would be difficult to imagine that within 24 months of this event, Zuikaku, the last survivor of the carriers that had attacked Pearl Harbor, would lie at the bottom of the sea. Alongside it lay the other surviving Japanese carriers, sacrificed as lures in a failed attempt to block the American invasion of the Philippines, leaving the United States to reign supreme on the world's largest ocean. This is the fascinating account of the Central Pacific campaign, one of the most stunning comebacks in naval history as in 14 months the US Navy went from the jaws of defeat to the brink of victory in the Pacific.