Facebook f r Dummies

Author: Leah Pearlman
Publisher: John Wiley & Sons
ISBN: 9783527709533
Release Date: 2013
Genre:

Facebook ist die perfekte Plattform, um sich oder seine Firma ins rechte Licht zu setzen und zugleich berufliche wie private Kontakte zu knüpfen. Leah Pearlman und Carolyn Abram erklären, was Facebook ausmacht und zeigen Ihnen all das, was Sie wissen sollten, um perfekt zu networken: vom Anlegen des eigenen Profils über das Knüpfen eines Netzwerks bis hin zum professionellen Einsatz von Facebook.

Facebook Marketing All in One For Dummies

Author: Andrea Vahl
Publisher: John Wiley & Sons
ISBN: 9781118816004
Release Date: 2014-08-05
Genre: Business & Economics

Reach your customers with the latest Facebook marketingstrategies Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, andpeople who are interested in promoting themselves, their goods, andtheir services on Facebook. Fully updated to cover new Facebookfeatures, this new Third Edition includes guidance on GraphSearch, the updated News Feed design, cover photo rules,advertising changes, updated mobile apps, and more. Examples andcase studies illustrate best practices, and the book providesstep-by-step guidance on creating a successful Facebook marketingcampaign, from setting up a fan page to analyzing results. Facebook is considered the most fully-engaged social mediaplatform for most marketers. With more than a billion users whocomment over 3.2 billion times per day, Facebook provides a readyand willing customer base to businesses savvy enough to takeadvantage. Facebook Marketing All-in-One For Dummies,3rd Edition walks you through the creation of acustomized fan page, and guides you through interacting with fansand building a community around your brand. The book explainsFacebook applications and Facebook advertising, and shows you howto make Facebook come alive. Learn how to claim your presence on Facebook Build pages to engage, retain, and sell to customers Discover advanced Facebook marketing tactics Find out why measuring, monitoring, and analyzing areimportant Create and curate engaging content, including photos, video,contests, and more, and watch your fan base grow. Social mediamarketing is a major force in the success of a business, andFacebook is at the forefront of it all. Facebook MarketingAll-in-One For Dummies, 3rd Edition provides theguidance and information you need to get in there and claim yourspace.

Facebook Marketing f r Dummies

Author: John Haydon
Publisher: John Wiley & Sons
ISBN: 9783527708239
Release Date: 2012
Genre:

Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.

Blogging All in One For Dummies

Author: Susan Gunelius
Publisher: John Wiley & Sons
ISBN: 9781118331903
Release Date: 2012-07-02
Genre: Computers

A complete update to the ultimate reference guide on bloggingbasics! The increase in the number of blogs is seemingly endless andcontinues to grow at a phenomenal rate, thanks in part to the riseof smartphones, tablets, and blogging applications. With this kindof popularity, how can a blogger stand out from the rest of themasses? This all-in-one guide is packed with detailed informationand advice that helps you create and solidify your place in theblogosphere. You’ll learn how to get started, use bloggingtools, collaborate with other bloggers, become a part of mobileblogging, and much more. Covers getting started, working with blogging software, othertools, blog marketing, microblogging (including Twitter), makingmoney with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of theblogging community Provides vital information for both hobby bloggers and thosewho want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts throughthe clutter and offers you a fun and friendly reference guide tostarting and maintaining a successful blog.

Internet f r Dummies

Author: John R. Levine
Publisher: John Wiley & Sons
ISBN: 9783527638864
Release Date: 2012-02-23
Genre: Computers

In der 12., ?berarbeiteten und aktualisierten Auflage des Bestsellers finden Sie alles, was Sie zum Internet-Einstieg brauchen: alle Informationen zum Internetzugang, dem Unterschied zwischen WWW, Usenet und anderen Diensten, Chatten, Bloggen, E-Mail, Internet-Telefonie, RSS-Feeds, Podcasting, sozialen Netzwerken und vielem mehr. Die Autoren zeigen Ihnen, wie Sie mit dem Windows Internet Explorer 8 und Google Chrome ins Internet kommen und wie Sie mit Windows Mail, dem Nachfolger von Outlook Express, E-Mails verschicken. Auch die Sicherheitsvorkehrungen f?r ein sorgloses Surfen, Antivirensoftware und Firewalls werden nicht vergessen.

