Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Release Date: 2011-06-07
Genre: Business & Economics

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 9780071762342
Release Date: 2011-05-17
Genre: Business & Economics

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you." Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Likeable Social Media How to Delight Your Customers Create an Irresistible Brand and Be Generally Amazing on Facebook Other Social Networks

Author: Dave Kerpen
Publisher: McGraw-Hill
ISBN: 0071813721
Release Date: 2012-10-30
Genre: Business & Economics

Includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” —Jim McCann, founder of 1-800- FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” —Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” —Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: practical, specific how-to advice to get people talking about you.” —Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking About the Book: A friend’s recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it’s formed. Recommendations travel farther—and faster—than ever before. There’s no doubt a marketing revolution is afoot. TV, radio, and print ads are out—and personal likeability is in. When it comes to your business, one Facebook “like,” one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click? Written by Dave Kerpen—the expert on turning likeability into measurable profits—Likeable Social Media is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business. In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide. He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent—and he teaches you the same methods he used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more. Likeable Social Media teaches you the ins and outs of: Listening to your customers Defining your target audience Attracting your first fans Creating a dialog with customers Responding to good and bad comments Providing value Delivering excitement, delight, and surprise Creating and maintaining an authentic brand personality is the key to social media business success. Likeable Social Media will get you there at little or no cost to your business.

Social Media Campaigns

Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 9781317312888
Release Date: 2016-05-26
Genre: Business & Economics

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Branding

Author: Susan Meyer
Publisher: The Rosen Publishing Group
ISBN: 9781477776483
Release Date: 2014-07-15
Genre: JUVENILE NONFICTION

Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.

Facebook Marketing

Author: Chris Treadaway
Publisher: John Wiley & Sons
ISBN: 9781118239124
Release Date: 2012-04-12
Genre: Business & Economics

The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities Covers using features such as events, applications, and pay-per-click advertising Includes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.

Manifest Your Successful Natural Healing Business

Author: Lesley Almer
Publisher: BookBaby
ISBN: 9781483553122
Release Date: 2015-04-21
Genre: Business & Economics

In this handbook, Lesley discusses many topics that are essential for your natural healing business. Massage therapists, acupuncturists, holistic coaches, skin technicians, and many other practitioners will benefit by reading her discussions on developing your dream, building a foundation, marketing yourself, and client personalities. Her personal stories weave throughout each section and help you to sharpen your own skills and prevent making similar mistakes. She addresses etiquette for many situations, including awkward ones you’ll never hear professionals speak of publicly, and she will also teach you how to tame wild beasts: clients and your-Self. She presents many exercises to allow you to see different perspectives and discover areas of weakness and growth. "Manifest Your Successful Natural Healing Business," will help you to see a reflection of yourself and an image of your potential self. Her intention is to answer the questions to get you started and help you bring to the surface the success you already contain. Education is important, just as technique is important, however it’s experience that will teach you so much more. So, whether this book is your training wheels or maybe another tool to strengthen your already existing practice, Lesley hopes it serves you well for the greatest good!

Social Media and Networking Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 9781466686151
Release Date: 2015-07-31
Genre: Social Science

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Theatre Social Media and Meaning Making

Author: Bree Hadley
Publisher: Springer
ISBN: 9783319548821
Release Date: 2017-09-30
Genre: Performing Arts

This book offers the first broad-based survey of the way artists, audiences and society at large are making use of social media, and how the emergence of social media platforms that allow two-way interaction between these groups has been held up as a ‘game changer’ by many in the theatre industry. The first book to analyse aesthetic, critical, audience development, marketing and assessment uptake of social media in the theatre industry in an integrated fashion, Theatre, Social Media and Meaning Making examines examples from the USA, UK, Europe and Australasia to provide a snapshot of this emerging niche within networked, telematic, immersive and participatory theatre production and reception practices. A vital new resource for the field, this book will appeal to scholars, students, and industry practitioners alike.

Shortcut Your Job Search

Author: Kate Wendleton
Publisher: Cengage Learning
ISBN: 9781285753485
Release Date: 2013-06-28
Genre: Business & Economics

Okay, so you’ve figured out what you want to do with your life, identified the most appropriate job targets, and developed the résumé that positions you perfectly. What do you do now? Shortcut Your Job Search tells you how to find out whom you should be talking to (see our massive bibliography inside), and how to get those people to agree to meet with you. You’ll learn the most effective techniques for getting meetings – and it’s not the way you think! You’ll learn how to market yourself—to plan a whole campaign that runs the gamut from personal contacts to phone, email, social media and targeted direct mail efforts.

Harnessing the Power of Social Media and Web Analytics

Author: Ayanso, Anteneh
Publisher: IGI Global
ISBN: 9781466651951
Release Date: 2014-02-28
Genre: Business & Economics

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Digital Arts and Entertainment Concepts Methodologies Tools and Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 9781466661158
Release Date: 2014-06-30
Genre: Art

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Encyclopedia of Information Science and Technology Third Edition

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 9781466658899
Release Date: 2014-07-31
Genre: Computers

"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.