Author: Susan Salzman Raab
Release Date: 2014-01-01
Genre: Business & Economics
An Author’s Guide to Children’s Book Promotion has been the leading source of information on children’s book marketing and promotion for authors, illustrators and publishers for nearly twenty years. This easy-to-use handbook provides an inside look at this complex market plus advice and guidance on getting children’s books into the hands of key decision-makers and buyers in the media, at schools, libraries, review journals, wholesalers, and bookstores...and ultimately into the hands of parents and children. Here’s what experts have said: “Susan Raab’s An Author’s Guide to Children’s Book Promotion is a short but packed collection of tips and ideas for authors who want to take a more active role in marketing their own books, especially children’s books...Raab’s Guide is a handy and accessible reference full of useful pointers.” -Small Press Magazine “Raab’s sparse, no nonsense approach reminds me of another guidebook, Strunk and White’s Elements of Style. The lean to-the-point style makes this guide a quick reference source a writer turns to with each book published.” -Chicago Children’s Reading Roundtable Bulleti “There is nothing fancy about this book. It is a down and dirty guide to book promotion by a woman who does it for a living. What a fantastic resource. There’s no flowery filler, just good information. Gotta love it.” -Elizabeth O. Dulemba “Especially useful to beginners with trade publishers and the self-published, the key message though is universal: No one will care as much about your book as you, so you need to take responsibility to help promote it.” -Cynsations This great compact guidebook provides children’s authors with practical information on how to promote to the three major markets for children’s books: bookstores, schools and libraries. Raab also discusses how to promote to some little-known specialty markets, such as book fairs and special interest groups. It’s an outstanding primer for beginning authors and offers great ideas for the established author as well. “I particularly like the way that Ms. Raab starts her guide with these words: “Book promotion is the author’s job.” Truer words were never written.” -Bella Online Writing for Children “I read (and took copious notes). An Author’s Guide to Children’s Book Promotion has so much helpful information. I think I highlighted the entire book! The advice and recommendations are really so helpful. The book answers so many questions, especially for a beginner like me.” -Wendy Kupfer “A small, but extremely helpful book detailing many effective ways for authors to market, promote, and publicize children’s books. There are sample formats for promotional materials, as well as lists of organizations, contacts, and source materials to assist in promotional efforts.” –Verla Kay “ A concise guide from a children’s marketing consultant, covering all the different aspects of book marketing and publicity, and including a useful list of contacts.” -Harold Underdown, The Purple Crayon “An Author’s Guide to Children’s Book Promotion is now my faithful companion! I am telling all my writer friends to read it.” -Lizette M. Lantigua Topics include: How to self promote without driving a publisher crazy Why it can make sense to set up as a distributor How to build traffic at bookstore events What’s the honorarium range for new authors New information on blogs and websites Plus a Source Directory of specialized contacts: Associations and organizations; Information sources; Trade and educational publications; Children’s book clubs wholesalers and book chains.
Author: Jo Bell Whitlatch
Publisher: American Library Association
Release Date: 2014
Genre: Language Arts & Disciplines
Ideal for public, school, and academic libraries looking to freshen up their reference collection, as well as for LIS students and instructors conducting research, this resource collects the cream of the crop sources of general reference and library science information. Encompassing internet resources, digital image collections, and print resources, it includes the full section on LIS Resources from the Guide to Reference database, which was voted a #1 Best Professional Resource Database by Library Journal readers. Organized by topic and thoroughly indexed, this guide makes it a snap to find the right sources. It offers an appealing introduction to reference work and resources for LIS students and also serves as an affordable course book to complement online Guide to Reference access.
