As whole, the ecommerce industry is ANTIQUATED. It's out of date! and is way way way behind in terms of what's actually working in the world of online business. Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster. There is SO much more to ecommerce than building a store, filling it with products and driving some traffic. If that describes you and your business, then let this be your wake up call! There is a transformative shift happening in the ecommerce industry right now. What worked before is either no longer an option or is rapidly losing its effectiveness. It's time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain. THIS BOOK, Is the playbook for capitalizing on this evolution. Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today's competitive market. You will find Zero Theory inside this book. Tanner Larsson has distilled years of research & practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint. The book is broken up into 4 distinct parts and each part is then broken down into a number of focused chapters. The book kicks off with the 12 Principles of Ecommerce that have been developed after working with over 10,000 different businesses. These 12 principles...of which we can almost guarantee you are violating over half of...are what differentiate the thriving ecommerce businesses from the mediocre ones. Part 1 which is called Evolved Strategy and is where we pull back the curtain, take you behind the scenes, and show you how 7, 8 and 9 figure ecommerce businesses really work. Part 2 is called Evolved Intelligence and deals with the most underutilized aspect of most ecommerce businesses...your Data. Part 3 is called Evolved Marketing. In this section you will learn how to leverage the your business's structure and data to build create systematic and highly automated marketing campaigns for both the front end and back end of your business that produce massive return on investment. Ecommerce Evolved takes you through the exact same processes I take my high level clients through as we restructure their businesses for maximum growth, profitability and most importantly longevity. As an added benefit... Ecommerce evolved is also the key that will unlock access to my private ecommerce community. This is an up till now secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group. This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that will help you along the way.
This is a collection of my few articles (29 articles) related to e-commerce and online business. If you are Ecommerce business owner, working in any online business or planning to start your own online business this ebook is for you. I have chosen several articles from different categories to give you a full update. After reading this books you will know how to run your business effectively, tips and trick to boost your sell, designing guideline for higher conversion, CRM and good CMS to manage your site, checklist to launch your site, best ways to do marketing with a limited budget and many more things. All these articles are written for our blog and website, I never thought to keep in one eBook, so you can find some inconsistency in language. Please ignore that part. There is no connection between one article another.
Keen to turn your users into paying customers? Concerned that your conversion rates are too low? This book will help you get your design right. It is the result of over five years experience designing for ecommerce websites, and over three years of teaching ecommerce UX design principles. It's everything you need to avoid usability problems and create a shopping experience that converts. It delves into the specific things you need to do at each step of the ecommerce funnel, regardless of what you are selling. Create landing pages that don't cause users to bounce and search pages that help people find what they need. Design product pages that answer all your users' questions and checkout flows that don't see big drop-offs. Presented as 54 illustrated hints and tips, which cover all elements of a user's experience, from the copy to the calls to action.
About the Book: Foreword by Bryan Eisenberg In Ecom Hell, Shirley Tan wants to share what she learned in ecommerce to make sure you can avoid getting burned! Shirley Tan started her ecommerce business on a shoe string budget and sold it to a NASDAQ traded corporation. How? She developed systems and efficiencies that made her business hugely profitable and a prime acquisition target. She shares the lessons she learned in this book Ecom Hell is aimed at entrepreneurs building ecommerce business, adventurers who are considering an ecommerce adventure, technically savvy executives who want to get an insiders' guide, information technology professionals who want to benchmark their ecommerce business practice and anyone who has an interest in getting a good grasp of what really goes on in an e-commerce business. The book is filled with tips and checklists on what it really takes to start, run and grow your business and it'll soon become a go-to guide for managers and staff! Here is some of what you'll get from Ecom Hell:* Identifies what areas in ecommerce you should FOCUS on so you maximize your revenues and growth.* The 7 category metrics that drive EVERY ecommerce business and how to measure them so you win.