Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 9780814437322
Release Date: 2016-05-02
Genre: Business & Economics

"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Get Scrappy

Author: Nick Westergaard
Publisher: Amacom
ISBN: 0814437311
Release Date: 2016
Genre: Business & Economics

Shattering the myth that only big brands can do big things, this book features frameworks, hacks, tips, and idea starters to demystify digital marketing, do more with less, find inspiration in unexpected places, create relevant and engaging content and promote it via social media platforms, and more. --


Author: Terri L. Sjodin
Publisher: Penguin
ISBN: 9781591848356
Release Date: 2016
Genre: Business & Economics

For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.

Scrappy Little Nobody

Author: Anna Kendrick
Publisher: Simon and Schuster
ISBN: 9781501117220
Release Date: 2017-08-22
Genre: Biography & Autobiography

"A collection of whimsical autobiographical essays by the Academy Award-nominated actress and star of Up in the Air recounts memorable milestones from her New England upbringing to the blockbuster films that have made her one of Hollywood's most popular actresses, "--Baker & Taylor.

Seamingly Scrappy

Author: Rebecca Silbaugh
Publisher: Martingale
ISBN: 9781604682465
Release Date: 2013-02-12
Genre: Crafts & Hobbies

Popular blogger and designer Rebecca Silbaugh presents a wonderfully varied collection of scrappy quilts, all made the easy way. There's something fun for everyone--from beginners to experts--in this value-packed book. Choose from 10 innovative quilt patterns and learn the secrets of the Seamingly Scrappy technique Save yourself time and energy by using fat quarters, fat eighths, 2 1/2" strips, and 5" and 10" squares Select reproduction prints for a traditional feel or use modern fabrics to bring out the playful aspects of these designs

Brand Now

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 9780814439234
Release Date: 2018-05-08
Genre: Business & Economics

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Scrappy General Management

Author: Michael Horton
Publisher: Happy About
ISBN: 9781600051494
Release Date: 2014-09-30
Genre: Management

Ok, you're the boss now, not of a section, or the team of a particular function -- but of the whole shooting match, end to end. You are the business's general manager and the staff looks to you for their livelihoods (yes you). So you have to strategize, sell, supply and service, collect the cash, provision, train and motivate your people, delight your clients and at the end of the day, return a profit to the business owners. So where the hell do you start? How do you know that you're not neglecting any aspect that will bite you on the bum later? Don't stress, it's not all that hard and it can be an extremely enjoyable and rewarding process. This book will provide you with the 12 common sense and repeatable steps that will guide you through running a business that everyone will be proud to be associated with. The intended reader is someone moving up from middle management -- or running their own business. The book is aimed to provide an easy to follow road map that will give some comfort and order amid the chaos of information and expectations...Helping with the 'what do I do next?' question that no-one wants to ask for the fear of appearing that they're not up to it.


Author: Brandi Temple
Publisher: St. Martin's Press
ISBN: 9781250088109
Release Date: 2017-05-02
Genre: Biography & Autobiography

Born from a hobby of sewing clothes for her daughters, Brandi Temple’s Lolly Wolly Doodle has grown into one of the largest online retailers of children’s and family clothing. Brandi’s transition from a full-time mom to selling in flea markets to establishing a wildly successful e-Bay store and Facebook presence to becoming founder and CEO of a successful company was by no means easy, but each hardship only strengthened her resolve. Along the way, Brandi has kept both her faith and family at the forefront, while maintaining the positive attitude she is best known for. A business story layered onto a winning personal narrative, Scrappy is packed with her homespun (and seriously killer smart) philosophy: - Use all the scraps - Press the reset button as many times as you want - Know your customer by meeting her - Always act on an “ah ha” moment

Seems Like Scrappy

Author: Rebecca Silbaugh
Publisher: Martingale
ISBN: 9781604685862
Release Date: 2015-06-02
Genre: Crafts & Hobbies

