Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 9780814437322
Release Date: 2016-05-02
Genre: Business & Economics

"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.


Author: Terri Sjodin
Publisher: Penguin UK
ISBN: 9780241979129
Release Date: 2016-08-23
Genre: Self-Help

For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Café Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort. Drawing on research, interviews, and her own personal experience, she identifies the practices that will help you develop the right mindset. She shares stories of scrappy tactics that have worked, and those that have crashed and burned, to help readers pursue their own vision. Whether you're a sales rep looking to close that big deal, a job-seeker trying to land your dream job, or a CEO who wants to reach the next level of success, the fastest way to get what you want is to get scrappy.

Scrappy General Management

Author: Michael Horton
Publisher: Happy About
ISBN: 9781600051494
Release Date: 2014-09-30
Genre: Management

Ok, you're the boss now, not of a section, or the team of a particular function -- but of the whole shooting match, end to end. You are the business's general manager and the staff looks to you for their livelihoods (yes you). So you have to strategize, sell, supply and service, collect the cash, provision, train and motivate your people, delight your clients and at the end of the day, return a profit to the business owners. So where the hell do you start? How do you know that you're not neglecting any aspect that will bite you on the bum later? Don't stress, it's not all that hard and it can be an extremely enjoyable and rewarding process. This book will provide you with the 12 common sense and repeatable steps that will guide you through running a business that everyone will be proud to be associated with. The intended reader is someone moving up from middle management -- or running their own business. The book is aimed to provide an easy to follow road map that will give some comfort and order amid the chaos of information and expectations...Helping with the 'what do I do next?' question that no-one wants to ask for the fear of appearing that they're not up to it.

Digitales Marketing f r Dummies

Author: Ryan Deiss
Publisher: John Wiley & Sons
ISBN: 9783527812462
Release Date: 2018-02-02
Genre: Business & Economics

Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic? »Digitales Marketing für Dummies« beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.

The Big Book of Scrappy Quilts

Author: That Patchwork Place
Publisher: Martingale
ISBN: 9781604686456
Release Date: 2015-08-04
Genre: Crafts & Hobbies

Put your fabric bits and pieces to spectacular use with this well-curated collection of quilts. Cut from your stash or play with precut strips and squares, fat quarters, and fat eighths as you enjoy a tremendous variety of patterns from well-known designers. 77 delightful projects--including Civil War, 1930s, modern, traditional, and country designs--at less than 40 cents a pattern Selected patterns from popular Martingale books by Kim Brackett, Lynn Roddy Brown, Kay Connors and Karen Earlywine, Kim Diehl, Amy Ellis, Mary Etherington and Connie Tesene of Country Threads, Joanna Figueroa, and many more Quilts range in size from 28" x 36" to 99" square and feature everything from simple patchwork to cotton and wool applique to strip piecing

What Customers Crave

Author: Nicholas J. Webb
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814437827
Release Date: 2016-10-13
Genre: Business & Economics

Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Mashable Best New Marketing Books to Read in 2017 The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but insanely relevant Connect across the five most important touchpoints Co-create with your customers And much more When you learn to provide your customers with exactly what they want, they not only buy—they come back again and again...and bring their friends.

Seamingly Scrappy

Author: Rebecca Silbaugh
Publisher: Martingale
ISBN: 9781604682465
Release Date: 2013-02-12
Genre: Crafts & Hobbies

Popular blogger and designer Rebecca Silbaugh presents a wonderfully varied collection of scrappy quilts, all made the easy way. There's something fun for everyone--from beginners to experts--in this value-packed book. Choose from 10 innovative quilt patterns and learn the secrets of the Seamingly Scrappy technique Save yourself time and energy by using fat quarters, fat eighths, 2 1/2" strips, and 5" and 10" squares Select reproduction prints for a traditional feel or use modern fabrics to bring out the playful aspects of these designs

Cooking Scrappy

Author: Joel Gamoran
Publisher: HarperCollins
ISBN: 9780062862952
Release Date: 2018-10-09
Genre: Cooking

