Creating Value with Big Data Analytics

Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 9781317561910
Release Date: 2016-01-08
Genre: Business & Economics

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Creating Value with Big Data Analytics

Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 9781317561927
Release Date: 2016-01-08
Genre: Business & Economics

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Creating Value with Big Data Analytics

Author: Peter C. Verhoef
Publisher: Routledge
ISBN: 1138837954
Release Date: 2016-01-21
Genre: Big data

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analyticsprovides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Win with Advanced Business Analytics

Author: Jean-Paul Isson
Publisher: John Wiley & Sons
ISBN: 9781118417089
Release Date: 2012-09-25
Genre: Business & Economics

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Building a Digital Analytics Organization

Author: Judah Phillips
Publisher: FT Press
ISBN: 9780133372816
Release Date: 2013-07-25
Genre: Computers

Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business. Phillips covers everything from making the business case through defining and executing strategy, and shows how to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many based on the author’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an effective analytics organization; choosing the right tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

Data Strategy

Author: Bernard Marr
Publisher: Kogan Page Publishers
ISBN: 9780749479862
Release Date: 2017-04-03
Genre: Business & Economics

Less than 0.5 per cent of all data is currently analysed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Bernard Marr's Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Real Time Big Data Analytics Emerging Architecture

Author: Mike Barlow
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449364694
Release Date: 2013-06-24
Genre: Computers

Five or six years ago, analysts working with big datasets made queries and got the results back overnight. The data world was revolutionized a few years ago when Hadoop and other tools made it possible to getthe results from queries in minutes. But the revolution continues. Analysts now demand sub-second, near real-time query results. Fortunately, we have the tools to deliver them. This report examines tools and technologies that are driving real-time big data analytics.

Big Data Big Innovation

Author: Evan Stubbs
Publisher: John Wiley & Sons
ISBN: 9781118925522
Release Date: 2014-07-02
Genre: Business & Economics

A practical guide to leveraging your data to spur innovation and growth Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth – you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation. Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

Analytics Across the Enterprise

Author: Brenda L. Dietrich
Publisher: Pearson Education
ISBN: 9780133833034
Release Date: 2014
Genre: Business & Economics

Analytics systematically informs human judgment with data-driven insight, improving decision-making and enabling greater innovation and creativity in support of strategy. This book hows how IBM has successfully leveraged analytics across the enterprise, worldwide. Through 31 case studies, the book shares real-world perspectives on what does and doesn't work and how to start or accelerate the business transformation. Coverage includes: creating a smarter workforce through big data and analytics; more effectively optimizing supply chain processes; systematically improving financial forecasting; managing financial risk, increasing operational efficiency, and creating business value; reaching more B2B or B2C customers and deepening their engagement; optimizing manufacturing and product management processes; deploying your sales organization to increase revenue and effectiveness; achieving new levels of excellence in services delivery and reducing risk; transforming IT to enable wider use of analytics; and "measuring the immeasurable" and filling gaps in imperfect data.

Pentaho for Big Data Analytics

Author: Manoj R Patil
Publisher: Packt Publishing Ltd
ISBN: 9781783282166
Release Date: 2013-11-25
Genre: Computers

The book is a practical guide, full of step-by-step examples that are easy to follow and implement.This book is for developers, system administrators, and business intelligence professionals looking to learn how to get more out of their data through Pentaho. In order to best engage with the examples, some knowledge of Java will be required.

Data Analytics with Hadoop

Author: Benjamin Bengfort
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491913765
Release Date: 2016-06-01
Genre: Computers

Ready to use statistical and machine-learning techniques across large data sets? This practical guide shows you why the Hadoop ecosystem is perfect for the job. Instead of deployment, operations, or software development usually associated with distributed computing, you’ll focus on particular analyses you can build, the data warehousing techniques that Hadoop provides, and higher order data workflows this framework can produce. Data scientists and analysts will learn how to perform a wide range of techniques, from writing MapReduce and Spark applications with Python to using advanced modeling and data management with Spark MLlib, Hive, and HBase. You’ll also learn about the analytical processes and data systems available to build and empower data products that can handle—and actually require—huge amounts of data. Understand core concepts behind Hadoop and cluster computing Use design patterns and parallel analytical algorithms to create distributed data analysis jobs Learn about data management, mining, and warehousing in a distributed context using Apache Hive and HBase Use Sqoop and Apache Flume to ingest data from relational databases Program complex Hadoop and Spark applications with Apache Pig and Spark DataFrames Perform machine learning techniques such as classification, clustering, and collaborative filtering with Spark’s MLlib

