Find out what's going on any day of the year, anywhere across the globe! The world’s date book, Chase's is the definitive day-by-day resource of what America and the world are celebrating and commemorating. From national days to celebrity birthdays, from historical anniversaries to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase's is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2019, Chase's also features extensive appendices as well as a companion website that puts the power of Chase's at the user's fingertips. 2019 is packed with special events and observances, including The International Year of the Periodic Table of Chemical Elements The Transit of Mercury National days and public holidays of every nation on Earth Celebrations and observances of Leonardo da Vinci's 500th death anniversary The 100th anniversary of the 1919 World Series Scandal The 50th anniversary of the Apollo 11 moon landing The 200th birthdays of Queen Victoria and Walt Whitman The 150th birth anniversary of Mohandas Gandhi and the 100th birth anniversary of Jackie Robinson Scores of new holidays and national days Birthdays of new world leaders, office holders, and breakout stars And much more! All from the reference book that NPR's Planet Money calls the "Oxford English Dictionary of holidays."
Author: Susan Salzman Raab
Release Date: 2014-01-01
Genre: Business & Economics
An Author’s Guide to Children’s Book Promotion has been the leading source of information on children’s book marketing and promotion for authors, illustrators and publishers for nearly twenty years. This easy-to-use handbook provides an inside look at this complex market plus advice and guidance on getting children’s books into the hands of key decision-makers and buyers in the media, at schools, libraries, review journals, wholesalers, and bookstores...and ultimately into the hands of parents and children. Here’s what experts have said: “Susan Raab’s An Author’s Guide to Children’s Book Promotion is a short but packed collection of tips and ideas for authors who want to take a more active role in marketing their own books, especially children’s books...Raab’s Guide is a handy and accessible reference full of useful pointers.” -Small Press Magazine “Raab’s sparse, no nonsense approach reminds me of another guidebook, Strunk and White’s Elements of Style. The lean to-the-point style makes this guide a quick reference source a writer turns to with each book published.” -Chicago Children’s Reading Roundtable Bulleti “There is nothing fancy about this book. It is a down and dirty guide to book promotion by a woman who does it for a living. What a fantastic resource. There’s no flowery filler, just good information. Gotta love it.” -Elizabeth O. Dulemba “Especially useful to beginners with trade publishers and the self-published, the key message though is universal: No one will care as much about your book as you, so you need to take responsibility to help promote it.” -Cynsations This great compact guidebook provides children’s authors with practical information on how to promote to the three major markets for children’s books: bookstores, schools and libraries. Raab also discusses how to promote to some little-known specialty markets, such as book fairs and special interest groups. It’s an outstanding primer for beginning authors and offers great ideas for the established author as well. “I particularly like the way that Ms. Raab starts her guide with these words: “Book promotion is the author’s job.” Truer words were never written.” -Bella Online Writing for Children “I read (and took copious notes). An Author’s Guide to Children’s Book Promotion has so much helpful information. I think I highlighted the entire book! The advice and recommendations are really so helpful. The book answers so many questions, especially for a beginner like me.” -Wendy Kupfer “A small, but extremely helpful book detailing many effective ways for authors to market, promote, and publicize children’s books. There are sample formats for promotional materials, as well as lists of organizations, contacts, and source materials to assist in promotional efforts.” –Verla Kay “ A concise guide from a children’s marketing consultant, covering all the different aspects of book marketing and publicity, and including a useful list of contacts.” -Harold Underdown, The Purple Crayon “An Author’s Guide to Children’s Book Promotion is now my faithful companion! I am telling all my writer friends to read it.” -Lizette M. Lantigua Topics include: How to self promote without driving a publisher crazy Why it can make sense to set up as a distributor How to build traffic at bookstore events What’s the honorarium range for new authors New information on blogs and websites Plus a Source Directory of specialized contacts: Associations and organizations; Information sources; Trade and educational publications; Children’s book clubs wholesalers and book chains.
Author: Jo Bell Whitlatch
Publisher: American Library Association
Release Date: 2014
Genre: Language Arts & Disciplines
Ideal for public, school, and academic libraries looking to freshen up their reference collection, as well as for LIS students and instructors conducting research, this resource collects the cream of the crop sources of general reference and library science information. Encompassing internet resources, digital image collections, and print resources, it includes the full section on LIS Resources from the Guide to Reference database, which was voted a #1 Best Professional Resource Database by Library Journal readers. Organized by topic and thoroughly indexed, this guide makes it a snap to find the right sources. It offers an appealing introduction to reference work and resources for LIS students and also serves as an affordable course book to complement online Guide to Reference access.
Author: Jack O'Gorman
Publisher: American Library Association
Release Date: 2014
Genre: Language Arts & Disciplines
Focusing on new reference sources published since 2008 and reference titles that have retained their relevance, this new edition brings O’Gorman’s complete and authoritative guide to the best reference sources for small and medium-sized academic and public libraries fully up to date. About 40 percent of the content is new to this edition. Containing sources selected and annotated by a team of public and academic librarians, the works included have been chosen for value and expertise in specific subject areas. Equally useful for both library patrons and staff, this resource Covers more than a dozen key subject areas, including General Reference; Philosophy, Religion, and Ethics; Psychology and Psychiatry; Social Sciences and Sociology; Business and Careers; Political Science and Law; Education; Words and Languages; Science and Technology; History; and Performing Arts Encompasses database products, CD-ROMs, websites, and other electronic resources in addition to print materials Includes thorough annotations for each source, with information on author/editor, publisher, cost, format, Dewey and LC classification numbers, and more Library patrons will find this an invaluable resource for current everyday topics. Librarians will appreciate it as both a reference and collection development tool, knowing it’s backed by ALA’s long tradition of excellence in reference selection.
