Influence Pearson New International Edition

Author: Robert B. Cialdini
Publisher: Pearson Higher Ed
ISBN: 9781292035499
Release Date: 2013-08-27
Genre: Psychology

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Influence

Author: Robert Cialdini
Publisher:
ISBN: 161066020X
Release Date: 2012-07-01
Genre: Business & Economics

Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his bestseller, Cialdini becomes society's best hope in combatting compliance professionals throughout the world.

Yes

Author: Noah J. Goldstein
Publisher: Simon and Schuster
ISBN: 1416571124
Release Date: 2008-09-03
Genre: Business & Economics

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Persuasion and Influence in American Life

Author: Gary C. Woodward
Publisher: Waveland Press
ISBN: 9781478615224
Release Date: 2013-12-23
Genre: Language Arts & Disciplines

For more than twenty-five years, the authors have highlighted the complexities, subtleties, and pervasive influence of persuasive messages. The seventh edition again blends historical, rhetorical, and social psychological approaches to persuasion theory. The engaging discussions and multiple examples introduce the intricacies of social influence and highlight methods of presentation as well as evaluation. The dynamic topic of persuasion presents a constantly changing palette for analysis. The authors dissect theory and practice in multiple contexts—from interpersonal interactions to public communication and persuasive campaigns to advertising to politics. Twitter, YouTube, and social networking sites offer new media for persuasive appeals. The means of persuading one another changes constantly, yet much of what was written by Aristotle continues to be relevant. The production of persuasive messages and the study of message effects have been and will continue to be fertile ground for exploration. Persuasion is an interactive process requiring willing and attentive participants. Becoming responsible, ethical, and credible persuaders involves systematic thinking and informed preparation. The skills required for planning, composing, and delivering effective messages are equally useful for evaluating messages received. The seventh edition provides a thorough, up-to-date discussion of classic and contemporary theories of persuasion to aid readers in developing skills as effective persuaders and as critical consumers of persuasive messages.

Six Degrees of Social Influence

Author: Douglas T. Kenrick
Publisher: OUP USA
ISBN: 9780199743056
Release Date: 2012-02-10
Genre: Psychology

Over the course of the last four decades, Robert Cialdini's work has helped spark an intellectual revolution in which social psychological ideas have become increasingly influential. The concepts presented in his book, Influence: The Psychology of Persuasion, have spread well beyond the geographic boundaries of North America and beyond the field of academic social psychology into the areas of business, health, and politics. In this book, leading authors, who represent many different countries and disciplines, explore new developments and the widespread impact of Cialdini's work in research areas ranging from persuasion strategy and social engineering to help-seeking and decision-making. Among the many topics covered, the authors discuss how people underestimate the influence of others, how a former computer hacker used social engineering to gain access to highly confidential computer codes, and how biology and evolution figure into the principles of influence. The authors break new ground in the study of influence.

Influence rev

Author: Robert B. Cialdini
Publisher: Harper Collins
ISBN: 9780688128166
Release Date: 1993
Genre: Business & Economics

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

The small BIG

Author: Steve J. Martin
Publisher: Grand Central Publishing
ISBN: 9781455584239
Release Date: 2014-09-09
Genre: Business & Economics

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Aminoff s Neurology and General Medicine

Author: Michael J. Aminoff
Publisher: Elsevier
ISBN: 9780124077386
Release Date: 2014-02-18
Genre: Medical

Aminoff's Neurology and General Medicine is the standard and classic reference providing comprehensive coverage of the relationship between neurologic practice and general medicine. As neurologists are asked to consult on general medical conditions, this reference provides an authoritative tool linking general medical conditions to specific neurologic issues and disorders. This is also a valuable tool for the general practitioner seeking to understand the neurologic aspects of their medical practice. Completely revised with new chapters covering metastatic disease, bladder disease, psychogenic disorders, dementia, and pre-operative and post-operative care of patients with neurologic disorders, this new edition will again be the go-to reference for both neurologists and general practitioners. The standard authoritative reference detailing the relationship between neurology and general medicine 100% revised and updated with several new chapters Well illustrated, with most illustrations in full color

Persuasion

Author: Robert H. Gass
Publisher:
ISBN: 1138630616
Release Date: 2018
Genre: Influence (Psychology)

Now in its Sixth Edition, Persuasion: Social Influence and Compliance Gaining�continues to boast an accessible voice and vibrant aesthetic that appeal to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book�s downloadable test bank, instructor�s manual, and PowerPoint slides in preparing course material.

