Hey Whipple Squeeze This

Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 9781119164005
Release Date: 2016-02-01
Genre: Business & Economics

Revised edition of the author's Hey Whipple squeeze this!, 2012.

Creative Strategy and the Business of Design

Author: Douglas Davis
Publisher: Simon and Schuster
ISBN: 9781440341618
Release Date: 2016-06-14
Genre: Design

The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

Cutting Edge Advertising

Author: Jim Aitchison
Publisher: FT Press
ISBN: 9780133412338
Release Date: 2012-12-11
Genre: Business & Economics

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

The Practical Pocket Guide to Account Planning

Author: Chris Kocek
Publisher: BookBaby
ISBN: 9780989284929
Release Date: 2013-08-15
Genre: Business & Economics

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: - The difference between most Account Planning job descriptions and day-to-day realities - Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research - Techniques for writing better briefs and ideas for how to lead more engaging briefings - How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

Ogilvy on Advertising

Author: David Ogilvy
Publisher: Vintage
ISBN: 9780804170055
Release Date: 2013-09-11
Genre: Social Science

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

The Advertising Concept Book First

Author: Pete Barry
Publisher: Thames & Hudson
ISBN: 050051898X
Release Date: 2016-08-01
Genre:

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

Thirty Rooms To Hide In Insanity Addiction and Rock n Roll in the Shadow of the Mayo Clinic

Author: Luke Sullivan
Publisher: Luke Sullivan
ISBN: 9780615481500
Release Date: 2011-05-18
Genre: Biography & Autobiography

"'The Shining' . . . but funnier." That's how the author describes his memoir Thirty Rooms To Hide In: Insanity, Addiction, and Rock 'n' Roll in the Shadow of the Mayo Clinic. It's the story of six boys growing up in a great dark house in Minnesota, as the father - a respected surgeon - goes slowly insane. With winters raging outside and the father raging within, it is their mother's protection that allows the boys to have a wildly fun, thoroughly dysfunctional time growing up. With dark humor as the coin of their realm, and the Beatles as true north on their compass of Cool, the band of brothers make movies, start a rock & roll group, and wise-crack their way though a grim landscape of their father's insanity, Eisenhower's Cold War, fallout shelters, and JFK's assassination.

Hegarty on Advertising New Edition

Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 9780500773987
Release Date: 2017-12-05
Genre: Business & Economics

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.

Ogilvy on Advertising in the Digital Age

Author: Miles Young
Publisher: Bloomsbury Publishing USA
ISBN: 9781635571479
Release Date: 2018-01-16
Genre: Design

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

Advertising Campaign Strategy A Guide to Marketing Communication Plans

Author: Donald Parente
Publisher: Cengage Learning
ISBN: 9781305445123
Release Date: 2014-07-23
Genre: Business & Economics

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Copy Book

Author:
Publisher: Rotovision
ISBN: 2880465931
Release Date: 2000
Genre: Business & Economics

Now in its seventh reprint, this volume selects the world's best copywriters and asks them to explain how they work. Ranging from the serious to the seemingly glib and flippant, it features wisdom, hints and tips for the advertising industry.

Truth Lies and Advertising

Author: Steel
Publisher: Academic Internet Pub Incorporated
ISBN: 1428809996
Release Date: 2006-10
Genre: Business & Economics

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780471189626 .