Google Adwords That Work

Author: Jon Smith
Publisher: Infinite Ideas
ISBN: 9781905940981
Release Date: 2008-11-30
Genre: Business & Economics

Google AdWords That Work is intended for web owners,marketing managers, project managers and anyoneinterested in promoting their website effectively. It isfor the non-techie who wants to be involved - this bookwill show you how to research, prepare and run your ownAdWords campaign and will also give you the tools and theconfidence to ......

Google AdWords

Author: Anastasia Holdren
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449308384
Release Date: 2011-11-10
Genre: BUSINESS & ECONOMICS

“Google AdWords” will explain how each piece of Google’s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser’s campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts.

Google Advertising Tools

Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 9781449389093
Release Date: 2009-11-16
Genre: Business & Economics

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance

Google AdWords For Dummies

Author: Howie Jacobson
Publisher: John Wiley & Sons
ISBN: 9781118230244
Release Date: 2011-11-14
Genre: Computers

The fun and friendly guide on getting the most value out of yourAdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your ownbudget and create ads and choose keywords that are specificallyrelated to your business. This handy guide walks you through thenewest tips, tricks, and techniques for maximizing your AdWordscampaign. Presenting coverage that is nearly entirely rewritten orrevised, this practical guide adds chapters on topics such as adextensions, feeds for e-commerce, mobile advertising, advanced adwriting, and the new Google display network. In addition, theauthor provides updates that reflect helpful new bestpractices. Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions,feeds for e-commerce, mobile advertising, advanced ad writing, andmore Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing pagestructure, and ad group structure Reviews new, free tools included in AdWords as well as new andimproved third-party tools With this handy reference by your side, you'll discover the bestway to make a Google AdWords campaign to work for you!

The Definitive Guide to Google AdWords

Author: Bart Weller
Publisher: Apress
ISBN: 9781430240143
Release Date: 2012-05-09
Genre: Business & Economics

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you’ll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords. Table of Contents SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer

Using Google AdWords and AdSense Enhanced Edition

Author: Michael Miller
Publisher: Pearson Education
ISBN: 9780132929820
Release Date: 2011-08-29
Genre: Computers

*** This USING Google AdWords and AdSense book is enhanced with nearly 3 hours of FREE step-by-step VIDEO TUTORIALS and AUDIO SIDEBARS! *** USING Google AdWords and AdSense is a media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! EVERY chapter has multiple video and audio files integrated into the learning material which creates interactive content that works together to teach everything mainstream Google AdWords and AdSense users need to know. You’ll Learn How to: - Use Pay-per-Click Advertising - Make Money from your Website - Add AdSense for Content or Search to Your Website - Add AdSense for Feed to your Blogs - Use AdSense for Mobile Content or Domains - Earn Sales Commissions from the Google Affiliate Network - Monitor Your AdSense Performance and Increase Revenue - Use Google AdWords with Ads, Bidding, Price, Keywords, Custom Landing Page, Search Engine Marketing, and YouTube - Deal with Click Fraud - Monitor and Improve Your Campaign’s Performance Examples of Topics Covered in VIDEO TUTORIALS, which Walk You Through Tasks You’ve Just Got to See! - Learn how to place AdSense ads on your website and, most importantly, how to make money with those ads! - Earn ad revenue money by using AdSense to place ads on your blog feed! - Learn how to create strong AdWords ads that both desktop and mobile users will click! Examples of Topics Covered in AUDIO SIDEBARS, which Deliver Insights Straight From the Experts! - Learn how to focus your bidding strategy so that you get the right keywords for your ads! - Get the skinny on how search engine marketing works! - Learn how to monitor your AdSense performance with web analytics! Please note that due to the incredibly rich media included in your Enhanced eBook, you may experience longer download times. Please be patient while your product is delivered. This Enhanced eBook has been developed to match the Apple Enhanced eBook specifications for the iPad and may not render well on older iPhones or iPods or perform on other devices or reader applications.

Top 37 Killer Adwords Pay Per Click Secrets Exposed

Author: Roger C. Hall
Publisher: Roger Hall
ISBN: 9780979437205
Release Date: 2007-02-01
Genre:

