Guerrilla Marketing 4th edition

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0547347669
Release Date: 2007-05-22
Genre: Business & Economics

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0618785914
Release Date: 2007
Genre: Business & Economics

Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.

Guerrilla Marketing Excellence

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395608449
Release Date: 1993-01
Genre: Business & Economics

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Mariner Books
ISBN: 0395906253
Release Date: 1998
Genre: Business & Economics

Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management

Guerrilla Marketing Attack

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395502209
Release Date: 1989
Genre: Business & Economics

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Guerrilla Marketing for Writers

Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 9781600377594
Release Date: 2010-01-01
Genre: Reference

Because the battle begins before a book even hits the selves, an author needs every weapon to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details 100 “Classified secrets” that will help autho

Guerrilla Marketing for Consultants

Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 9781118040072
Release Date: 2011-01-06
Genre: Business & Economics

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Guerrilla Marketing Weapons

Author: Jay Conrad Levinson
Publisher: Plume Books
ISBN: UVA:X001847727
Release Date: 1990
Genre: Business & Economics

Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

The Guerrilla Marketing Handbook

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395700132
Release Date: 1994
Genre: Business & Economics

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781613082690
Release Date: 2014-06-16
Genre: Business & Economics

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

More Guerrilla Marketing Research

Author: Robert J. Kaden
Publisher: Kogan Page Publishers
ISBN: 9780749458461
Release Date: 2009-09-03
Genre: Business & Economics

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Guerrilla Marketing in 30 Days Workbook

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 9781613080474
Release Date: 2006-12-01
Genre: Business & Economics

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Guerrilla Marketing to Heal the World

Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 9781630476595
Release Date: 2016-03-15
Genre: Business & Economics

Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share