How to Win Friends and Influence People in the Digital Age

Author: Dale Carnegie & Associates
Publisher: Simon and Schuster
ISBN: 9781451612592
Release Date: 2012-12-25
Genre: Business & Economics

A 75th anniversary adaptation of the original landmark best-seller explains how to apply Carnegie's advice to a world driven by electronic communication devices, sharing advice on topics ranging from e-mail etiquette to cyber bullying. Reprint.

How to Win Friends and Influence People in the Digital Age

Author: Dale Carnegie Training (Firm)
Publisher: Simon & Schuster
ISBN: 0857207288
Release Date: 2011
Genre: Influence (Psychology)

Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The advent of social networking sites, the dominance of email, and the ways in which the Internet has supplanted face-to-face interactions have made Carnegie's precepts all the more immediate and vital. Brent Cole, working in tandem with Dale Carnegie & Associates, Inc., has reimagined the original book for the digital age, updating and reframing Carnegie's insights about communication, self expression, and leadership.

How to Win Friends and Influence People in the Digital Age

Author: Dale Carnegie Training
Publisher: Simon and Schuster
ISBN: 9780857207296
Release Date: 2011-09-29
Genre: Business & Economics

Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The advent of social networking sites, the dominance of email, and the ways in which the Internet has supplanted face-to-face interactions have made Carnegie's precepts all the more immediate and vital. Brent Cole, working in tandem with Dale Carnegie & Associates, Inc., has reimagined the original book for the digital age, updating and reframing Carnegie's insights about communication, self-expression, and leadership.

How to Win Friends and Influence People

Author: Dale Carnegie
Publisher:
ISBN:
Release Date: 1940
Genre: Psychology, Applied

This fascinating book deals with what is probably the greatest personal problem in the world today: worry. It is a practical, concrete, easy-to-read and inspiring handbook on conquering worry. This book may easily double or even triple the happiness you have.

How to Win Friends and Influence People

Author: Dale Carnegie
Publisher:
ISBN:
Release Date: 1940
Genre: Psychology, Applied

This fascinating book deals with what is probably the greatest personal problem in the world today: worry. It is a practical, concrete, easy-to-read and inspiring handbook on conquering worry. This book may easily double or even triple the happiness you have.

Discourses of Disease

Author: Howard Y. F. Choy
Publisher: BRILL
ISBN: 9789004319219
Release Date: 2016-05-19
Genre: Medical

This edited volume includes studies of discourses about bodily and psychiatric illness in modern China, bringing together scholarships that reconfigure the fields of history, literature, film, psychology, anthropology, and gender studies by tracing the pathological path of China through the nineteenth and twentieth centuries into the new millennium.

Return On Influence The Revolutionary Power of Klout Social Scoring and Influence Marketing

Author: Mark Schaefer
Publisher: McGraw Hill Professional
ISBN: 9780071791106
Release Date: 2012-03-16
Genre: Business & Economics

Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence. Praise for Return on Influence: “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual “Schaefer’s book has earned its place on the shelf of anyone looking to find influencers—or become one.” —Harold Burson, founder, Burson-Marsteller “Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media—and particularly influence marketing—has become the silver bullet to solve all problems. Consider this book the marksmen’s manual.” —Rick Wion, Director of Social Media, McDonald’s “I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider’s guide to combining content strategy with network interactions to create social conversations that move markets.” —Ardath Albee, author of eMarketing Strategies for the Complex Sale “A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies.” —Randy Gage, author of Prosperity Mind

Forbes ASAP big issues

Author: Peter Jennings
Publisher: John Wiley & Sons
ISBN: UOM:39015053495225
Release Date: 2001-10-15
Genre: Business & Economics

Presents a collection of essays and observations examining the impact of digital technology on society and culture.

Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You

Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 9781260011937
Release Date: 2017-04-28
Genre: Business & Economics

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

21 Leaders for the 21st Century

Author: Alfons Trompenaars
Publisher: McGraw-Hill Companies
ISBN: 0071362940
Release Date: 2002
Genre: Business & Economics

This text brings together two strands of thinking to build a model of seven major dilemmas that leaders face in the new era of business. Using this model as a framework, the authors interviewed 21 world-renowned leaders who candidly shared their own experiences on how to manage major business dilemmas in an increasingly diverse market. 21 Leaders of the 21st Century taps into the wisdom of high-performing leaders from all over the globe, such as Michael Dell of Dell Computers (USA), Richard Branson of Virgin (England) and Karel Vuursteen of Heineken (Netherlands).

Your Network Is Your Net Worth

Author: Porter Gale
Publisher: Simon and Schuster
ISBN: 9781451688788
Release Date: 2013-06-04
Genre: Business & Economics

An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.

The Dynamics of Mass Communication

Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 0072488964
Release Date: 2001-06
Genre:

Focuses on various aspects of the media - history, organization, ownership, economics, feedback, and career - with emphasis on ethics and the critical cultural perspective. This text also features a section on the impact of the digital age in each media chapter.