Author: Jack O'Gorman
Publisher: American Library Association
Release Date: 2014
Genre: Language Arts & Disciplines
Focusing on new reference sources published since 2008 and reference titles that have retained their relevance, this new edition brings O’Gorman’s complete and authoritative guide to the best reference sources for small and medium-sized academic and public libraries fully up to date. About 40 percent of the content is new to this edition. Containing sources selected and annotated by a team of public and academic librarians, the works included have been chosen for value and expertise in specific subject areas. Equally useful for both library patrons and staff, this resource Covers more than a dozen key subject areas, including General Reference; Philosophy, Religion, and Ethics; Psychology and Psychiatry; Social Sciences and Sociology; Business and Careers; Political Science and Law; Education; Words and Languages; Science and Technology; History; and Performing Arts Encompasses database products, CD-ROMs, websites, and other electronic resources in addition to print materials Includes thorough annotations for each source, with information on author/editor, publisher, cost, format, Dewey and LC classification numbers, and more Library patrons will find this an invaluable resource for current everyday topics. Librarians will appreciate it as both a reference and collection development tool, knowing it’s backed by ALA’s long tradition of excellence in reference selection.
Author: Shyrl L. Plum
Release Date: 2014-04-08
Genre: Performing Arts
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered. Special features include: *materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation; *comments from former students who have secured sales positions upon completion of the course; *underwriting announcement guidelines for FCC conformation; and *a guide to Internet research tools for sales presentation enhancement. Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.
Author: Rebecca Fannin
Publisher: McGraw Hill Professional
Release Date: 2008-01-10
Genre: Business & Economics
If you want to discover the Next Big Thing in technology... ENTER THE DRAGON. You already know that China is the most populated nation on the planet. You already know about the rapid growth of its Internet and the recent development of its technologies. But did you realize that China has... The world's largest number of mobile phone users (500 million) Three times as many engineering students as the United States? A dozen more billion-dollar tech firms than the United States? The fastest growing venture capital market in the world? It's time to face the facts: China is catching up to the United States as a global leader of technology--and, within a few years, may surpass every nation in the world. By modeling their new techno-based companies on successful American ones like Google and Yahoo, a new breed of entrepreneur is leading China through a second Industrial Revolution. Financial journalist Rebecca A. Fannin traveled from Shanghai to Beijing and beyond to speak face-to-face with China’s hottest up-and-comers. For some of these young entrepreneurs, it’s their first interview with the Western press--and their first chance to introduce their companies before the stocks hit Nasdaq. You'll meet smart and savvy self-starters like Robin Li, who made his company Baidu in the image of Google. You'll meet inventors and innovators like Liu Yingkui, who developed software for selling goods over cell phones, not PCs. You'll also meet the American venture capitalists who are searching for deals every day in every corner of China. Whether you're an investor, entrepreneur, techno whiz, or dot-com mogul, you can make peace with the dragon--and profits, too.
After the death of her son, Eric Garner, at the hands of New York City police officers on Staten Island went viral, Gwen Carr’s life changed forever. The illegal chokehold that took Garner’s life has been seared into the public consciousness forever as the large black man struggled to breathe while a white policeman held him down on a hot concrete sidewalk. His death set the tone for a new normal where young black men and women now automatically document police interactions with their cell phones for fear of brutality and even death. As one of the Mothers of the Movement, Gwen Carr, a retired transit train operator, now dedicates her time to fighting for racial equality, especially the way law enforcement treats blacks in the United States. In This Stops Today, Carr shares the tragedies she’s faced, recalls her son’s life and death, and recounts her newfound role as an activist in the fight for racial equality. More than the story of a single moment, her book recounts a life of family, community, and of a woman who now speaks for those who no longer can. She has to do it for her firstborn. She has to do it for Eric.
Author: Food and Agriculture Organization
Publisher: United Nations Publications
Release Date: 2012-08-01
Genre: Business & Economics
The FAO Yearbook of Fishery and Aquaculture Statistics is a compilation of data on capture production, aquaculture production and commodities. The complete yearbook package for each of these categories--all the key information and statistical tables--is contained on one CD-ROM. An accompanying booklet includes general notes, concepts and classifications, and summary tables as well as a pull-out map of FAO major fishing areas.
