In The Plex

Author: Steven Levy
Publisher: Simon and Schuster
ISBN: 9781416596714
Release Date: 2011-04-12
Genre: Business & Economics

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

In The Plex

Author: Steven Levy
Publisher: Random House
ISBN:
Release Date:
Genre:

Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex

The Black Box Society

Author: Frank Pasquale
Publisher: Harvard University Press
ISBN: 9780674368279
Release Date: 2015-01-05
Genre: Law

Every day, corporations are connecting the dots about our personal behavior—silently scrutinizing clues left behind by our work habits and Internet use. But who connects the dots about what firms are doing with all this information? Frank Pasquale exposes how powerful interests abuse secrecy for profit and explains ways to rein them in.

Dogfight How Apple and Google Went to War and Started a Revolution

Author: Fred Vogelstein
Publisher: Macmillan
ISBN: 9780374109202
Release Date: 2013-11-12
Genre: Biography & Autobiography

Traces how the professional rivalry between Apple and Google has reshaped the way people think about technology, assessing infamous legal battles and the contributions of such figures as Steve Jobs and Eric Schmidt to explain how they are having a significant impact on market dominance, intellectual property and more. 100,000 first printing.

To Save Everything Click Here

Author: Evgeny Morozov
Publisher: PublicAffairs
ISBN: 9781610391399
Release Date: 2013-03-05
Genre: Computers

In the very near future, “smart” technologies and “big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifying behavior. But when we change the motivations for our moral, ethical, and civic behavior we may also change the very nature of that behavior. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we keep solutionism in check and learn to appreciate the imperfections of liberal democracy. Some of those imperfections are not accidental but by design. Arguing that we badly need a new, post-Internet way to debate the moral consequences of digital technologies, To Save Everything, Click Here warns against a world of seamless efficiency, where everyone is forced to wear Silicon Valley's digital straitjacket.

Innovation and Technology

Author: Chicago Tribune Staff
Publisher: Agate Digital
ISBN: 9781572844803
Release Date: 2014-03-11
Genre: Business & Economics

Culled from the pages of the Chicago Tribune, this collection of articles features the most relevant and recent business stories on innovation, entrepreneurship, and technology as reported by the award-winning Tribune columnists and reporters. Innovation and Technology encapsulates the cutting-edge developments in the tech world that are affecting large corporations, small business, start-ups, and consumers alike. Innovation and Technology is divided into three main sections: Innovation in Chicago, Profiles in Innovation, and Technology in the News. The Innovation in Chicago section discusses the latest start-ups in Chicago, as well as how innovative technologies (anywhere from 3D printing to so-called “civic” apps) are being used by businesses and institutions throughout the Windy City. The Profiles in Innovation section is full of fascinating interviews with thought leaders, business owners, CEOs, and entrepreneurs from the Midwest and Greater Chicagoland area. Finally, the Technology in the News section gathers the big tech stories of 2013, from Google Glass to the latest investments in burgeoning new companies. Extensive first-person interviews and in-depth reporting by the Chicago Tribune makes Innovation and Technology a broad yet detailed look at the larger concept of innovation and how it pertains to individuals and businesses on the local level.

Trillion Dollar Economists

Author: Robert Litan
Publisher: John Wiley & Sons
ISBN: 9781118781838
Release Date: 2014-08-28
Genre: Business & Economics

A detailed look at how economists shaped the world, and how the legacy continues Trillion Dollar Economists explores the prize-winning ideas that have shaped business decisions, business models, and government policies, expanding the popular idea of the economist's role from one of forecaster to one of innovator. Written by the former Director of Economic Research at Bloomberg Government, the Kauffman Foundation and the Brookings Institution, this book describes the ways in which economists have helped shape the world – in some cases, dramatically enough to be recognized with a Nobel Prize or Clark Medal. Detailed discussion of how economists think about the world and the pace of future innovation leads to an examination of the role, importance, and limits of the market, and economists' contributions to business and policy in the past, present, and future. Few economists actually forecast the economy's performance. Instead, the bulk of the profession is concerned with how markets work, and how they can be made more efficient and productive to generate the things people want to buy for a better life. Full of interviews with leading economists and industry leaders, Trillion Dollar Economists showcases the innovations that have built modern business and policy. Readers will: Review the basics of economics and the innovation of economists, including market failures and the macro-micro distinction Discover the true power of economic ideas when used directly in business, as exemplified by Priceline and Google Learn how economists contributed to policy platforms in transportation, energy, telecommunication, and more Explore the future of economics in business applications, and the policy ideas, challenges, and implications Economists have helped firms launch new businesses, established new ways of making money, and shaped government policy to create new opportunities and a new landscape on which businesses compete. Trillion Dollar Economists provides a comprehensive exploration of these contributions, and a detailed look at innovation to come.