Author: Shyrl L. Plum
Release Date: 2014-04-08
Genre: Performing Arts
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. Special features include: *materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation; *comments from former students who have secured sales positions upon completion of the course; *underwriting announcement guidelines for FCC conformation; and *a guide to Internet research tools for sales presentation enhancement. Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
Author: Ralph Kimball
Publisher: John Wiley & Sons
Release Date: 2013-07-01
Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.
Author: Keith Davies
Release Date: 2013-08-16
Genre: Freight and freightage
The lively, insider story of the rise and rise of New Zealand's most successful logistics company. This is the story of a company built on the belief that with passion anything is possible. As they say at Mainfreight, 'Go anywhere as long as it is forward'. Mainfreight was founded in 1977 by the visionary Bruce Plested, who set out to make the company a family, a team, where everyone has a share in the riches and where the word 'management' is banned. The Mainfreight instruction manual is short: Feel the fear but do it anyway. This is a world where budgets are deemed 'bullshit'. Why spend time preparing figures that are invariably out of date before the ink is dry? Just make more than last year. It's also a world based on generosity: Mainfreight is the backing force behind Books in Homes, and offers tertiary scholarships to the children of all its employees. Did the rise to NZX sharemarket darling all go smoothly? Not for a minute. Initially there would be catastrophic ventures in Australia and America and finally a jaw-dropping moment in Europe when Don Braid and his team made their biggest purchase ever only to see most of the turnover and half the profit walk out the door. This book takes you on a warts-and-all exploration of Mainfreight's journey from small transport company at the bottom of the world to truly successful global logistics company.
Author: Marcus Luttrell
Publisher: Little, Brown
Release Date: 2007-06-12
On a clear night in late June 2005, four U.S. Navy SEALs left their base in northern Afghanistan for the mountainous Pakistani border. Their mission was to capture or kill a notorious al Qaeda leader known to be ensconced in a Taliban stronghold surrounded by a small but heavily armed force. Less then twenty-four hours later, only one of those Navy SEALs remained alive. This is the story of fire team leader Marcus Luttrell, the sole survivor of Operation Redwing, and the desperate battle in the mountains that led, ultimately, to the largest loss of life in Navy SEAL history. But it is also, more than anything, the story of his teammates, who fought ferociously beside him until he was the last one left-blasted unconscious by a rocket grenade, blown over a cliff, but still armed and still breathing. Over the next four days, badly injured and presumed dead, Luttrell fought off six al Qaeda assassins who were sent to finish him, then crawled for seven miles through the mountains before he was taken in by a Pashtun tribe, who risked everything to protect him from the encircling Taliban killers. A six-foot-five-inch Texan, Leading Petty Officer Luttrell takes us, blow-by-blow, through the brutal training of America's warrior elite and the relentless rites of passage required by the Navy SEALs. He transports us to a monstrous battle fought in the desolate peaks of Afghanistan, where the beleaguered American team plummeted headlong a thousand feet down a mountain as they fought back through flying shale and rocks. In this rich , moving chronicle of courage, honor, and patriotism, Marcus Luttrell delivers one of the most powerful narratives ever written about modern warfare-and a tribute to his teammates, who made the ultimate sacrifice for their country.
Ranch roping is at the heart of all ranch work, and unlike the rodeo variation of calf roping, the “vacquero” tradition calls for techniques that result in a skillful and graceful throw and catch. Buck Brannaman, a world-renowned master of the art, describes the essential tools, the partnership between horse and rider (incorporating the Natural Horsemanship approach for which the author is famous), and the mechanics needed to become a successful ranch roper, whether in competition or in actual cattle work. One-hundred full-color photographs of Buck in action enhance the step-by-step methodology that leads to mastering this essential Western skill. Whether you ride or rope or just wish you could, here's a book for everyone who is captivated by Western traditions and contemporary life.
Author: Edward Tenner
Release Date: 2018-04-17
Genre: Business & Economics
A bold challenge to our obsession with efficiency--and a new understanding of how to benefit from the powerful potential of serendipity Algorithms, multitasking, the sharing economy, life hacks: our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction? Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.
Donato Tramuto felt bulldozed by life as a child when he lost most of his hearing to an ear infection that left him isolated and treated as a failure. A succession of tragedies rocked his world, including a last minute decision to change his plans to fly out of Logan Airport on 9/11 on the same LA-bound flight that claimed the lives of his close friends. In this poignant and penetrating book, Tramuto, a successful health care entrepreneur and global philanthropist, recounts the business and life lessons he learned and shows that adversity can lead to success. He shows anyone bulldozed by life how to pull themselves out of the rubble, dust themselves off and find meaning and purpose.