E Marketing

Author: JUDY. RAYMOND D. STRAUSS (FROST.)
Publisher:
ISBN: 1138588369
Release Date: 2018-06-18
Genre:


2017 2018 Advisory List Of International Educational Travel Exchange Programs

Author: CSIET
Publisher: Lulu Press, Inc
ISBN: 9781483469164
Release Date: 2017-07-10
Genre: Education

The Advisory List provides a resource from which prospective exchange students, their parents, and school leaders can confidently glean an understanding of the scope, background, and operations of programs that have been reviewed. The Advisory List includes descriptions of exchange programs that, upon evaluation, were found to comply with the CSIET standards and were accepted for listing into one of four categories. CSIET gratefully acknowledges the partnership and ongoing support of the National Federation of State High School Associations. CSIET would like to thank the National Federation of State High School Associations for its grant support for the publication and distribution of the Advisory List.

Experience with Technology

Author: Ali al-Azzawi
Publisher: Springer Science & Business Media
ISBN: 9781447153979
Release Date: 2013-09-16
Genre: Computers

With a focus on gaining an empirically derived understanding of the underlying psychological dimensions and processes behind people’s experiences with technology, this book contributes to the debate of user experience (UX) within several disciplines, including HCI, design and marketing. It analyses UX dynamics at various time scales, and explores the very nature of time and meaning in the context of UX. Experience with Technology uses personal construct theory (PCT) as a theoretical and methodological starting point to this project. Major case-studies are described that examine people’s experiences with mobile media devices. The results show a group of super-ordinate constructs that, upon interaction, undergo a change in the way they vary and relate to each other, as well as the development of a high reliability UX-Scale. The book concludes by proposing the ICE (Interaction, Construction, and Evaluation) model of UX that consolidates its findings into a workable framework of UX. The proposed framework will be of particular use to designers and practitioners, and forms an empirically grounded starting point for further research.

E Marketing in Developed and Developing Countries Emerging Practices

Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 9781466639553
Release Date: 2013-04-30
Genre: Business & Economics

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

e marketing International Edition

Author: Judy Strauss
Publisher: Pearson Higher Ed
ISBN: 9781292000428
Release Date: 2014-09-24
Genre: Business & Economics

For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. This edition reflects the disruption to the marketing field based on social media.

Contemporary Research in E marketing

Author: Sandeep Krishnamurthy
Publisher: IGI Global
ISBN: 1591403731
Release Date: 2005-01-01
Genre: Business & Economics

Annotation E-marketing is intrinsically interdisciplinary with academic researchers in many fields conducting research in the area. This book brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilisation of ideas and greater dissemination of key research concepts.

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Author: test
Publisher: Neue Mediengesellschaft Ulm
ISBN: 9780014333301
Release Date:
Genre:


Marketing Essentials Student Edition

Author: McGraw-Hill Education
Publisher: McGraw-Hill Education
ISBN: 0078769043
Release Date: 2008-01-24
Genre: Juvenile Nonfiction

The number ONE book in Marketing Education!

MBA Programs 2010

Author: Peterson's
Publisher: Peterson's
ISBN: 9780768932416
Release Date: 2010-06-15
Genre: Business & Economics

Peterson's MBA Programs provides comprehensive profiles of up-to-date information on full-time, part-time, joint-degree, Executive MBA, and online graduate programs at more than 1,000 institutions, including degrees comparable or equivalent to an MBA. A wealth of facts and figures on admission and degree requirements, entrance difficulty, postgraduate hiring rates, financial aid, and contact information for approximately 4,000 graduate-level business programs are all available within Peterson's guide. It contains informative articles such as how an MBA can advance a career, how to choose the right program and pay for it, the advantages of getting your advanced business degree abroad, information on the latest hiring and salary trends, and application tips, including guidance on how to write a winning essay. Profiles of institutions are listed alphabetically within state, province, or country, with all the fast facts an applicant needs-plus two-page narrative descriptions which contain even more in-depth information on schools.

Marketing Through Search Optimization

Author: Alex Michael
Publisher: Routledge
ISBN: 9781136379390
Release Date: 2012-06-25
Genre: Business & Economics

Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.

Strategic Marketing Planning

Author: Colin Gilligan
Publisher: Routledge
ISBN: 9781136362453
Release Date: 2012-05-23
Genre: Business & Economics

Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations