Google BigQuery Analytics

Author: Jordan Tigani
Publisher: John Wiley & Sons
ISBN: 9781118824795
Release Date: 2014-05-21
Genre: Computers

How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python

Learning Google BigQuery

Author: Eric Brown
Publisher: Packt Publishing Ltd
ISBN: 9781787286290
Release Date: 2017-12-22
Genre: Computers

Get a fundamental understanding of how Google BigQuery works by analyzing and querying large datasets Key Features Get started with BigQuery API and write custom applications using it Learn how BigQuery API can be used for storing, managing, and query massive datasets with ease A practical guide with examples and use-cases to teach you everything you need to know about Google BigQuery Book Description Google BigQuery is a popular cloud data warehouse for large-scale data analytics. This book will serve as a comprehensive guide to mastering BigQuery, and how you can utilize it to quickly and efficiently get useful insights from your Big Data. You will begin with getting a quick overview of the Google Cloud Platform and the various services it supports. Then, you will be introduced to the Google BigQuery API and how it fits within in the framework of GCP. The book covers useful techniques to migrate your existing data from your enterprise to Google BigQuery, as well as readying and optimizing it for analysis. You will perform basic as well as advanced data querying using BigQuery, and connect the results to various third party tools for reporting and visualization purposes such as R and Tableau. If you're looking to implement real-time reporting of your streaming data running in your enterprise, this book will also help you. This book also provides tips, best practices and mistakes to avoid while working with Google BigQuery and services that interact with it. By the time you're done with it, you will have set a solid foundation in working with BigQuery to solve even the trickiest of data problems. What you will learn Get a hands-on introduction to Google Cloud Platform and its services Understand the different data types supported by Google BigQuery Migrate your enterprise data to BigQuery and query it using the legacy and standard SQL techniques Use partition tables in your project and query external data sources and wild card tables Create tables and data sets dynamically using the BigQuery API Perform real-time inserting of records for analytics using Python and C# Visualize your BigQuery data by connecting it to third party tools such as Tableau and R Master the Google Cloud Pub/Sub for implementing real-time reporting and analytics of your Big Data Who this book is for If you are a developer, data analyst, or a data scientist looking to run complex queries over thousands of records in seconds, this book will help you. No prior experience of working with BigQuery is assumed.

Practical Google Analytics and Google Tag Manager for Developers

Author: Jonathan Weber
Publisher: Apress
ISBN: 9781484202654
Release Date: 2015-11-05
Genre: Computers

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions What You'll Learn Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies. How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation. How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more. How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior. Who This Book Is For Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.

Data Just Right

Author: Michael Manoochehri
Publisher: Pearson Education
ISBN: 9780321898654
Release Date: 2013
Genre: Computers

Presents an introduction to data analytics, describing the management of multi-tetrabyte datasets, such query tools as Hadoop, Hive, and Google BigQuery, the use of R to perform statistical analysis, and advanced data visualization tools.

Digital Exhaust

Author: Dale Neef
Publisher: Pearson Education
ISBN: 9780133838343
Release Date: 2014-11-05
Genre: Business & Economics

Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data – including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data – and what to do about it, too.

Big Data Science Analytics

Author: Arshdeep Bahga
Publisher: Vpt
ISBN: 0996025537
Release Date: 2016-04-15
Genre:

