This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Database Systems is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This best-selling text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple, step-by-step instructions in conjunction with a realistic worked example using three explicit phases—conceptual, logical, and physical database design. ¿ Teaching and Learning Experience This program presents a better teaching and learning experience–for you and your students. It provides: Database Design Methodology that can be Used by Both Technical and Non-technical Readers A Comprehensive Introduction to the Theory behind Databases A Clear Presentation that Supports Learning
Gain a solid foundation in database design and implementation using the practical, easy-to understand approach in DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 13E. This market-leading resource provides in-depth coverage of database design, balancing theory and practice with supporting visuals. Completely revised and reorganized coverage of SQL makes the purchase of supplementary SQL programming books unnecessary. SQL is introduced with more examples and simpler explanations that focus on the points most important for a career in the database field. In additional, coverage of Big Data Analytics and NoSQL, including related Hadoop technologies, is now expanded to include a stronger hands-on approach. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Thomas M. Connolly
Publisher: Pearson Education
Release Date: 2005
This book places a strong emphasis on good design practice, allowing readers to master design methodology in an accessible, step-by-step fashion. In this book, database design methodology is explicitly divided into three phases: conceptual, logical, and physical. Each phase is described in a separate chapter with an example of the methodology working in practice. Extensive treatment of the Web as an emerging platform for database applications is covered alongside many code samples for accessing databases from the Web including JDBC, SQLJ, ASP, ISP, and Oracle's PSP. A thorough update of later chapters covering object-oriented databases, Web databases, XML, data warehousing, data mining is included in this new edition. A clear introduction to design implementation and management issues, as well as an extensive treatment of database languages and standards, make this book an indispensable, complete reference for database professionals.
For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, senior, or graduate level, and as a reference book. The goal is to provide an in-depth and up-to-date presentation of the most important aspects of database systems and applications, and related technologies. It is assumed that readers are familiar with elementary programming and data-structuring concepts and that they have had some exposure to the basics of computer organization.
Author: Jan L. Harrington
Publisher: Morgan Kaufmann
Release Date: 2002
Fully revised and updated, Relational Database Design, Second Edition is the most lucid and effective introduction to relational database design available. Here, you'll find the conceptual and practical information you need to develop a design that ensures data accuracy and user satisfaction while optimizing performance, regardless of your experience level or choice of DBMS. Supporting the book's step-by-step instruction are three case studies illustrating the planning, analysis, and design steps involved in arriving at a sound design. These real-world examples include object-relational design techniques, which are addressed in greater detail in a new chapter devoted entirely to this timely subject. * Concepts you need to master to put the book's practical instruction to work. * Methods for tailoring your design to the environment in which the database will run and the uses to which it will be put. * Design approaches that ensure data accuracy and consistency. * Examples of how design can inhibit or boost database application performance. * Object-relational design techniques, benefits, and examples. * Instructions on how to choose and use a normalization technique. * Guidelines for understanding and applying Codd's rules. * Tools to implement a relational design using SQL. * Techniques for using CASE tools for database design.
Author: The Economist
Publisher: The Economist
Release Date: 2014-01-28
Genre: Business & Economics
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
The previous three editions have established Fluid Mechanics as the key textbook in its field. This fourth edition continues to offer the reader an excellent and comprehensive treatment of the essentials of what is a truly cross-disciplinary subject, while also providing in-depth treatment of selected areas. This book is suitable for all students of civil, mechanical, chemical, environmental and building services engineering.The fourth edition retains the underlying philosophy of the previous editions - guiding the reader from the general to the particular, from fundamentals to specialist applications - for a range of flow conditions from bounded to free surface and steady to time dependent. The basic 'building block' equations are identified and their development and application to problems of considerable engineering concern are demonstrated and discussed.The fourth edition of Fluid Mechanics includes: end of chapter summaries outlining all essential concepts, an entirely new chapter on the simulation of unsteady flow conditions, from free surface to air distribution networks, enhanced treatment of dimensional analysis and similarity and an introduction to the fundamentals of CFD
Author: Jason W. Osborne
Release Date: 2012-01-10
Many researchers jump from data collection directly into testing hypothesis without realizing these tests can go profoundly wrong without clean data. This book provides a clear, accessible, step-by-step process of important best practices in preparing for data collection, testing assumptions, and examining and cleaning data in order to decrease error rates and increase both the power and replicability of results. Jason W. Osborne, author of the handbook Best Practices in Quantitative Methods (SAGE, 2008) provides easily-implemented suggestions that are evidence-based and will motivate change in practice by empirically demonstrating—for each topic—the benefits of following best practices and the potential consequences of not following these guidelines.
Author: Jan L. Harrington
Publisher: Morgan Kaufmann
Release Date: 2016-04-15
Relational Database Design and Implementation: Clearly Explained, Fourth Edition, provides the conceptual and practical information necessary to develop a database design and management scheme that ensures data accuracy and user satisfaction while optimizing performance. Database systems underlie the large majority of business information systems. Most of those in use today are based on the relational data model, a way of representing data and data relationships using only two-dimensional tables. This book covers relational database theory as well as providing a solid introduction to SQL, the international standard for the relational database data manipulation language. The book begins by reviewing basic concepts of databases and database design, then turns to creating, populating, and retrieving data using SQL. Topics such as the relational data model, normalization, data entities, and Codd's Rules (and why they are important) are covered clearly and concisely. In addition, the book looks at the impact of big data on relational databases and the option of using NoSQL databases for that purpose. Features updated and expanded coverage of SQL and new material on big data, cloud computing, and object-relational databases Presents design approaches that ensure data accuracy and consistency and help boost performance Includes three case studies, each illustrating a different database design challenge Reviews the basic concepts of databases and database design, then turns to creating, populating, and retrieving data using SQL
This text combines explanations of theory and design, broad coverage of models and real systems and examples with up-to-date introductions to modern database technologies. This edition focuses on the relational model and includes recent object-oriented developments such as SQL3 and ODMG. The authors provide coverage of the popular DBMS products, in particular the relational systems Oracle and Microsoft Access. They also address advanced modelling and system enhancements in the areas of active databases, temporal and spatial databases and multimedia data models. This edition also surveys the latest application areas of data warehousing, data mining, digital libraries, GIS and genome databases.