Love the scrappy look? Enjoy the convenience of precuts? Here's the perfect combination of those two elements. Talented designer Rebecca Silbaugh is back with more of the fabulous patterns that made Seamingly Scrappy such a hit. This time she spotlights an even broader selection of precut fabrics--including hexagons! Achieve a delightfully scrappy look--even without a fabric stash--using precuts Expert tips for successful scrap quilts, including how to mix textures and add a pop of color Concise instructions for 14 eye-catching quilts in a variety of sizes and fabric styles

Scrappy and Happy Quilts

Author: Kate Henderson
Publisher: Martingale
ISBN: 9781604689266
Release Date: 2018-01-02
Genre: Crafts & Hobbies

Create lively, colorful quilts--and say bye-bye to agonizing over color choices. With this collection of scrappy two-color and three-color quilt patterns, choosing colors is a snap. Plus, you can use up every scrap! Start with yardage, scraps, or precuts: the choice is yours. And if you've got a LOT of one color in your fabric collection, these bright and beautiful quilts will make that color sparkle. The more of one color, the merrier!

Scrappy Bits Appliqu

Author: Shannon Brinkley
Publisher: C&T Publishing Inc
ISBN: 9781607058816
Release Date: 2014-07-01
Genre: Crafts & Hobbies

With its easy stitching techniques, Scrappy Bits Applique, shows how simplicity can produce dramatic results. You’ll learn a fresh and fast “scrappy” approach to quilting, using a fast raw-edged technique. Guided by step-by-step instructions, you’ll learn how to intuitively choose, cut, and sew bits of fabric to create a collage of unique images and textures. Included are eight engaging quilt projects to try out your new skills.

Scrappy Quilts

Author: Better Homes & Gardens
Publisher: Wiley
ISBN: 0470626232
Release Date: 2011-02-22
Genre: Crafts & Hobbies

Use your favorite fabric scraps to make beautiful quilts Originally, scrappy quilts were born of necessity and the need to make do with fabrics on hand. Today, the love of designer fabrics make scrappy quilts as popular as ever. Here, you'll find 29 heirloom-quality projects, hand-selected by the editors of American Patchwork and Quilting as well as ideas and inspiration for making the most of leftover fabrics. Plus, if you're new to quilting, a comprehensive guide to quilting basics is provided to help get you started! 29 quilt patterns, including easy assembly instructions and schematic illustrations Every quilt is quilter tested, ensuring accurate results every time Full-size patterns offered in a tear-out pattern pack so you can use them again and again Packed with beautiful, full-color photographs of every project, Scrappy Quilts is a must-have addition to any quilter's library.

Scrappy the Dog

Author: Ronald Destra
Publisher: Destra World Books Publishing, LLC
ISBN: 9781941844052
Release Date: 2014-09-15
Genre: Juvenile Fiction

This book tells a sweet dog stories for kids.Scrappy who ventures out into the world as he tired of the mistreatment and lack of care he had experienced in his home. The story details on his adventures and experiences in the outside world. Like any dog, Scrappy is inquisitive and excited about the new experiences in his life. He explores new territory and tries to move as far away from his home of neglect as fast as possible. Though he feels scared and confused, Scrappy has no other option but to go forward. He meets new people, some are cruel to him and others love him like nobody has ever loved him. This Scrappy story book for children shows us how life can change quickly and unexpectedly. It teaches children that life can be sad and happy at different points, but that there is always light at the end of the tunnel. It also touches on issues like bullying and peer-pressure.

Nana Scrappy

Author: Ryan Cochrane
ISBN: 1788300564
Release Date: 2018-04-26

Nana Scrappy's grandson is hoping to enjoy his summer holidays in her forest home, but Nana is forgetful. She's eager to win a prize from the Ladies' Society, so she's getting ready for them. Everything is clean and shiny and their formal dinner is ready to be served. Can Nana cope with this excitable young Furryman? How welcome will he feel in a house in his muddy shoes with a grandmother who thinks his favourite food is bad for him? Outdoors there's a forest to play in and, unless the O'Squirrels rally round, Barry could get lost in it too.