Author: Jay Lehmann
Publisher: Pearson College Division
Release Date: 2014-01-12
Using authentic data to make math meaningful to students, Jay Lehmann's algebra series uses a curve-fitting approach to model compelling, real-world situations, while answering the perennial question "But what is this good for?" Beginning with interesting data sets, students are asked to find models and derive equations to fit a scenario, helping them to understand functions graphically, numerically, and symbolically. Updated exercises, labs, and graphs deepen students' understanding of core concepts and keeps them motivated to learn. ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- 0321927907 / 9780321927903 Intermediate Algebra: Functions & Authentic Applications Plus MyMathLab Access Card Package consists of: 0321431308 / 9780321431301 MyMathLab -- Glue-in Access Card 0321654064 / 9780321654069 MyMathLab Inside Star Sticker 0321868196 / 9780321868190 Intermediate Algebra: Functions & Authentic Applications
Author: Helen Powell
Release Date: 2018-02-28
Genre: Business & Economics
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of ‘Big Data’ and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Books a la Carte editions that include MyLab(tm) or Mastering(tm), several versions may exist for each title--including customized versions for individual schools--and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in Intermediate Algebra. Modeling authentic data through curve-fitting gives students new meaning to the math Seeking the answer to students' perennial question "But what is this good for?" the Lehmann Algebra Series uses authentic, real-life data sets to find models and derive equations that fit the scenario. The curve-fitting approach teaches the mathematical concepts within the context of data, getting students engaged from the start and building conceptual understanding. Updates in this revision keep the data sets authentic and current, and provide even more resources for students to practice, review, and explore the concepts. Also available with MyLab Math By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Math, search for: 0134776089 / 9780134776088 Intermediate Algebra: Functions and Authentic Applications, Books a la Carte Edition Plus MyMathLab -- Access Card Package, 6/e Package consists of: 0134781465 / 9780134781464 Intermediate Algebra: Functions and Authentic Applications, Books a la Carte Edition, 6/e 0134807197 / 9780134807195 MyMathLab with Pearson eText -- Standalone Access Card -- for Intermediate Algebra: Functions and Authentic Applications, 6/e
The Miller/O'Neill/Hyde author team continues to offer an enlightened approach grounded in the fundamentals of classroom experience in Beginning Algebra 4e. The text reflects the compassion and insight of its experienced author team with features developed to address the specific needs of developmental level students. Throughout the text, the authors communicate to students the very points their instructors are likely to make during lecture, and this helps to reinforce the concepts and provide instruction that leads students to mastery and success. Also included are Problem Recognition Exercises, designed to help students recognize which solution strategies are most appropriate for a given exercise. These types of exercises, along with the number of practice problems and group activities available, permit instructors to choose from a wealth of problems, allowing ample opportunity for students to practice what they learn in lecture to hone their skills. In this way, the book perfectly complements any learning platform, whether traditional lecture or distance-learning; its instruction is so reflective of what comes from lecture, that students will feel as comfortable outside of class as they do inside class with their instructor.
Author: William J. Mitsch
Publisher: John Wiley & Sons
Release Date: 2009-04-13
Responding to the growing importance of, and interest in, wetland ecosystems, here is a complete introduction to wetland ecosystem types and modeling. Drawn from Bill Mitsch's encyclopedic Wetlands, this text provides a basic introduction to ecosystems, wetland ecosystems, and systems ecology and modeling. Revising original chapters and adding new content to include the latest research finding and regulatory requirements, the book presents in-depth coverage of the seven dominant wetland ecosystem types found worldwide. With foundational information on every aspect of wetland ecosystems, this is an ideal supplemental text for advanced courses as well as introductory ecology courses.
