Author: Jeff Rosenblum
Publisher: powerHouse Books
Release Date: 2017-11-14
Genre: Business & Economics
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Anna Lowenhaupt Tsing
Publisher: Princeton University Press
Release Date: 2011-10-23
Genre: Social Science
A wheel turns because of its encounter with the surface of the road; spinning in the air it goes nowhere. Rubbing two sticks together produces heat and light; one stick alone is just a stick. In both cases, it is friction that produces movement, action, effect. Challenging the widespread view that globalization invariably signifies a "clash" of cultures, anthropologist Anna Tsing here develops friction in its place as a metaphor for the diverse and conflicting social interactions that make up our contemporary world. She focuses on one particular "zone of awkward engagement"--the rainforests of Indonesia--where in the 1980s and the 1990s capitalist interests increasingly reshaped the landscape not so much through corporate design as through awkward chains of legal and illegal entrepreneurs that wrested the land from previous claimants, creating resources for distant markets. In response, environmental movements arose to defend the rainforests and the communities of people who live in them. Not confined to a village, a province, or a nation, the social drama of the Indonesian rainforest includes local and national environmentalists, international science, North American investors, advocates for Brazilian rubber tappers, UN funding agencies, mountaineers, village elders, and urban students, among others--all combining in unpredictable, messy misunderstandings, but misunderstandings that sometimes work out. Providing a portfolio of methods to study global interconnections, Tsing shows how curious and creative cultural differences are in the grip of worldly encounter, and how much is overlooked in contemporary theories of the global.
Author: Sandra Brown
Publisher: Grand Central Publishing
Release Date: 2015-08-18
From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden attraction. Crawford Hunt wants his daughter back. Following the death of his wife four years ago, Crawford, a Texas Ranger, fell into a downward spiral that left him relegated to deskwork and with his five-year-old daughter Georgia in the custody of her grandparents. But Crawford has cleaned up his act, met all the court imposed requirements, and now the fate of his family lies with Judge Holly Spencer. Holly, ambitious and confident, temporarily occupies the bench of her recently deceased mentor. With an election upcoming, she must prove herself worthy of making her judgeship permanent. Every decision is high-stakes. Despite Crawford's obvious love for his child and his commitment to being an ideal parent, Holly is wary of his checkered past. Her opinion of him is radically changed when a masked gunman barges into the courtroom during the custody hearing. Crawford reacts instinctually, saving Holly from a bullet. But his heroism soon takes on the taint of recklessness. The cloud over him grows even darker after he uncovers a horrifying truth about the courtroom gunman and realizes that the unknown person behind the shooting remains at large . . .and a threat. Catching the real culprit becomes a personal fight for Crawford. But pursuing the killer in his customary diehard fashion will jeopardize his chances of gaining custody of his daughter, and further compromise Judge Holly Spencer, who needs protection not only from an assassin, but from Crawford himself and the forbidden attraction between them. FRICTION will keep you on the edge of your seat with breathtaking plot twists and the unforgettable characters that make Sandra Brown one of the world's best-loved authors. It is an extraordinary novel about the powerful ties that bind us to the ones we love and the secrets we keep to protect them.
Author: E. R. Frank
Publisher: Simon and Schuster
Release Date: 2015-04-07
Genre: Juvenile Fiction
This stunning novel by E.R. Frank explores what happens when the truth is worse than the rumor. Twelve-year-old Alex loves her small alternative school. She hangs out with her best friend, Tim, every day, and Simon is the coolest teacher—he’s even starting a soccer team just for them. And then Stacey comes to town. With her tongue ring and air of confidence, Stacey immediately shakes things up in the classroom. Alex is drawn to her at first, but when Stacey starts rumors that something is going on between Alex and Simon, trouble brews. As the class and Tim begin to believe Stacey’s rumors, Alex starts to doubt what is really true herself. This explosive tale about school politics, relationships, and the frictional power of suggestion is “sure to spark heated discussions” (SLJ, starred review).
Author: Bo Persson
Publisher: Springer Science & Business Media
Release Date: 2013-03-14
The ability to produce durable low-friction surfaces and lubricant fluids has become an important factor in the miniaturization of moving components in many technological devices, e.g., magnetic storage, recording systems, miniature motors and many aerospace components. This book will be useful to physicists, chemists, materials scientists, and engineers who need to understand sliding friction. This second edition covers several new topics including friction on superconductors, simulations of the layering transition, nanoindentation, wear in combustion engines, rolling and sliding of carbon nanotubes, and the friction dynamics of granular materials.
