Google AdWords Better Results In 30 Days

Author: Steve Pitt
Publisher: BookBaby
ISBN: 9781483513386
Release Date: 2013-11-25
Genre: Business & Economics

Need More Customers? Want to increase sales and profits? Want to promote your business, products or services on Google? Then this book is for you. I’ll teach you in easy to understand terms how to quickly and effectively market your business on Google, get your ads on the first page and have qualified prospects go directly to your web site. I’ll teach you how to make money advertising with Google AdWords and how to avoid wasting a lot of money. This book is not for the advanced or expert user. It is written specifically for the beginner to intermediate Google AdWords advertiser. It’s written for the “do it yourselfer”. If you own a business, this book can help you understand how to correctly set up and use Google AdWords. Maybe you’ve never used Google AdWords (Pay Per Click) advertising before, or maybe you’re tried it, and not had success. Or maybe you’re advertising on Google and think you can get better results, but are not sure how. Finally, you might be paying an agency to manage your AdWords and aren’t convinced that they’re doing a good job, or just want to take it over yourself. I’ll teach you step by step everything you need to know, and we’ll do it in a concise, easy to understand format. If you follow this book, in less than thirty days, you’ll be getting better results with Google AdWords, getting leads and making money. The simple fact is that the Internet is predominately where people go when they need to find products and services. They search on their smartphones, their tablets, their laptops, and their desktops whether they are on the go, at home or at work. Look around you; it’s everywhere, all the time. And if you’re business isn’t intelligently marketing your products and services on the web, you’re missing out and loosing business and money. 80% of people use Google when searching the Internet, so that’s where the real opportunity is, and where we will focus our time and attention. I’ll help you learn how to get your message in front of potential buyers at the exact time they are directionally searching for your business. We’ll focus specifically on how to get your message in front of them, how to get them to go to your web site, and how to convert them to a buy your product or service. If you’re a small to medium size business owner, you might not have the time or the knowledge to intelligently and effectively market your business on the web. Perhaps, like many business owners, you’ve entrusted sales and marketing reps to help you, only to find that they didn’t have your best interest at heart, had you locked into a long term contract, or that you were paying for ineffective, expensive advertising. We’re going focus on being smart and doing what’s in your best interest. I’m going to provide you with the knowledge you’ll need to empower you and your business. A little education and knowledge all you need, so stay with me, because I’m going to help you put your Internet marketing results on steroids. This book will focus on how to make money with Google AdWords, or what some people would refer to as “Pay Per Click” advertising. My goal is to teach you how to quickly start advertising your products or services on Google, and to intelligently and effectively get results and make money. In as little as one day, you can have your Google account set up, your campaign structured properly and your ads running on Google. You can get qualified prospects to your site and get new customers, just like that. And, I’ll teach you how to make adjustments (optimize) your campaign to improve results and reduce cost. This book is written specifically for beginners and intermediate users that either has little or no experience with Google AdWords or have used AdWords, but would like to improve their results and their return on investment. My goal is to share some of what I’ve learned and to help you avoid making some of the common mistakes I’ve seen others make.

30 Days to Online PR and Marketing Success

Author: Gail Z. Martin
Publisher: Red Wheel/Weiser
ISBN: 9781601636461
Release Date: 2011-11-01
Genre: Business & Economics

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—if they know the tricks of the trade. Using a unique Rule of 30Gäó approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products. You’ll quickly and easily learn how to: · Use online PR and keywords to climb to the top of search-engine rankings · Reach reporters and consumers with hot news and information · Blend online PR and Internet marketing to reach millions of targeted prospects on a small budget Looking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.

Google

Author: Sarah Milstein
Publisher: "O'Reilly Media, Inc."
ISBN: 0596100191
Release Date: 2006
Genre: Computers

A guide to Google provides information on search techniques, the Google toolbar, preparing a Web site for Google, Gmail, Google groups, and Google AdSense.

Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781613082690
Release Date: 2014-06-16
Genre: Business & Economics

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Optimizing AdWords

Author: Paige Miller
Publisher: Routledge
ISBN: 9781317364467
Release Date: 2016-03-31
Genre: Business & Economics

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

Your Google Game Plan for Success

Author: Joe Teixeira
Publisher: John Wiley and Sons
ISBN: 111808053X
Release Date: 2011-02-14
Genre: Computers

Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Ultimate Guide to Google AdWords

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 9781613083710
Release Date: 2017-10-10
Genre: Business & Economics

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Double your sales leads in the next 30 days without spending a cent more on advertising

Author: George Oliveira
Publisher: Web Design Ireland
ISBN:
Release Date: 2014-10-02
Genre: Business & Economics

How to double your sales leads in the next 30 days without spending a cent more on advertising. Get the proven strategy we use to double and triple the number of sales leads we generate for our clients. This simple 3-step formula has worked for every service-based business we've worked with. Find out today:Why most businesses can't make online advertising profitable and how you can overcome this barrierHow to use Google and Facebook's auction system to your advantage in IrelandThe biggest misconception with maximising the performance of your ad campaigns and why it's costing you moneyThe secret weapon used by the most advanced online marketers in the world

The Definitive Guide to Google AdWords

Author: Bart Weller
Publisher: Apress
ISBN: 9781430240143
Release Date: 2012-05-09
Genre: Business & Economics

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you’ll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords. Table of Contents SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer

Google AdWords

Author: Anastasia Holdren
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449308384
Release Date: 2011-11-10
Genre: BUSINESS & ECONOMICS

“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts.

Sams Teach Yourself Google Places in 10 Minutes

Author: Bud E. Smith
Publisher: Pearson Education
ISBN: 0132678594
Release Date: 2010-10-27
Genre: Business & Economics

Sams Teach Yourself Google Places in 10 Minutes Sams Teach Yourself Google Places in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to claim your free Google Places business page, improve it with everything from video to coupons, and attract more new customers, starting today! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information 10 minutes is all you need to learn how to… Claim your free Google Places online business directory page Publish your basic business information in just minutes Help visitors experience your business with video, photos, and more Keep your page up-to-date, painlessly Add detailed directions to your location with Google Maps Generate discount coupons that attract traffic Encourage rave reviews on Google Places and Yelp–and respond effectively to online criticism Easily create powerful in-store cell phone advertising with QR codes Improve your Google Search rankings Manage online impressions and get detailed feedback through the Dashboard Build a low-cost Adwords campaign that integrates with Google Places Register your book at informit.com/register for convenient access to updates and corrections as they become available.

Google Advertising A Z

Author: Bottletree Books
Publisher: Bottletree Books LLC
ISBN: 0976254107
Release Date: 2004-10-11
Genre:

"Google Advertising A-Z" is simply the best guide to Google advertising on the market. It provides over 60 definitive tips for advertisers to get the most AdWords and Image Ads clicks at the lowest cost. Here are but a few of the A-Z topics covered: The Huge Business Potential of Google Advertising, Build Brand Identity for Free on Google, The Froogle Advantage, Market Your Way to Success Using Google Catalogs, Zeitgeist Your Way to Advertising Success, The Key to Getting #1 Placement on Google, How the Time of Day Affects Your CPC, Definitive Ad Stylization, Jumpstart Your Advertising with Image Ads, Free Google Advertising Tools, and Industry Examples of Crucial Advertising Dos and Don'ts. If you want to beat your competition by getting more clicks on your Google ads at the lowest cost, "Google Advertising A-Z" is a must.

Using Google AdWords and AdSense Enhanced Edition

Author: Michael Miller
Publisher: Pearson Education
ISBN: 9780132929820
Release Date: 2011-08-29
Genre: Computers

*** This USING Google AdWords and AdSense book is enhanced with nearly 3 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** USING Google AdWords and AdSense is a media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream Google AdWords and AdSense users need to know. You’ll Learn How to: - Use Pay-per-Click Advertising - Make Money from your Website - Add AdSense for Content or Search to Your Website - Add AdSense for Feed to your Blogs - Use AdSense for Mobile Content or Domains - Earn Sales Commissions from the Google Affiliate Network - Monitor Your AdSense Performance and Increase Revenue - Use Google AdWords with Ads, Bidding, Price, Keywords, Custom Landing Page, Search Engine Marketing, and YouTube - Deal with Click Fraud - Monitor and Improve Your Campaign’s Performance Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Learn how to place AdSense ads on your website and, most importantly, how to make money with those ads! - Earn ad revenue money by using AdSense to place ads on your blog feed! - Learn how to create strong AdWords ads that both desktop and mobile users will click! Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Learn how to focus your bidding strategy so that you get the right keywords for your ads! - Get the skinny on how search engine marketing works! - Learn how to monitor your AdSense performance with web analytics! Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.