Globalization Sport and Corporate Nationalism

Author: Jay Scherer
Publisher: Peter Lang
ISBN: 3039111140
Release Date: 2010
Genre: Sports & Recreation

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

The Other Sport Mega Event Rugby World Cup 2011

Author: StevenJ. Jackson
Publisher: Routledge
ISBN: 9781351541725
Release Date: 2017-07-05
Genre: Sports & Recreation

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class ?sporting? cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nation?s remote geographic location and at just over four million people ? its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Reflections on Sociology of Sport

Author: Kevin Young
Publisher: Emerald Group Publishing
ISBN: 9781787146426
Release Date: 2017-11-03
Genre: Sports & Recreation

In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.

Sport Culture and Advertising

Author: Steven J. Jackson
Publisher: Routledge
ISBN: 9781134298792
Release Date: 2004-11-10
Genre: Sports & Recreation

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Sport and Foreign Policy in a Globalizing World

Author: Steven J. Jackson
Publisher: Routledge
ISBN: 9781317969167
Release Date: 2013-10-18
Genre: Business & Economics

Globalization is effecting a close convergence of sport and foreign policy. In order to respond to novel social, political, cultural and economic pressures, states are increasingly turning to sport as a foreign policy instrument; and they cannot ignore the corresponding influence that global sport has on their core interests. This book is devoted to exploring this relationship in detail. Although any examination of sport and foreign policy inevitably focuses on issues related to both politics and international relations, the primary intention here is to consider the dimensions associated with foreign policy. This book was previously published as a special issue of Sport in Society.

The SAGE Handbook of Nations and Nationalism

Author: Gerard Delanty
Publisher: SAGE
ISBN: 9781446206447
Release Date: 2006-06-14
Genre: Political Science

'With its list of distinguished contributors and its wide range of topics, the handbook is surely destined to become an invaluable resource for all serious students of nationalism' - Michael Billig, Professor of Social Sciences at Loughborough University and author of 'Banal Nationalism' (SAGE 1995) 'The persistence - some would say: revival - of nationalism across the recent history of modernity, in particular the past two decades, has taken many scholars in the social sciences by surprise. In response, interest in the analysis of nationalism has increased and given rise to a great variety of new angles under which to study the phenomenon. What was missing in the cacophony of voices addressing nationalism was a volume that brought them together and confronted them with each other. This handbook does just that. It deserves particular praise for the wide range of approaches and topic included and for the systematic attempt at studying nationalism as a phenomenon of our time, not a remnant from the past' - Peter Wagner, Professor of Social and Political Theory, European University Institute; and Professor of Sociology, University of Warwick 'For students concerned with the contemporary study of nationalism this will be an invaluable publication. The three-fold division into approaches, themes and cases is a very solid and sensible one. The editors have commissioned essays from leading scholars in the field [and]this handbook provides the best single-volume overview of contemporary nationalism' - John Breuilly, Professor of Nationalism and Ethnicity, London School of Economics Nationalism has long excited debate in political, social and cultural theory and remains a key field of enquiry among historians, anthropologists, sociologists as well as political scientists. It is also one of the critical media issues of our time. There are, however, surprisingly few volumes that bring together the best of this intellectual diversity into one collection. This Handbook gives readers a critical survey of the latest theories and debates and provides a glimpse of the issues that will shape their future. Its three sections guide the reader through the theoretical approaches to this field of study, its major themes - from modernity to memory, migration and genocide - and the diversity of nationalisms found around the globe. The overall aim of this Handbook is to relate theories and debates within and across a range of disciplines, illuminate themes and issues of central importance in both historical and contemporary contexts, and show how nationalism has impacted upon and interacted with other political and social forms and forces. This book provides a much-needed resource for scholars in international relations, political science, social theory and sociology.

Sport and Tourism

Author: James Higham
Publisher: Routledge
ISBN: 9781136435874
Release Date: 2010-05-04
Genre: Business & Economics

Sport and Tourism: Globalization, Mobility and Identity marks a new era in sport tourism texts. Written by global experts whose previous collaborations have been integral to the development of the field, the book applies key social science concepts and issues relevant to the academic study of sport and tourism. This is a ground-breaking text, which: Critically explores the wider manifestations of sport-related tourism and mobility Addresses key themes such as globalization, mobility and identity Explores the unique interrelationship that exists in a sport tourism context between activity, people and place Includes case studies written by a range of leading scholars from around the world Set to be the an essential text for any student or academic in the field, this book cements and advances previous studies by building upon existing literature, while extending the field by exploring avenues of study that are yet to be comprehensively addressed. The latest collaboration by internationally renowned authors applies new theoretical perspectives for the advancement of sport tourism.

Sport Beer and Gender

Author: Lawrence A. Wenner
Publisher: Peter Lang
ISBN: 1433100762
Release Date: 2009
Genre: Social Science

contemporary gendered identity." --Book Jacket.