BlackBerry All in One For Dummies

Author: Dante Sarigumba
Publisher: John Wiley & Sons
ISBN: 0470946016
Release Date: 2010-09-16
Genre: Computers

Go beyond BlackBerry basics and get everything your BlackBerry can deliver BlackBerry is the leading smartphone for business users, and its popularity continues to explode. When you discover the amazing array of BlackBerry possibilities in this fun and friendly guide, you'll be even happier with your choice of smartphones. BlackBerry All-in-One For Dummies explores every feature and application common to all BlackBerry devices. It explains the topics in depth, with tips, tricks, workarounds, and includes detailed information about cool new third-party applications, accessories, and downloads that can't be missed. With several models available, the BlackBerry is the most popular smartphone for business users and that market continues to grow This guide covers the basics common to all models and explores individual features in depth Examines social networking applications, navigation, organizing contacts and the calendar, and synchronization issues Delves into multimedia, including e-mail, photos, and the media player Explores GPS, the internet and connectivity, great downloads, how to maximize third-party applications, and application development Uses graphs, tables, and images to fully explain the features of each model Author team is directly involved with BlackBerry application development BlackBerry All-in-One For Dummies helps you take full advantage of everything your BlackBerry device can do for you.

iPad All in One For Dummies

Author: Nancy C. Muir
Publisher: John Wiley & Sons
ISBN: 9781118944424
Release Date: 2015-01-05
Genre: Computers

5 BOOKS IN 1 Getting Started with iPad Just for Fun iPad on the Go Getting Productive with iWork® Using iPad to Get Organized Your one-stop guide to all things iPad The iPad may be small, but it packs a big punch. This all-encompassing guide provides step-by-step guidance for iPad and iPad mini users looking to make the most of this small wonder—at home, at work, or on the go. Whether you’re an iPad newbie or have been puttering around with it for a while, there’s something inside for everyone! For the uninitiated — pick the iPad model that’s right for you and discover cool bling you can add to accessorize it It’s your iPad, you can play if you want to — explore the iTunes® store, preview, buy, and rent media, use iCloud to push purchases to all devices, and set up Family Sharing Get connected — make your Wi-Fi and 3G/4G settings, tether your iPad to your smartphone, and sync content across devices iWorking 9–5 — get familiar with the iWork for iOS apps, improve documents by adding photos and images, and manage your iWork documents like a pro Open the book and find: Guidance on which iPad model is right for you Tips on using your iPad to buy content at iTunes and beyond How to wipe data remotely if your iPad is lost or stolen How to move files from your computer to your iPad Tips for printing wirelessly from your iPad Steps for setting up Touch ID and Apple Pay How to share files via email, AirDrop®, or through the cloud

Social Media Marketing All in One For Dummies

Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 9781118951354
Release Date: 2015-03-16
Genre: Business & Economics

A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

OS X Yosemite All in One For Dummies

Author: Mark L. Chambers
Publisher: John Wiley & Sons
ISBN: 9781118990902
Release Date: 2014-10-28
Genre: Computers

Get the most out of the latest version of OS X This reference combines eight content-rich minibooks in onecomplete package to give you all-access, easy-to-understandcoverage of the key features and tools needed to get the most outof the latest OS X release from Apple. In OS X YosemiteAll-in-One For Dummies, you'll learn the ins and outs of OS Xbasics, navigating and running programs, searching with Spotlight,having fun with Photo Booth, keeping in touch with Contacts, usingReminders, writing in Notes, setting up the Notification Center,customizing the OS X desktop, jamming with iTunes, organizing andtweaking photos with iPhoto, making movie magic with iMovie,turning your Mac into a DVD theater, publishing documents withPages, chatting with Messages and FaceTime, letting yourimagination run wild with iBooks, expanding your horizons withiCloud, and so much more. Combining the power and stability of UNIX with Apple's legendaryelegance and style, OS X is the default operating system installedon every desktop and laptop computer sold by Apple. In OS XYosemite All-in-One For Dummies, you'll get thebest-of-the-best content from indispensable For Dummies books:Introducing OS X; Customizing and Sharing; The Digital hub; UsingiWork; The Typical Internet Stuff; Networking in OS X; ExpandingYour System; and Advanced OS X. Goes well beyond the basics of how to use OS X Covers the key features and tools essential for all users of OSX Shows you how to use OS X to make your work and personal lifemore organized and fun If you're a first-time Apple consumer just switching over from aPC, or a beginner-to-intermediate Mac user upgrading to the newestversion of OS X, this comprehensive and all-encompassing guide willhave you whizzing around OS X like a pro in no time.

iPhone All in One For Dummies

Author: Joe Hutsko
Publisher: John Wiley & Sons
ISBN: 9781118933466
Release Date: 2014-10-22
Genre: Computers

The easy way to have fun with your iPhone - fully updated for iPhone 6 and iPhone 6 Plus! Are you all about your iPhone? You've come to the right place! iPhone All-in-One For Dummies covers all the basics and beyond to give you hands-on, all-encompassing coverage of your new smartphone. Written in plain English and packed with tons of full-color photographs that help bring the information to life, this friendly guide shows you how to activate the iPhone, control the multi-touch and voice-recognition interfaces, tour the iPhone's built-in apps and settings, set up security features, start sending texts, and configure e-mail. Next, it moves on to tackling the iPhone's more advanced features, like capturing and sharing photos, tapping into maps, acquiring and listening to music, creating and sharing notes and memos, making video calls with FaceTime, and much more. Fully updated to reflect Apple's newest iPhone hardware and iOS software, along with the new iLife and iWork apps, this new edition of iPhone All-in-One For Dummies takes the guesswork out of making the most of your iPhone. If you're using your Apple smartphone at home, at work, or on the go, everything you need to have fun and work smarter with your iPhone is right inside. Covers iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and older iPhone models Offers five full-color books of content that add up to nearly 600 pages of material—big bang for your buck Provides steps for setting up your iPhone and synching with iCloud Includes complementary online video course material Walks through troubleshooting and fixing common iPhone problems Whether this is your first iPhone or an upgrade to the latest version, iPhone All-in-One For Dummies helps you unlock all of its incredible capabilities.

