Guerrilla Marketing 4th edition

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0547347669
Release Date: 2007-05-22
Genre: Business & Economics

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0618785914
Release Date: 2007
Genre: Business & Economics

Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.

Guerrilla Marketing Attack

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395502209
Release Date: 1989
Genre: Business & Economics

This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Mariner Books
ISBN: 0395906253
Release Date: 1998
Genre: Business & Economics

Identifies the fastest growing markets, and discusses recession strategies, modern consumers, targeted prospects, technology, and management

Guerrilla Marketing for the Home based Business

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395742838
Release Date: 1995
Genre: Business & Economics

Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service

Guerrilla Marketing in 30 Days

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 9781613082690
Release Date: 2014-06-16
Genre: Business & Economics

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Bigwig Briefs

Author: Jay Conrad Levinson
Publisher:
ISBN: OCLC:83059877
Release Date: 2003
Genre: Advertising


Guerrilla Marketing for Consultants

Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 9781118040072
Release Date: 2011-01-06
Genre: Business & Economics

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Guerrilla Marketing Excellence

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395608449
Release Date: 1993-01
Genre: Business & Economics

Offers practical guidelines for improving marketing style, and discusses the importance of persistence, precision, problem solving, research, timing, persuasion, and networking

Guerrilla Marketing Weapons

Author: Jay Conrad Levinson
Publisher: Plume Books
ISBN: UVA:X001847727
Release Date: 1990
Genre: Business & Economics

Identifies one hundred marketing "weapons" that minimize expenses and maximize profits for retailers, manufacturers, and the service industry

Guerrilla Marketing in 30 Days Workbook

Author: Jay Levinson
Publisher: Entrepreneur Press
ISBN: 9781613080474
Release Date: 2006-12-01
Genre: Business & Economics

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Guerrilla Marketing

Author: Jay Conrad Levinson
Publisher: Piatkus Books
ISBN: 0749940808
Release Date: 2013-06-06
Genre: Advertising

First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand and gain market share. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In GUERRILLA MARKETING Jay Levinson's take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and being a manager in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

The Guerrilla Marketing Handbook

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 0395700132
Release Date: 1994
Genre: Business & Economics

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.