All Consumers Are Not Created Equal

Author: Garth Hallberg
Publisher: John Wiley & Sons
ISBN: 0471120049
Release Date: 1995-10-10
Genre: Business & Economics

Outlines the principles of differential marketing, a method of developing consumers' fidelity to a brand name, and describes how to create a database of consumers for a direct marketing program

Rethinking Consumer Behaviour for the Well being of All

Publisher: Council of Europe
ISBN: 9287164827
Release Date: 2008
Genre: Business & Economics

This guide invites the reader to think about consumption as one factor in the difficult task of building cohesive, sustainable societies based on the principle or universal well-being. The Council or Europe hopes that this reassessment will prompt people to question their choices as consumers: taking account of human rights, decent working conditions, the sustainable use of resources and our legacy to future generations. Surely consumption should be a responsible, socially committed act. An eclectic mix or academic articles, examples and illustrations makes this guide an unusual, informative work which can be readily used as the basis for discussions on this pressing social issue. This book, inspired by a contribution from the European Inter-Network of Ethical and Solidarity-Based Initiatives (IRIS), is intended as a "prototype": readers are free to adapt its contents to their own circumstances, to add relevant examples and to bring the ideas presented to life

Consumers All

Author: United States. Dept. of Agriculture
ISBN: LCCN:agr65000386
Release Date: 1965
Genre: Agriculture

Consumers in the Country

Author: Ronald R. Kline
Publisher: JHU Press
ISBN: 0801862485
Release Date: 2000-04-06
Genre: History

From 1900 to 1960, the introduction and development of four so-called urbanizing technologies–the telephone, automobile, radio, and electric light and power–transformed the rural United States. But did these new technologies revolutionize rural life in the ways modernizers predicted? And how exactly–and with what levels of resistance and acceptance–did this change take place? In Consumers in the Country Ronald R. Kline, avoiding the trap of technological determinism, explores the changing relationships among the Country Life professionals, government agencies, sales people, and others who promoted these technologies and the farm families who largely succeeded in adapting them to rural culture.

Prosperity for All

Author: Matthew Hilton
Publisher: Cornell University Press
ISBN: 9780801461637
Release Date: 2011-05-02
Genre: Business & Economics

In Prosperity for All, the first international history of consumer activism, Matthew Hilton shows that modern consumer advocacy reached the peak of its influence in the decades after World War II and focused on creating a more equitable marketplace.

The Consumer s Workshop

Author: Albert Baker
Publisher: The Consumer's Workshop
ISBN: 9781419654459
Release Date: 2007-01
Genre: Business & Economics

In Part I "Learning from the Past" we explore the history of American Manufacturing. We are on a trajectory toward the future. We intend to show that trajectory by a short review of our recent past. In Chapter 1, titled "The History of American Manufacturing- Where it All Came From" we examine the impact of the First Industrial Revolution (from Manpower to Steam Power) and the Second Industrial Revolutions (of Modern Day Manufacturing Methods) on American Manufacturing. In Chapter 2, which is called "The Information Revolution in Manufacturing", we examine the impact of the Third Industrial Revolution that started after the 1940s and is still in process. In this chapter we explore the shift in manufacturing from Individuals to System Thinking, the growth of Lean and Six Sigma methodologies and the emergence of MRPII/ERP systems. In Part Two, which is called "Efficient and Profitable Customization", we take a look ahead to the future. We show how American manufacturing is only midway through these current trends and how these trends foreshadow the remaining topics in this book: systems thinking, the engineering pyramid, product configuration, configuration engineering and mass customization. In Chapter 3, called "It's Not about the Computer, it's about Systems Thinking", we explore how recent advances in Systems Thinking have helped to lower development costs. In Chapter 4, called "The Engineering Pyramid", we introduce readers to our Engineering Pyramid paradigm and a top down approach that can be utilized to increase the speed of innovation and dramatically lower engineering costs. In Chapter 5, called "Systemization and Standardization - They are Not the Same" we explore the current challenges of designing and building customized products and our methodology for top down systemization and standardization to increase the speed of innovation and dramatically lower engineering costs. In Chapter 6, called "Mass Customization", we demonstrate the importance of mass customization for the future of American manufacturing and describe how current leaders have made mass customization profitable in their businesses. In Part Three, called "The Human Component - It's Still All About the People", we look at the continuing importance and the necessity of people systems in the manufacturing process. In Chapter 7, called "Employee On Boarding" we provide an approach to bringing people into the organization. In Chapter 8, called "High Performance Team-Based Work Systems ", we tell you how to maximize throughput, profit and career rewards through an empowered team based work system.. In Chapter 9, called "Technology Transfer and Training", we explore how employees can learn the necessary skills for working in a highly efficient manufacturing environment. The last section, Part Four, is entitled, "Putting it All Together". Here, in Chapter 10, called "Taking Your Company There" we tell you who will be the winners and losers of this natural extension of American manufacturers. Also, we tell you how you will know if it's too late for your company. Sorry...some of you readers won't be happy.

