Author: Ray Edwards
Publisher: Morgan James Publishing
Release Date: 2016-02-16
Genre: Business & Economics
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that’s easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy. ...And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
Author: Jerome M. Juska
Release Date: 2017-10-02
Genre: Business & Economics
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Author: Michael Joel
Release Date: 2017-09-13
Subtitle: Some of the most used methods include: email, email login, outlook mail, Microsoft outlook, webmail, my emails, mail, owa, mail online and other forms of marketing.INTRODUCTION.Email marketing's power is matched only by how incredibly misunderstood it is.Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Some of the most used methods include: email, email login, outlook mail, Microsoft outlook, webmail, my emails, mail, owa, mail online.Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up productionBOOK INSIDE EMAIL MARKETING'S POWER IS MATCHED ONLY BY HOW INCREDIBLY MISUNDERSTOOD IT IS. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. THE BOOK COVERS THE FOLLOWING Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up productionSome of the most common methods used include: email, email login, outlook mail, Microsoft outlook, webmail, my emails, mail, owa, mail online. OTHER BOOKS THAT TALK ABOUT THE SAME INCLUDE Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success Kindle Edition by Chad S. White (Author) Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series) Kindle Edition by Matthew Paulson (Author), Elisa Doucette (Editor), John McIntyre (Foreword) Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Kindle Edition by Ian Brodie (Author) Email Marketing Techniques: Email Marketing Beginner's Guide and Strategies (Making Money Online) Kindle Edition by Paul D. Kings (Author) Email Marketing: Email Marketing Beginners Guide, Email Marketing Strategies, Email Marketing Tips & Tricks Kindle Edition by Eric J Scott (Author) Email Marketing Blueprint - The Ultimate Guide to Building an Email List Asset Kindle Edition by Steve Scott (Author) Email Marketing Mastery: The Step-By-Step System for Building an Email List of Raving Fans Who Buy From You and Share Your Message Kindle Edition by Tom Corson-Knowles (Author) How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More OftenKindle Edition by Ray Edwards (Author)
Author: Ed Shane
Publisher: Gulf Professional Publishing
Release Date: 1999
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book. Written by an expert with over 20 years of consulting experience Comprehensive treatment of the sales process Equally useful to students and professionals
Are you ready to free yourself from commuter traffic, office hours and boring writing projects? Then it’s time to take your writing career into your own hands—and start your professional freelance writing business! One of the fastest and least expensive homebased businesses to start, the business of freelance writing lets you turn your writing talent into professional independence—set your own hours, choose your own projects and take charge of your income! This complete guide arms you with all you need to know to not only start your freelance writing business but to make sure it’s a success. Learn how to: • Start your business instantly and for little money • Operate your business using freelance business basics and rules • Choose your writing niche • Use your writing expertise to advertise and find clients • Increase your income by improving your writing skills and expanding your client base Start your freelance writing business today—and begin earning income tomorrow!
Struggling to find new readers? Learn how a compelling synopsis can make your book fly off the digital shelves! Do you hate writing blurbs? Do you wish there was an easier way to summarize your novel and get more sales in the process? Author and copywriter Bryan Cohen's book descriptions have hit both the Kindle Store's Top 50 and the USA Today Bestseller list. Let him show you exactly how to craft the copy you need to hook new readers. After writing hundreds of book descriptions for other authors and helping thousands with informative training, Bryan has learned what all the best book synopses have in common. Through easy-to-follow tips and helpful examples in a variety of genres, How to Write a Sizzling Synopsis gives you the tools you need to get a steady stream of online book browsers to click the Buy button every single day. In this book, you'll discover: How to simplify your plot to create a short, engaging synopsis Why using certain words can make customers fall in love with your story How to shed unnecessary subplots and make writing your blurb a joy instead of a chore The step-by-step system for writing and editing your synopsis for rhythm, momentum, and clarity Why you need a synopsis cliffhanger, and much, much more! Finally, you no longer have to take on the challenge of copywriting alone. With a more intriguing synopsis in place, all your future promotions, ads, and marketing campaigns can perform significantly better. You want more readers to buy your books, and Bryan's system is a great way to make it a reality. If you like detailed writing guides, plenty of examples, and a touch of humor, then you'll love Bryan Cohen's look behind the scenes at how he creates copy that sells. Buy How to Write a Sizzling Synopsis today to get new readers excited to buy your books!
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Author: John Schuler
Publisher: John C Schuler
Release Date: 2005-05
A Sales Handbook for Non-Sales Executives. How to dramatically improve revenue by giving all your people CREDIT* for success. *Communications, Rewards, Education, Discipline, Inclusiveness and Training.