Digital Wars

Author: Charles Arthur
Publisher: Kogan Page Publishers
ISBN: 9780749464141
Release Date: 2012-03-03
Genre: Business & Economics

- Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? - When did Microsoft have the chance to catch Google in making money from search - and who vetoed it? - Why did Google test 40 shades of blue on its users? - How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it? - Who said that Microsoft should have its own music player - and why did it fail? The answers, and much more, can be found in this new book by Charles Arthur, technology editor of The Guardian newspaper of London. Digital Wars starts in 1998, when the internet and computing business was about to be upended - by an antitrust case, a tiny start-up and a former giant rebuilding itself. It looks at what are now the three best-known tech companies, and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant - soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined. The chance had come from tumultuous battles between the three... To win their battles... Apple used design, the vertical model of controlling the hardware and software, and a relentless focus on the customer to the exclusion of others; Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music; Google focused on being quick, efficient, and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals. With exclusive information from interviews with people such as Don Norman, former VP of Apple Computer and Pieter Knook, former SVP of the Mobile Communications Business at Microsoft, and many more current and former staff of the three companies - including one person who has worked for all three - Arthur also addresses: - what the inventors of the hard drive used in the iPod thought it would really be used for - how Apple transformed the smartphone market - which of Android or Apple that forced Microsoft to abandon Windows Mobile - what happened to Microsoft's tablet plans - and much more.

How to Become Innovative

Author: Tony Davila
Publisher: FT Press
ISBN: 9780133742626
Release Date: 2013-08-08
Genre: Business & Economics

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

Resolve and Fortitude

Author: Joachim Kempin
Publisher: Xlibris Corporation
ISBN: 9781479732029
Release Date: 2012-10-30
Genre: Business & Economics

This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsofts top honchos to build a commanding software empire. He led Microsofts OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the worlds dominating operating system. Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations. Peek behind the curtain and be the first-ever outsider to glimpse into Microsofts power nexus. Understand how Microsofts nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift. The press labeled JK Bill Gatess enforcer. No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsofts evil empire. Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the authors critical analysis of the judicial proceedings and their aftermaths. Losing that trial partially started Microsofts demise, and power struggles from within quickened it. Get to know the real forces that altered Microsofts resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.

How to Innovate in Marketing Collection

Author: Monique Reece
Publisher: FT Press
ISBN: 9780133443110
Release Date: 2013-04-27
Genre: Business & Economics

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

Winning with Transglobal Leadership How to Find and Develop Top Global Talent to Build World Class Organizations

Author: Linda D. Sharkey
Publisher: McGraw Hill Professional
ISBN: 9780071790512
Release Date: 2012-04-06
Genre: Business & Economics

CREATE A POWERFUL COMPETITIVE ADVANTAGE FOR YOUR BUSINESS WITH HIGH-PERFORMING GLOBAL LEADERS “Finally, a book that can guide leaders who are facing a shortage of global talent. Not only is this book an inspiring read, but it also provides practical and sustainable best practices that can help global leaders select and develop top talent.” —STEVE BENNETT, Chairman of the Board, Symantec, and former President and CEO, Intuit “Provides actionable best practices and research-based advice that every successful global leader needs in today’s complex business environment.” —SHEILA PENROSE, Chairman, Jones Lang LaSalle, and Cochairman, Corporate Leadership Center “In this book, a seasoned team of leaders has distilled key insights on leading across borders that are based on several decades’ experience and groundbreaking research. This is a mustread for anyone seeking to lead a global organization in today’s dynamic marketplace.” —RANJAY GULATA, Jaime and Josefina Chua Tiampo Professor of Business Administration, Harvard Business School “Delivers valuable insights and best practices to assist leaders in today’s increasingly complex world of global work.” —MARGARET KEANE, CEO and President, GE Capital Retail Finance “In my experience, it is not just the quality of your senior management, but their ability to think and work across cultures that is really critical to the success of any international expansion plan. This book—and the research on which it is based—is a very valuable tool.” —P.R.S. OBEROI, Chairman, Oberoi Hotels, Ltd. About the Book: Operating and expanding business units offshore, selling in foreign markets, and managing global supply chains are just three of the many challenges that emphasize the importance of leaders that can transcend borders. Winning with Transglobal Leadership will help prepare your organization to meet this need head-on with a framework for developing and training leaders that best fit your global growth strategies. The book combines insights from a global team of author-experts. Together, they draw on an impressive range of resources—extensive original research, interviews with world-class high-performing executives, and decades of combined experience as senior executives, researchers, and consultants—to deliver an easily implemented process for assessing your organization’s global capability and developing the leaders who will drive success. Inside Winning with Transglobal Leadership, you will find: Guidance on measuring and evaluating your organization’s capacity to compete globally Five behavioral dimensions that global leaders need to develop Keys to assessing leadership candidates early in their careers The “Transglobal Leadership Matrix,” a tool for taking stock of your own skills and behaviors At a recent World Economic Forum in Davos, Switzerland, numerous CEOs in attendance cited a growing need for talent that could function successfully in new and emerging global markets. For leaders and managers, HR and training specialists, or anybody doing business today, Winning with Transglobal Leadership is the definitive handbook on satisfying the demand for specialized leadership skills—now and in the years to come.