Author: Gary Hennerberg
Publisher: Morgan James Publishing
Release Date: 2016-01-26
Genre: Business & Economics
Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2. Stimulate emotion through fear, uncertainty, and doubt. 3. Calm the mind with your solution to enable clearer thinking. 4. Properly position, or reposition, your product or organization to initiate new short-term memory. 5. Use storytelling to deepen the new memory and convert it to long-term memory. 6. Logically interpret your sales presentation offer and create a compelling conclusion. 7. Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action. Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!
"Part One of this volume reprints the text of 'Heart of darkness' from the 1921 Heinemann edition of Conrad's 'Collected works' - the latest version of the text that Conrad approved. Part Two includes documents and illustrations providing cultural contexts for 'Heart of darkness'. Part Three features a critical history of the novella, plus six contemporary essays representing deconstruction; feminist, gender, and queer theory; and a new historicist, post-colonial, and psychoanalytic approaches to Conrad's most famous tale."--P. vii.
Author: Michael Hauge
Release Date: 2017-04-27
Genre: Business & Economics
HARNESS THE POWER OF HOLLYWOOD STORYTELLING MAGIC Renowned Hollywood story expert Michael Hauge’s Six Step Success Story formula gives your potential clients and buyers the emotional experience of success—and will move them to take action.
Author: Frederick Douglass
Publisher: Big Nest via PublishDrive
Release Date: 2015-09-15
One of the most influential pieces of literature to fuel the abolitionist movement of the early 19th century in the United States, Narrative of the Life of Frederick Douglass is a memoir and treatise on abolition written by famous orator and former slave Frederick Douglass. In factual detail, the text describes the events of his life.
The brain is a fearsomely complex information-processing environment--one that often eludes our ability to understand it. At any given time, the brain is collecting, filtering, and analyzing information and, in response, performing countless intricate processes, some of which are automatic, some voluntary, some conscious, and some unconscious.Cognitive neuroscience is one of the ways we have to understand the workings of our minds. It's the study of the brain biology behind our mental functions: a collection of methods--like brain scanning and computational modeling--combined with a way of looking at psychological phenomena and discovering where, why, and how the brain makes them happen.Want to know more? Mind Hacks is a collection of probes into the moment-by-moment works of the brain. Using cognitive neuroscience, these experiments, tricks, and tips related to vision, motor skills, attention, cognition, subliminal perception, and more throw light on how the human brain works. Each hack examines specific operations of the brain. By seeing how the brain responds, we pick up clues about the architecture and design of the brain, learning a little bit more about how the brain is put together.Mind Hacks begins your exploration of the mind with a look inside the brain itself, using hacks such as "Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain" and "Tour the Cortex and the Four Lobes." Also among the 100 hacks in this book, you'll find: Release Eye Fixations for Faster Reactions See Movement When All is Still Feel the Presence and Loss of Attention Detect Sounds on the Margins of Certainty Mold Your Body Schema Test Your Handedness See a Person in Moving Lights Make Events Understandable as Cause-and-Effect Boost Memory by Using Context Understand Detail and the Limits of Attention Steven Johnson, author of "Mind Wide Open" writes in his foreword to the book, "These hacks amaze because they reveal the brain's hidden logic; they shed light on the cheats and shortcuts and latent assumptions our brains make about the world." If you want to know more about what's going on in your head, then Mind Hacks is the key--let yourself play with the interface between you and the world.
Everyone is familiar with this classic Christmas story. Ebenezer Scrooge is a miserly, unpleasant man who despises Christmas and overworks his clerk Bob Cratchit. As he prepares for another Christmas Eve without celebration, Scrooge is greeted by his dead business partner, Jacob Marley who warns him that his greed will not go unpunished. At first, Scrooge doesn't heed Marley's warning, but soon he is visited by the Ghosts of Christmas Past, Present, and Christmas Yet to Come. He is made to face his cruel nature, and to consider whether he should change his ways. This is a free digital copy of a book that has been carefully scanned by Google as part of a project to make the world's books discoverable online. To make this print edition available as an ebook, we have extracted the text using Optical Character Recognition (OCR) technology and submitted it to a review process to ensure its accuracy and legibility across different screen sizes and devices. Google is proud to partner with libraries to make this book available to readers everywhere.
New York Times Bestseller A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.” One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us? Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas. Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become? Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.