* The 10 BIG mistakes most ecommerce entrepreneur makes and how to avoid them so you can improve your chances of success in ecommerce.* Easy steps to picking niche markets like winning racehorses so you know the winners from the dogs.* Detailed check list on what to look for in an ecommerce platform.* 11 tips on how you can increase your website conversions. Are you flirting with the idea of your own ecommerce business? Shirley's Ecom Hell takes you through the nitty-gritty of running an ecommerce business. It is a behind-the-scenes look at what can make or break your ecommerce business. Ecom Hell walks you through:* How to get started on a shoestring budget so you'll have plenty of resources available to fund your growth.* How to "cherry pick" your competitors so you ALWAYS win in a head to head contest.* How to buy an existing ecommerce business so you can avoid the "slow start."* How to sell your business so you can retire and have financial security. Shirley fields frequent questions about the title of her book. Why Ecom Hell? She says, "I believe business success is a combination of strategic planning and excellent execution, helped often by a heavy dose of optimism. I understand the value of optimism as it carries many an entrepreneur through a rough day or two. However, I also believe is anticipating worst case scenarios to avoid them at all costs. This is the impetus behind Ecom Hell: I'll help you face the pitfalls that can be part of ecommerce business building; and give you the best practices to use to navigate your way around these potentially hellish situations. Ecom Hell is going to help you build your own ecom heaven!" "Shirley is an incredible entrepreneur that experienced hands on every aspect it takes to make an ecommerce business successful. Regardless of the stage of your ecommerce business, Shirley provides excellent foresight into how to make it to the next level."-Jennifer Fallon, CEO, The Aspen Brands Company, KateAspen.com & BabyAspen.com "Shirley Tan is the real deal. As an inquisitive entrepreneur, she always asks all the right questions, and now she is sharing all the right answers for creating a successful ecommerce business. Her book is detailed, insightful, and comprehensive, and will become a must-have for all E-com business owners. Not only has she done it herself, but she knows how to identify and document the things that helped her become successful. Sharing this wealth of knowledge is only part of what makes her not only a great author, but a great person as well."-Todd Malicoat, SEO, Faculty Market Motive.com
Author: Matthew Scott
Publisher: Createspace Independent Publishing Platform
Release Date: 2017-09-23
Shopify: How to Build a Successful Ecommerce Business Shopify: How to Build a Success Ecommerce Business outlines the many aspects of putting together an online store and leveraging many services to help improve the amount of sales and profit you. Given the tools and information to build a new business may not be enough to make you successful on its own, but it gives you an advantage over starting the process completely blindly. With some hard work and dedication, financial freedom and leaving the grind of a "regular job" is becoming more and more possible thanks to Shopify and other services. With the rise of online shopping, the high-level of investment and competition involved in brick-and-mortar store is becoming a worry of the past for small business entrepreneurs. The entire world is your market, and there's room for you to earn a great living providing customers with excellent products. Guidance Includes: How to conduct market research for products and niche ideas How to open your own dedicated niche store through Shopify, and how to turn your Shopify store into an attractive website that draws in traffic How to raise some capital to help get your new business off the ground the right way How to find suppliers and source products for dropshipping, wholesale, private label, retail arbitrage, and other methods How to market your business Shipping solutions, including streamlining the process with fulfillment services Integrating your Shopify store and products into Amazon for additional sales in the world's leading marketplace Using Oberlo to setup a dropshipping store that requires almost no investment How to hire help without hiring a full-time employee to streamline the Shopify and ecommerce process, making it possible to free up your time to enjoy your profits or continue working on the business in other ways Taking the leap into running your own business isn't as scary as it used to be. There have been thousands upon thousands of success stories, and if you are willing to put in the work, you can become one of those stories that inspire others to take their financial situation into their own hands. You may not quit your day job the same week your new business opens, but with the help of Shopify and the many services that can be integrated into this platform, this path has helped many people realize the freedom they craved after years of working under someone else. Are you ready to be your own boss?
Author: Chris Goward
Publisher: John Wiley & Sons
Release Date: 2012-12-21
Genre: Business & Economics
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Alex Harris
Publisher: Alex Designs LLC
Release Date: 2014-10-14
Genre: Business & Economics
In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.