MATHEMATICS: A DISCRETE INTRODUCTION teaches students the fundamental concepts in discrete mathematics and proof-writing skills. With its clear presentation, the text shows students how to present cases logically beyond this course. All of the material is directly applicable to computer science and engineering, but it is presented from a mathematician’s perspective. Students will learn that discrete mathematics is very useful, especially those whose interests lie in computer science and engineering, as well as those who plan to study probability, statistics, operations research, and other areas of applied mathematics. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
This book contains chapers one through 13 from the original book, Algebra and Trigonometry. This book does not contain the sections "Try It Answers" and "Odd Answers" from the original book, Algebra and Trigonometry. The Appendix, Try It Answers and Odd Answers are published in a separate book with the ISBN number of 978-1680920727. Algebra and Trigonometry provides a comprehensive and multi-layered exploration of algebraic principles. The text is suitable for a typical introductory Algebra & Trigonometry course, and was developed to be used flexibly. The modular approach and the richness of content ensures that the book meets the needs of a variety of programs. Algebra and Trigonometry guides and supports students with differing levels of preparation and experience with mathematics. Ideas are presented as clearly as possible, and progress to more complex understandings with considerable reinforcement along the way. A wealth of examples - usually several dozen per chapter - offer detailed, conceptual explanations, in order to build in students a strong, cumulative foundation in the material before asking them to apply what they've learned. The text and images in this book are grayscale.
Author: Lynn Harold Loomis
Publisher: World Scientific Publishing Company
Release Date: 2014-02-26
An authorised reissue of the long out of print classic textbook, Advanced Calculus by the late Dr Lynn Loomis and Dr Shlomo Sternberg both of Harvard University has been a revered but hard to find textbook for the advanced calculus course for decades. This book is based on an honors course in advanced calculus that the authors gave in the 1960's. The foundational material, presented in the unstarred sections of Chapters 1 through 11, was normally covered, but different applications of this basic material were stressed from year to year, and the book therefore contains more material than was covered in any one year. It can accordingly be used (with omissions) as a text for a year's course in advanced calculus, or as a text for a three-semester introduction to analysis. The prerequisites are a good grounding in the calculus of one variable from a mathematically rigorous point of view, together with some acquaintance with linear algebra. The reader should be familiar with limit and continuity type arguments and have a certain amount of mathematical sophistication. As possible introductory texts, we mention Differential and Integral Calculus by R Courant, Calculus by T Apostol, Calculus by M Spivak, and Pure Mathematics by G Hardy. The reader should also have some experience with partial derivatives. In overall plan the book divides roughly into a first half which develops the calculus (principally the differential calculus) in the setting of normed vector spaces, and a second half which deals with the calculus of differentiable manifolds.
Author: Jeffrey M. Wooldridge
Publisher: Cengage Learning
Release Date: 2015-09-30
Genre: Business & Economics
Discover how empirical researchers today actually think about and apply econometric methods with the practical, professional approach in Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 6E. Unlike traditional books, this unique presentation demonstrates how econometrics has moved beyond just a set of abstract tools to become genuinely useful for answering questions in business, policy evaluation, and forecasting environments. INTRODUCTORY ECONOMETRICS is organized around the type of data being analyzed with a systematic approach that only introduces assumptions as they are needed. This makes the material easier to understand and, ultimately, leads to better econometric practices. Packed with timely, relevant applications, the book introduces the latest emerging developments in the field. Gain a full understanding of the impact of econometrics in real practice today with the insights and applications found only in INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 6E. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Microbiology: A Systems Approach is a microbiology text for non-science/allied health majors with a body systems approach to the disease chapters. It is known for its engaging writing style, instructional art program and focus on active learning. Its unique organization in the disease chapters presents students with information in the way they would encounter it in a clinical setting, instead of separating disease information by taxonomy.
Author: Harold Abelson
Publisher: Mit Press
Release Date: 1996
Structure and Interpretation of Computer Programs has had a dramatic impact on computer science curricula over the past decade. This long-awaited revision contains changes throughout the text. There are new implementations of most of the major programming systems in the book, including the interpreters and compilers, and the authors have incorporated many small changes that reflect their experience teaching the course at MIT since the first edition was published. A new theme has been introduced that emphasizes the central role played by different approaches to dealing with time in computational models: objects with state, concurrent programming, functional programming and lazy evaluation, and nondeterministic programming. There are new example sections on higher-order procedures in graphics and on applications of stream processing in numerical programming, and many new exercises. In addition, all the programs have been reworked to run in any Scheme implementation that adheres to the IEEE standard.