Consumer Credit and the American Economy

Author: Thomas A. Durkin
Publisher: Oxford University Press
ISBN: 9780199384969
Release Date: 2014-07-16
Genre: Business & Economics

Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States. After discussing the origins and various kinds of consumer credit available in today's marketplace, this book reviews at some length the long run growth of consumer credit to explore the widely held belief that somehow consumer credit has risen "too fast for too long." It then turns to demand and supply with chapters discussing neoclassical theories of demand, new behavioral economics, and evidence on production costs and why consumer credit might seem expensive compared to some other kinds of credit like government finance. This discussion includes review of the economics of risk management and funding sources, as well discussion of the economic theory of why some people might be limited in their credit search, the phenomenon of credit rationing. This examination includes review of issues of risk management through mathematical methods of borrower screening known as credit scoring and financial market sources of funding for offerings of consumer credit. The book then discusses technological change in credit granting. It examines how modern automated information systems called credit reporting agencies, or more popularly "credit bureaus," reduce the costs of information acquisition and permit greater credit availability at less cost. This discussion is followed by examination of the logical offspring of technology, the ubiquitous credit card that permits consumers access to both payments and credit services worldwide virtually instantly. After a chapter on institutions that have arisen to supply credit to individuals for whom mainstream credit is often unavailable, including "payday loans" and other small dollar sources of loans, discussion turns to legal structure and the regulation of consumer credit. There are separate chapters on the theories behind the two main thrusts of federal regulation to this point, fairness for all and financial disclosure. Following these chapters, there is another on state regulation that has long focused on marketplace access and pricing. Before a final concluding chapter, another chapter focuses on two noncredit marketplace products that are closely related to credit. The first of them, debt protection including credit insurance and other forms of credit protection, is economically a complement. The second product, consumer leasing, is a substitute for credit use in many situations, especially involving acquisition of automobiles. This chapter is followed by a full review of consumer bankruptcy, what happens in the worst of cases when consumers find themselves unable to repay their loans. Because of the importance of consumer credit in consumers' financial affairs, the intended audience includes anyone interested in these issues, not only specialists who spend much of their time focused on them. For this reason, the authors have carefully avoided academic jargon and the mathematics that is the modern language of economics. It also examines the psychological, sociological, historical, and especially legal traditions that go into fully understanding what has led to the demand for consumer credit and to what the markets and institutions that provide these products have become today.

All Business Is Local

Author: John A. Quelch
Publisher: Penguin
ISBN: 9781101571873
Release Date: 2012-02-02
Genre: Business & Economics

Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.

How collages reveal your deepest thoughts A guide to consumers minds

Author: Philipp Pachler
Publisher: Anchor Academic Publishing (aap_verlag)
ISBN: 9783954895069
Release Date: 2014-02-01
Genre: Business & Economics

A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.

Managing Your Money All In One For Dummies

Author: Consumer Dummies
Publisher: John Wiley & Sons
ISBN: 047048148X
Release Date: 2008-11-24
Genre: Business & Economics

Want to take control of your finances once and for all? Managing Your Money All-in-One For Dummies combines expert money management with personal finance tips. From credit cards and insurance to taxes, investing, retirement, and more, seven mini-books show you how to improve your relationship with money — no matter your age or stage of life. This easy-to-understand guide shows you how to assess your financial situation, calculate debt, prepare a budget, trim spending, boost your income, and improve your credit score. You’ll find ways to run a money-smart household, reduce waste, and cut medical and transportation expenses as you tackle your debt head-on and develop good saving habits. You’ll even get help choosing the right mortgage and avoiding foreclosure, saving for college or retirement, and determining your home-, car-, and life insurance needs. Discover how to: Take charge of your finances Manage home and personal finances Lower your taxes and avoid tax audits Plan a budget and scale back on expenses Deal with debt and negotiate with creditors Save and invest safely for college or retirement Protect your money and assets from fraud and identity theft Ensure a comfortable retirement Plan your estate and safeguard a will or trust Managing Your Money All-in-One For Dummies brings you seven great books for the price of one. Can you think of a better way to start managing your money wisely?