Google AdWords Better Results In 30 Days

Author: Steve Pitt
Publisher: BookBaby
ISBN: 9781483513386
Release Date: 2013-11-25
Genre: Business & Economics

Need More Customers? Want to increase sales and profits? Want to promote your business, products or services on Google? Then this book is for you. I’ll teach you in easy to understand terms how to quickly and effectively market your business on Google, get your ads on the first page and have qualified prospects go directly to your web site. I’ll teach you how to make money advertising with Google AdWords and how to avoid wasting a lot of money. This book is not for the advanced or expert user. It is written specifically for the beginner to intermediate Google AdWords advertiser. It’s written for the “do it yourselfer”. If you own a business, this book can help you understand how to correctly set up and use Google AdWords. Maybe you’ve never used Google AdWords (Pay Per Click) advertising before, or maybe you’re tried it, and not had success. Or maybe you’re advertising on Google and think you can get better results, but are not sure how. Finally, you might be paying an agency to manage your AdWords and aren’t convinced that they’re doing a good job, or just want to take it over yourself. I’ll teach you step by step everything you need to know, and we’ll do it in a concise, easy to understand format. If you follow this book, in less than thirty days, you’ll be getting better results with Google AdWords, getting leads and making money. The simple fact is that the Internet is predominately where people go when they need to find products and services. They search on their smartphones, their tablets, their laptops, and their desktops whether they are on the go, at home or at work. Look around you; it’s everywhere, all the time. And if you’re business isn’t intelligently marketing your products and services on the web, you’re missing out and loosing business and money. 80% of people use Google when searching the Internet, so that’s where the real opportunity is, and where we will focus our time and attention. I’ll help you learn how to get your message in front of potential buyers at the exact time they are directionally searching for your business. We’ll focus specifically on how to get your message in front of them, how to get them to go to your web site, and how to convert them to a buy your product or service. If you’re a small to medium size business owner, you might not have the time or the knowledge to intelligently and effectively market your business on the web. Perhaps, like many business owners, you’ve entrusted sales and marketing reps to help you, only to find that they didn’t have your best interest at heart, had you locked into a long term contract, or that you were paying for ineffective, expensive advertising. We’re going focus on being smart and doing what’s in your best interest. I’m going to provide you with the knowledge you’ll need to empower you and your business. A little education and knowledge all you need, so stay with me, because I’m going to help you put your Internet marketing results on steroids. This book will focus on how to make money with Google AdWords, or what some people would refer to as “Pay Per Click” advertising. My goal is to teach you how to quickly start advertising your products or services on Google, and to intelligently and effectively get results and make money. In as little as one day, you can have your Google account set up, your campaign structured properly and your ads running on Google. You can get qualified prospects to your site and get new customers, just like that. And, I’ll teach you how to make adjustments (optimize) your campaign to improve results and reduce cost. This book is written specifically for beginners and intermediate users that either has little or no experience with Google AdWords or have used AdWords, but would like to improve their results and their return on investment. My goal is to share some of what I’ve learned and to help you avoid making some of the common mistakes I’ve seen others make.


Author: Sarah Milstein
Publisher: "O'Reilly Media, Inc."
ISBN: 0596006136
Release Date: 2004
Genre: Computers

A guide to Google provides information on search techniques, the Google toolbar, preparing a Web site for Google, and Google AdSense.

Optimizing AdWords

Author: Paige Miller
Publisher: Routledge
ISBN: 9781317364467
Release Date: 2016-03-31
Genre: Business & Economics

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781613082690
Release Date: 2014-06-16
Genre: Business & Economics

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

30 Days to Online PR Marketing Success

Author: Gail Martin
Publisher: Red Wheel/Weiser
ISBN: 9781601636461
Release Date: 2011-11-15
Genre: Business & Economics

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade. Using a unique Rule of 30TMapproach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products. You’ll quickly and easily learn how to: Use online PR and keywords to climb to the top of search-engine rankings Reach reporters and consumers with hot news and information Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

Google AdWords

Author: Anastasia Holdren
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449321741
Release Date: 2011-11-03
Genre: Computers

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns. Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge. Learn the advantages of proper account structure based on tightly knit themes Understand AdWords auction and the importance of keyword Quality Score Determine your preferred bidding model and daily ad budget Evaluate campaign performance by timeframe, keyword, and other criteria Hone your keyword list whenever search queries trigger your ads Add negative keywords to filter out irrelevant queries Outperform competitors and organic search results with targeted ad copy Determine conversion goals, and use AdWords tools to track them

The Complete Guide to Google Advertising

Author: Bruce Cameron Brown
Publisher: Atlantic Publishing Company
ISBN: 9781601380456
Release Date: 2007
Genre: Business & Economics

This book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google -- without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.

Using Google AdWords and AdSense

Author: Michael Miller
Publisher: Pearson Education
ISBN: 0131388649
Release Date: 2010-06-03
Genre: Computers

Get comfortable with Google AdWords and AdSense. Don’t just read about it: See it and hear it with step-by-step video tutorials and valuable audio sidebars delivered through the Free Web Edition that comes with every USING book. For the price of the book, you get online access anywhere with a web connection—no books to carry, content updated, and the benefit of video and audio learning. Way more than just a book, this is all the help you’ll ever need where you want, when you want! Learn fast, learn easy, using web, video, and audio. Show Me video walks through tasks you’ve just got to see–including bonus advanced techniques. Tell Me More audio delivers practical insights straight from the experts.

The 30 Second Speech Isn t Working Now What

Author: Bscj CMC Karen Pirtle
Publisher: LNCPracticeBuilder
ISBN: 9781440470714
Release Date: 2008-11
Genre: Law

The 30-Second Speech Isn't Working, Now What? is guide for legal nurse consultants who want to build a remarkable practice. Based on today's current marketing strategies, this guide will help beginning, practicing and struggling LNCs. Written in easy to understand language with step-by-step instructions--even nurses who are less-than-technically-inclined can implement them. Each chapter introduces a new week-long activity designed to assist you in finding the ideal client and getting more cases. This isn't your typical marketing manual. It's not all elevator speeches and cold calls. It merges old and new school marketing tools and answers the question, "It's not working, now what?"

The Business of iPhone App Development

Author: Dave Wooldridge
Publisher: Apress
ISBN: 9781430227342
Release Date: 2010-08-26
Genre: Business & Economics

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators—perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer’s perspective. What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!


ISBN: UOM:39015066180319
Release Date: 2004-06
Genre: Database searching

Built In Social

Author: Jeff Korhan
Publisher: John Wiley & Sons
ISBN: 9781118631799
Release Date: 2013-03-20
Genre: Business & Economics

How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.