Enterprise Content Strategy

Author: Kevin Nichols
Publisher: XML Press
ISBN: 9781492002123
Release Date: 2015-01-02
Genre: Computers

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.

Web Style Guide 4th Edition

Author: Patrick J. Lynch
Publisher: Yale University Press
ISBN: 9780300225259
Release Date: 2016-08-23
Genre: Computers

A classic reference book on user interface design and graphic design for web sites, updated to reflect a rapidly changing market Consistently praised as the best volume on classic elements of web site design, Web Style Guide has sold many thousands of copies and has been published around the world. This new revised edition confirms Web Style Guide as the go-to authority in a rapidly changing market. As web designers move from building sites from scratch to using content management and aggregation tools, the book’s focus shifts away from code samples and toward best practices, especially those involving mobile experience, social media, and accessibility. An ideal reference for web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and covers all aspects of web design—from planning to production to maintenance. The guide also shows how these principles apply in web design projects whose primary concerns are information design, interface design, and efficient search and navigation.

Writing Effectively in Print and on the Web

Author: Rebecca Blakiston
Publisher: Rowman & Littlefield
ISBN: 9781442278868
Release Date: 2017-01-05
Genre: Language Arts & Disciplines

The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.

Enterprise Content and Search Management for Building Digital Platforms

Author: Shailesh Kumar Shivakumar
Publisher: John Wiley & Sons
ISBN: 9781119206828
Release Date: 2016-12-16
Genre: Computers

Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today’s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices—along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today’s hyper-connected world.

Interactive Design

Author: Andy Pratt
Publisher: Rockport Publishers
ISBN: 9781610586375
Release Date: 2012-11-01
Genre: Design

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process. This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide.

42 Rules for a Web Presence That Wins 2nd Edition

Author: Philippa Gamse
Publisher: Happy About
ISBN: 9781607730965
Release Date: 2012-11
Genre: Business & Economics

Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.

Information Architecture for the World Wide Web

Author: Louis Rosenfeld
Publisher: "O'Reilly Media, Inc."
ISBN: 0596000359
Release Date: 2002
Genre: Computers

Discusses Web site hierarchy, usability, navigation systems, content labeling, configuring search systems, and managing the information architecture development process.

Strategic Brand Management 2nd Edition

Author: Chernev, Alexander
Publisher: Cerebellum Press
ISBN: 9781936572380
Release Date: 2018-01-01
Genre: Business & Economics

In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

Operations Management in the Travel Industry 2nd Edition

Author: Peter Robinson
Publisher: CABI
ISBN: 9781780646107
Release Date: 2016-02-26
Genre: Business & Economics

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

Marketing Management 2nd Edition

Author: Arun Kumar & N. Meenakshi
Publisher: Vikas Publishing House
ISBN: 9788125942597
Release Date: 2011
Genre: Business & Economics

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

The Complete Idiot s Guide to Golf 2nd Edition

Author: Matthew Rudy
Publisher: Penguin
ISBN: 9781101097465
Release Date: 2005-03-01
Genre: Sports & Recreation

This newly revised edition offers advice for beginning and intermediate players on deconstructing their swing, examining their short games, and rethinking technique. From the basic rules of play to the strategy of course management, this indispensable guide covers drills and practices from tees to chip shots, putting essentials, specialty shots, and so much more. All new photographs, designed by instruction experts to show readers swing, technique, grip, and other important points. Full updates on the latest golf equipment and technology. New content on keeping fit and designing workouts to help improve your game.

Encyclopedia of Chess Wisdom 2nd Edition

Author: Eric Schiller
Publisher: Simon and Schuster
ISBN: 1580420885
Release Date: 2003-04
Genre: Games & Activities

A preeminent chess analyst and the author of World Champion Openings presents diagrams, examples, sidebars, and sample games that illustrate key concepts and strategies for chess players. Original.

The Complete Idiot s Guide to Marketing 2nd edition

Author: Sarah White
Publisher: Penguin
ISBN: 9781440696114
Release Date: 2003-11-04
Genre: Business & Economics

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.

Content Management for Dynamic Web Delivery

Author: JoAnn T. Hackos
Publisher: Wiley
ISBN: 0471085863
Release Date: 2002-02-28
Genre: Computers

Successfully manage Web content to achieve a competitive edge Using the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.