Introducing Communication Theory

Author: Richard L. West
Publisher: McGraw-Hill Companies
ISBN: 0073135615
Release Date: 2007
Genre: Communication

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Introducing Communication Theory Analysis and Application

Author: Richard West
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 0073385077
Release Date: 2009-02-17
Genre: Language Arts & Disciplines

This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Introducing Communication Theory

Author: Richard L. West
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 0071326472
Release Date: 2013-12-01
Genre: Communication

"Introducing Communication Theory: Analysis and Application" focuses on the links among theory and everyday experiences. The text uses an engaging writing style to present the concept of theory, and helps students become insightful critical thinkers.

Introducing Communication Theory Analysis and Application

Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
ISBN: 9781467279642
Release Date: 2016-09-26
Genre: Education

Facts101 is your complete guide to Introducing Communication Theory, Analysis and Application. In this book, you will learn topics such as PART III: Chapter 21 - Chapter 30, plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.

Looseleaf for Introducing Communication Theory Analysis and Application

Author: Richard West
Publisher: McGraw-Hill Education
ISBN: 1259951480
Release Date: 2017-02-28
Genre: Language Arts & Disciplines

Introducing Communication Theory: Analysis and Application, focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments. Digital • Connect®—The Connect Suite effectively engages students in the course so they are better prepared for class, more active in discussion, and achieve better results. Its innovative and adaptive technology addresses a wide variety of student and instructor needs with a rich database of assignable and assessable activities, each attached to learning objectives. Connect, part of the Connect suite, is a web-based assignment and assessment platform that features a number of powerful tools that make managing assignments easier for instructors and learning and studying more engaging and efficient for students. •Connect InsightTM—As part of the Connect Suite, InsightTM puts real-time analytics in your hands so you can take action early and keep struggling students from falling behind. Designed for your tablet or desktop computer, Insight is a series of visual displays providing at-a-glance information regarding how your section, students, and assignments are doing. • SmartBook—As part of the Connect Suite, SmartBook is the first and only adaptive reading and learning experience that changes the way students read. It creates a personalized, interactive reading environment like no other by highlighting important concepts, while helping students identify their strengths and weaknesses. This ensures that he or she is focused on the content needed to close specific knowledge gaps, while it simultaneously promotes long term learning. •LearnSmart—As part of the Connect Suite, LearnSmart is an adaptive learning program designed to help students learn faster, study smarter, and retain more knowledge for greater success. Millions of students have answered billions of questions in LearnSmart, making it the most widely used tool that’s proven to strengthen memory recall, retain student attendance, and boost grades.

Applying Communication Theory for Professional Life

Author: Marianne Dainton
Publisher: SAGE
ISBN: 9781412976916
Release Date: 2010-04-07
Genre: Language Arts & Disciplines

Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.

Theorizing Communication

Author: Robert T. Craig
Publisher: SAGE
ISBN: 1412952379
Release Date: 2007-04-05
Genre: Language Arts & Disciplines

Theorizing Communication: Reading Across Traditionsis the first collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought-the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions. These seven traditions are seen as such when looking at the works of communication theorists within the larger idea that conceptions of communication are socially and historically situated and that theories arise when scholars work to make sense of problems or difficulties that are encountered with their sociocultural environments. The readings have been chosen so as to stimulate discussion about the idea of traditions as well as to provide grounding in key concepts necessary to the exploration of particular traditions. This collection is designed to move student readers beyond thinking that theories are something that simply exist and can or cannot be applied. In addition to showing the history of each tradition, the selected readings also highlight contemporary interpretations, new directions, and/or hybrid approaches. Significant original introductions help to explain, locate, and complexity the readings. Each unit ends with suggested further readings as well as in-depth projects that help students apply and extend the unit′s key ideas. The volume is designed for a masters or an upper division undergraduate level communication theory class, but also has relevance for others who are interested in understanding the history and diversity of approaches taken to theory in the communication discipline. It can be used as a stand-alone text or to supplement a standard textbook.

Produktmanagement f r Dummies

Author: Brian Lawley
Publisher: John Wiley & Sons
ISBN: 9783527813155
Release Date: 2018-01-31
Genre: Business & Economics

Kunden haben so eine große Auswahl an Produkten wie nie. Da müssen sich die Unternehmen etwas einfallen lassen, um beim Kunden aufzufallen: die Qualität, das Marketing, der Vertrieb und der Preis - das alles muss ein Produktmanager im Auge behalten, um das Produkt erfolgreich zu machen. Brian Lawley und Pamela Schure stellen alle Aspekte des Produktmanagements vor: die Planungsstrategie sowie den kompletten Produktlebenszyklus von der Marktreife bis zum Ausscheiden aus dem Markt. Sie erklären, wie Sie erste Ideen zu Produkten weiterentwickeln und wie Sie Kunden- und Marktanalysen durchführen. Erfahren Sie außerdem, wie Sie Teams führen und sie zu Höchstleistungen anspornen. Werden Sie so zu einem erfolgreichen Produktmanager, bringen Sie neue Produkte auf den Markt und steigern Sie Ihren Umsatz.

Medien und Kommunikation

Author: Paddy Scannell
Publisher: VS Verlag für Sozialwissenschaften
ISBN: 3531165941
Release Date: 2011-03-15
Genre: Social Science

Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.

Die Gr ber der Vergessenen

Author: James Oswald
Publisher: Goldmann Verlag
ISBN: 9783641174118
Release Date: 2015-12-21
Genre: Fiction

In einem verfallenen Anwesen nahe Edinburgh kommt ein Grauen ans Licht, das besser verborgen geblieben wäre ... In einer tiefen Schlucht nahe Edinburgh wird die Leiche eines Mannes gefunden, fürchterlich zugerichtet und über und über mit Tattoos bedeckt. Kaum hat Inspector Tony McLean den Tatort besichtigt, versetzt ein weiteres schockierendes Verbrechen die schottischen Behörden und Medien in Aufruhr: Der Politiker Andrew Weatherly hat zuerst seine Frau und seine beiden kleinen Töchter erschossen, dann sich selbst. Warum lief der angesehene Mann plötzlich Amok? McLean soll für rasche Aufklärung des Falls sorgen. Doch als er einen Zusammenhang zwischen dem tätowierten Toten, der Familientragödie und den einflussreichen Kreisen Edinburghs entdeckt, begibt er sich auf gefährliches Terrain ...