Ethnographic Thinking

Author: Jay Hasbrouck
Publisher: Routledge
ISBN: 9781351362481
Release Date: 2017-12-11
Genre: Social Science

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.

Human Computer Interaction Theories Methods and Human Issues

Author: Masaaki Kurosu
Publisher: Springer
ISBN: 9783319912387
Release Date: 2018-07-10
Genre: Computers

The 3 volume-set LNCS 10901, 10902 + 10903 constitutes the refereed proceedings of the 20th International Conference on Human-Computer Interaction, HCI 2018, which took place in Las Vegas, Nevada, in July 2018. The total of 1171 papers and 160 posters included in the 30 HCII 2018 proceedings volumes was carefully reviewed and selected from 4346 submissions. HCI 2018 includes a total of 145 papers; they were organized in topical sections named: Part I: HCI theories, methods and tools; perception and psychological issues in HCI; emotion and attention recognition; security, privacy and ethics in HCI. Part II: HCI in medicine; HCI for health and wellbeing; HCI in cultural heritage; HCI in complex environments; mobile and wearable HCI. Part III: input techniques and devices; speech-based interfaces and chatbots; gesture, motion and eye-tracking based interaction; games and gamification.

Handbook of Anthropology in Business

Author: Rita M Denny
Publisher: Routledge
ISBN: 9781315427836
Release Date: 2016-06-16
Genre: Social Science

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

Design Anthropology

Author: Alison Clarke
Publisher: Bloomsbury Publishing
ISBN: 9781474259064
Release Date: 2017-11-16
Genre: Design

Design Anthropology brings together leading international design theorists, consultants and anthropologists to explore the changing object culture of the 21st century. Decades ago, product designers used basic market research to fine-tune their designs for consumer success. Today the design process has been radically transformed, with the user center-stage in the design process. From design ethnography to culture probing, innovative designers are employing anthropological methods to elicit the meanings rather than the mere form and function of objects. This important volume provides a fascinating exploration of the issues facing the shapers of our increasingly complex material world. The text features case studies and investigations covering a diverse range of academic disciplines. From IKEA and anti-design to erotic twenty-first-century needlework and online interior decoration, the book positions itself at the intersections of design, anthropology, material culture, architecture, and sociology.

Business Week

ISBN: STANFORD:36105123015039
Release Date: 2006-05
Genre: Business


Author: Rodolfo Maggio
Publisher: CRC Press
ISBN: 9781351350648
Release Date: 2017-07-05

Liquidated is a work of anthropology that treats an unusual, despised subculture - that of the Wall Street banker - much as anthropologists have traditionally treated remote 'savage' tribes. But using the techniques of ethnography, including interviews, analysis of daily lives, and fieldwork to investigate a modern western culture is not original; what sets Ho's work apart and gives it value is her mastery of the critical thinking skills of problem-solving and creative thinking to reconceptualize the way in which we understand the bankers' mindset. Ho's great achievement is to ask productive questions, most obviously in drawing a distinction between bankers' self-image as capitalist warriors, freeing up value for themselves and shareholders by increasing the liquidity of the assets they invest in, and the social consequences of what they do. As Ho points out, not only is Wall Street institutionally inclined to embrace risk, in order to maximise profit; it is also prone to assume that increased liquidity (most often achieved by breaking up and selling off the parts of a large corporation) is a good in itself, irrespective of the outcomes for the workers actually involved in these disposals. Considering alternative possibilities, and generating fresh solutions, Ho determines that the capitalist principles that underpin Wall Street are myths, not the expression of some natural economic law..

Anthropology News

ISBN: IND:30000125072136
Release Date: 2008
Genre: Anthropological linguistics

Annual Editions Marketing 10 11

Author: John Richardson
Publisher: McGraw-Hill/Dushkin
ISBN: 0073528595
Release Date: 2010-01-22
Genre: Business & Economics

Annual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is offered as a practical guide for instructors and is available in print or online. Visit for more details.

Annual Editions

Author: John E. Richardson
ISBN: 0073369462
Release Date: 2007-09-05
Genre: Business & Economics

This Thirtieth Edition of ANNUAL EDITIONS: MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website,

Corporate Mentality

Author: Aleksandra Mir
ISBN: UOM:39015062820926
Release Date: 2003-01-01
Genre: Art

From 1995 to 2001, Aleksandra Mir amassed an amazing archive of artists' work that infiltrated corporate advertisements with real art in all its subversive, complex and ambiguous glory. Mir's brilliant and humorous selection presents a diverse spectrum of artists who take on product advertisement as site, material and subject. Artists featured include Purple Institute, Liam Gillick/Carey Young, Daniel Pflumm and Atelier Van Lieshout.

Ethnologia Europaea Journal of European Ethnology

Author: Tom O'Dell
ISBN: 8763538040
Release Date: 2012-03-26

Ethnography has become something of a buzzword in recent years. It is talked about and invoked in disciplines ranging from anthropology and ethnology to literature, history, business administration and design studies. Textbooks that teach ethnography tend to imbue students with the impression that ethnography is a mode of systematic investigation by which the researcher gets closer to the realities of people's everyday lives. But how straightforward are these processes in reality? As ethnography spreads into new folds of research both within and without the academy, the contributions in this volume demonstrate the manner in which field methods are adjusting, transforming or taking new forms altogether. If textbooks might lead students to believe that observations and interviews are the grounds upon which good ethnography can regularly be produced, the authors in this volume take as their point of departure the realisation that ethnography is being used in a multitude of different contexts which forces them -- and us as readers -- to question the regularities and irregularities of their own work.

Annual Review of Anthropology

ISBN: UOM:39015017497341
Release Date: 1978
Genre: Anthropology

Annual compilation of critical articles from all areas of the discipline of anthropology.


Author: Jon Harald Sande Lie
ISBN: 1782388400
Release Date: 2015
Genre: Business & Economics

Originally presented as the author's thesis (doctoral)--University of Bergen, 2011, under the title: Developmentality: an ethnography of the new aid architecture and the formation of the World Bank-Uganda partnership.