From the food-stoked star of the A&E series Scraps and the National Chef of Sur La Table, a ground-breaking cookbook that reshapes the way you look at ingredients and makes the most out of every resource in the kitchen, featuring 150 color photographs and 100 ingenious recipes that expand your mind, the way you cook, and how you live. Have you ever felt guilty throwing out food? Of course, you have, but that’s all about to change. The stuff you always thought of as trash just became the main course. Look into the fridge. At first glance it might not look like there’s much to eat, just a mishmash of ingredients that don’t go together. But carrot tops can be pesto and brown bananas are the start of an incredible cake. Suddenly you have uncovered an undiscovered treasure chest for making the most out of "nothing." Joel Gamoran dives into the kitchen, changing expectations, not just about how to use all ingredients to their max, but how to make the most of every resource in your kitchen. Flip over that cast-iron skillet for a stellar pizza stone. Don’t throw away those apple cores, shrimp shells, or leftover pickle juice. Transform them into gorgeous meals, such as Apple Core Butter Roasted Duck, Shrimp Shell Chowder, or Pickle Juice Brined Pork Chops. Think outside of the recipe box—learn to be creative when it comes to making food. Resourcefulness is an essential part of cooking; Gamoran’s experiences in culinary schools and as a professional chef have taught him that everything in the kitchen can, and should, be used. His relaxed laid-back tone tackles a serious subject. It embraces a lifestyle that eliminates waste, helps the environment, and enables home cooks to stretch their food budgets. Cooking Scrappy saves you money, helps to save the planet, and ups your cooking game. Joel stands for the bruised, the forgotten, and the back of the fridge. Will you stand with him?!


Author: Howard C. “Scrappy” Johnson
Publisher: McFarland
ISBN: 0786454989
Release Date: 2014-10-01
Genre: History

From World War II to high above the Earth to Vietnam, this memoir tells the story of fighter pilot Howard C. “Scrappy” Johnson. Beginning with his early years in Knoxville, Tennessee, the book follows Johnson through his career at the University of Louisville and his enlistment as an Air Force cadet at the onset of World War II. After World War II, Johnson served a tour of duty in the skies over Korea and in 1958 broke the world’s altitude record by over 14,000 feet, soaring at 91,249 feet in his F–104A Starfighter. For this remarkable feat he was awarded the Collier Trophy, aviation’s highest honor. In Vietnam, he was director of operations for the 388th Tactical Fighter Wing and was instrumental in founding the Red River Valley Fighter Pilots, a group dedicated to the remembrance of fallen and captured airmen. Written with panache, this work records the bigger-than-life adventures of one of America’s finest.

Scrappy Cupcake Angels

Author: Kristah Price
Publisher: Abbott Press
ISBN: 9781458204295
Release Date: 2012-07
Genre: Fiction

Nothing can quell Angeline Dunwich's excitement as she stands before Wattle Lane Keepsakes. As she opens the door to her scrapbooking shop for the first time, Angeline hopes to encourage the residents of her small New Zealand town to explore their creativity and capture memories. Little does she know that Wattle Lane Keepsakes will very soon become the weekly destination for four women drawn to scrapbooking for widely different reasons. Every Thursday Angeline teaches the Scrappy Cupcake Angels how to find joy through scrapbooking, and each of the four learns to confront her fears and to understand what is important in life. As Grace works on a scrapbook for her mother who has dementia, she wonders if it will help her mother cling to her last memories. Tegan scraps her travel photos with an insatiable wanderlust while contemplating where her heart really belongs. As Jodi creates beautiful layouts of her daughter, she questions whether any of her efforts will help mend her broken family. Kayla finds it easiest to express herself through her art, but secretly speculates whether she will ever gain the confidence to realise her dreams. As Angeline opens her home and her heart to her new friends, only time will tell if the Scrappy Cupcake Angels can help her overcome her own greatest fear and fulfil a lifelong dream.

Scrappy Summer

Author: Mollie Cox Bryan
Publisher: Kensington Books
ISBN: 9780758294593
Release Date: 2014-05-27
Genre: Fiction

Summer's in full swing, and it's time once again for the Cumberland Creek County Fair Pie Competition. DeeAnn Fields just knows this is her year to finally win with her brilliant apple green chili pie. But after the judges take one bite and spit it back out, ordering DeeAnn to leave at once, she's baffled as to what went wrong. . .until she discovers someone sabotaged her pie. Banding together to find out who hated DeeAnn enough to ruin her chances of winning, the ladies of the Cumberland Scrapbook Crop scrap their summer plans to get to the bottom of this mystery so that they can return to what they do best--cropping and crafting! Praise for the Cumberland Creek Mysteries: "A satisfying and surprising read." --Sheila Connolly, New York Times bestselling author on Scrapped "Though-provoking and well paced. . .A great story, well told!" --Juliet Blackwell, New York Times bestselling author on Scrapped "Crafty cozy. . .introduces some dandy characters that will spin off well as the series unfolds." --Library Journal on Scrapbook of Secrets "A font of ingenuity. . .superb entertainment." --Mystery Scene magazine on Scrapbook of Secrets Includes tips and a glossary of terms for the modern scrapbooker! 16,000 Words

