Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more. The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it: Search Google over IM with a Google Talk bot Build a customized Google Map and add it to your own web site Cover your searching tracks and take back your browsing privacy Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice Keep tabs on blogs in new, useful ways Turn Gmail into an external hard drive for Windows, Mac, or Linux Beef up your web pages with search, ads, news feeds, and more Program Google with the Google API and language of your choice For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!
There is considerably more skill in the IT and security communities than is reflected in the jobs people are able to attain. Most people's limiting factor in their ability to get better jobs is not technical skills or even the soft skills necessary to do well in a new job. It is that getting a job is a completely different skill set and one that most people only practice every few years. Job Reconnaissance: Using Hacking Skills to Win the Job Hunt Game explains the job hunting process, why the most commonly followed models fail and how to better approach the search. It covers the entire job hunt process from when to decide to leave your current job, research new possible job opportunities, targeting your new boss, controlling the job interview process and negotiating your new compensation and the departure from your current job. This is not a complete all-in-one job-hunting book. This book assumes that the reader is reasonably competent and has already heard most of the "standard" advice, but is having difficulty putting the advice into practice. The goal is to fill in the gaps of the other books and to help the readers use their technical skills to their advantage in a different context. The emphasis in Job Reconnaissance is for infosec and IT job seekers to leverage the same skills they use in penetration testing and recon toward job-hunting success. These skills include targeting, reconnaissance and profiling combined with a technical look at skills other career search books commonly miss. Covers the entire job hunt process from when to decide to leave your current job to the departure of your current job Suggests how to research new possible job opportunities Shows how to target your new boss, controlling the job interview process and negotiating your new compensation
Directed to librarians and others teaching information literacy, offers various approaches to teaching such concepts as selecting a topic and thesis, finding the best search strategy, and evaluating the credibility of a source.
Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
Release Date: 2009-11-16
Genre: Business & Economics
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign's performance
Author: Chris Butler
Publisher: John Wiley & Sons
Release Date: 2007
Genre: Business & Economics
Technology professionals seeking higher-paying security jobs need to know security fundamentals to land the job-and this book will help Divided into two parts: how to get the job and a security crash course to prepare for the job interview Security is one of today's fastest growing IT specialties, and this book will appeal to technology professionals looking to segue to a security-focused position Discusses creating a resume, dealing with headhunters, interviewing, making a data stream flow, classifying security threats, building a lab, building a hacker's toolkit, and documenting work The number of information security jobs is growing at an estimated rate of 14 percent a year, and is expected to reach 2.1 million jobs by 2008
You're smart. This book can make you smarter.Mind Performance Hacks provides real-life tips and tools for overclocking your brain and becoming a better thinker. In the increasingly frenetic pace of today's information economy, managing your life requires hacking your brain. With this book, you'll cut through the clutter and tune up your brain intentionally, safely, and productively.Grounded in current research and theory, but offering practical solutions you can apply immediately, Mind Performance Hacks is filled with life hacks that teach you to: Use mnemonic tricks to remember numbers, names, dates, and other flotsam you need to recall Put down your calculator and perform complex math in your head, with your fingers, or on the back of a napkin Spark your creativity with innovative brainstorming methods Use effective systems to capture new ideas before they get away Communicate in creative new ways-even using artificial languages Make better decisions by foreseeing problems and finding surprising solutions Improve your mental fitness with cool tricks and games While the hugely successful Mind Hacks showed you how your brain works, Mind Performance Hacks shows you how to make it work better.
Shows readers how to create PDF documents that are far more powerful than simple representations of paper pages, helps them get around common PDF issues, and introduces them to tools that will allow them to manage content in PDF, navigating it and reusing it as necessary. Original. (Intermediate).
Bigger in size, longer in length, broader in scope, and even more useful than our original Mac OS X Hacks, the new Big Book of Apple Hacks offers a grab bag of tips, tricks and hacks to get the most out of Mac OS X Leopard, as well as the new line of iPods, iPhone, and Apple TV. With 125 entirely new hacks presented in step-by-step fashion, this practical book is for serious Apple computer and gadget users who really want to take control of these systems. Many of the hacks take you under the hood and show you how to tweak system preferences, alter or add keyboard shortcuts, mount drives and devices, and generally do things with your operating system and gadgets that Apple doesn't expect you to do. The Big Book of Apple Hacks gives you: Hacks for both Mac OS X Leopard and Tiger, their related applications, and the hardware they run on or connect to Expanded tutorials and lots of background material, including informative sidebars "Quick Hacks" for tweaking system and gadget settings in minutes Full-blown hacks for adjusting Mac OS X applications such as Mail, Safari, iCal, Front Row, or the iLife suite Plenty of hacks and tips for the Mac mini, the MacBook laptops, and new Intel desktops Tricks for running Windows on the Mac, under emulation in Parallels or as a standalone OS with Bootcamp The Big Book of Apple Hacks is not only perfect for Mac fans and power users, but also for recent -- and aspiring -- "switchers" new to the Apple experience. Hacks are arranged by topic for quick and easy lookup, and each one stands on its own so you can jump around and tweak whatever system or gadget strikes your fancy. Pick up this book and take control of Mac OS X and your favorite Apple gadget today!
If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely.But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service.The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers.With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers' checkout process Effortlessly integrate PayPal's shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.
Want to take real control of your Mac? The hacks in this book help you dig below the surface to tweak system preferences, mount drives and devices, and generally do things with your system that Apple doesn’t expect you to do. With a little effort, you can make your Mac and its applications perform exactly the way you want them to. There are more than 50 hacks in this book that show you how to fine-tune the interface, work with multimedia, set up your network, boost security, and perform a few tricks with Unix. Go beyond Preferences: change the way OS X Mountain Lion behaves Customize your experience by taming browsers and making apps full screen Get information delivered right to your desktop, and automate mundane tasks Use the command line and install various Unix apps to unlock your Mac’s Unix power Increase security, monitor network traffic, and remain anonymous Play Wii games and host a Minecraft server on your Mac Modify your WiFi, move iTunes, and record TV shows Turn your MacBook into a tablet and give it a custom dye job