Data Analysis for Social Science and Marketing Research Using Python

Author: Manoj Morais
Publisher:
ISBN: 0692860827
Release Date: 2017-03-11
Genre:

The book is written for researchers in social science and marketing field, especially for those with little or no knowledge in computer programming. Data analytics has become part and parcel in the contemporary technologically fast paced world. We have amazing tools and software that allow us to analyse data available in various formats. However, most of the popular paid software and packages for data analysis is not affordable or not even accessible for the students, researchers. This is true in the case of many NGOs and agencies how are involved in community based research in developing countries. We have popular open source platforms and tools such as R and Python for data analysis. This book makes use of Python because of its simplicity, adaptability, broader scope and greater potential in advanced data mining and text mining contexts. We found it as a need to educate and train the researchers from social science and marketing research background, so that they could make use of Python, a promising tool to meet simple to extremely complex data analyses needs free of cost. The learnings from this book will not only help them in doing their conventional data analyses but also enable them to pursue advanced knowledge in machine learning algorithms, text analytics and other new generation techniques with the support of freely accessible open source platforms. Since the objective of the book is to educate the researchers with no programming background, we have made every effort to give hands-on experience in learning some basic coding in Python, which is sufficient for the readers to follow the book. The step-by-step procedure to do various data processing and analysis described in this book will make it easy for the users. Apart from that, we have tried our level best to give explanations on specific codes and how they perform to get us the desired output. We also request you to give you valuable comments and suggestions on the book, via our blog, so that we could improve the same in the upcoming volumes. We commit ourselves to providing explanations to the readers' questions related to the codes and analysis provided in this book. The book specifically deals with data sets of row and column format, as the general format commonly used in social science research, which most of the researchers are familiar with. So we do not work with arrays and dictionaries, except in one or two occasions (only to make you familiar with that) instead prefer to make use of Excel data and pandas data frame. The book consists of thirteen chapters. The first chapter gives an introduction to Python and its relevance and scope in contemporary data analysis contexts. Ch. 2 teaches the basics and Python coding, Ch. 3-7, provide a step-by-step narration of how to enter data, process it, preliminary analysis and data cleaning with the help of Python, Ch.8-9, present data visualizations and narration techniques using Python; Ch.10.demonstrate how Python can use for statistical analysis. The remaining chapters are focusing on giving more real life situations in data analysis and the practical solutions to handle them. The exercises provided in the book are similar to real analysis situations, and that will help the reader for an easy transition to the data analyst jobs. The authors have taken utmost care identifying and providing solutions to all practical difficulties the readers may face while using Python for data analysis purpose. The authors have developed a series of codes and have incorporated them to make data processing and analysis convenient and easy for the researchers. The self-learning materials given in this book will help social science and marketing researchers to deepen their understanding of various steps in data processing and analyses and to gain advanced skills in using Python for this purpose.

Foundations for Analytics with Python

Author: Clinton W. Brownley
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491922507
Release Date: 2016-08-16
Genre: Business & Economics

If you’re like many of Excel’s 750 million users, you want to do more with your data—like repeating similar analyses over hundreds of files, or combining data in many files for analysis at one time. This practical guide shows ambitious non-programmers how to automate and scale the processing and analysis of data in different formats—by using Python. After author Clinton Brownley takes you through Python basics, you’ll be able to write simple scripts for processing data in spreadsheets as well as databases. You’ll also learn how to use several Python modules for parsing files, grouping data, and producing statistics. No programming experience is necessary. Create and run your own Python scripts by learning basic syntax Use Python’s csv module to read and parse CSV files Read multiple Excel worksheets and workbooks with the xlrd module Perform database operations in MySQL or with the mysqlclient module Create Python applications to find specific records, group data, and parse text files Build statistical graphs and plots with matplotlib, pandas, ggplot, and seaborn Produce summary statistics, and estimate regression and classification models Schedule your scripts to run automatically in both Windows and Mac environments

Introduction to Data Science for Social and Policy Research

Author: Jose Manuel Magallanes Reyes
Publisher: Cambridge University Press
ISBN: 9781107117419
Release Date: 2017-09-21
Genre: Social Science

Real-world data sets are messy and complicated. Written for students in social science and public management, this authoritative but approachable guide describes all the tools needed to collect data and prepare it for analysis. Offering detailed, step-by-step instructions, it covers collection of many different types of data including web files, APIs, and maps; data cleaning; data formatting; the integration of different sources into a comprehensive data set; and storage using third-party tools to facilitate access and shareability, from Google Docs to GitHub. Assuming no prior knowledge of R and Python, the author introduces programming concepts gradually, using real data sets that provide the reader with practical, functional experience.