The Dynamics of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 9781317328872
Release Date: 2016-12-19
Genre: Language Arts & Disciplines

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Psychology of Criminal Conduct

Author: James Bonta
Publisher: Taylor & Francis
ISBN: 9781317387411
Release Date: 2016-11-10
Genre: Political Science

The Psychology of Criminal Conduct, Sixth Edition, provides a psychological and evidence-informed perspective of criminal behavior that sets it apart from many criminological and mental health explanations of criminal behavior. Drawing upon the General Personality and Cognitive Social Learning theory, James Bonta and Donald Andrews provide an overview of the theoretical context and major knowledge base of the psychology of criminal conduct, discuss the eight major risk/need factors of criminal conduct, examine the prediction and classification of criminal behavior along with prevention and rehabilitation, and summarize the major issues in understanding criminal conduct. This book also offers the Risk/Need/Responsivity (RNR) model of offender assessment and treatment that has guided developments in the subject throughout the world. In this edition, the first since Andrews' death, Bonta carefully maintains the book's original contributions while presenting these core concepts succinctly, clearly, and elegantly. Appropriate for advanced undergraduates and graduate students as well as for scholars, researchers, and practitioners, The Psychology of Criminal Conduct, Sixth Edition, further extends and refines the authors' body of work.

The Television Handbook

Author: Patricia Holland
Publisher: Psychology Press
ISBN: 0415212820
Release Date: 2000
Genre: Social Science

The Television Handbook provides a critical introduction to both the theory and practice of the television industry. Patricia Holland considers the history and structure of British television and, at a time of rapid change, she explores the implications of the digital revolution. The Television Handbook offers practical advice on many aspects of programme-making from commissioning through to the post production process. The book brings together a wide range of information on all aspects of television and includes interviews with industry figures such as Tony Garnett and Phil Redmond and with innovative producers, directors and commissioning editors. The Television Handbook bridges the gap between theory and practice. In this new edition, Patricia Holland discusses important genres and concepts such as narrative, documentary and news. Newly updated chapters from James Curran, Tony Dowmunt and Robin Small consider television journalism, access programming and production management. A new chapter provides a critical introduction to television studies and media theory. The Television Handbook includes: * Interviews with directors, editors, producers and trainees * Updated and illustrated advice on camera, sound and editing practice * Advice on courses and funding for independent production * A revised glossary of specialist terms * A comprehensive list of key texts and television programmes

Acoustics and Psychoacoustics

Author: David M. Howard
Publisher: Taylor & Francis
ISBN: 9781317508304
Release Date: 2017-06-13
Genre: Technology & Engineering

The acoustics of a space can have a real impact on the sounds you create and capture. Acoustics and Psychoacoustics, Fifth Edition provides supportive tools and exercises to help you understand how music sounds and behaves in different spaces, whether during a performance or a recording, when planning a control room or listening space, and how it is perceived by performers, listeners, and recording engineers. With their clear and simple style, Howard and Angus cover both theory and practice by addressing the science of sound engineering and music production, the acoustics of musical instruments, the ways in which we hear musical sounds, the underlying principles of sound processing, and the application of these concepts to music spaces to create professional sound. This new edition is fully revised to reflect new psychoacoustic information related to timbre and temporal perception, including an updated discussion of vocal fold vibration principles, samples of recent acoustic treatments, and a description of variable acoustics in spaces, as well as coverage of the environment’s effect on production listening, sonification, and other topics. Devoted to the teaching of musical understanding, an accompanying website (www.routledge.com/cw/howard) features various audio clips, tutorial sheets, questions and answers, and trainings that will take your perception of sound to the next level. This book will help you: Gain a basic grounding in acoustics and psychoacoustics with respect to music audio technology systems Incorporate knowledge of psychoacoustics in future music technology system designs as appropriate Understand how we hear pitch, loudness, and timbre Learn to influence the acoustics of an enclosed space through designed physical modifications