Essentials of Business Analytics

Author: Jeffrey D. Camm
Publisher: Cengage Learning
ISBN: 9781285964010
Release Date: 2014-02-24
Genre: Business & Economics

This book provides coverage over the full range of analytics--descriptive, predictive, prescriptive--not covered by any other single book. It includes step-by-step instructions to help students learn how to use Excel and powerful but easy to use Excel add-ons such as XL Miner for data mining and Analytic Solver Platform for optimization and simulation. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Statistics for Business and Economics

Author: David R. Anderson
Publisher: Cengage Learning
ISBN: 9781337114172
Release Date: 2017-03-14
Genre: Business & Economics

Trust the market-leading ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 8E to introduce sound statistical methodology using real-world examples, proven approaches, and hands-on exercises that build the foundation readers need to analyze and solve business problems quantitatively. This edition gives readers the foundation in statistics needed for an edge in today's competitive business world. The authors’ signature problem-scenario approach and reader-friendly writing style combines with proven methodologies, hands-on exercises, and real examples to take readers deep into today’s actual business problems. Readers learn how to solve problems from an intelligent, quantitative perspective. Streamlined to focus on core topics, this new edition provides the latest updates with new case problems, applications, and self-test exercises to help readers master key formulas and apply statistical methods as they learn them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing Research

Author: William Zikmund
Publisher: Cengage Learning
ISBN: 9781133190646
Release Date: 2012-02-03
Genre: Business & Economics

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that delivers the essential information students need to skillfully use marketing research in making effective business decisions. It also equips readers with the skills to perform basic, core marketing research tasks. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, it succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs. Reflecting the latest developments from the field, the Fifth Edition features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Analytics Principles Concepts and Applications with SAS

Author: Marc J. Schniederjans
Publisher: Pearson Education
ISBN: 9780133989571
Release Date: 2014-09-12
Genre: Computers

Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

Fundamentals of Business Statistics

Author: David Ray Anderson
Publisher: Cengage Learning
ISBN: 9781111221270
Release Date: 2010-12-29
Genre: Commercial statistics

Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. FUNDAMENTALS OF BUSINESS STATISTICS, 6e, International Edition includes all of the strengths of the best-selling parent text, with a streamlined focus on the core topics and a concise presentation that is easy for students to follow.This reader-friendly introduction to business statistics offers a wealth of real-world examples, proven methods, and application exercises that clearly demonstrate how statistics can inform decisions and suggest solutions to contemporary business problems. The authors' signature problem-scenario approach and numerous exercises in every chapter show students how to apply statistical methods in practical business situations. In addition, the Sixth Edition includes new case problems, methods, applications, and self-test exercises to help students' master key formulas and apply their knowledge.Optional updated chapter appendices highlight Excel® 2007 and Minitab® 15 popular commercial software, giving you the choice of integrating or omitting computer coverage in your course. This edition's concise approach and comprehensive support package, now including CengageNOW course management system, provides everything you need for an effective statistics course that prepares students for the essentials of statistics success in business today.

Essentials of Risk Management in Finance

Author: Anthony Tarantino
Publisher: John Wiley & Sons
ISBN: 0470946350
Release Date: 2010-12-01
Genre: Business & Economics

A concise and and easy to follow introduction to financial risk management This basic survey text offers an accessible introduction to financial risk management, covered in its major components: credit, market, operational, liquidity, legal, and reputational, along with user-friendly processes and tools to conduct your own risk assessments and risk alignments. While there are some mathematical concepts included, these are kept at levels everyone will find easy to grasp. Provides a comprehensive overview of financial risk management, including credit, market, operational, liquidity, legal, and reputational risk areas Discusses the latest trends and next generation techniques emerging in financial risk management Provides risk assessment and risk alignment tools and examples This book offers a good basic understanding of the major areas of risk exposure that all organizations, both public and private, face in operating in today's complex global marketplace. It provides insights into best practices and next generation techniques for readers entering government, not-for-profit, business, and IT positions in which risk management will play an ever expanding role.

Applied Business Analytics

Author: Nathaniel Lin
Publisher: FT Press
ISBN: 9780133481532
Release Date: 2014-12-12
Genre: Business & Economics

Bridge the gap between analytics and execution, and actually translate analytics into better business decision-making! Now that you've collected data and crunched numbers, Applied Business Analytics reveals how to fully apply the information and knowledge you've gleaned from quants and tech teams. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll discover why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics… how to become one of those deciders… and how to identify, foster, support, empower, and reward others to join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at all levels: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: How analytical and conventional decision making differ — and the challenging implications How to determine who your analytics deciders are, and ought to be Proven best practices for actually applying analytics to decision-making How to optimize your use of analytics as an analyst, manager, executive, or C-level officer Applied Business Analytics will be invaluable to wide audiences of professionals, decision-makers, and consultants involved in analytics, including Chief Analytics Officers, Chief Data Officers, Chief Scientists, Chief Marketing Officers, Chief Risk Officers, Chief Strategy Officers, VPs of Analytics and/or Big Data, data scientists, business strategists, and line of business executives. It will also be exceptionally useful to students of analytics in any graduate, undergraduate, or certificate program, including candidates for INFORMS certification.

Encyclopedia of Business Analytics and Optimization

Author: Wang, John
Publisher: IGI Global
ISBN: 9781466652033
Release Date: 2014-02-28
Genre: Business & Economics

As the age of Big Data emerges, it becomes necessary to take the five dimensions of Big Data- volume, variety, velocity, volatility, and veracity- and focus these dimensions towards one critical emphasis - value. The Encyclopedia of Business Analytics and Optimization confronts the challenges of information retrieval in the age of Big Data by exploring recent advances in the areas of knowledge management, data visualization, interdisciplinary communication, and others. Through its critical approach and practical application, this book will be a must-have reference for any professional, leader, analyst, or manager interested in making the most of the knowledge resources at their disposal.

Big Data and Business Analytics

Author: Jay Liebowitz
Publisher: CRC Press
ISBN: 9781482218510
Release Date: 2013-06-13
Genre: Business & Economics

"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to ‘do this, avoid that.’" —From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee Company With the growing barrage of "big data," it becomes vitally important for organizations to make sense of this data and information in a timely and effective way. That’s where analytics come into play. Research shows that organizations that use business analytics to guide their decision making are more productive and experience higher returns on equity. Big Data and Business Analytics helps you quickly grasp the trends and techniques of big data and business analytics to make your organization more competitive. Packed with case studies, this book assembles insights from some of the leading experts and organizations worldwide. Spanning industry, government, not-for-profit organizations, and academia, they share valuable perspectives on big data domains such as cybersecurity, marketing, emergency management, healthcare, finance, and transportation. Understand the trends, potential, and challenges associated with big data and business analytics Get an overview of machine learning, advanced statistical techniques, and other predictive analytics that can help you solve big data issues Learn from VPs of Big Data/Insights & Analytics via case studies of Fortune 100 companies, government agencies, universities, and not-for-profits Big data problems are complex. This book shows you how to go from being data-rich to insight-rich, improving your decision making and creating competitive advantage. Author Jay Liebowitz recently had an article published in The World Financial Review. www.worldfinancialreview.com/?p=1904

Essentials of Advertising

Author: Robert Cluley
Publisher: Kogan Page Publishers
ISBN: 9780749478407
Release Date: 2017-02-03
Genre: Business & Economics

Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and develop their careers according to their own interests.

Data Mining and Business Analytics with R

Author: Johannes Ledolter
Publisher: John Wiley & Sons
ISBN: 9781118572153
Release Date: 2013-05-28
Genre: Computers

Collecting, analyzing, and extracting valuable information froma large amount of data requires easily accessible, robust,computational and analytical tools. Data Mining and BusinessAnalytics with R utilizes the open source software R for theanalysis, exploration, and simplification of large high-dimensionaldata sets. As a result, readers are provided with the neededguidance to model and interpret complicated data and become adeptat building powerful models for prediction and classification. Highlighting both underlying concepts and practicalcomputational skills, Data Mining and Business Analytics withR begins with coverage of standard linear regression and theimportance of parsimony in statistical modeling. The book includesimportant topics such as penalty-based variable selection (LASSO);logistic regression; regression and classification trees;clustering; principal components and partial least squares; and theanalysis of text and network data. In addition, the bookpresents: • A thorough discussion and extensive demonstration of thetheory behind the most useful data mining tools • Illustrations of how to use the outlined concepts inreal-world situations • Readily available additional data sets and related Rcode allowing readers to apply their own analyses to the discussedmaterials • Numerous exercises to help readers with computing skillsand deepen their understanding of the material Data Mining and Business Analytics with R is an excellentgraduate-level textbook for courses on data mining and businessanalytics. The book is also a valuable reference for practitionerswho collect and analyze data in the fields of finance, operationsmanagement, marketing, and the information sciences.

Essentials of Strategic Intelligence

Author: Loch K. Johnson
Publisher: ABC-CLIO
ISBN: 9781440832284
Release Date: 2014-12-09
Genre: Political Science

A highly valuable resource for students of intelligence studies, strategy and security, and foreign policy, this volume provides readers with an accessible and comprehensive exploration of U.S. espionage activities that addresses both the practical and ethical implications that attend the art and science of spying. • Provides a comprehensive, up-to-date examination of all aspects of intelligence by experts in the field, from collection-and-analysis and counterintelligence to covert action and accountability • Probes into how the United States' intelligence agencies attempt to protect the nation from cyberattacks by foreign nations and terrorist groups—and documents the successes and failures • Documents the involvement of the National Security Agency (NSA) in bulk "metadata" collection of information on the telephone records and social media communications of American citizens • Examines the effects that have resulted from major leaks in the U.S. government, from Wikileaks to the NSA Snowden leaks