Humans perceive the three-dimensional structure of the world with apparent ease. However, despite all of the recent advances in computer vision research, the dream of having a computer interpret an image at the same level as a two-year old remains elusive. Why is computer vision such a challenging problem and what is the current state of the art? Computer Vision: Algorithms and Applications explores the variety of techniques commonly used to analyze and interpret images. It also describes challenging real-world applications where vision is being successfully used, both for specialized applications such as medical imaging, and for fun, consumer-level tasks such as image editing and stitching, which students can apply to their own personal photos and videos. More than just a source of “recipes,” this exceptionally authoritative and comprehensive textbook/reference also takes a scientific approach to basic vision problems, formulating physical models of the imaging process before inverting them to produce descriptions of a scene. These problems are also analyzed using statistical models and solved using rigorous engineering techniques Topics and features: structured to support active curricula and project-oriented courses, with tips in the Introduction for using the book in a variety of customized courses; presents exercises at the end of each chapter with a heavy emphasis on testing algorithms and containing numerous suggestions for small mid-term projects; provides additional material and more detailed mathematical topics in the Appendices, which cover linear algebra, numerical techniques, and Bayesian estimation theory; suggests additional reading at the end of each chapter, including the latest research in each sub-field, in addition to a full Bibliography at the end of the book; supplies supplementary course material for students at the associated website, http://szeliski.org/Book/. Suitable for an upper-level undergraduate or graduate-level course in computer science or engineering, this textbook focuses on basic techniques that work under real-world conditions and encourages students to push their creative boundaries. Its design and exposition also make it eminently suitable as a unique reference to the fundamental techniques and current research literature in computer vision.
Author: Robert F. Blitzer
Release Date: 2016-02-25
Gets them engaged. Keeps them engaged. Bob Blitzer’s use of realistic applications instantly piques students’ curiosity about the presence of mathematical concepts in the world around them. These applications are apparent throughout the entire program–from his relatable examples, friendly writing style, and thought-provoking features in the textbook, to the enhanced digital resources in the MyMathLab course. Blitzer pulls from topics that are relevant to college students, often from pop culture and everyday life, to ensure that students will actually use their learning resources to achieve success. With an expansion of the series to now include a Developmental Math “all-in-one” text (with content spanning prealgebra through intermediate algebra), and with an enhanced media program accompanying this revision, developmental students at all levels will see how math applies to their daily lives and culture. Also available with MyMathLab MyMathLab® is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyMathLab does not come packaged with this content. Students, if interested in purchasing this title with MyMathLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyMathLab, search for: 0134189019 / 9780134189017 * Intermediate Algebra for College Students Access Card Package Package consists of: 0134178947 / 9780134178943 * Intermediate Algebra for College Students 0134178947 / 9780134178943 * Intermediate Algebra for College Students 0321654064 / 9780321654069 * MyMathLab Inside Star Sticker
Author: Allyn J. Washington
Publisher: Addison-Wesley Longman
Release Date: 2007-02-01
Introduction to Technical Mathematics, Fifth Edition, has been thoroughly revised and modernized with up-to-date applications, an expanded art program, and new pedagogy to help today's readers relate to the mathematics in today's world. The new edition continues to provide a thorough review of arithmetic and a solid foundation in algebra, geometry, and trigonometry. In addition to thousands of exercises, the examples and problems in this text include a wealth of applications from various technological fields: electronics, mechanics, civil engineering, forestry, architecture, industrial engineering and design, physics, chemistry, and computer science. To enhance your course, the fifth edition is now available with Addison-Wesley's MathXL® and MyMathLab™ technologies. Signed Numbers; Units of Measurement and Approximate Numbers; Introduction to Algebra; Simple Equations and Inequalities; Graphs; Introduction to Geometry; Simultaneous Linear Equations; Factoring; Algebraic Fractions; Exponents, Roots and Radicals; Quadratic Equations; Exponential and Logarithmic Functions; Right Triangle Trigonometry; Oblique Triangles and Vectors; Graphs of Trigonometric Functions; Complex Numbers; Introduction to Data Analysis. For all readers interested in Technical Mathematics.