Author: Peter J. Blau
Publisher: CRC Press
Release Date: 2008-10-20
Genre: Technology & Engineering
"Should have broad appeal in many kinds of industry, ranging from automotive to computers—basically any organization concerned with products having moving parts!" —David A. Rigney, Materials Science and Engineering Department, Ohio State University, Columbus, USA In-Depth Coverage of Frictional Concepts Friction affects so many aspects of daily life that most take it for granted. Arguably, mankind’s attempt to control friction dates back to the invention of the wheel. Friction Science and Technology: From Concepts to Applications, Second Edition presents a broad, multidisciplinary overview of the constantly moving field of friction, spanning the history of friction studies to the evolution of measurement instruments. It reviews the gamut of friction test methods, ranging from simple inclined plans to sophisticated laboratory tribometers. The book starts with introductory concepts about friction and progressively delves into the more subtle fundamentals of surface contact, use of various lubricants, and specific applications such as brakes, piston rings, and machine components. Includes American Society of Testing and Management (ASTM) Standards This volume covers multiple facets of friction, with numerous interesting and unusual examples of friction-related technologies not found in other tribology books. These include: Friction in winter sports Friction of touch and human skin Friction of footware and biomaterials Friction drilling of metals Friction of tires and road surfaces Describing the tools of the trade for friction research, this edition enables engineers to purchase or build their own devices. It also discusses frictional behavior of a wide range of materials, coatings, and surface treatments, both traditional and advanced, such as thermally oxidized titanium alloys, nanocomposites, ultra-low friction films, laser-dimpled ceramics, and carbon composites. Even after centuries of study, friction continues to conceal its subtle origins, especially in practical engineering situations in which surfaces are exposed to complex and changing environments. Authored by a field specialist with more than 30 years of experience, this one-stop resource discusses all aspects of friction, from its humble beginnings to its broad application for modern engineers.
Author: Sophia Moskalenko
Publisher: Oxford University Press
Release Date: 2016-12-01
Genre: Political violence
Terrorism is an extreme form of radicalization. In this ground-breaking and important book, Clark McCauley and Sophia Moskalenko identify and outline twelve mechanisms of political radicalization that can move individuals, groups, and the masses to increased sympathy and support for political violence. Co-authored by two psychologists both acknowledged in their field as experts in radicalization and consultants to the Department of Homeland Security and other government agencies, Friction draws on wide-ranging case histories to show striking parallels between 1800s anti-czarist terrorism, 1970s anti-war terrorism, and 21st century jihadist terrorism. Altogether, the twelve mechanisms of political radicalization demonstrate how unexceptional people are moved to exceptional violence in the conflict between states and non-state challengers. In this revised and expanded edition, McCauley and Moskalenko use the twelve mechanisms to analyze recent cases of lone-wolf terrorists and illustrate how individuals can become radicalized to jihadist violence with group influence or organizational support. Additionally, in the context of the Islamic State's worldwide efforts to radicalize moderate Muslims for jihad, they advance a model that differentiates radicalization in opinion from radicalization in action, and suggest different strategies for countering these diverse forms of radicalization. As a result, the authors conclude that the same mechanisms are at work in radicalizing both terrorists and states targeted by terrorists, implying that these conclusions are as relevant for policy-makers and security officers as they are for citizens facing the threat of terror today.
Bestselling author Michael Shermer delves into the unknown, from heretical ideas about the boundaries of the universe to Star Trek's lessons about chance and time A scientist pretends to be a psychic for a day-and fools everyone. An athlete discovers that good-luck rituals and getting into "the zone" may, or may not, improve his performance. A historian decides to analyze the data to see who was truly responsible for the Bounty mutiny. A son explores the possiblities of alternative and experimental medicine for his cancer-ravaged mother. And a skeptic realizes that it is time to turn the skeptical lens onto science itself. In each of the fourteen essays in Science Friction, psychologist and science historian Michael Shermer explores the very personal barriers and biases that plague and propel science, especially when scientists push against the unknown. What do we know and what do we not know? How does science respond to controversy, attack, and uncertainty? When does theory become accepted fact? As always, Shermer delivers a thought-provoking, fascinating, and entertaining view of life in the scientific age.
Author: Rosemary Feasey
Release Date: 2000
Genre: Force and energy
Providing a solution for teaching junior science, New Star Science 4 books are aimed at the fourth primary school year. This Pupil's Book provides practical tasks and activities, with work throughout the topic and support for group activities. The topic covered is friction.
Author: Alfons Fischer
Publisher: John Wiley & Sons
Release Date: 2011-02-10
Genre: Technology & Engineering
The proceedings collect invited and contributed papers from more than 150 scientists and engineers worldwide which provide an up-to-date overview of the current research on friction and wear, including new systematic approaches as well as innovative technical solutions.
Author: I.L. Singer
Publisher: Springer Science & Business Media
Release Date: 1992-08-31
Fundamentals of Friction, unlike many books on tribology, is devoted to one specific topic: friction. After introductory chapters on scientific and engineering perspectives, the next section contains the necessary background within the areas of contact mechanics, surfaces and adhesion. Then on to fracture, deformation and interface shear, from the macroscopic behavior of materials in frictional contact to microscopic models of uniform and granular interfaces. Lubrication by solids, liquids and gases is presented next, from classical flow properties to the reorganization of monolayers of molecules under normal and shear stresses. A section on new approaches at the nano- and atomic scales covers the physics and chemistry of interfaces, an array of visually exciting simulations, using molecular dynamics, of solids and liquids in sliding contact, and related AFM/STM studies. Following a section on machines and measurements, the final chapter discusses future issues in friction.