e marketing International Edition

Author: Judy Strauss
Publisher: Pearson Higher Ed
ISBN: 9781292000428
Release Date: 2014-09-24
Genre: Business & Economics

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

Marketing Essentials Student Edition

Author: McGraw-Hill Education
Publisher: McGraw-Hill Education
ISBN: 0078769043
Release Date: 2008-01-24
Genre: Juvenile Nonfiction

The number ONE book in Marketing Education!

E Marketing Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 9781466615991
Release Date: 2012-05-31
Genre: Business & Economics

The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

E Marketing Strategy for Reg Vardy

Author: Volker Schmid
Publisher: GRIN Verlag
ISBN: 9783638372947
Release Date: 2005-05-01
Genre: Business & Economics

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of 81 dealerships and a turnover of 1.3 billion pounds, Reg Vardy is one of the leading motor retail groups in the UK. In order to acquire new customers and maximise customer retention with the help of digital technologies, the company needs to develop an e-marketing strategy. This paper provides a situation analysis of the present e-marketing situation of Reg Vardy, including the competitive environment based on the strengths, weaknesses, threats and opportunities. Furthermore, the aims and objectives of Reg Vardy’s e-marketing strategy are formulated. Under the e-strategy section, potential digital technologies and the buying process are outlined to develop a ‘five-phase e-operation strategy’. This allows for targeting new and existing customers in all stages of the buying process. Specific e-tactics for customer acquisition and retention are suggested for Reg Vardy. Finally, the paper gives advice on E-CRM issues.

Experience with Technology

Author: Ali al-Azzawi
Publisher: Springer Science & Business Media
ISBN: 9781447153979
Release Date: 2013-09-16
Genre: Computers

With a focus on gaining an empirically derived understanding of the underlying psychological dimensions and processes behind people’s experiences with technology, this book contributes to the debate of user experience (UX) within several disciplines, including HCI, design and marketing. It analyses UX dynamics at various time scales, and explores the very nature of time and meaning in the context of UX. Experience with Technology uses personal construct theory (PCT) as a theoretical and methodological starting point to this project. Major case-studies are described that examine people’s experiences with mobile media devices. The results show a group of super-ordinate constructs that, upon interaction, undergo a change in the way they vary and relate to each other, as well as the development of a high reliability UX-Scale. The book concludes by proposing the ICE (Interaction, Construction, and Evaluation) model of UX that consolidates its findings into a workable framework of UX. The proposed framework will be of particular use to designers and practitioners, and forms an empirically grounded starting point for further research.

E Marketing in Developed and Developing Countries Emerging Practices

Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 9781466639553
Release Date: 2013-04-30
Genre: Business & Economics

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

E Marketing

Author: K & A Press
Publisher: K&A Press
ISBN: 9780924050114
Release Date: 2002-01-01

Internet Marketing E commerce

Author: Ward A. Hanson
Publisher: Thomson
ISBN: 0324422814
Release Date: 2007
Genre: Electronic commerce

INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and, most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, INTERNET MARKETING & E-COMMERCE looks at Internet marketing as from the view of large companies, small business, and online startups.

Contemporary Research in E marketing

Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 1591403731
Release Date: 2004-11-01
Genre: Business & Economics

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.


Author: test
Publisher: Neue Mediengesellschaft Ulm
ISBN: 9780014333301
Release Date:

International Marketing

Author: Michael Czinkota
Publisher: Cengage Learning
ISBN: 9780324317022
Release Date: 2006-08-18
Genre: Business & Economics

INTERNATIONAL MARKETING, 8th Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

International Marketing

Author: Stanley J. Paliwoda
ISBN: PSU:000021057687
Release Date: 1993
Genre: Export marketing.

This second edition features less emphasis on exporting and more on international marketing, which implies more international commitment of resources over a longer period of time than does exporting. A global perspective is given so that changing world conditions are taken into consideration.


Author: Gary Armstrong
Publisher: Prentice Hall
ISBN: 0133451283
Release Date: 2014-01-07
Genre: Business & Economics

Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Multilingual Digital Marketing

Author: Maria Johnsen
Publisher: Maria Johnsen
ISBN: 9781542831994
Release Date: 2017-01-29
Genre: Business & Economics

For any online business that can sell its products globally, multilingual digital marketing will be a big part of their marketing and selling efforts. In 21st century the push to expand into new areas of the world will increase as the competition tightens. For businesses that are currently struggling because of the competition found in their home languages, it means an opening of new, large areas of interested customers who speak different languages. By tapping into new markets, a business may see its customer base skyrocket depending on how well they can advertise their products into these areas. There are several advantages that multilingual marketing offers businesses that are seeking new customers from parts of the world that speak a different language. The challenges are present, such as effective translation that appears natural, but the potential in 2017 is considerable. The first and foremost benefit is that your product is being introduced to an entirely new audience. If what you offer is unique, then you have a considerable opportunity to expand your business with little to no direct competition. However, even if you are marketing familiar products, you are most often facing less competition which makes it easier to sell. In previous editions one discussed about ecommerce and market leadership. In the fifth edition you will be taken to a new journey in online marketing from creating a successful business plan, sales strategies, multilingual website design, marketing strategies in foreign countries, multilingual social media marketing for businesses, politicians and celebrities and share of wallet strategies.