Big Data Data Mining and Machine Learning

Author: Jared Dean
Publisher: John Wiley & Sons
ISBN: 9781118920701
Release Date: 2014-05-07
Genre: Computers

With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Analytics in a Big Data World

Author: Bart Baesens
Publisher: John Wiley & Sons
ISBN: 9781118892749
Release Date: 2014-04-15
Genre: Business & Economics

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.

Cognitive Computing and Big Data Analytics

Author: Judith Hurwitz
Publisher: John Wiley & Sons
ISBN: 9781118896631
Release Date: 2015-02-12
Genre: Computers

A comprehensive guide to learning technologies that unlock the value in big data Cognitive Computing provides detailed guidance toward building a new class of systems that learn from experience and derive insights to unlock the value of big data. This book helps technologists understand cognitive computing's underlying technologies, from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches based on accumulated evidence, rather than reprogramming. Detailed case examples from the financial, healthcare, and manufacturing walk readers step-by-step through the design and testing of cognitive systems, and expert perspectives from organizations such as Cleveland Clinic, Memorial Sloan-Kettering, as well as commercial vendors that are creating solutions. These organizations provide insight into the real-world implementation of cognitive computing systems. The IBM Watson cognitive computing platform is described in a detailed chapter because of its significance in helping to define this emerging market. In addition, the book includes implementations of emerging projects from Qualcomm, Hitachi, Google and Amazon. Today's cognitive computing solutions build on established concepts from artificial intelligence, natural language processing, ontologies, and leverage advances in big data management and analytics. They foreshadow an intelligent infrastructure that enables a new generation of customer and context-aware smart applications in all industries. Cognitive Computing is a comprehensive guide to the subject, providing both the theoretical and practical guidance technologists need. Discover how cognitive computing evolved from promise to reality Learn the elements that make up a cognitive computing system Understand the groundbreaking hardware and software technologies behind cognitive computing Learn to evaluate your own application portfolio to find the best candidates for pilot projects Leverage cognitive computing capabilities to transform the organization Cognitive systems are rightly being hailed as the new era of computing. Learn how these technologies enable emerging firms to compete with entrenched giants, and forward-thinking established firms to disrupt their industries. Professionals who currently work with big data and analytics will see how cognitive computing builds on their foundation, and creates new opportunities. Cognitive Computing provides complete guidance to this new level of human-machine interaction.

Application of Big Data for National Security

Author: Babak Akhgar
Publisher: Butterworth-Heinemann
ISBN: 9780128019733
Release Date: 2015-02-19
Genre: Political Science

Application of Big Data for National Security provides users with state-of-the-art concepts, methods, and technologies for Big Data analytics in the fight against terrorism and crime, including a wide range of case studies and application scenarios. This book combines expertise from an international team of experts in law enforcement, national security, and law, as well as computer sciences, criminology, linguistics, and psychology, creating a unique cross-disciplinary collection of knowledge and insights into this increasingly global issue. The strategic frameworks and critical factors presented in Application of Big Data for National Security consider technical, legal, ethical, and societal impacts, but also practical considerations of Big Data system design and deployment, illustrating how data and security concerns intersect. In identifying current and future technical and operational challenges it supports law enforcement and government agencies in their operational, tactical and strategic decisions when employing Big Data for national security Contextualizes the Big Data concept and how it relates to national security and crime detection and prevention Presents strategic approaches for the design, adoption, and deployment of Big Data technologies in preventing terrorism and reducing crime Includes a series of case studies and scenarios to demonstrate the application of Big Data in a national security context Indicates future directions for Big Data as an enabler of advanced crime prevention and detection