Marketing Data Science

Author: Thomas W. Miller
Publisher: FT Press
ISBN: 9780133887341
Release Date: 2015-05-02
Genre: Business & Economics

Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Python Data Science Essentials

Author: Alberto Boschetti
Publisher: Packt Publishing Ltd
ISBN: 9781785287893
Release Date: 2015-04-30
Genre: Computers

If you are an aspiring data scientist and you have at least a working knowledge of data analysis and Python, this book will get you started in data science. Data analysts with experience of R or MATLAB will also find the book to be a comprehensive reference to enhance their data manipulation and machine learning skills.

Python for R Users

Author: Ajay Ohri
Publisher: John Wiley & Sons
ISBN: 9781119126768
Release Date: 2017-11-13
Genre: Computers

The definitive guide for statisticians and data scientists who understand the advantages of becoming proficient in both R and Python The first book of its kind, Python for R Users: A Data Science Approach makes it easy for R programmers to code in Python and Python users to program in R. Short on theory and long on actionable analytics, it provides readers with a detailed comparative introduction and overview of both languages and features concise tutorials with command-by-command translations—complete with sample code—of R to Python and Python to R. Following an introduction to both languages, the author cuts to the chase with step-by-step coverage of the full range of pertinent programming features and functions, including data input, data inspection/data quality, data analysis, and data visualization. Statistical modeling, machine learning, and data mining—including supervised and unsupervised data mining methods—are treated in detail, as are time series forecasting, text mining, and natural language processing. • Features a quick-learning format with concise tutorials and actionable analytics • Provides command-by-command translations of R to Python and vice versa • Incorporates Python and R code throughout to make it easier for readers to compare and contrast features in both languages • Offers numerous comparative examples and applications in both programming languages • Designed for use for practitioners and students that know one language and want to learn the other • Supplies slides useful for teaching and learning either software on a companion website Python for R Users: A Data Science Approach is a valuable working resource for computer scientists and data scientists that know R and would like to learn Python or are familiar with Python and want to learn R. It also functions as textbook for students of computer science and statistics. A. Ohri is the founder of Decisionstats.com and currently works as a senior data scientist. He has advised multiple startups in analytics off-shoring, analytics services, and analytics education, as well as using social media to enhance buzz for analytics products. Mr. Ohri's research interests include spreading open source analytics, analyzing social media manipulation with mechanism design, simpler interfaces for cloud computing, investigating climate change and knowledge flows. His other books include R for Business Analytics and R for Cloud Computing.

Python for Data Analysis

Author: Wes McKinney
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491957615
Release Date: 2017-09-25
Genre: Computers

Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples

Complex Network Analysis in Python

Author: Dmitry Zinoviev
Publisher: Pragmatic Bookshelf
ISBN: 9781680505405
Release Date: 2018-01-19
Genre: Computers