Sport Culture and Society

Author: Grant Jarvie
Publisher: Routledge
ISBN: 9781134020546
Release Date: 2013-06-19
Genre: Social Science

It is impossible to fully understand contemporary society and culture without acknowledging the place of sport. Sport is part of our social and cultural fabric, possessing a social and commercial power that makes it a potent force in the world, for good and for bad. Sport has helped to start wars and promote international reconciliation, while every government around the world commits public resources to sport because of its perceived benefits. From the bleachers to the boardroom, sport matters. Now available in a fully revised and updated new edition, this exciting, comprehensive and accessible textbook introduces the study of sport, culture and society. International in scope, the book explores the key social theories that shape our understanding of sport as a social phenomenon and critically examines many of the assumptions that underpin that understanding. Placing sport at the very heart of the analysis, and including vibrant sporting examples throughout, the book introduces the student to every core topic and emerging area in the study of sport and society, including: the history and politics of sport sport and globalization sport and the media sport, violence and crime sport, the body and health sport and the environment alternative sports and lifestyles sporting mega-events sport and development. Each chapter includes a wealth of useful features to assist the student, including chapter summaries, highlighted definitions of key terms, practical projects, revision questions, boxed case-studies and biographies, and guides to further reading, with additional teaching and learning resources available on a companion website. Sport, Culture and Society is the most broad-ranging and thoughtful introduction to the socio-cultural analysis of sport currently available and sets a new agenda for the discipline. It is essential reading for all students with an interest in sport. Visit the companion website at www.routledge.com/cw/jarvie.

Sport and corporate nationalisms

Author: Michael L. Silk
Publisher: Berg Publishers
ISBN: 1859737943
Release Date: 2005-03-02
Genre: Business & Economics

The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and practices underlying the marketing initiatives of major conglomerates and their influence on the shaping of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the evolution of marketing strategies in the world of sport.

Media Sports and Society

Author: Lawrence A. Wenner
Publisher: SAGE
ISBN: 0803932448
Release Date: 1989-08-01
Genre: Social Science

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in

A Globalizing World

Author: David Held
Publisher: Routledge
ISBN: 9781134329946
Release Date: 2004-08-02
Genre: Business & Economics

Today's news media is full of references to 'globalization' - a buzz word that is quickly becoming ubiquitous. But what exactly is globalization? What are its main driving forces? Does it truly embrace all aspects of our lives, from economics to cultural developments? A Globalizing World? examines these and other key questions in a highly accessible fashion, offering a clear and intelligent guide to the big ideas and debates of our time. In doing so, it does not take one particular stance for or against globalizaton; rather, it examines the arguments and evidence about its nature, form and impact. After introducing the main theoretical positions of those who have studied the subject, key chapters look at the changing form of modern communication and cultural industries, trade patterns and financial flows of the world economy, and whether or not the 'new political world order' is qualitatively different from the old state system. This is essential reading for all students of politics, economics and international relations.

Women Sport and Exercise in the Asia Pacific Region

Author: Gyozo Molnar
Publisher: Routledge
ISBN: 9781351716185
Release Date: 2018-06-27
Genre: Social Science

Although socio-cultural issues in relation to women within the fields of sport and exercise have been extensively researched, this research has tended to concentrate on the Western world. Women, Sport and Exercise in the Asia-Pacific Region moves the conversation away entirely from Western contexts to discuss these issues with a sole focus on the geographic Asia-Pacific region. Presenting a diverse range of empirical case studies, from bodybuilding in Kazakhstan and Thailand, karate in Afghanistan, and women’s rugby in Fiji to women’s soccer in North Korea and netball in Papua New Guinea, the book demonstrates how sports may be used as a lens to examine the historical, socio-cultural and political specificities of non-Western and post-colonial societies. It also explores the complex ways in which non-Western women resist as well as accommodate sport and exercise-related sociocultural oppression, helping us to better understand the nexus of sport, exercise, gender, sexuality and power in the Asia-Pacific area. This is a fascinating and important resource for students of sports studies, sports management, sport development, social sciences and gender studies, as well as an excellent read for academics and researchers with an interest in sport, exercise, gender and post-colonial studies.

A Better Globalization

Author: Kemal Derviş
Publisher: Ctr for Global Development
ISBN: 0815717636
Release Date: 2005
Genre: Business & Economics

"Discusses the two broad dimensions of the globalization debate--economic, including finance, trade, poverty, and health; and political, covering security, the fight against terrorism, and the role of international institutions--and the significance of democratic consent in the twenty-first century"--Provided by publisher.

Investing in Cultural Diversity and Intercultural Dialogue

Author: Unesco
Publisher: UNESCO
ISBN: 9789231040771
Release Date: 2009
Genre: Political Science

This report analyses all aspects of cultural diversity, which has emerged as a key concern of the international community in recent decades, and maps out new approaches to monitoring and shaping the changes that are taking place. It highlights, in particular, the interrelated challenges of cultural diversity and intercultural dialogue and the way in which strong homogenizing forces are matched by persistent diversifying trends. The report proposes a series of ten policy-oriented recommendations, to the attention of States, intergovernmental and non-governmental organizations, international and regional bodies, national institutions and the private sector on how to invest in cultural diversity. Emphasizing the importance of cultural diversity in different areas (languages, education, communication and new media development, and creativity and the marketplace) based on data and examples collected from around the world, the report is also intended for the general public. It proposes a coherent vision of cultural diversity and clarifies how, far from being a threat, it can become beneficial to the action of the international community.