Content Rules

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 0470948728
Release Date: 2010-11-11
Genre: Business & Economics


Content Rules

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 9780470948699
Release Date: 2010-01-11
Genre: Business & Economics


Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 9780814437322
Release Date: 2016-05-02
Genre: Business & Economics

"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Everybody Writes

Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 9781118905555
Release Date: 2014-09-15
Genre: Business & Economics


Amazing Things Will Happen

Author: C.C. Chapman
Publisher: John Wiley & Sons
ISBN: 9781118416624
Release Date: 2012-11-07
Genre: Business & Economics

Work hard, be kind, and amazing things will happen Amazing Things Will Happen offers straightforward advice that can be put into action to improve your life. Through personal anecdotes from the author's life, and interviews of successful individuals across several industries, this book demonstrates how to achieve success, in all aspects of life, through hard work and acts of kindness. Split into five sections, this book details how to begin the self-improvement journey. Explains how to cope with the situation you are currently in, and how to make the most of it until you can break free Shares exercises and practices that can help define your goals and how to set realistic tasks to reach them Helps you to navigate the seas of doubters and obstacles to get to where you want to be Ensures that you help others, once you have reached your goals Each of us has different goals in life, but everyone wants to succeed, and have as much fun as possible along the way. Amazing Things Will Happen shows how to get on this path to success.

No Bullshit Social Media

Author: Jason Falls
Publisher: Pearson Education
ISBN: 9780789748010
Release Date: 2012
Genre: Business & Economics

The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R&D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 9780071819916
Release Date: 2013-09-27
Genre: Business & Economics

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Humanize

Author: Jamie Notter
Publisher: Que Publishing
ISBN: 9780789741127
Release Date: 2011-09-16
Genre: Business & Economics

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.

Google for Business

Author: Chris Brogan
Publisher: Que Publishing
ISBN: 9780789749147
Release Date: 2012
Genre: Business & Economics

The Complete Business Guide to Google+, Today’s Hottest New Social Network! Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash! Make the right first moves after you’ve signed up for Google+ Take advantage of links between Google+ and Google search Define the best Google+ strategy and tactics for your business Create a business page that attracts new paying customers Integrate Google+ into your current online/digital strategies Learn how your customers are using Google+--and give them what they’re looking for Use Circles to organize your contacts and interactions more effectively Create Google+ posts that draw attention and spark conversations Master warm selling on Google+ Build a simple, low-cost content strategy around Google+ Grow your audience and share others’ valuable content Discover new ways to derive even more value from Google+

Social Media Campaigns

Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 9781317312888
Release Date: 2016-05-26
Genre: Business & Economics

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

The Most Powerful Brand on Earth

Author: Chris Boudreaux
Publisher: Pearson Education
ISBN: 9780133115390
Release Date: 2013
Genre: Business & Economics

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators. Achieving those outcomes requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real time. Now, in The Most Powerful Brand on Earth, social business pioneers Chris Boudreaux and Susan Emerick help you successfully manage all these changes. Drawing on their experience leading social media transformations at IBM and other top companies, they present frameworks and case studies from key innovators that show how to -Leverage the surprising dynamics of online influence -Plan, execute, and manage the development of key relationships -Measure outcomes and performance in effective and useful ways -Resolve crucial security, privacy, and regulatory issues that arise when others represent you online -Gain crucial support from leaders, participants, and other stakeholders -Empower the people and teams you attract, hire, and support -Navigate cultural and process changes that will make or break your program -Preview trends that will shape your social empowerment programs in coming years

Social Machines

Author: Peter Semmelhack
Publisher: John Wiley & Sons
ISBN: 9781118637296
Release Date: 2013-03-12
Genre: Business & Economics

Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs. Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

Emarketing Excellence

Author: Dave Chaffey
Publisher: Routledge
ISBN: 9781136181467
Release Date: 2013-03-05
Genre: Business & Economics

This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date customer-centric e-marketing plans

New Rules

Author: Bill Maher
Publisher: Rodale Books
ISBN: 9781623360245
Release Date: 2006-09-05
Genre: Humor

Bill Maher is on the forefront of the new wave of comedians who influence and shape political debate through their comedy. He is best known not just for being funny, but for advocating truth over sensitivity and taking on the political establishment. Maher first came to national attention as the host of the hit ABC-TV program Politically Incorrect, where he offered a combustible mixture of irreverence and acerbic humor that helped him to garner a loyal following, as well as a reputation for being a controversial bad boy. Bill Maher's popular new HBO television show, Real Time, has put Maher more front and center than ever before. Particularly one regular segment on the show, entitled "New Rules," has been a hit with his ever-growing legion of fans. It is the part of the show during which Maher takes serious aim, bringing all of his intelligence, incisiveness, wit, and his signature exasperation to bear on topics ranging from cell phones ("I don't need my cell phone to take pictures or access the Internet. I just need it to make a phone call. From everywhere! Not just the places it likes!") to fast food ("No McDonald's in hospitals. I'm not kidding!) to the conservative agenda ("Stop claiming it's an agenda. It's not an agenda. It's a random collection of laws that your corporate donors paid you to pass."). His bestselling book, New Rules, brings these brilliantly conceived riffs and rants to the written page. This new edition of the book, in paperback for the first time, also features some brand-new material.

Engage

Author: Jeanine O'Neill-Blackwell
Publisher: John Wiley & Sons
ISBN: 9781118236048
Release Date: 2012-08-13
Genre: Business & Economics

Discover Your Training Style Strengths and Build Your Skills with Online Tools, Videos, and More "A superb book that gives learning and development professionals in every industry an automatic must-read. This book is filled with wisdom and insight as well as clear analytic models and real actionable concrete steps." -- Bruce Tulgan, author of It's OK to Be the Boss and Managing Generation X "Engage takes the innovation of 4MAT® and looks at it through the lens of the trainer. An engaging learning experience itself, Engage is full of interactive assessments, links to videos, and foolproof action plans and ideas designed to transform any learning event into a dynamic learning experience."-- Shelley Barnes, executive director, Field Education/Program Development, Aveda Corporation For any trainer who needs easy-to-apply strategies that are grounded in solid research, Engage offers a hands-on guide to understanding learning styles. It includes a four-step model for engaging all learning styles in any learning situation. The book integrates both the art and research-based science of strong instructional design reaching all learning styles with activities, tricks, and tips that are proven to boost skills quickly. Filled with illustrative examples and online companion resources, the book explores the brain research that lays the foundation for the book's 4MAT® model and includes activities and strategies that can be applied for each step in the process. Engage also gives the reader access to an online version of the 4MAT® Training Style Inventory. The results of the assessment give a strengths score in four key training roles.