Construct, analyze, and visualize networks with networkx, a Python language module. Network analysis is a powerful tool you can apply to a multitude of datasets and situations. Discover how to work with all kinds of networks, including social, product, temporal, spatial, and semantic networks. Convert almost any real-world data into a complex network--such as recommendations on co-using cosmetic products, muddy hedge fund connections, and online friendships. Analyze and visualize the network, and make business decisions based on your analysis. If you're a curious Python programmer, a data scientist, or a CNA specialist interested in mechanizing mundane tasks, you'll increase your productivity exponentially. Complex network analysis used to be done by hand or with non-programmable network analysis tools, but not anymore! You can now automate and program these tasks in Python. Complex networks are collections of connected items, words, concepts, or people. By exploring their structure and individual elements, we can learn about their meaning, evolution, and resilience. Starting with simple networks, convert real-life and synthetic network graphs into networkx data structures. Look at more sophisticated networks and learn more powerful machinery to handle centrality calculation, blockmodeling, and clique and community detection. Get familiar with presentation-quality network visualization tools, both programmable and interactive--such as Gephi, a CNA explorer. Adapt the patterns from the case studies to your problems. Explore big networks with NetworKit, a high-performance networkx substitute. Each part in the book gives you an overview of a class of networks, includes a practical study of networkx functions and techniques, and concludes with case studies from various fields, including social networking, anthropology, marketing, and sports analytics. Combine your CNA and Python programming skills to become a better network analyst, a more accomplished data scientist, and a more versatile programmer. What You Need: You will need a Python 3.x installation with the following additional modules: Pandas (>=0.18), NumPy (>=1.10), matplotlib (>=1.5), networkx (>=1.11), python-louvain (>=0.5), NetworKit (>=3.6), and generalizesimilarity. We recommend using the Anaconda distribution that comes with all these modules, except for python-louvain, NetworKit, and generalizedsimilarity, and works on all major modern operating systems.

Think Stats

Author: Allen B. Downey
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491907375
Release Date: 2014-10-16
Genre: Computers

If you know how to program, you have the skills to turn data into knowledge, using tools of probability and statistics. This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python. By working with a single case study throughout this thoroughly revised book, you’ll learn the entire process of exploratory data analysis—from collecting data and generating statistics to identifying patterns and testing hypotheses. You’ll explore distributions, rules of probability, visualization, and many other tools and concepts. New chapters on regression, time series analysis, survival analysis, and analytic methods will enrich your discoveries. Develop an understanding of probability and statistics by writing and testing code Run experiments to test statistical behavior, such as generating samples from several distributions Use simulations to understand concepts that are hard to grasp mathematically Import data from most sources with Python, rather than rely on data that’s cleaned and formatted for statistics tools Use statistical inference to answer questions about real-world data

Learning Data Mining with Python

Author: Robert Layton
Publisher: Packt Publishing Ltd
ISBN: 9781787129566
Release Date: 2017-04-27
Genre: Computers

Harness the power of Python to develop data mining applications, analyze data, delve into machine learning, explore object detection using Deep Neural Networks, and create insightful predictive models. About This Book Use a wide variety of Python libraries for practical data mining purposes. Learn how to find, manipulate, analyze, and visualize data using Python. Step-by-step instructions on data mining techniques with Python that have real-world applications. Who This Book Is For If you are a Python programmer who wants to get started with data mining, then this book is for you. If you are a data analyst who wants to leverage the power of Python to perform data mining efficiently, this book will also help you. No previous experience with data mining is expected. What You Will Learn Apply data mining concepts to real-world problems Predict the outcome of sports matches based on past results Determine the author of a document based on their writing style Use APIs to download datasets from social media and other online services Find and extract good features from difficult datasets Create models that solve real-world problems Design and develop data mining applications using a variety of datasets Perform object detection in images using Deep Neural Networks Find meaningful insights from your data through intuitive visualizations Compute on big data, including real-time data from the internet In Detail This book teaches you to design and develop data mining applications using a variety of datasets, starting with basic classification and affinity analysis. This book covers a large number of libraries available in Python, including the Jupyter Notebook, pandas, scikit-learn, and NLTK. You will gain hands on experience with complex data types including text, images, and graphs. You will also discover object detection using Deep Neural Networks, which is one of the big, difficult areas of machine learning right now. With restructured examples and code samples updated for the latest edition of Python, each chapter of this book introduces you to new algorithms and techniques. By the end of the book, you will have great insights into using Python for data mining and understanding of the algorithms as well as implementations. Style and approach This book will be your comprehensive guide to learning the various data mining techniques and implementing them in Python. A variety of real-world datasets is used to explain data mining techniques in a very crisp and easy to understand manner.