We are living in the dawn of what has been termed as the "Fourth Industrial Revolution," which is marked through the emergence of "cyber-physical systems" where software interfaces seamlessly over networks with physical systems, such as sensors, smartphones, vehicles, power grids or buildings, to create a new world of Internet of Things (IoT). Data and information are fuel of this new age where powerful analytics algorithms burn this fuel to generate decisions that are expected to create a smarter and more efficient world for all of us to live in. This new area of technology has been defined as Big Data Science and Analytics, and the industrial and academic communities are realizing this as a competitive technology that can generate significant new wealth and opportunity. Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. Big data science and analytics deals with collection, storage, processing and analysis of massive-scale data. Industry surveys, by Gartner and e-Skills, for instance, predict that there will be over 2 million job openings for engineers and scientists trained in the area of data science and analytics alone, and that the job market is in this area is growing at a 150 percent year-over-year growth rate. We have written this textbook, as part of our expanding "A Hands-On Approach"(TM) series, to meet this need at colleges and universities, and also for big data service providers who may be interested in offering a broader perspective of this emerging field to accompany their customer and developer training programs. The typical reader is expected to have completed a couple of courses in programming using traditional high-level languages at the college-level, and is either a senior or a beginning graduate student in one of the science, technology, engineering or mathematics (STEM) fields. An accompanying website for this book contains additional support for instruction and learning (www.big-data-analytics-book.com) The book is organized into three main parts, comprising a total of twelve chapters. Part I provides an introduction to big data, applications of big data, and big data science and analytics patterns and architectures. A novel data science and analytics application system design methodology is proposed and its realization through use of open-source big data frameworks is described. This methodology describes big data analytics applications as realization of the proposed Alpha, Beta, Gamma and Delta models, that comprise tools and frameworks for collecting and ingesting data from various sources into the big data analytics infrastructure, distributed filesystems and non-relational (NoSQL) databases for data storage, and processing frameworks for batch and real-time analytics. This new methodology forms the pedagogical foundation of this book. Part II introduces the reader to various tools and frameworks for big data analytics, and the architectural and programming aspects of these frameworks, with examples in Python. We describe Publish-Subscribe messaging frameworks (Kafka & Kinesis), Source-Sink connectors (Flume), Database Connectors (Sqoop), Messaging Queues (RabbitMQ, ZeroMQ, RestMQ, Amazon SQS) and custom REST, WebSocket and MQTT-based connectors. The reader is introduced to data storage, batch and real-time analysis, and interactive querying frameworks including HDFS, Hadoop, MapReduce, YARN, Pig, Oozie, Spark, Solr, HBase, Storm, Spark Streaming, Spark SQL, Hive, Amazon Redshift and Google BigQuery. Also described are serving databases (MySQL, Amazon DynamoDB, Cassandra, MongoDB) and the Django Python web framework. Part III introduces the reader to various machine learning algorithms with examples using the Spark MLlib and H2O frameworks, and visualizations using frameworks such as Lightning, Pygal and Seaborn.

Big Data Application Architecture Q A

Author: Nitin Sawant
Publisher: Apress
ISBN: 9781430262930
Release Date: 2014-01-24
Genre: Computers

Big Data Application Architecture Pattern Recipes provides an insight into heterogeneous infrastructures, databases, and visualization and analytics tools used for realizing the architectures of big data solutions. Its problem-solution approach helps in selecting the right architecture to solve the problem at hand. In the process of reading through these problems, you will learn harness the power of new big data opportunities which various enterprises use to attain real-time profits. Big Data Application Architecture Pattern Recipes answers one of the most critical questions of this time 'how do you select the best end-to-end architecture to solve your big data problem?'. The book deals with various mission critical problems encountered by solution architects, consultants, and software architects while dealing with the myriad options available for implementing a typical solution, trying to extract insight from huge volumes of data in real–time and across multiple relational and non-relational data types for clients from industries like retail, telecommunication, banking, and insurance. The patterns in this book provide the strong architectural foundation required to launch your next big data application. The architectures for realizing these opportunities are based on relatively less expensive and heterogeneous infrastructures compared to the traditional monolithic and hugely expensive options that exist currently. This book describes and evaluates the benefits of heterogeneity which brings with it multiple options of solving the same problem, evaluation of trade-offs and validation of 'fitness-for-purpose' of the solution.

Building Big Data and Analytics Solutions in the Cloud

Author: Wei-Dong Zhu
Publisher: IBM Redbooks
ISBN: 9780738453996
Release Date: 2014-12-08
Genre: Computers

Big data is currently one of the most critical emerging technologies. Organizations around the world are looking to exploit the explosive growth of data to unlock previously hidden insights in the hope of creating new revenue streams, gaining operational efficiencies, and obtaining greater understanding of customer needs. It is important to think of big data and analytics together. Big data is the term used to describe the recent explosion of different types of data from disparate sources. Analytics is about examining data to derive interesting and relevant trends and patterns, which can be used to inform decisions, optimize processes, and even drive new business models. With today's deluge of data comes the problems of processing that data, obtaining the correct skills to manage and analyze that data, and establishing rules to govern the data's use and distribution. The big data technology stack is ever growing and sometimes confusing, even more so when we add the complexities of setting up big data environments with large up-front investments. Cloud computing seems to be a perfect vehicle for hosting big data workloads. However, working on big data in the cloud brings its own challenge of reconciling two contradictory design principles. Cloud computing is based on the concepts of consolidation and resource pooling, but big data systems (such as Hadoop) are built on the shared nothing principle, where each node is independent and self-sufficient. A solution architecture that can allow these mutually exclusive principles to coexist is required to truly exploit the elasticity and ease-of-use of cloud computing for big data environments. This IBM® RedpaperTM publication is aimed at chief architects, line-of-business executives, and CIOs to provide an understanding of the cloud-related challenges they face and give prescriptive guidance for how to realize the benefits of big data solutions quickly and cost-effectively.