Author: Kasper van der Meulen
Publisher: Lifestyle Entrepreneurs Press via PublishDrive
Release Date: 2016-10-25
Genre: Body, Mind & Spirit
MindLift is your no-nonsense guide to increased focused awareness, enhanced mental fitness and limitless personal freedom. Written and laid out in a way that supports your natural ability to focus. The Modern Mind We live in a wonderful era of abundance, high-speed information and hyper-connection, but it also faces us with the challenges of mass-distraction, negative stress and analysis paralysis. In this book you will learn how to leverage the opportunities of the modern world into a lifestyle of laser focus, masterful mindfulness and personal freedom. Mental Fitness The mind is a tool that can be developed through training, just like any muscle in the body. This book provides a skill-based approach to personal development and habit creation, by means of dedicated practice in the areas of attention management, rapid learning ability, meditation & mindfulness, mastering stress physiology, re-wilding your life, physical movement and nutritional autonomy. All this packed into fifty easy-to-use tips, tricks and hacks and ten simple mindset-shifts!
The Anarchist Cookbook will shock, it will disturb, it will provoke. It places in historical perspective an era when "Turn on, Burn down, Blow up" are revolutionary slogans of the day. Says the author" "This book... is not written for the members of fringe political groups, such as the Weatherman, or The Minutemen. Those radical groups don't need this book. They already know everything that's in here. If the real people of America, the silent majority, are going to survive, they must educate themselves. That is the purpose of this book." In what the author considers a survival guide, there is explicit information on the uses and effects of drugs, ranging from pot to heroin to peanuts. There i detailed advice concerning electronics, sabotage, and surveillance, with data on everything from bugs to scramblers. There is a comprehensive chapter on natural, non-lethal, and lethal weapons, running the gamut from cattle prods to sub-machine guns to bows and arrows.
Author: Frantz Fanon
Publisher: Grove/Atlantic, Inc.
Release Date: 2007-12-01
Genre: Political Science
Frantz Fanon was one of the twentieth century’s most important theorists of revolution, colonialism, and racial difference, and this, his masterwork, is a classic alongside Orientalism and The Autobiography of Malcolm X. The Wretched of the Earth is a brilliant analysis of the psychology of the colonized and their path to liberation. Bearing singular insight into the rage of colonized peoples and the role of violence in historical change, the book also incisively attacks postindependence disenfranchisement of the masses by the elite on one hand, and intertribal and interfaith animosities on the other. A veritable handbook of social reorganization for leaders of emerging nations, The Wretched of the Earth has had a major impact on civil rights, anticolonialism, and black-consciousness movements around the world. This new translation updates its language for a new generation of readers and its lessons are more vital now than ever.
We live in a world where we’re all about updating. We update our computers, phones, cars, careers – even our partners. Well, now it’s time to update your personal philosophy. In essence, it’s time to update you. Being of Power is about accessing a new kind of power. Not just with others, but with yourself – your experiences, your work, your purpose . . . how you relate to everything in your life. Here you will find the tools that allow you to break through the limiting views that have been keeping you stuck, frustrated, and unfulfilled; expand your perspective to see new pathways and possibilities; and come into your genuine, best self now. Baron Baptiste presents the nine practices as the stepping-stones on the path back to your essential authenticity, which is where your greatest power lives. These are practices to put into action minute by minute, day by day. You won’t master them all at once; instead, you’ll work on them – and they’ll work on you – again and again until eventually you come to embody them as a natural way of being. This is how you transform. Written in a highly accessible, conversational style, this book will put you in alignment with your highest intentions and make them reality, which is now possible in every moment, no matter what your journey has brought you up to now.
Ecstasy... empathy...openness...compassion...peace...acceptance... being...forgiveness...healing...re-birth...unity...emotional bonding... caring...celebration...these are some of the terms people use to describe their experiences with a class of substances, of which MDMA 3,4-methylenedioxymethamphetamine (also known as Adam, ecstasy, Molly, or XTC) has become the best known. Although related in a general way to the psychedelic (“mind-manifesting”) substances such as LSD, psilocybin and mescaline, these substances are different in that they do not usually produce visions, hallucinations, or altered perceptions of reality. Even more importantly, these substances seem to consistently induce positive affect and reduce or attenuate anxiety in significant contrast to the classical psychedelics which can amplify and elaborate both positive and negative affects. Because of the high percentage of major positive insight experiences reported with these substances, and the relatively low incidence of undesirable side-effects, these drugs have attracted favorable attention from a number of psychotherapists who regard them as facilitators of therapeutic insight and change. They have also been used by some teachers and practitioners of meditation who see them as important amplifiers of emotional and sensory awareness and as aids to spiritual practice. The present book is a collection of personal accounts of these kinds of states of heightened awareness, particularly awareness of one’s own emotions. They are remarkable both for the uniformity with which people affirm their positive value, and for the diversity and range of individual differences. The experiences reported here all occurred within a context of either psychotherapy, serious self-exploration, relationship communication, or spiritual practice. Some are accounts of individuals with psychological disturbances, including two rape victims who took the substance as part of their psychotherapy. Most of the individuals whose experiences are related here took the substances with guidance from someone experienced in their use in order to further their personal and spiritual growth. Ralph Metzner, PhD