Get Scrappy

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 9780814437322
Release Date: 2016-05-02
Genre: Business & Economics

"This book...will help you take your marketing to the next level without having to increase your budget a dollar" - Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master-all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business * Do more with less * Build a strong brand with something to say * Find inspiration in unexpected places * Create relevant and engaging content and promote it via Twitter, Facebook, and other channels * Integrate strategy and message across touchpoints for a unified brand experience-both online and off * Spark dialogue with your community of customers * Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

Brand Now

Author: Nick Westergaard
Publisher: AMACOM
ISBN: 9780814439234
Release Date: 2018-05-08
Genre: Business & Economics

Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Marketing to Gen Z

Author: Jeff Fromm
Publisher: AMACOM
ISBN: 9780814439289
Release Date: 2018-03-08
Genre: Business & Economics

Today’s teens are a force to be reckoned with. Businesses focused on Millennials . . . beware! Their successors are right around the corner — promising bigger challenges, but much greater opportunities. Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. Having internalized the lessons of the Great Recession, this pivotal generation blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially-conscious cohort requires real change, not just tweaks to the Millennial plan. Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Reflect their values Understand their language and off-beat humor Adapt content and social media strategies Offer the shopping experiences they expect And more By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW.

It s Not Magic

Author: Mike Toy
Publisher: BookBaby
ISBN: 9781941870990
Release Date: 2017-06-26
Genre: Business & Economics

IN THESE PAGES LEARN HOW TO . . . ~ Leave a great first impression ~ Never let an opportunity pass you by ~ Deal with toxic people ~ Overcome self-limiting beliefs ~ Get people to be interested in you ~ Fail and not be a failure ~ Take appropriate risks ~ Be confident in social settings ~ Minimize life’s disappointments ~ Not let past wounds hold up your future ~ Influence others for good ~ Disagree without being off-putting ~ Connect with others like magic ~ Say goodbye to resentment and bitterness ~ Become a person everyone wants to be around ~ And more!

Profitable Podcasting

Author: Stephen Woessner
Publisher: AMACOM
ISBN: 9780814438299
Release Date: 2017-09-14
Genre: Business & Economics

The secret to making money in podcasting. The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy * Choose the ideal format for your show * Be a great host * Get the best guests * Mastermind interview questions * Record and edit interviews like a pro * Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease * Maximize buzz for the launch * Secure generous sponsorship * Achieve top rankings fast * Win fans * And more It's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.

The four agreements

Author: Miguel Ruiz
Publisher:
ISBN: 9603641995
Release Date: 2001
Genre: Self-actualization (Psychology)


Adweek

Author:
Publisher:
ISBN: NWU:35556039808704
Release Date: 2010-01
Genre: Advertising