Generation X

Author: New Strategist Press
Publisher:
ISBN: 1940308844
Release Date: 2015-01-15
Genre: Consumer behavior

The eighth edition of Generation X: Americans Born 1965 to 1976 tells the story of the small but vital generation spanning the ages of 38 to 49 in 2014. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nation's commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. But the generation has been hit hard by the Great Recession and is still struggling to rec...

What s Next Gen X

Author: Tamara J. Erickson
Publisher: Harvard Business Press
ISBN: 9781422120644
Release Date: 2010
Genre: Business & Economics

Keeping Up, Moving Ahead, and Getting the Career you want

Generation Me Revised and Updated

Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 9781476755564
Release Date: 2014-09-30
Genre: Social Science

Draws on more than a decade of research to identify the challenges being faced by today's young adults, offering insight into how unprecedented levels of competitiveness, economic imbalances, and changes in sexual dynamics are resulting in higher incidences of life dissatisfaction and psychological turmoil. 40,000 first printing.

True Story

Author: Ty Montague
Publisher: Harvard Business Press
ISBN: 9781422187562
Release Date: 2013-06-25
Genre: Business & Economics

Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.

Decade of Nightmares

Author: Philip Jenkins
Publisher: Oxford University Press
ISBN: 9780199884445
Release Date: 2006-03-15
Genre: Social Science

Why did the youthful optimism and openness of the sixties give way to Ronald Reagan and the spirit of conservative reaction--a spirit that remains ascendant today? Drawing on a wide array of sources--including tabloid journalism, popular fiction, movies, and television shows--Philip Jenkins argues that a remarkable confluence of panics, scares, and a few genuine threats created a climate of fear that led to the conservative reaction. He identifies 1975 to 1986 as the watershed years. During this time, he says, there was a sharp increase in perceived threats to our security at home and abroad. At home, America seemed to be threatened by monstrous criminals--serial killers, child abusers, Satanic cults, and predatory drug dealers, to name just a few. On the international scene, we were confronted by the Soviet Union and its evil empire, by OPEC with its stranglehold on global oil, by the Ayatollahs who made hostages of our diplomats in Iran. Increasingly, these dangers began to be described in terms of moral evil. Rejecting the radicalism of the '60s, which many saw as the source of the crisis, Americans adopted a more pessimistic interpretation of human behavior, which harked back to much older themes in American culture. This simpler but darker vision ultimately brought us Ronald Reagan and the ascendancy of the political Right, which more than two decades later shows no sign of loosening its grip. Writing in his usual crisp and witty prose, Jenkins offers a truly original and persuasive account of a period that continues to fascinate the American public. It is bound to captivate anyone who lived through this period, as well as all those who want to understand the forces that transformed--and continue to define--the American political landscape.

Modern Wittenberg

Author: William A. Kinnison
Publisher: Xlibris Corporation
ISBN: 1462860591
Release Date: 2011-08-08
Genre: Education

Whatever happened to America's small, private, residential, undergraduate, Liberal Arts Colleges? Will they survive the present contest with pragmatic publicly supported community colleges and the secular mega universities? The story of Wittenberg, one of the best of Ohio's many good Liberal Arts Colleges, provides answers to such questions. It looks at this critical period in their history giving hope that the very best of them will prosper. They are an endangered national resource that should be preserved and no more of them are being started. The book is written both for the casual reader and for historians and professional educators.

The Leisure Economy

Author: Linda Nazareth
Publisher: John Wiley & Sons
ISBN: 0470675217
Release Date: 2010-03-25
Genre: Business & Economics

For the past three decades, we have been steadily creating an extreme 'time-crunch economy' that has affected jobs, portfolios, businesses and lives. But the 'time-crunch economy' is turning into 'the leisure economy' and it will mean wrenching adjustments for our lives and institutions. Everyone from consumers, investors, businesses, and policy-makers will need to understand the changes afoot. The Leisure Economy posits profound economic changes in North America due to both the retirement of the baby boomers and the attitudes of ascendant generations X and Y. Looking at trends in demographics, economics and generational change, this book looks at how to stay ahead of the leisure economy and predicts who will be the winners and losers in the seismic shift ahead.