Author: Keith M. Eades
Publisher: McGraw Hill Professional
Release Date: 2005-07-14
Genre: Business & Economics
The breakthrough process used by more than 500,000 sales professionals worldwide! The Solution Selling Fieldbook helps you integrate the plan's nuts-and-bolts techniques into your own day-to-day practices, and immediately gain access to key decision makers, diagnose buyers' business issues, and increase top-line sales. Building on the processes, principles, and management systems outlined in The New Solution Selling, this practitioner's workbook features: A complete step-by-step blueprint for sales success A trial copy of Solution Selling software A valuable Solution Selling CD-ROM that includes tools, templates, and sales letters Includes Exclusive Solution Selling Software on CD-ROM More than 120 work sheets on negotiating, opportunity assessments, implementation plans, and more Letters/e-mail templates Coaching on Solution Selling techniques Import/export capabilities Links to more Solution Selling content
Are you an entrepreneur or salesperson who needs more qualified leads? How about converting your existing leads into paying customers and clients, "much" faster?Are you a doctor, financial services, or other trade professional, who's always dreamed of having effortless, 'almost magic-like' marketing that'll have your daily planner "filled" with appointments?Do you own a jewelry store, dry cleaners, or other retail establishment you'd love to see "packed" with paying customers?Have you had it 'up to here' with clients who demand first-class service, even though they're on a Wal-Mart budget? Do you want to avoid tire-kickers who shop around for the lowest prices in town or online, and instead, only deal with ultra-rich clients who are thrilled to be working with someone of your caliber? If you answered 'Yes ' to any of these questions, or if you just want to make a LOT of money, "very" quickly, then this is the most exciting and important book you will ever read. Often compared to Eugene Schwartz 'Breakthrough Advertising, ' inside you'll discover: How Garber made $578,463 in one year with a small list of customers, without spending a dime on advertising and almost all at 90% profit. Garber shows you how to at "least" double your sales, whether you work online, offline, or both. Not by begging JV's or affiliates to promote you, but by using fresh new ideas that work in ANY business.On page 42, you'll uncover the single greatest secret weapon for making money in any business. How powerful is this secret? Quite simply, it is the best source of ongoing and predictable income, referrals and repeat business, in the world. And, it has almost "zero" downside risk.What about advertising? Are you sick and tired of running online and offline ads that never get the kind of responses you want? Is your website more like a ghost town than a bustling freeway, filled with traffic? Don't worry, Chapter 23, "How To Write A Sales Letter That Sells, " gives you the blueprint to designing compelling ads that'll have your buyers lined up and practically "begging" you to take their money. Garber walks you through the 12 proven items you MUST include in every ad or sales letter, to make them perform as reliably as a Swiss watch.As you know, there are only three ways to make more money: Raise your prices, get more customers, or increase the value of your average transaction size. In Chapter 12, you'll discover a simple strategy (which takes less than 5 minutes to implement) that gets up to 98.4% of your customers to spend more money with you, every time they buy.How to sell products and services for much higher prices and profit margins than your competition The secret to charging top-dollar is knowing how to 'position' yourself in the marketplace. And this is much easier to do than you think, as you'll see in Chapter 10, "How To Become Number One In Your Industry."Why conventional business and marketing advice is useless, because it revolves around exchanging time for money. Look, whenever you're trading time for money, your income is limited by the amount of time you're either "willing," or are physically able, to work. Garber reveals 2 simple strategies (pages 135 and 321) that leverage your time and multiply your effort, so your cash-flow is no longer tied to how long or how hard you can work. Result: a lot less work... and a lot more money. Listen, 'hoping' things get better, won't work. "Hope" is not a good business strategy. In times like this, you need to "think" smarter, not "work" harder, and this book shows you "exactly" how to do this.
Author: Charles W. Lamb
Publisher: Cengage Learning
Release Date: 2016-01-25
Genre: Business & Economics
4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Constance E. Bagley
Publisher: Harvard Business Press
Release Date: 2005-11-10
The rash of corporate scandals in recent years underscores a fact too often ignored in the business world: flouting the law holds serious consequences. Indeed, all it takes is one rogue trader, one greedy executive, or one misinformed manager to place an entire organization at risk. But respected legal expert Constance E. Bagley argues that staying out of trouble is only part of the picture when it comes to legality in business. In Winning Legally, Bagley shows how managers can proactively harness the power of the law to maximize corporate value, marshal human and financial resources, and manage risk. Through scores of classic and contemporary examples across the business landscape, this no-nonsense guide completely re-frames the relationship of law to business. Bagley explains how managers can use the law as a strategic tool to help select and work effectively with legal advisers, spot legal issues before they become problems, weigh the legal risks of specific opportunities, and more. Ultimately, the responsibility for making tough business decisions lies with managers--not with lawyers. This timely book shows how managers can combine business audacity and vision with integrity and respect for the law to build truly great and enduring firms. Constance E. Bagley is an associate professor of business administration at Harvard Business School. She was formerly a partner of Bingham McCutchen LLP and co-author of The Entrepreneur's Guide to Business Law.
Author: Marvin C. McMaster
Publisher: John Wiley & Sons
Release Date: 2010-11-29
A time-tested, systematic approach to the buying and selling of complex research instruments Searching for the best laboratory instruments and systems can be a daunting and expensive task. A poorly selected instrument can dramatically affect results produced and indirectly affect research papers, the quality of student training, and an investigator's chances for advancement. Buying and Selling Laboratory Instruments offers the valuable insights of an analytical chemist and consultant with over four decades of experience in locating instruments based upon both need and price. It helps all decision makers find the best equipment, service, and support while avoiding the brand-loyalty bias of sales representatives so you can fully meet your laboratory's requirements. The first section of the book guides buyers through the hurdles of funding, purchasing, and acquiring best-fit instruments at the least-expensive price. It explains how to find vendors that support their customers with both knowledgeable service and application support. Also offered is guidance on adapting your existing instruments to new applications, integrating new equipment, and what to do with instruments that can no longer serve in research mode. The second section explains the sales process in detail. This is provided both as a warning against manipulative sales reps and as a guide to making the sale a win-win process for you and your vendor. It also shows you how to select a knowledgeable technical guru to help determine the exact system configuration you need and where to find the best price for it. Added bonuses are summary figures of buying sequence and sales tools and an appendix containing frequently asked questions and memory aids. Buying and Selling Laboratory Instruments is for people directly involved in selecting and buying instruments for operational laboratories, from the principle investigator to the person actually delegated with investigating and selecting the system to be acquired. Sales representatives; laboratory managers; universities; pharmaceutical, biotech, and forensic research firms; corporate laboratories; graduate and postdoctoral students; and principle investigators will not want to be without this indispensible guide.