Google Analytics Breakthrough

Author: Feras Alhlou
Publisher: John Wiley & Sons
ISBN: 9781119144014
Release Date: 2016-09-06
Genre: Business & Economics

A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne – and a foreword by Avinash Kaushik – enhance the learning experience and empower you to drive consistent, real-world improvement through analytics.

Data Science on the Google Cloud Platform

Author: Valliappa Lakshmanan
Publisher: "O'Reilly Media, Inc."
ISBN: 9781491974513
Release Date: 2017-12-12
Genre: Computers

Learn how easy it is to apply sophisticated statistical and machine learning methods to real-world problems when you build on top of the Google Cloud Platform (GCP). This hands-on guide shows developers entering the data science field how to implement an end-to-end data pipeline, using statistical and machine learning methods and tools on GCP. Through the course of the book, you’ll work through a sample business decision by employing a variety of data science approaches. Follow along by implementing these statistical and machine learning solutions in your own project on GCP, and discover how this platform provides a transformative and more collaborative way of doing data science. You’ll learn how to: Automate and schedule data ingest, using an App Engine application Create and populate a dashboard in Google Data Studio Build a real-time analysis pipeline to carry out streaming analytics Conduct interactive data exploration with Google BigQuery Create a Bayesian model on a Cloud Dataproc cluster Build a logistic regression machine-learning model with Spark Compute time-aggregate features with a Cloud Dataflow pipeline Create a high-performing prediction model with TensorFlow Use your deployed model as a microservice you can access from both batch and real-time pipelines

Google Analytics e Google Tag Manager para Desenvolvedores

Author: Jonathan Weber
Publisher: Novatec Editora
ISBN: 9788575225028
Release Date: 2016-05-05
Genre: Business & Economics

Quer você seja um profissional de marketing com habilidades de desenvolvimento ou um analista/desenvolvedor web pleno, este livro mostra como implementar o Google Analytics usando o Google Tag Manager para alavancar seu trabalho de web analytics. Quer você esteja começando do zero em um novo site, quer esteja fazendo a reengenharia ou aprimorando uma conta do Google Analytics que você herdou, este livro fornece as ferramentas de que você precisa. Há uma razão para tantas organizações usarem o Google Analytics. A coleta efetiva de dados de web analytics por meio do Google Analytics pode reduzir os custos de aquisição de clientes, converter visitantes em clientes, fornecer feedback valioso sobre novas iniciativas de produtos e oferecer ideias que vão fazer crescer sua base de clientes. Então, como o Google Tag Manager se enquadra nisso? Com uma lista crescente de recursos e a rápida adoção em todos os setores, o Google Tag Manager permite a colaboração sem precedentes entre marketing e equipes técnicas, atualizações relâmpago de seu site e a padronização das tags mais comuns para os esforços internos da empresa em rastreamento e marketing. Este livro mostra que, para conseguir os dados ricos que você está realmente buscando a fim de melhor atender às necessidades dos seus usuários, você precisa das ferramentas que o Google Tag Manager fornece para uma implementação profissional de um sistema de medição do Google Analytics em seu site. Escrito pelo “evangelista de dados” e especialista em Google Analytics Jonathan Weber e a equipe da LunaMetrics, este livro oferece conhecimento fundamental, uma coleção de receitas práticas do Google Tag Manager, as melhores práticas comprovadas e dicas de solução de problemas para colocar sua implementação em excelentes condições. Este livro aborda, entre outros assuntos: • Como implementar o Google Analytics via Google Tag Manager • Como personalizar o Google Analytics para sua situação específica • Como usar o Google Tag Manager para rastrear e analisar as interações em vários dispositivos e pontos de contato • Como extrair dados do Google Analytics e usar o Google BigQuery para analisar questões de grandes volumes de dados (Big Data)

Pro Spark Streaming

Author: Zubair Nabi
Publisher: Apress
ISBN: 9781484214794
Release Date: 2016-06-13
Genre: Computers

