Globalization Sport and Corporate Nationalism

Author: Jay Scherer
Publisher: Peter Lang
ISBN: 3039111140
Release Date: 2010
Genre: Sports & Recreation

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

The Other Sport Mega Event Rugby World Cup 2011

Author: StevenJ. Jackson
Publisher: Routledge
ISBN: 9781351541725
Release Date: 2017-07-05
Genre: Sports & Recreation

The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class sporting cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nations remote geographic location and at just over four million people its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.

Reflections on Sociology of Sport

Author: Kevin Young
Publisher: Emerald Group Publishing
ISBN: 9781787146426
Release Date: 2017-11-03
Genre: Sports & Recreation

In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.

New Zealand Government and Politics

Author: Raymond Miller
Publisher: Oxford University Press, USA
ISBN: 0195584929
Release Date: 2006
Genre: Political Science

New Zealand Government and Politics , now in its fourth edition, is the leading undergraduate textbook for students of New Zealand political science. It provides an overview of the context, key institutions and processes, written by leading academics and non-academics. This fully revised and refreshed edition has 22 new chapters including an anlysis of the 2005 election.

Rugby and the South African nation

Author: David R. Black
Publisher: Manchester Univ Pr
ISBN: STANFORD:36105023212611
Release Date: 1998-10
Genre: Social Science

Rugby and the South African Nation explores the complex and controversial role of rugby union in the politics and cultures of South Africa, from its emergence as a settler dominion in the early twentieth century through to the post-apartheid era. Conventional historical and political analyses of South Africa have frequently neglected the vital role of sport in general, and rugby in particular, in this fascinating society. This book seeks to fill this gap through a critical interpretation of rugby's role in the development of white society, its virtually ignored role in African communities, its role in shaping significant social divisions and its centrality to the apartheid era "power elite". It also considers the powerful influence of international rugby in forging a racist "national identity" Finally, it examines the varying meanings attached to rugby in the new South Africa from broad euphoria to a more narrow nostalgic appeal for many white rugby supporters with particular emphasis on the 1995 Rugby World Cup hosted and won by South Africa.

Sport and Migration

Author: Joseph Maguire
Publisher: Routledge
ISBN: 9781135999124
Release Date: 2010-10-18
Genre: Business & Economics

From Major League Baseball to English soccer’s Premier League, all successful contemporary professional sports leagues include a wide diversity of nationalities and ethnicities within their playing and coaching rosters. The international migration of sporting talent and labor, encouraged and facilitated by the social and economic undercurrents of globalization, mean that world sport is now an important case study for any student or researcher with an interest in international labor flows, economic migration, global demography or the interdependent world economy. In this dazzling collection of papers, leading international sport studies scholars chart the patterns, policies and personal experiences of labour migration within and around sport, and in doing so cast important new light both on the forces shaping modern sport and on the role that sport plays in shaping the world economy and global society. Presenting original case studies of sports from European and African soccer to Japanese baseball to rugby union in New Zealand, the book makes an important contribution to our understanding of a wide range of issues within contemporary social science, such as national identity politics, economic structure and organization, north-south relations, imperial legacies and gender relations. This book is invaluable reading for students and researchers working in sport studies, human geography, economics or international business.

Sport culture and the media

Author: David Rowe
Publisher: Open Univ Pr
ISBN: UCSC:32106018577426
Release Date: 2004
Genre: Social Science

Examining the ways in which media sport has insinuated itself into contemporary everyday life, this book traces the rise of the sports media and the economic and political influences on and implications of the media sports cultural complex.

Gandhi Marg

Author:
Publisher:
ISBN: UOM:39015066247134
Release Date: 2006
Genre: Peace


Sociological Abstracts

Author: Leo P. Chall
Publisher:
ISBN: STANFORD:36105113577501
Release Date: 2003
Genre: Sociology

CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.

Sport and National Identity in the Post war World

Author: Adrian Smith
Publisher: Psychology Press
ISBN: 0415283000
Release Date: 2004
Genre: Social Science

The concepts of 'nationality' and 'national identity' have continued to receive a great deal of attention. Concentrating on the period since 1945, this title makes a useful contribution to the literature on this topic.