Journalism Communication Management

Author: Seema Sharma
Publisher:
ISBN: 8126123400
Release Date: 2005-01-01
Genre: Communication managemen

Communication Management Is A Challenging Task Before Journalists And Other Organizations.This Book Provides Basic Information On Diverse Aspects Of Communication Techniques.Contents" Introduction" Evolution And Development" Basic Concepts" Scene In India" Basic Elements" Various Channels" The Organisation" Forms Of Communication" Theory Of Communication" Fundamentals Of Communication" Fundamentals Of Information" Political Factors" The Long Journey" Role Of Media" Disciplined Media; Etc.An Ideal Text-Cum-Reference Book For Academics As Well As Professional In The Field.

Excellence in Internal Communication Management

Author: Rita Linjuan Men
Publisher: Business Expert Press
ISBN: 9781631576768
Release Date: 2016-12-26
Genre: Business & Economics

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Excellence in Public Relations and Communication Management

Author: James E. Grunig
Publisher: Routledge
ISBN: 9781136691751
Release Date: 2013-10-18
Genre: Business & Economics

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Public Relations and Communication Management

Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 9781136159251
Release Date: 2013-06-07
Genre: Language Arts & Disciplines

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Digital Transformation in Journalism and News Media

Author: Mike Friedrichsen
Publisher: Springer
ISBN: 9783319277868
Release Date: 2017-05-18
Genre: Business & Economics

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book will help journalists and practitioners working in news media to identify best practices and discover new types of information flows in a rapidly changing news media landscape.

Applied Public Relations

Author: Kathy Brittain McKee
Publisher: Taylor & Francis
ISBN: 9780415999151
Release Date: 2009
Genre: Business & Economics

Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.

Public Relations Leaders as Sensemakers

Author: Bruce K. Berger
Publisher: Routledge
ISBN: 9781317938194
Release Date: 2014-05-23
Genre: Language Arts & Disciplines

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Public Relations and Communication Management in Europe

Author: Betteke van Ruler
Publisher: Walter de Gruyter
ISBN: 3110176122
Release Date: 2004
Genre: Political Science

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Media Management in the Age of Giants

Author: Dennis F. Herrick
Publisher: UNM Press
ISBN: 9780826351630
Release Date: 2012
Genre: Language Arts & Disciplines

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Excellence in Public Relations and Communication Management

Author: James E. Grunig
Publisher: Routledge
ISBN: 9781136691751
Release Date: 2013-10-18
Genre: Business & Economics

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Public Relations and Communication Management

Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 9781136159268
Release Date: 2013-06-07
Genre: Language Arts & Disciplines

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

The Future of Excellence in Public Relations and Communication Management

Author: Elizabeth L. Toth
Publisher: Routledge
ISBN: 9781135250690
Release Date: 2009-03-04
Genre: Business & Economics

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.

Secrets of Social Media Marketing

Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 9781610350990
Release Date: 2008-11-01
Genre: Business & Economics

"Secrets of Social Media Marketing" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed "The New Influencers: A Marketer's Guide to the New Social Media," this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Public Relations Theory

Author: Carl H. Botan
Publisher: Routledge
ISBN: 9781136695667
Release Date: 2017-10-03
Genre: Language Arts & Disciplines

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

Boundaries of Journalism

Author: Matt Carlson
Publisher: Routledge
ISBN: 9781317540663
Release Date: 2015-03-05
Genre: Social Science

The concept of boundaries has become a central theme in the study of journalism. In recent years, the decline of legacy news organizations and the rise of new interactive media tools have thrust such questions as "what is journalism" and "who is a journalist" into the limelight. Struggles over journalism are often struggles over boundaries. These symbolic contests for control over definition also mark a material struggle over resources. In short: boundaries have consequences. Yet there is a lack of conceptual cohesiveness in what scholars mean by the term "boundaries" or in how we should think about specific boundaries of journalism. This book addresses boundaries head-on by bringing together a global array of authors asking similar questions about boundaries and journalism from a diverse range of perspectives, methodologies, and theoretical backgrounds. Boundaries of Journalism assembles the most current research on this topic in one place, thus providing a touchstone for future research within communication, media and journalism studies on journalism and its boundaries.