Learning R

Author: Richard Cotton
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449357184
Release Date: 2013-09-09
Genre: Computers

Learn how to perform data analysis with the R language and software environment, even if you have little or no programming experience. With the tutorials in this hands-on guide, you’ll learn how to use the essential R tools you need to know to analyze data, including data types and programming concepts. The second half of Learning R shows you real data analysis in action by covering everything from importing data to publishing your results. Each chapter in the book includes a quiz on what you’ve learned, and concludes with exercises, most of which involve writing R code. Write a simple R program, and discover what the language can do Use data types such as vectors, arrays, lists, data frames, and strings Execute code conditionally or repeatedly with branches and loops Apply R add-on packages, and package your own work for others Learn how to clean data you import from a variety of sources Understand data through visualization and summary statistics Use statistical models to pass quantitative judgments about data and make predictions Learn what to do when things go wrong while writing data analysis code

Data Science Essentials in Python

Author: Dmitry Zinoviev
Publisher: Pragmatic Bookshelf
ISBN: 9781680503388
Release Date: 2016-08-10
Genre: Business & Economics

Go from messy, unstructured artifacts stored in SQL and NoSQL databases to a neat, well-organized dataset with this quick reference for the busy data scientist. Understand text mining, machine learning, and network analysis; process numeric data with the NumPy and Pandas modules; describe and analyze data using statistical and network-theoretical methods; and see actual examples of data analysis at work. This one-stop solution covers the essential data science you need in Python. Data science is one of the fastest-growing disciplines in terms of academic research, student enrollment, and employment. Python, with its flexibility and scalability, is quickly overtaking the R language for data-scientific projects. Keep Python data-science concepts at your fingertips with this modular, quick reference to the tools used to acquire, clean, analyze, and store data. This one-stop solution covers essential Python, databases, network analysis, natural language processing, elements of machine learning, and visualization. Access structured and unstructured text and numeric data from local files, databases, and the Internet. Arrange, rearrange, and clean the data. Work with relational and non-relational databases, data visualization, and simple predictive analysis (regressions, clustering, and decision trees). See how typical data analysis problems are handled. And try your hand at your own solutions to a variety of medium-scale projects that are fun to work on and look good on your resume. Keep this handy quick guide at your side whether you're a student, an entry-level data science professional converting from R to Python, or a seasoned Python developer who doesn't want to memorize every function and option. What You Need: You need a decent distribution of Python 3.3 or above that includes at least NLTK, Pandas, NumPy, Matplotlib, Networkx, SciKit-Learn, and BeautifulSoup. A great distribution that meets the requirements is Anaconda, available for free from www.continuum.io. If you plan to set up your own database servers, you also need MySQL (www.mysql.com) and MongoDB (www.mongodb.com). Both packages are free and run on Windows, Linux, and Mac OS.

R for Marketing Research and Analytics

Author: Chris Chapman
Publisher: Springer
ISBN: 9783319144368
Release Date: 2015-03-09
Genre: Business & Economics

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Modeling Techniques in Predictive Analytics with Python and R

Author: Thomas W. Miller
Publisher: Pearson Education
ISBN: 9780133892062
Release Date: 2014
Genre: Business & Economics

Using Phyton and R, the author addresses multiple business challenge, including segmentation, brand positioning, product choice modeling, pricing research, finance, sprots, text analytics, sentiment analysis and social network analysis, cross sectional data, time series, spatial and spatio-temporal data.

Python for Finance

Author: Yves Hilpisch
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491945384
Release Date: 2014-12-11
Genre: Computers

The financial industry has adopted Python at a tremendous rate recently, with some of the largest investment banks and hedge funds using it to build core trading and risk management systems. This hands-on guide helps both developers and quantitative analysts get started with Python, and guides you through the most important aspects of using Python for quantitative finance. Using practical examples through the book, author Yves Hilpisch also shows you how to develop a full-fledged framework for Monte Carlo simulation-based derivatives and risk analytics, based on a large, realistic case study. Much of the book uses interactive IPython Notebooks, with topics that include: Fundamentals: Python data structures, NumPy array handling, time series analysis with pandas, visualization with matplotlib, high performance I/O operations with PyTables, date/time information handling, and selected best practices Financial topics: mathematical techniques with NumPy, SciPy and SymPy such as regression and optimization; stochastics for Monte Carlo simulation, Value-at-Risk, and Credit-Value-at-Risk calculations; statistics for normality tests, mean-variance portfolio optimization, principal component analysis (PCA), and Bayesian regression Special topics: performance Python for financial algorithms, such as vectorization and parallelization, integrating Python with Excel, and building financial applications based on Web technologies