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from a specific industry and uses publicly available datasets from that domain to unravel the intricacies of production-grade design and implementation. The domains covered in Pro Spark Streaming include social media, the sharing economy, finance, online advertising, telecommunication, and IoT. In the last few years, Spark has become synonymous with big data processing. DStreams enhance the underlying Spark processing engine to support streaming analysis with a novel micro-batch processing model. Pro Spark Streaming by Zubair Nabi will enable you to become a specialist of latency sensitive applications by leveraging the key features of DStreams, micro-batch processing, and functional programming. To this end, the book includes ready-to-deploy examples and actual code. Pro Spark Streaming will act as the bible of Spark Streaming. What You'll Learn Discover Spark Streaming application development and best practices Work with the low-level details of discretized streams Optimize production-grade deployments of Spark Streaming via configuration recipes and instrumentation using Graphite, collectd, and Nagios Ingest data from disparate sources including MQTT, Flume, Kafka, Twitter, and a custom HTTP receiver Integrate and couple with HBase, Cassandra, and Redis Take advantage of design patterns for side-effects and maintaining state across the Spark Streaming micro-batch model Implement real-time and scalable ETL using data frames, SparkSQL, Hive, and SparkR Use streaming machine learning, predictive analytics, and recommendations Mesh batch processing with stream processing via the Lambda architecture Who This Book Is For Data scientists, big data experts, BI analysts, and data architects.

Machine Learning with Spark

Author: Rajdeep Dua
Publisher: Packt Publishing Ltd
ISBN: 9781785886423
Release Date: 2017-04-28
Genre: Computers

Create scalable machine learning applications to power a modern data-driven business using Spark 2.x About This Book Get to the grips with the latest version of Apache Spark Utilize Spark's machine learning library to implement predictive analytics Leverage Spark's powerful tools to load, analyze, clean, and transform your data Who This Book Is For If you have a basic knowledge of machine learning and want to implement various machine-learning concepts in the context of Spark ML, this book is for you. You should be well versed with the Scala and Python languages. What You Will Learn Get hands-on with the latest version of Spark ML Create your first Spark program with Scala and Python Set up and configure a development environment for Spark on your own computer, as well as on Amazon EC2 Access public machine learning datasets and use Spark to load, process, clean, and transform data Use Spark's machine learning library to implement programs by utilizing well-known machine learning models Deal with large-scale text data, including feature extraction and using text data as input to your machine learning models Write Spark functions to evaluate the performance of your machine learning models In Detail This book will teach you about popular machine learning algorithms and their implementation. You will learn how various machine learning concepts are implemented in the context of Spark ML. You will start by installing Spark in a single and multinode cluster. Next you'll see how to execute Scala and Python based programs for Spark ML. Then we will take a few datasets and go deeper into clustering, classification, and regression. Toward the end, we will also cover text processing using Spark ML. Once you have learned the concepts, they can be applied to implement algorithms in either green-field implementations or to migrate existing systems to this new platform. You can migrate from Mahout or Scikit to use Spark ML. By the end of this book, you will acquire the skills to leverage Spark's features to create your own scalable machine learning applications and power a modern data-driven business. Style and approach This practical tutorial with real-world use cases enables you to develop your own machine learning systems with Spark. The examples will help you combine various techniques and models into an intelligent machine learning system.

Author: Michael Manoochehri
Publisher: マイナビ出版
ISBN: 9784839953126
Release Date: 2014-11-22
Genre: Technology & Engineering

「ビッグデータ技術のいま」を掴む。ビッグデータの分析システムを構築するためのツールやテクニック、ポイントについて、Google Cloud Platformチームに所属したデータハッカーである著者が実践的にアドバイスします。まずビッグデータ・システムを成功させるためのガイドラインと、NoSQLや分散コンピューティング、CAP定理の基礎知識を解説します。そしてHadoopやHiveを使った大規模な分析や、BigQueryを使ったリアルタイム分析の基礎にも触れます。MapReduceパイプラインやPig、Cascading、Mahoutを使った機械学習といった、より高度なトピックについてもカバーしていますし、最終的にはPythonとRを組み合わせたビッグデータを処理するツールチェーンの構築について解説します。またそれぞれの解説と共にツール類を理解するのに役立つサンプルも収めました。ビッグデータの主要な課題に対して複数のテクノロジーを効率的に組み合わせ、コストを低く抑えるための最良の選択肢について伝授していきます。≪CONTENTS≫第1部:ビッグデータ時代の方向性/第2部:大量データの収集と共有/第3部:手にしたデータを分析する/第4部:データパイプラインを構築する/第5部:大量データにおける機械学習/第6部:大量データの統計分析/第7部:データ分析技術のこれから