Guerrilla Marketing 4th edition

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0547347669
Release Date: 2007-05-22
Genre: Business & Economics

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Piatkus Books
ISBN: 0749928115
Release Date: 2007
Genre: Business resource

First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

Guerrilla Marketing for Free

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0547347154
Release Date: 2003-09-04
Genre: Business & Economics

The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. * Hold a giveaway contest. You'll attract customers and acquire names for your mailing list. * Give free talks, consultations, and demonstrations. You'll establish yourself as an expert and publicize your business at the same time. * Post on websites, bulletin boards, and other online communities. They offer countless opportunities for spreading your business message. * Feed your clients. Sending cookies or offering free refreshments in your store can set you apart from the competition. Levinson offers dozens of other tips -- some straightforward, many surprising -- in a unique, indispensable guide that proves you don't have to pay top dollar to improve your bottom line.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Mariner Books
ISBN: 0395906253
Release Date: 1998
Genre: Business & Economics

Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management

Guerrilla Marketing Excellence

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395608449
Release Date: 1993-01
Genre: Business & Economics

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking

Guerrilla Marketing for Consultants

Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 9781118040072
Release Date: 2011-01-06
Genre: Business & Economics

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Guerrilla Marketing Attack

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395502209
Release Date: 1989
Genre: Business & Economics

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Trafford on Demand Pub
ISBN: 9781425180829
Release Date: 2008-09
Genre: Business & Economics

How are you going to double, triple, or quadruple your sales in the next 90 days and expand your business exponentially? The secret is with joint venture partnerships. Whether it sounds daunting or oversimplified, the plain truth is, it works. You can take your business to the next level with the power of joint ventures. And when you combine joint ventures with the speed of the internet, your business can expand exponentially. Inside Guerrilla Marketing Breakthrough Strategies, you’ll discover: -how to prepare yourself for a successful joint venture -where to find the best joint venture partners -what to say to clinch the deal -where to spend the bulk of your time to ensure rapid success -how to turn one-time joint venture deals into long term strategic alliances and much, much more!

Guerrilla Marketing in 30 Days Workbook

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 9781613080474
Release Date: 2006-12-01
Genre: Business & Economics

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781613082690
Release Date: 2014-06-16
Genre: Business & Economics

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Guerrilla Marketing Weapons

Author: Jay Conrad Levinson
Publisher: Plume Books
ISBN: UVA:X001847727
Release Date: 1990
Genre: Business & Economics

Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

Guerrilla Marketing to Heal the World

Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 9781630476595
Release Date: 2016-03-15
Genre: Business & Economics

Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share

Guerrilla Marketing for the New Millennium

Author: Jay Conrad Levinson
Publisher: Morgan James Pub
ISBN: 1933596074
Release Date: 2005
Genre: Business & Economics

The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."