The Greatest Generation

Author: Tom Brokaw
Publisher: Random House
ISBN: 0375504621
Release Date: 2000-02-23
Genre: History

The instant classic and runaway bestseller that changed the way we saw World War II and an entire generation of Americans, from the beloved journalist whose own iconic career has lasted more than fifty years. In this magnificent testament to a nation and her people, Tom Brokaw brings to life the extraordinary stories of a generation that gave new meaning to courage, sacrifice, and honor. From military heroes to community leaders to ordinary citizens, he profiles men and women who served their country with valor, then came home and transformed it: Senator Daniel Inouye, decorated at the front, fighting prejudice at home; Martha Settle Putney, one of the first black women to serve in the newly formed WACs; Charles Van Gorder, a doctor who set up a MASH-like medical facility in the middle of battle, then opened a small clinic in his hometown; Navy pilot and future president George H. W. Bush, assigned to read the mail of the enlisted men under him, who says that in doing so he “learned about life”; and many other laudable Americans. To this generation that gave so much and asked so little, Brokaw offers eloquent tribute in true stories of everyday heroes in extraordinary times. Praise for The Greatest Generation “Moving . . . a tribute to the members of the World War II generation to whom we Americans and the world owe so much.”—The New York Times Book Review “Full of wonderful, wrenching tales of a generation of heroes. Tom Brokaw reminds us what we are capable of as a people. An inspiring read for those who wish their spirits lifted.”—Colin L. Powell “Offers welcome inspiration . . . It is impossible to read even a few of these accounts and not be touched by the book’s overarching message: We who followed this generation have lived in the midst of greatness.”—The Washington Times “Entirely compelling.”—The Wall Street Journal

Managing Quality Service In Hospitality How Organizations Achieve Excellence In The Guest Experience

Author: Robert Ford
Publisher: Cengage Learning
ISBN: 9781439060322
Release Date: 2011-02-14
Genre: Business & Economics

MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept and principles of treating customers as guests and creating a WOW experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service organizations. This text fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others. The text is written in three sections: strategy, staffing, and systems. Each chapter includes suggested hospitality activities for students in which students are encouraged to visit local organizations to talk with guests, employees and managers to obtain a variety of perspectives on the guest experience. Other activities will have students going to the internet to visit established sites for hospitality organizations. Real and hypothetical hotels, restaurants, and other business types found in the hospitality industry are included as case studies giving the opportunity for discussion of hospitality concepts and principles. Ethics in Business segments encourage students to analyze ethical issues associated with chapter topics. Each chapter opens with learning objectives and ends with Lessons Learned, review questions, Ethics in Business, activities, and case studies. The included Instructor’s Guide provides answers to the end-of-chapter questions and to the discussion questions following the chapter cases, additional field exercises in hospitality, true-false and multiple-choice quizzes, and additional material to assist the instructor in preparing course outlines and lesson plans, providing the best known about managing hospitality organizations big or small. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

American Reference Books Annual

Author: Bohdan S. Wynar
Publisher:
ISBN: UOM:39015066009815
Release Date: 2005
Genre: Reference books

1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Generation X

Author: Douglas Coupland
Publisher: Macmillan
ISBN: 031205436X
Release Date: 1991-03-15
Genre: Fiction

The story of three friends deals with the problems faced by the post baby boom generation and is accompanied by definitions of terms reflecting modern social trends

The Baby Boom

Author: Cheryl Russell
Publisher:
ISBN: 1940308879
Release Date: 2015-01-15
Genre: Baby boom generation

After more than six decades of breaking the rules established by their elders, the Baby-Boom generation and older Americans are one and the same. In 2014, Boomers spanned the ages from 50 to 68, accounting for 24 percent of the total U.S. population and 71 percent of the population aged 50 or older. The eighth edition of The Baby Boom: Americans Born 1946 to 1964 includes in its pages, for the first time, a statistical profile of the U.S. population aged 50 or older-absorbing the New Strategist reference book Older Americans: A Changed Market into one volume. Boomers already dominate the older...

X Saves the World

Author: Jeff Gordinier
Publisher: Penguin
ISBN: 0670018589
Release Date: 2008
Genre: Social Science

Examines the generation that came of age between the Baby Boomers and the Millennials, providing a tribute to its cultural, technological, and political contributions, from Yahoo! and Lollapalooza to Nirvana and Woodstock '94.

American Generations

Author: Susan Mitchell
Publisher: New Strategist Publications Incorporated
ISBN: 1885070691
Release Date: 2005-01-01
Genre: Business & Economics

Discusses the differences and similarities among the various generations and age groups of Americans.

American Women

Author:
Publisher: New Strategist Publications Incorporated
ISBN: 188507073X
Release Date: 2006
Genre: Reference

Women's lives have changed dramatically over the past few decades. Behind the change is the rise of a new economy based on services rather than manufacturing, which rewards the educated and encourages women to go to work. American Women brings you all-important demographic data showing the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition. It also includes details on the characteristics of Asians, the latest labor force projections, up-to-date population projections, and a new chapter on womens time use.