Author: Marcus Luttrell
Publisher: Little, Brown
Release Date: 2007-06-12
On a clear night in late June 2005, four U.S. Navy SEALs left their base in northern Afghanistan for the mountainous Pakistani border. Their mission was to capture or kill a notorious al Qaeda leader known to be ensconced in a Taliban stronghold surrounded by a small but heavily armed force. Less then twenty-four hours later, only one of those Navy SEALs remained alive. This is the story of fire team leader Marcus Luttrell, the sole survivor of Operation Redwing, and the desperate battle in the mountains that led, ultimately, to the largest loss of life in Navy SEAL history. But it is also, more than anything, the story of his teammates, who fought ferociously beside him until he was the last one left-blasted unconscious by a rocket grenade, blown over a cliff, but still armed and still breathing. Over the next four days, badly injured and presumed dead, Luttrell fought off six al Qaeda assassins who were sent to finish him, then crawled for seven miles through the mountains before he was taken in by a Pashtun tribe, who risked everything to protect him from the encircling Taliban killers. A six-foot-five-inch Texan, Leading Petty Officer Luttrell takes us, blow-by-blow, through the brutal training of America's warrior elite and the relentless rites of passage required by the Navy SEALs. He transports us to a monstrous battle fought in the desolate peaks of Afghanistan, where the beleaguered American team plummeted headlong a thousand feet down a mountain as they fought back through flying shale and rocks. In this rich , moving chronicle of courage, honor, and patriotism, Marcus Luttrell delivers one of the most powerful narratives ever written about modern warfare-and a tribute to his teammates, who made the ultimate sacrifice for their country.
A successful health care entrepreneur and global philanthropist, recounts the lessons he learned along the way and shows that adversity can lead to success in life and business. He shows anyone bulldozed by life how to pull themselves out of the rubble, dust themselves off and find meaning and purpose.
Bestselling adult author of The Bear and the Nightingale makes her middle grade debut with a creepy, spellbinding ghost story destined to become a classic After suffering a tragic loss, eleven-year-old Ollie only finds solace in books. So when she happens upon a crazed woman at the river threatening to throw a book into the water, Ollie doesn't think--she just acts, stealing the book and running away. As she begins to read the slender volume, Ollie discovers a chilling story about a girl named Beth, the two brothers who both loved her, and a peculiar deal made with "the smiling man," a sinister specter who grants your most tightly held wish, but only for the ultimate price. Ollie is captivated by the tale until her school trip the next day to Smoke Hollow, a local farm with a haunting history all its own. There she stumbles upon the graves of the very people she's been reading about. Could it be the story about the smiling man is true? Ollie doesn't have too long to think about the answer to that. On the way home, the school bus breaks down, sending their teacher back to the farm for help. But the strange bus driver has some advice for the kids left behind in his care: "Best get moving. At nightfall they'll come for the rest of you." Nightfall is, indeed, fast descending when Ollie's previously broken digital wristwatch, a keepsake reminder of better times, begins a startling countdown and delivers a terrifying message: RUN. Only Ollie and two of her classmates heed the bus driver's warning. As the trio head out into the woods--bordered by a field of scarecrows that seem to be watching them--the bus driver has just one final piece of advice for Ollie and her friends: "Avoid large places. Keep to small." And with that, a deliciously creepy and hair-raising adventure begins.
Author: Ralph Kimball
Publisher: John Wiley & Sons
Release Date: 2013-07-01
Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.
Author: Jason Y. Ng
Release Date: 2016-10-01
Genre: Political Science
The Umbrella Movement put Hong Kong on the world map and elevated this docile, money-minded Asian island to a model for pro-democracy campaigns across the globe. Umbrellas in Bloom is the first book in English to chronicle this history-making event, written by a bestselling author and columnist based on his firsthand experience at the main protest sites.