Case File 21 The Case of the Cactus the Coot and the Cowboy Boot

Author: Enid Blyton
Publisher: Hachette UK
ISBN: 9781444906745
Release Date: 2011-09-01
Genre: Juvenile Fiction

A new generation Famous Five: Jo, Dylan, Allie, and Max are the children of the four kids - and not forgetting Timmy II to make up the Five! In book twenty one, the Famous 5 need to find out who stole Jo's souvenir cactus and why. The Famous Five meet Scooby Doo! All the heritage of the original Famous Five - adventure, mystery, action - combined with a great modern-day feel and lots of laughs. All 24 books in the series feature black and white inside illustrations and have been adapted into an animated television series for the Disney Channel.

A Cat s Tale

Author: Troas James Alexander
Publisher: Dog Ear Publishing
ISBN: 9781598583717
Release Date: 2007-08
Genre: Responsibility

The moment you meet Stray, you're anxious to know what happens next. Troas Alexander has written in a sequence of events that hold the reader's attention and will have children laughing as they learn. A Cat's Tale provides a great opportunity for adults to teach children about making the right choices. This is such an entertaining way to teach moral and ethical values to children. -Loretta A. Reid, M.Ed, M.Div., D .Min, Educator and Minister Troas Alexander has the ability to make the story come alive as she describes the adventures and challenges of the main character, Stray. The author's sense of humor makes this story a fast read because it is a fun story. Troas Alexander's A Cat's Tale encourages children to form positive character - building traits by seeing the effects of the main character's negative choices. A wide array of teaching activities may be developed from this story. -Gayles E. Evans, Ph.D., Assistant Professor Facilitator, Advisor, Library Information and Media Studies, Chicago State University A Cat's Tale treats the concept of the after-life in an honest and understandable manner. This story will help children understand the necessity of making wise choices. A Cat's Tale also teaches the value of friendship, home and family. Troas Alexander has presented a story that can be used as a tool to help children learn to follow rules. - Reverend Lucille Lewis Jackson, M.A. Ed, Reading Specialist Troas Alexander's A Cat's Tale delightfully presents a lesson of responsibility and consequences parents often attempt to teach to children. I'm sure children who are read to, or even older children who can read the story independently can relate to" wanting to do what they want, regardless of others." Young children who are accustomed to animated movies with animals will be drawn in by the adventures (or rather misadventures) of this willful cat. Troas Alexander's descriptions of living in" HY-Dees" and the characters there were priceless. A Cat's Tale will cause many children to reflect on their own attitude and behavior relative to responsibility. The story brings smiles and chuckles. The characters and their names are colorfully depicted. Troas Alexander shows that lessons to be learned CAN be presented with humor and non-threateningly. Some children (and adults) have lessons to learn, particularly in today's "me" culture. - Audrey B. Gilliam, Ed. D., Elementary School Educator Troas Alexander presents a delightful, entertaining experience through A Cat's Tale. The characters are exciting, creative and realistic. The author excels in giving the reader's imagination a real workout. This story causes children to reflect upon their own views and actions relative to assuming responsibility, following rules, and treating others with respect and kindness. This is an excellent book to stimulate conversation between parent and child, as well as teacher and student. Although written for children, adults too, can relate to the sense of morality and ethics to which the book alludes. -Evonne F. Blakey, Ph.D. Professor of Early Childhood and Elementary Education (retired), Chicago State University Troas Alexander's A Cat's Tale is a story that provides suspense, laughter and sheer entertainment. The excitement builds to a shocking crescendo with the surprise ending-it catches the reader off-guard. The story is interesting, enjoyable and provokes deeper thought to one's choices and life's outcomes. With or without illustrations, I believe that children's attention and imagination will be challenged. -Reverend Esther J. Mitchell, Administrator/Principal, J.W. James Memorial Christian Academy

Scrappy Hooked Rugs

Author: Bea Brock
Publisher: Ampry Publishing, LLC
ISBN: 9780811760027
Release Date: 2014-03-01
Genre: Crafts & Hobbies

Finally--a book on how to use up odds and ends, those pieces of wool leftover from other projects. Colorful and contemporary, Scrappy Hooked Rugs guides rug hookers toward color planning and beautiful projects. • Stash-busting ideas for hooked rugs • Stash-happy color planning made easy • Contemporary scrappy rugs from the experts • Free scrappy rug patterns