Author: Russell Brunson
Publisher: Morgan James Publishing
Release Date: 2017-06-02
Genre: Business & Economics
Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
Ecommerce analytics encompasses specific, powerful techniques for collecting, measuring, analyzing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. If you participate in the $220 billion ecommerce space, you need expert advice on applying these techniques in your unique environment. Ecommerce Analytics is the only book to deliver the focused, coherent, and practical guidance you’re looking for. Authored by leading consultant and analytics team leader Judah Phillips, it shows how to leverage your massive, complex data resources to improve efficiency, grow revenue, reduce cost, and above all, boost profitability. This landmark guide focuses on using analytics to solve critical problems ecommerce organizations face, from improving brand awareness and favorability through generating demand; shaping digital behavior to accelerating conversion, improving experience to nurturing and re-engaging customers. Phillips shows how to: Implement and unify ecommerce analytics related to product, transactions, customers, merchandising, and marketing More effectively measure performance associated with customer acquisition, conversion, outcomes, and business impact Use analytics to identify the tactics that will create the most value, and execute them more effectively Think about and analyze the behavior of customers, prospects, and leads in ecommerce experiences Optimize paid/owned/earned marketing channels, product mix, merchandising, pricing/promotions/sales, browsing/shopping/purchasing, and other ecommerce functions Understand and model attribution Structure and socialize ecommerce teams for success Evaluate the potential impact of technology choices and platforms Understand the implications of ecommerce analytics on customer privacy, life, and society Preview the future of ecommerce analytics over the next 20 years
Author: Sean Ellis
Publisher: Crown Business
Release Date: 2017-04-25
Genre: Business & Economics
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Author: Dan Croxen-John
Publisher: Kogan Page Publishers
Release Date: 2017-01-03
Genre: Business & Economics
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
Does Your Business Have A Sales Funnel? With straightforward advice, marketing expert Tanner Larsson will show you how some of the worlds most successful companies use automated sales funnels to generate leads, increase customer value and skyrocket profits virtually free. Learn the open "Secret" of the Marketing Funnel. This is the most fundamental and important concepts behind all forms of direct marketing. Without it your business is floundering. How would you feel about converting more of your leads into customers? That's one of the first goals of improving overall profits from your pipeline and how about dramatically increasing the instant value of each customer. Why settle for $100 per customer when you could get $185? The Six Figure Method is a proven concept that works both online and offline. It's based on other systems that have been proven to work for their respective businesses - systems that are quietly making their owners fortunes in profits and business growth. It's adaptable. You'll be able to insert your own steps, as well as the methods used by your coaches and mentors. It contains little known strategies and tactics used by the top moneymaking doers. It's designed so you can focus more on the methods that give you the best results. You can start getting results right away, while still employing strategies for long-term growth. You can start it on a shoestring budget or a larger investment (plus use the 'ol time versus money trade-off). A sales funnel is a specialized marketing system and when you have a system in place, you're positioned to grow your business both over the short and long term. A system removes you from the time-consuming operations tasks and lets you focus on growing your business. The marketing system, in our case, deals with the end-to-end system of marketing, profit centers, and ROI. Everything that can possibly affect the three ways above to grow your business is part of the sales funnel.
Author: Drew Eric Whitman
Publisher: Red Wheel/Weiser
Release Date: 2008-11-15
Genre: Business & Economics
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. FACT! New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell, or how you sell it, this practical, fast-paced book will teach you: - How to write irresistible ad copy - How to create powerful ads, brochures, sales letters, Websites, and more - How to make people believe what you say - "Sneaky" ways to persuade people to respond - Effective tricks for writing "magnetic" headlines - What mistakes to avoid--at all costs! - What you should always/never do in your ads - Expert formulas, guidance, tips and strategies
Author: Brian Patrick
Release Date: 2014-05-31
How to Create an Online Store & Profitable Ecommerce Business with ShopifyATTENTION Business Owners & Entrepreneurs! Learn how to set up a profitable, online store with Shopify with Step-by-Step Instruction...one that the “professionals” would charge you thousands of dollars for. Whether you already have a retail business, have products ready to sell, or are looking for a business model that you can run anywhere, this book will walk you through how to use Shopify and develop an online business where you can start profiting almost immediately!You can build a world class online store without ZERO programming skills with Shopify - letting you focus on your business.Don't Let Another Excuse Get In The Way Of You Building The Online Store You've Always WantedShopify is the best online store building solution...period. You will be able to create an online store that rivals those of the biggest online retailers today.In this book, you will be guided through: Why Shopify is the best online store builder for you How to design & set up your Shopify store in under 60 minutes How to set up and navigate all of your store's administrative tasks like shipping, taxes, and payment processing How to optimize your Shopify store to attract new customers and increase sale conversions ...BONUS Chapters - Profitable Business Models You Can Operate with Shopify (without having inventory) & Marketing Methods that will Increase Your Sales by 200-300%Scroll UP and "Add to Cart" Now & Start Your Store Today
Author: Russell Brunson
Publisher: Morgan James Publishing
Release Date: 2015-02-20
Genre: Business & Economics
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.