37 Google AdWords Pay-Per-Click (PPC) advertising secrets are exposed in this 110 page book. Co-written by a former Google insider, it contains proven methods of creating killer Google AdWords ads in 2007's challenging online advertising market.All methods are tested and proven effective by leading e-commerce firm MindValley Labs.Chapter listing follows;Secret #1 - Never Let Google Choose Your Winning AdSecret #2 - How to Select Keywords the Smart WaySecret #3 - Do 'Sure-Fire' Headlines Work?Secret #4 - Use Ad Variations - At All TimesSecret #5 - Always Use Keywords in Your HeadlineSecret #6 - Only Have a Small Number of Keywords for Each Ad GroupSecret #7 - Bid High Now, Save Money LaterSecret #8 - How to Use Imagination in Your Ad Text to Beat Your CompetitionSecret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%Secret #10 - Use Descriptive vs. Salesy AdjectivesSecret #11 - Use Keywords in your Display URL to Boost Your Quality ScoreSecret #12 - When Capital Letters in Your Ad's Display URL Can Kill YouSecret #13 - Don't Yell and Boost Your CTR by 234%!Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?Secret #15 - Isn't it Amazing what You Can Get Away With on Friday Nights?Secret #16 - When Less is MoreSecret #17 - One of the Most Powerful Ads to Take Business From Your CompetitorsSecret #18 - Speak Plain English to Boost Your Click-Through-RateSecret #19 - Put Benefits and Features in their Proper PlaceSecret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%Secret #21 - How Emotional Words Play a Dead-Serious Role in Google AdsSecret #22 - A 'Guaranteed' Way to Boost Your ROISecret #23 - It's Rhythm and Rhyme Time !Secret #24 - Little Things Make a Big DifferenceSecret #25 - Put Prices in Your Ad Text and Save With Every ClickSecret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%Secret #27 - Send Your Prospect to the Right PageSecret #28 - It Sucks to be #1 - So Avoid It !Secret #29 - Don't Advertise 7 days a WeekSecret #30 - Do (and Don't) Monitor Your Ads Closely!Secret #31 - Why SEO Copywriting Doesn't Work for Pay-Per-Click Direct MarketersSecret #32 - Learn How to Boost CTR 75% - by Being More DescriptiveSecret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%Secret #34 - Tell Prospects What to Do Next and Boost Your CTRSecret #35 - How to Double Your Click-Through-Rate in 15 MinutesSecret #36 - Go for Quality - Not QuantitySecret #37 - Optimize for Leads - Not CTR and Not ROI

Advanced Google AdWords

Author: Brad Geddes
Publisher: John Wiley & Sons
ISBN: 9781118929551
Release Date: 2014-05-02
Genre: Business & Economics

The ultimate guide to Google AdWords is fully updated for itsthird edition This is the ultimate guide for those who want to quickly getbeyond AdWords basics to learn and apply the advanced techniquesand tactics that are used by Fortune 500 companies. The bookprovides insight into AdWords' functionality and advanced features,explaining how they work and providing tips, tactics, and hands-ontutorials, which readers can immediately use on their own PPCcampaigns. The third edition features more than 50 pages of new materialand has been completely revised to cover all the changes toGoogle's system, including changes to the campaign structure, bidmodifiers, new quality score analysis techniques, and the latest adextension updates. Expert author Brad Geddes gives advancedinsight, direction, and strategies for every aspect of usingAdWords to create and manage a successful pay-per-click marketingcampaign, and also shows you the best tools and techniques forkeyword research, including negative keywords. In additionyou'll: Discover how to craft winning ad copy, and explore advanced PPCcampaign optimization techniques, including how to optimize for agood quality score Explore the intricacies of the Display Network and learn how tointerpret reports Learn how to use the AdWords Editor to create thousands ofkeywords and ad copy configurations Understand advanced bidding strategies, and how to bestorganize and manage an AdWords account Learn how to best test everything from landing pages to adcopy The book concludes with detailed chapters on understanding,interpreting, and acting upon the detailed AdWords reports so youcan confidently make decisions to positively impact your campaigns.Advanced Google AdWords is detailed, in-depth, and full ofinsights, techniques, tips, tactics, and fascinating real-worldcase studies, making it the ultimate step-by-step guide fordeveloping advanced AdWords expertise.

Ultimate Guide to Google AdWords

Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 9781613082805
Release Date: 2014-10-01
Genre: Business & Economics

Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords

Making Google Adsense Work for the 9 to 5 Professional Tips and Strategies to Earn More from Google Adsense

Author: SIS Info.
Publisher: Green Initiative
ISBN:
Release Date: 2012-10-12
Genre: Business & Economics

Make money from your website or blog. Get paid by Google. Google Adsense is a contextual advertising program that allows you to partner up with Google and share the revenues Google earns from their paid advertising vendors. You make money each time your website visitor clicks on a Google Ad. The program is free to join and extremely convenient to implement. If you are already making money with Adsense, this book will help you boost your income significantly.

Outsmarting Google

Author: Evan Bailyn
Publisher: Que Publishing
ISBN: 9780132678681
Release Date: 2011-03-16
Genre: Business & Economics

“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your company might as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search

The Complete Guide to Google AdWords

Author: Larisa Lambert
Publisher: Atlantic Publishing Company
ISBN: 9781601383181
Release Date: 2011
Genre: Business & Economics

Written for business owners who want to market and promote their business through search and content advertising, this guide explains how to research keywords, how to choose a niche in which market, how to sign up for AdWords, and how to begin posting ads. It also explains how to become Google AdWords certified and work as a Google AdWords consultant. Part 1 explains basics of the Google AdWords program and helps readers determine how Google AdWords can work best to increase their revenue. Part 2 walks through establishing a Google AdWords account, and part 3 tells how to measure effectiveness, how to work with Google Business Solutions, and how to explore other Internet advertising options. The book includes case studies, examples, worksheets, and quizzes, plus a list of websites. Lambert is a consultant in advertising and marketing.

How Google Works

Author: Eric Schmidt
Publisher: Hachette UK
ISBN: 9781444792485
Release Date: 2014-09-23
Genre: Business & Economics

Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

The Complete Guide to Google Advertising

Author: Bruce Cameron Brown
Publisher: Atlantic Publishing Company
ISBN: 9781601380456
Release Date: 2007
Genre: Business & Economics

This book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google -- without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google's advertising and marketing tools. You will instantly start producing results and profits. In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies.