The third edition of Lyn Richards' best-selling book is the perfect introduction to qualitative research for students and practitioners. Recognizing that for many new researchers dealing with data is the main point of departure, this book helps them to acquire an understanding of the skills and methodological issues that are central to qualitative research. Lyn Richards provides practical guidance on how to handle, reflect on and make sense of rich data, while at the same time showing how a consideration of methods and their philosophical underpinnings informs how we should best handle our data. Detailed sections cover: the processes of making, meeting, sorting, coding, documenting and exploring qualitative data; how to see a study as a whole and write it, and making and justifying claims. Each chapter smoothly integrates software use with discussion of the main challenges that software users are likely to encounter. Novice researchers who use this book will be able to achieve valid and useful outcomes from qualitative analysis, and ensure they do justice to their data. The new edition features: - A fully updated website with expanded examples of ‘Methods in Practice’ showing students and practitioners what qualitative data analysis looks like in real life; researchers reflect back on their project and what they might have done differently. - New critical discussion on the companion website of the contributions of qualitative software and relevance of current software to project tasks. Researchers using different qualitative software packages report how they were used and where there limits were met. - Extended coverage within the text of key topics in qualitative research including ethics, reflexivity, and the relationship between research questions and methodological choices. With examples from a wide range of social science disciplines including Education, Media, Sociology, Psychology and Health, this book is the perfect companion for all those starting out qualitative research.
Author: Monique M. Hennink
Publisher: Cambridge University Press
Release Date: 2007-10-25
Genre: Social Science
A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.
This highly practical book introduces the whole range of grounded theory approaches, providing a comprehensive description of the strategies and techniques employed in this methodology. Unlike most existing books in this area, it is not written from a particular philosophical standpoint, and is the ideal first introduction for any student or researcher looking to use grounded theory in their analysis for the first time. Birks and Mills’ accessible and highly-readable text is driven by practical case examples throughout to help the reader get to grips with the process of doing grounded theory analysis for themselves. The book deploys a variety of educational activities to guide readers through both the principles and the application of grounded theory, making this an ideal starter text for those new to the approach. This updated second edition: guides the reader through each step of the grounded theory process clearly explains how to memo effectively, using examples includes a chapter which explains the difference between data generation and collection features information on how to use digital resources to manage data discusses the philosophy and ethics of grounded theory within the qualitative paradigm. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
79 Autoren geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und Dateninterpretation. Anhand von Beispielen wird die Leistungsfähigkeit und Vielfältigkeit der Anwendungsmöglichkeiten der qualitativen Methodik bei der Analyse von Fragestellungen aus der Konsumforschung und dem Marketingmanagement demonstriert.
Author: David Silverman
Release Date: 2006-08-22
Genre: Social Science
In this exciting and major updating of one the most important textbooks for beginning qualitative researchers, David Silverman seeks to match the typical chronology of experience faced by the student-reader. Earlier editions of Interpreting Qualitative Data largely sought to provide material for students to answer exam questions, yet the undergraduate encounter with methods training is increasingly assessed by students doing their own research project. In this context, the objective of the Third Edition is to offer undergraduates the kind of hands-on training in qualitative research required to guide them through the process.
Author: Jonathan A Smith
Release Date: 2007-12-18
Genre: Social Science
Covering all the main qualitative approaches now used in psychology - the Second Edition offers readers a step-by-step guide to carrying out research using each particular method with plenty of pedagogical advice. All chapters are written by international experts - many of them key figures in either the inception or development of their chosen method. Key features of the Second Edition include: - updated and extended chapters - examples of good research studies using each approach - text boxes and further readings
Author: David Silverman
Release Date: 2005
Genre: Social Science
David Silverman's seminal Doing Qualitative Research can justifiably claim to be `the supervisor in your pocket' for all PhD and Masters students embarking on their own qualitative research project. This hugely popular textbook has been fully revised and updated and is one of the few books available that can claim to be essential reading for anyone planning their own research project. Written in a lively, accessible style, this step-by-step guide provides answers to all the questions students ask when beginning their first research project. Silverman demonstrates how to learn the craft of qualitative research by applying knowledge about different methods to actual data. He provides practical advice on key issues, such as: defining `originality' and narrowing down a topic; keeping a research diary and writing a research report; and presenting research to different audiences. Features of Doing Qualitative Research: Second Edition include: - six new chapters - case studies of students' own experiential accounts of doing research - essential guidance on practical issues such as working with your supervisor or writing up your research - end-of-chapter 'researcher's checklists' - a range of examples from across the full range of social science disciplines, including sociology, education, health studies and business studies - the latest discussions of CAQDAS and E-research - an all new and extended methods glossary Doing Qualitative Research: Second Edition retains Silverman's uniquely accessible, hands-on style, walking the student through every aspect of the process of actually doing a qualitative research project. Packed with case studies and examples of students' experiences, the book has many features to aid study, including overviews, summaries of key skills and a glossary of terms. Each stage in the research process is grounded in worked examples based on the experiences of real students, with exercises designed both to test readers' knowledge and to encourage the development of practical skills.
`Grounded theory is a highly influential way of working with qualitative data and Kathy Charmaz is a major player, both innovative and fluent. This book is a model student text: lively, carefully argued and full of vivid illustrations. Beginning students and professional researchers will find it to be required reading' - David Silverman, Professor Emeritus, Sociology Department, Goldsmiths College and Visiting Professor, Management Department, King's College, University of London Kathy Charmaz is one of the world's leading theorists and exponents of grounded theory. In this important and essential new textbook, she introduces the reader to the craft of using grounded theory in social research, and provides a clear, step-by-step guide for those new to the field. Using worked examples throughout, this book also maps out an alternative vision of grounded theory to that put forward by its founding thinkers, Glaser and Strauss. To Charmaz, grounded theory must move on from its positivist origins and must incorporate many of the methods and questions posed by constructivists over the past twenty years to become a more nuanced and reflexive practice. Essential reading for students, new researchers and seasoned social scientists alike, this book is one of those rare things, a textbook that is both accessible to those new to the field but also one that has important things to say about the nature of social enquiry itself.
This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field. Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report
Author: Johnny Saldana
Release Date: 2012-11-19
Genre: Social Science
An in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 32 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes.
Are you struggling to get to grips with qualitative data analysis? Do you need help getting started using ATLAS.ti? Do you find software manuals difficult to relate to? Written by a leading expert on ATLAS.ti, this book will guide you step-by-step through using the software to support your research project. In this updated second edition, you will find clear, practical advice on preparing your data, setting up a new project in ATLAS.ti, developing a coding system, asking questions, finding answers and preparing your results. The new edition features: methodological as well as technical advice numerous practical exercises and examples screenshots showing you each stage of analysis in version 7 of ATLAS.ti increased coverage of transcription new sections on analysing video and multimedia data a companion website with online tutorials and data sets. Susanne Friese teaches qualitative methods at the University of Hanover and at various PhD schools, provides training and consultancy for ATLAS.ti at the intersection between developers and users. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Lecturers/instructors only - request a free digital inspection copy here This straightforward, jargon-free book provides an invaluable introduction to planning and conducting qualitative data analysis with NVivo. Written by leading authorities, with over 40 years combined experience in computer-assisted analysis of qualitative and mixed-mode data, the new edition of this best selling textbook is an ideal mix of practical instruction, methodology and real world examples. Practical, clear and focused the book effectively shows how NVivo software can accommodate and assist analysis across a wide range of research questions, data types, perspectives and methodologies. It sets out: The power and flexibility of the NVivo software How best to use NVivo at each stage in your research project Examples from the authors' own research and the sample data that accompanies the software, supplemented with vignettes drawn from across the social sciences Annotated screen shots A website with links to data, sample projects, supplementary/updated instructions, and SAGE journal content This second edition contains new chapters on handling a literature review, visualizing data, working in mixed methods and social media datasets, and approaching NVivo as a team. An insightful step-by-step guide to the messy reality of doing computer-assisted analysis, this successful book is essential reading for anyone considering using NVivo software. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Instructors - Electronic inspection copies are available or contact your local sales representative for an inspection copy of the print version. Analysing Qualitative Data in Psychology is a clear, step-by–step guide linking theory with practice, that offers a unique combination of perspectives on five qualitative approaches: grounded theory, interpretative phenomenological analysis, discourse analysis, narrative analysis and thematic analysis that can be applied to a common data set. This text provides practical advice and guidance from experts as well as a comparison of the different methods, which will help students decide the approach that’s right for them and their research project. The second edition of this text: Introduces a fifth, additional qualitative approach, Thematic Analysis Explores the ethical challenges of qualitative work Takes a look at mixed methods and pluralist research Includes worked-out examples of qualitative analyses and brand new tools for learning, including ‘road maps’ for qualitative analysis Analysing Qualitative Data in Psychology, Second Edition is the perfect text for psychology students engaged in qualitative research or studying research methods, at either undergraduate or postgraduate level.
This Second Edition of Uwe Flick's bestselling textbook retains all of the student-friendly elements and carefully structured and thought-through qualities of the first edition, but with much more besides. As a consequence, this book should preserve its status as the essential introductory text for all students of qualitative research.
Why use qualitative methods? What kinds of questions can qualitative methods help you answer? How do you actually do rigorous and reflective qualitative research in the real world? Written by a team of leading researchers associated with NatCen Social Research (the National Centre for Social Research) this textbook leads students and researchers through the entire process of qualitative research from beginning to end - moving through design, sampling, data collection, analysis and reporting. In this fully revised second edition you will find: A practical account of how to carry out qualitative research which recognises a range of current approaches and applications A brand new chapter on ethics A brand new chapter on observational research Updated advice on using software when analysing your qualitative data New case studies which illustrate issues you may encounter and how problems have been tackled by other researchers. This book is an ideal guide for students, practitioners and researchers faced with the challenges of doing qualitative research in both applied and academic settings in messy real-life contexts.