Campaigns that Shook the World

Author: Danny Rogers
Publisher: Kogan Page Publishers
ISBN: 9780749475109
Release Date: 2015-10-03
Genre: Business & Economics

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following and celebrating the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day, explaining their strategy and tactics, looking at the imagery and icons they created and interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies including Thatcherism (1979), New Labour, The Royal Family, The Rolling Stones (1981), David Beckham, London 2012, Product [RED], The Obama Campaign (2008) and Dove Real Beauty. Featuring campaigns by Saatchi & Saatchi, Bell Pottinger, Ogilvy, Freuds, Pitch and other well-known agencies, Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.

Campaigns That Shook the World

Author: Danny Rogers
Publisher:
ISBN: 0749475099
Release Date: 2015-03-10
Genre: Business & Economics

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Twenty Ads That Shook the World

Author: James B. Twitchell
Publisher: Broadway Books
ISBN: 9780609807231
Release Date: 2000
Genre: Business & Economics

The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."

Share This Too

Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 9781118676929
Release Date: 2013-08-06
Genre: Business & Economics

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Trust Me PR Is Dead

Author: Robert Phillips
Publisher: Random House
ISBN: 9781783520855
Release Date: 2015-01-26
Genre: Business & Economics

Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of 'spin' is over. In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise. How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next? Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.

PR Today

Author: Trevor Morris
Publisher: Macmillan International Higher Education
ISBN: 9781137495709
Release Date: 2015-11-03
Genre: Social Science

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public relations, spanning all aspects of PR work, including fashion, events management, crisis communications, politics, celebrity PR and corporate communications. It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world – not least its controversial but crucial relationship with the media. With a wealth of international examples, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR.

Two Hours that Shook the World

Author: Fred Halliday
Publisher: Saqi
ISBN: 9780863567292
Release Date: 2013-09-01
Genre: Political Science

As the dust settled around the devastation of the World Trade Centre and the Pentagon on 11 September 2001, a host of questions emerged surrounding the attacks, the motives behind them and their future implications. In Two Hours that Shook the World Fred Halliday expands on the many socio-cultural, religious and political problems that have plagued the Middle East and Central Asia in the last half-century. Much has been written about 'global terrorism' and the need to eliminate it but also about the divide between East and West, the 'clash of civilisations'. Halliday dispels the idea that the Muslim and non-Muslim worlds are poised for conflict. He explains the causes and rise of Islamic fundamentalism, how terror became an instrument of political and military conflict, and why seemingly well-educated and sane individuals are taking drastic actions to voice their desperation. The burden of history is also invoked, as with the Palestinian-Israeli situation, the festering malaise at the heart of Middle Eastern consciousness and identity. While Halliday's book examines the causes of what has happened, it also provides a reasoned approach as to what the future may hold. 'By far the best book on the catastrophe of 11 September.' The Observer 'Cuts the proverbial ice.' The Daily Star 'Sober and balanced.' John Gray, New Statesman 'To understand 11 September we need a broader context and Halliday is up to the task ... He reveals his true calibre.' Ziauddin Sardar, Independent

Marx s Das Kapital

Author: Francis Wheen
Publisher: Grove Press
ISBN: 0802143946
Release Date: 2008
Genre: Political Science

A critical study of Karl Marx's landmark work, Das Kapital, details the author's two-decade struggle to complete his work and its seminal influence on philosophers, writers, revolutionaries, and others, as well as its impact on the course of twentieth-century history. Reprint.

The Russian Civil Wars 1916 1926

Author: Jonathan Smele
Publisher: Oxford University Press
ISBN: 9780190613495
Release Date: 2016-01-15
Genre: History

This volume offers a comprehensive and original analysis and reconceptualisation of the compendium of struggles that wracked the collapsing Tsarist empire and the emergent USSR, profoundly affecting the history of the twentieth century. Indeed, the reverberations of those decade-long wars echo to the present day - not despite, but because of the collapse of the Soviet Union, which re-opened many old wounds, from the Baltic to the Caucasus. Contemporary memorialising and 'de-memorialising' of these wars, therefore form part of the book's focus, but at its heart lie the struggles between various Russian political and military forces which sought to inherit and preserve, or even expand, the territory of the tsars, overlain with examinations of the attempts of many non-Russian national and religious groups to divide the former empire. The reasons why some of the latter were successful (Poland and Finland, for example), while others (Ukraine, Georgia and the Muslim Basmachi) were not, are as much the author's concern as are explanations as to why the chief victors of the 'Russian' Civil Wars were the Bolsheviks. Tellingly, the work begins and ends with battles in Central Asia - a theatre of the 'Russian' Civil Wars that was closer to Mumbai than it was to Moscow.