Photoshop Elements 13 All in One For Dummies

Author: Barbara Obermeier
Publisher: John Wiley & Sons
ISBN: 9781118998595
Release Date: 2014-10-30
Genre: Computers

Make ordinary photos extraordinary with Photoshop Elements13 Whether you prefer to snap shots on your smartphone or neverleave home without your DSLR, chances are you have way more photosthan you ever dreamed possible. With the help of PhotoshopElements 13 All-in-One For Dummies, you can edit those photosand turn them into stunning works of art. The book will help youget to know the key features of Photoshop Elements, includingexamining the Elements workspace; navigating the tools; viewingimages on your computer; setting your preferences; and acquiring,saving, and exporting images. You'll then take your skills to nextlevel and become a pro at working with iOS and Android devices,specifying resolution and changing image sizing, choosing colormodes and file formats, working with Camera Raw, using and managingcolor, painting and drawing with Elements, creating layers, and somuch more. Plus, you'll discover how to add pizzazz with styles andeffects, apply quick image makeovers, correct lighting, color, andclarity, and composite with Photomerge. Photoshop Elements is the #1-selling consumer photo editingsoftware, and Adobe continues to add innovative features that allowdigital photography enthusiasts to do it all. Going well beyond thebasics of how to use Photoshop Elements—and weighing in atmore than 672 pages—Photoshop Elements 13 All-in-One ForDummies is the most comprehensive Elements book on the market.Written by Barbara Obermeier and Ted Padova, veteran authors,long-time instructors, and expert speakers who have spent decadesspecializing in digital imaging, this hands-on, friendly guide isjam-packed with everything you need to create, edit, fix, share,and organize digital images. Combines nine content-rich books in one value-packedreference Includes updated and revised information to reflect the latestrelease, Photoshop Elements 13 Richly illustrated in full color and brimming witheasy-to-follow, step-by-step instructions Explains how to enhance your images by adjusting color,brightness, resolution, contrast, and sharpness Whether you're an amateur photographer or new to the digitalphoto scene and want to perform sophisticated editing techniqueswith a powerful image-editing software program, PhotoshopElements 13 All-in-One For Dummies has everything youneed—and more.

Facebook f r Senioren f r Dummies

Author: Marsha Collier
Publisher: John Wiley & Sons
ISBN: 9783527708369
Release Date: 2012
Genre: Computers and older people

Sie wollen wissen, warum plötzlich alle Welt von sozialen Netzwerken redet? Prima! Dieses Buch hilft Ihnen, sich einen Facebook Account zu erstellen und einzurichten. Die Autorin zeigt Ihnen, wie Sie alte Freunde bei Facebook wiederfinden und neue dazugewinnen. Außerdem lernen Sie, mit Ihren Freunden und Verwandten über Facebook zu kommunizieren und sich auszutauschen sowie Fotos und Videos auf Facebook hochzuladen. Bei all dem kommt auch ein kurzer Einblick in andere soziale Netzwerke wie Twitter nicht zu kurz.

Creating Web Pages All in One For Dummies

Author: Richard Wagner
Publisher: John Wiley & Sons
ISBN: 9781118017678
Release Date: 2011-01-13
Genre: Computers

Learn all the core tools needed to create Web pages Businesses, special-interest groups, families, and individuals are all relying on Web sites to communicate. This all-in-one guide offers one-stop shopping for all the information you need to put together powerful Web pages to get your point across and keep visitors coming back. Nine individual minibooks cover best design practices, online tools, Microsoft Expression Web, Dreamweaver, cascading style sheets, HTML and XHTML, graphics and multimedia, scripting, and Flash, arming you to create professional-looking pages. Knowing how to build an effective Web site is important to businesses, groups, and even individuals today; this guide teaches how to use all the basic Web page tools Explains what goes into a well-designed page and how to use available online tools such as Google Page Builder and Blogger as well as Microsoft's popular Expression Web tool, Dreamweaver, and CSS Covers the core language behind Web sites, using graphics and multimedia, JavaScript, and Flash Creating Web Pages All-in-One For Dummies prepares anyone to build Web pages that get attention.

Digitales Marketing f r Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 9783527812462
Release Date: 2018-02-02
Genre: Business & Economics

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.