Share This

Author: CIPR (Chartered Institute of Public Relations)
Publisher: John Wiley & Sons
ISBN: 9781118404874
Release Date: 2012-07-10
Genre: Business & Economics

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Great Battles of the Hellenistic World

Author: Joseph Pietrykowski
Publisher: Pen and Sword
ISBN: 9781848847101
Release Date: 2012-02-27
Genre: History

For almost two centuries the Macedonian phalanx, created by Philip II and refined by his son, Alexander the Great, dominated the battlefields of the ancient world from the sweltering riverbanks of India to the wooded hills of Italy. As the preferred weapon of some of antiquity’s greatest commanders, this powerful military system took centre stage in many of the largest and most decisive conflicts of ancient times. In Great Battles of the Hellenistic World, Joseph Pietrykowski explores the struggles that shook the ancient world and shaped history. From the structure and composition of the opposing armies, to the strategy of their campaigns, to the leadership decisions and tactics that decided the engagements, Great Battles of the Hellenistic World examines seventeen landmark conflicts from Chaironeia to Pydna over the course of 170 years of bloody warfare

Peking 1900

Author: Peter Harrington
Publisher: Bloomsbury Publishing
ISBN: 9781472803047
Release Date: 2013-03-20
Genre: History

In 1900 a violent rebellion swept northern China – the Boxer Rebellion. The Boxers were a secret society who sought to rid their country of the pernicious influence of the foreign powers who had gradually acquired a stranglehold on China. With the connivance of the Imperial Court they laid siege to the legation quarter of Peking. Trapped inside were an assortment of diplomats, civilians and a small number of troops. They were all Sir Claude Macdonald, the British Minister in Peking, had to defend against thousands of hostile Boxers and Imperial troops. It would now be a race against time. Could the rag-tag defenders hold out long enough for the gathering relief force to reach them? This book describes the desperate series of events as the multinational force rushed to their rescue.

Myths of PR

Author: Rich Leigh
Publisher: Kogan Page Publishers
ISBN: 9780749479602
Release Date: 2017-04-03
Genre: Business & Economics

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Journalism and PR

Author: John Lloyd
Publisher: I.B.Tauris
ISBN: 9780857737410
Release Date: 2014-11-18
Genre: Law

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and – often – mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players – who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection – especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now – must now – become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built – this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.

Strategic Public Relations

Author: Jennifer Gehrt
Publisher: Xlibris Corporation
ISBN: 1436387256
Release Date: 2009
Genre: Business & Economics

The communications world is undergoing a seismic shift. The Web is colliding with the old way of doing things, shaking and rolling the marketing landscape as we know it. As the collision subsides and the market forces settle, PR is rising up to a new level of importance. Why exactly is this happening? For one, fragmentation. A new set of communication mediums ranging from blogs to podcasts to satellite radio are fragmenting the media landscape, making it harder to reach customers than ever before. Second, saturation. Advertising, which once reigned supreme in the marketing mix, is failing to have the impact it once had thanks to intense competition for consumer attention and the rising popularity of technologies like TiVo, which make it easy to block out TV ads. Third, reputation. With an overabundance of products from which to choose, consumers increasingly want to buy from companies they deem socially responsible, and they're using the Internet to learn the details. The new world order has created a new set of challenges, and PR is emerging as the marketing discipline best positioned to respond. Consider this: in a recent study by the USC Annenberg Strategic Public Relations Center, CEOs rated PR as one of the top contributors to organizational success. That's right, PR was right at the top of a list that included other major corporate functions, including human resources, legal, sales, strategic planning, information systems, and security. Just a few years ago, CEOs ranked PR near the bottom of these same corporate functions. PR has come a long way in a short amount of time. Increasingly, companies are backing their commitment to PR with their wallets. PR salaries are on the rise, and companies are adding staff to their ranks. Over the next five years, PR spending is expected to increase 11.8 percent to $4.26 billion, according to a recent Veronis Suhler Stevenson Communications Industry Forecast. But while companies are starting to see the connection between PR and organizational success, most continue to take a tactical approach to this medium, failing to harness the full power it can provide. If used strategically, PR can dramatically improve almost every facet of a business. It can expand customer base, increase revenue, boost reputation, attract first-rate talent, and enhance the perceived value of a company, to name just a few. The power of PR is astounding. Yet few companies leverage its fullest potential. In the new marketing landscape, companies that fail to treat PR strategically are putting themselves at risk. Unlike most other books on the market that focus on developing press releases and other PR tactics, Strategic Public Relations connects the dots to show you how you can more fully leverage the power of PR to achieve your most important business objectives. The initial pages of the book explain why a strategic approach to PR is critical to your success. Specifically, you'll learn what PR can do and what it can't, and why harnessing your PR program to your broader business strategy is your golden key to success. The book then provides ten guiding principles designed to help you take your PR program to the next level. Each of these principles is designed to be straightforward and simple so they can easily be applied to achieve better results. The lessons offered in this book are based on a tried-and-true approach to PR the authors have developed and perfected over the course of their careers. Over the last two decades, Jennifer Gehrt and Colleen Moffitt have worked on the inside of worldwide PR agencies such as Waggener Edstrom and within the walls of influential corporations such as Microsoft, RealNetworks, AT&T Wireless, and Tegic Communications/AOL. They have worked in the trenches with small and medium-size businesses and major corporations in a variety of industries, helping them to develop thoughtful PR programs that accr